History & Values

Created by clients for clients.

LSA Global was founded in 1995 by Sally Ewald as Learning Solutions Alliance. An "Associate of the Decade Award" winner with more than 25 years experience in the learning industry, Sally faced a serious problem.

LSA History

On the one hand, her clients wanted to keep working with her and were asking for more. On the other hand, she was running out of quality solutions. Sally knew her clients’ business and had great client relationships, but she felt increasingly limited by the solutions she had to offer. She would not serve her clients with second-tier solutions; she needed to find a way to expand her toolbox.

To solve the problem, Sally went straight to the experts. She held a focus group with key clients and industry thought leaders to ask what they wanted. Their message was loud and clear.  They wanted a single point of contact they could trust so they could extend their reach and:

  1. Eliminate the worry of constantly hiring, managing, and monitoring additional internal consulting and training resources
  2. Reduce the number of external vendors that they had to deal with and educate on their business
  3. Free up their internal resources to focus on other areas vital to the company’s success
  4. Rely on proven experts to ensure quality results without “reinventing the wheel”
  5. Move from fixed to variable consulting and training costs to scale up or down with flexibility as circumstances changed

That key meeting and its message became the foundation upon which LSA Global was created in 1995. Since then, we have served over 500 clients using over 1,500 vetted and certified experts to align our clients’ culture and talent with their strategy.

In 2011, LSA acquired Changeworks Global, a leading San Francisco-based management consulting firm focused on cutting edge strategic change, creating high performance cultures, and developing leaders. The acquisition has allowed LSA to deepen our change and culture capabilities related to strategy execution and behavior change.

Today we move business and people metrics that our clients care most about by:

expert guidance and leverage to avoid the culture and talent mistakes that keep so many great strategies from becoming a reality

business executives and strategic HR leaders of fast growing, performance-driven high tech, life sciences and professional services firms that differentiate themselves through people

are stretched thin and are facing a culture/talent inflection point that is putting current and future business execution at risk

niche training and consulting organizations

are focused on larger companies and are limited by their own narrow and proprietary solutions – and therefore are unable to build truly integrated solutions or deliver the best for the client in both the short- and long-term.

LSA Values

We believe that a company’s values are a critical component to creating and sustaining a high performance culture.

Our values represent the core beliefs that we collectively stand for.  They drive our behaviors and decisions.  At LSA we have five central values:

  1. We Do Not Take Ourselves Too Seriously.

    This means being open-minded, informal and easygoing, liking to laugh, being playful and having fun.  If we were a dog, we would be a retriever.

    People (we call them jerks) who do not live this value get in unconstructive arguments, become defensive and attack others personally.

  2. We Are Client-Centric and Make a Difference in Our Client’s Business.

    This means making a measurable impact on our client’s business, ensuring clients succeed positionally and professionally, helping clients with what they need, not just what they want and not chasing money, fame or ego.  If we were an online retailer, we’d be Zappos.

    People (we call them takers) who do not live this value sell “stuff” to clients without focusing on measurably impacting the client’s business.

  3. We Focus On the “Can Do.”

    This means being resourceful, taking the initiative, exploring possibilities and being tenacious.  If we were in a race, we would be in the Tough Mudder.

    People (we call them slackers) who do not live this value are too lazy to try figure it out on their own and let problems fester without effectively resolving them.

  4. We Are Accountable and Take Responsibility.

    This means we do what we say we will do, we clarify and manage expectations as soon as possible and, whenever possible, we clean up our own messes.

    People (we call them troublemakers) who do not live this value have “gossipy hallway conversations” instead of 1×1 meetings to resolve issues, do not finish projects/tasks on time, fail to set or manage expectations early and often resort to pointing fingers or blaming others.

  5. We Strive to Build Something Special Together.

    This means we are co-owners of the company, not renters, with a deep sense of pride in what we are building, we go above and beyond, and we believe that when the company succeeds, we all succeed; and when the company sacrifices, we all sacrifice.  If we were a Bar, we’d be Cheers.

    People (we call them renters) who do not live this value put themselves above the team, do not give it their “all” and are just punching the clock and trying to get through the day.

Our Team

Helping clients to succeed.

Strategy, culture and talent experts passionate about doing great work, with amazing people that makes a difference.

Our Guarantee

Pay-for-Performance.  If we do not make an impact, you do not pay.  It is that simple.

We are fiercely devoted to the success of our clients and guarantee results. We stand behind our work.

Human capital consulting and training firms avoid a pay-for-performance approach because they are afraid of the risks it presents for their business.  But at LSA, we welcome the opportunity. A pay-for-performance approach allows us to truly partner with our clients in a way that reduces the risk for our clients.   A pay-for-performance approach also allows us to  focus 100% on delivering measurable and relevant value to our clients' business.  In fact, the pay-for-performance mindset is what gets us out of bed in the morning.  We are all about helping our clients succeed personally and professionally.

We do not push products or just sell stuff to make money.  We do not hide behind potential variables out of our control.  We do not debate who added what level of value.

We DO honestly, relentlessly and selflessly partner with our clients to identify and move metrics that make a difference.  We do make meaningful and important things happen in a way that works for our clients, their strategy and their culture.  We believe this puts us in a position to more effectively help our clients to succeed.  It also aligns with our mission of "Creating a Competitive Advantage through People" and our corporate value of "Being Client-Centric and Making a Difference in Our Client’s Business."

We live this mission.  Just ask our clients.  We put them first, use world-class experts, ask the tough questions, think systemically and try to link everything we do to meaningful personal and professional success metrics.

