History & Values

Created by clients for clients.

LSA Global was founded in 1995 by Sally Ewald as Learning Solutions Alliance. An "Associate of the Decade Award" winner with more than 25 years experience in the learning industry, Sally faced a serious problem.

LSA History

On the one hand, her clients wanted to keep working with her and were asking for more. On the other hand, she was running out of quality solutions. Sally knew her clients’ business and had great client relationships, but she felt increasingly limited by the solutions she had to offer. She would not serve her clients with second-tier solutions; she needed to find a way to expand her toolbox.

To solve the problem, Sally went straight to the experts. She held a focus group with key clients and industry thought leaders to ask what they wanted. Their message was loud and clear.  They wanted a single point of contact they could trust so they could extend their reach and:

  1. Eliminate the worry of constantly hiring, managing, and monitoring additional internal consulting and training resources
  2. Reduce the number of external vendors that they had to deal with and educate on their business
  3. Free up their internal resources to focus on other areas vital to the company’s success
  4. Rely on proven experts to ensure quality results without “reinventing the wheel”
  5. Move from fixed to variable consulting and training costs to scale up or down with flexibility as circumstances changed

That key meeting and its message became the foundation upon which LSA Global was created in 1995. Since then, we have served over 500 clients using over 1,500 vetted and certified experts to align our clients culture and talent with their strategy.

In 2011, LSA acquired Changeworks Global, a leading San Francisco-based management consulting firm focused on cutting edge strategic change, creating high performance cultures, and developing leaders. The acquisition has allowed LSA to deepen our change and culture capabilities related to strategy execution and behavior change.

Today we move business and people metrics that our clients care most about by:

expert guidance and leverage to avoid the culture and talent mistakes that keep so many great strategies from becoming a reality

business executives and strategic HR leaders of fast growing performance-driven high tech, life sciences and professional services firms that differentiate through people

are stretched thin and are facing a culture/talent inflection point that is putting current and future business execution at risk

niche training and consulting organizations

are focused on larger companies and are limited to focusing on their own narrow and proprietary solutions–and therefore unable to truly architect integrated solutions and deliver the best for the client in both the short and long term.

LSA Values

We believe that a company’s values are a critical component to creating and sustaining a high performance culture.

Our values represent the core beliefs that we collectively stand for.  They drive our behaviors and decisions.  At LSA we have five core values:

  1. We Do Not Take Ourselves Too Seriously.

    This means being open-minded, informal and easygoing, liking to laugh, being playful and having fun.  If we were a dog, we would be a retriever.

    People (we call them jerks) who do not live this value get in unconstructive arguments, become defensive and attack others personally.

  2. We Are Client-Centric and Make a Difference in Our Client’s Business.

    This means making a measurable impact on our client’s business, ensuring clients succeed positionally and professionally, helping clients with what they need, not just what they want and not chasing money, fame or ego.  If we were an online retailer, we’d be Zappos.

    People (we call them takers) who do not live this value sell “stuff” to clients without focusing on measurably impacting the client’s business.

  3. We Focus On the “Can Do.”

    This means being resourceful, taking the initiative, exploring possibilities and being tenacious.  If we were in a race, we would be in the Tough Mudder.

    People (we call them slackers) who do not live this value are too lazy to try figure it out on their own and let problems fester without effectively resolving them.

  4. We Are Accountable and Take Responsibility.

    This means we do what we say we will do, we clarify and manage expectations as soon as possible and, whenever possible, we clean up our own messes.

    People (we call them troublemakers) who do not live this value have “gossipy hallway conversations” instead of 1×1 meetings to resolve issues, do not finish projects/tasks on time, fail to set or manage expectations early and often resort to pointing fingers or blaming others.

  5. We Strive to Build Something Special Together.

    This means we are co-owners of the company, not renters, with a deep sense of pride in what we are building, we go above and beyond, and we believe that when the company succeeds, we all succeed; and when the company sacrifices, we all sacrifice.  If we were a Bar, we’d be Cheers.

    People (we call them renters) who do not live this value put themselves above the team, do not give it their “all” and are just punching the clock and trying to get through the day.

Our Team

Helping clients to succeed.

Strategy, culture and talent experts passionate about doing great work, with amazing people that makes a difference.

Our Guarantee

If we do not make an impact, you do not pay.
It is that simple.

We are fiercely devoted to the success of our clients and guarantee results. We stand behind our work.

Ask us about Pay for Performance options and how to move the metrics that you care most about.  Typical metrics that we move include:

Read more about getting aligned