Typical pay-for-performance client metrics that we move include:

Ask us about pay-for-performance options.

Read more about getting aligned.

Download our 3x Alignment Whitepaper.

Download our 3x Organizational Alignment Research.

LSA’s consultant designed and delivered a half-day team building solution for our recent conference. It included careful customization to integrate the design with our new mission and values. Everyone had fun and identified key issues with our teamwork. Altogether a great program!

Bob Ward
Director of HR


In the Next Generation Management Development courses, I was trained with skills and tools that have made me and my team more productive, motivated, and successful at communicating with other departments.


Kevin Ashman
Firmware Engineering Supervisor


The Next Generation Management Development courses have helped me communicate more effectively with my peers and teammates. By utilizing effective communication techniques such as clarifying and confirming, and asking open ended questions, I have been able to clarify and understand information in situations where I would have otherwise asked limited questions and made false assumptions.

Robert Breckner
Firmware Engineering Manager


I continue to be impressed by the level of leadership development and management expertise and quality of advice and facilitation that LSA has to offer. What a smart and client-centric group of great people who really know how to help leaders attract, engage, develop and retain top talent.

Tracy Esposito
Director, HR Business Partner


We consider LSA Global our outsourced learning and development partner. We worked closely with LSA to customize a management development program to meet our growing business needs. I would highly recommend LSA to any company wanting to deliver quality learning solutions.

Terri Wright-Scheer
Vice President Human Resources


LSA helped change our entire culture around meetings, making them more effective and efficient, thus enabling us to concentrate on driving more business.

Terry Wassman
VP of Human Resources


Working with LSA Global has proven to be extremely valuable and worthwhile. LSA understands our business, has deep expertise in content areas, and tailors the programs to deliver great results. The facilitator was extremely knowledgeable about Working Globally with India and her energy and passion made the session interesting, fun, and enjoyable for all that attended. The participants walked away extremely pleased along with highly useful practices and tools. I would highly recommend LSA Global to any company that has partners or offices in India.

Glenn McGillivray
Human Resources Business Partner


We value our relationship with LSA Global. We came to LSA because we wanted to improve overall behavioral based interviewing capabilities of our managers to increase the probability of both hiring top talent and future leaders. LSA designed a highly customized solution for our business and culture. We are currently rolling out this solution to our leaders. I would highly recommend LSA Global as a top quality resource.

Rae Phillips
HR Project Manager - Training & Development, PHR


We engaged LSA to design and deliver a 6-month custom executive coaching program for a group of our key leaders. The focus of the program was to help a core group of senior leaders to leverage previous investments in management training, to ensure the engagement and retention of key employees, and to push critical strategic initiatives forward. Even with the high expectations of our senior people, LSA has completely exceeded our expectations. I would recommend them to anyone looking to create and implement a custom coaching methodology using proven tools to drive true change.

Ivan Fukumoto
Senior HR Manager - Staffing, Training, & Development

Logo - Gray - Xoma

VNUS Medical has been very pleased with the effective management development programs that LSA Global has delivered for us over the last four years. The programs have been universally facilitated by experienced and best in class instructors. The knowledge gained by our management team has been put into practice very quickly. VNUS is very happy to be working in partnership with LSA because they consistently deliver excellent programs that receive exceptional feedback from our management team.

Cindee Van Vleck
Director Human Resources


Harmonic has worked with LSA for over 8 years. We have found their partnership extremely beneficial. We recently implemented a Management Development Program that was designed and customized to support our company’s strategic initiative of hiring, building, and retaining key intellectual property and human talent. We worked closely with LSA to target and implement the right solutions with the greatest impact. I would recommend LSA to any company that’s looking for a trusted training and development partner.

Janice Passarello
Director of Human Resources


LSA has been a tremendous asset to my portfolio, both at my current company and my past company. As an HR leader, I am always looking for ways to find external resources that can provide a solution to our management training needs. LSA does that for me. Their solutions are presented in a much more leadership-oriented manner so as to be crisp, business relevant, and easy to apply right back on the job. I will continue to augment our programs using LSA solutions.

Ken Boehm
VP of Human Resources


What a personal and professional pleasure it has been to Partner with LSA. They are truly a strategic partner with Wyse. For more than 5 years, LSA has been engaged in delivering various training and development solutions for Wyse, from custom on-site programs targeting specific core competencies, to working individually with clients to build job skills, and offering invaluable services to me and my team as we continue to build our learning programs. LSA’s representatives do more than sell a product, they offer a full service solution: they understand our business, our strategic initiatives, and the needs of our customers.

Jeff Rangel
Director of HR

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LSA helped us design and deliver a blended learning solution for our leaders to help drive our growth plans in a way that aligned with our specific culture and values. LSA understood our business, had deep expertise in the content areas, tailored the programs to fit our specific needs, and delivered great results. They constantly strive to deliver business impact and align their solutions with our business initiates, culture, and performance management systems. I highly recommend them to anyone looking to take their leaders to the next level.”

Beth A. Taylor
Vice President of Human Resources


LSA’s Employee Engagement Consulting and Survey work has provided critical visibility into: how well our people are holding up under the general economic environment, as well as, the specific challenges that face biotechnology companies in their efforts to discover and develop new medicines; their level of alignment and commitment to XOMA’s Vision and mission critical strategies; how leadership practices and management systems support an environment that engender commitment, and the specific actions that our leaders can take to improve on areas that are important to our people. I highly recommend LSA’s employee engagement solutions.

Chris Wells
Vice President, HR and IT

Logo - Gray - Xoma

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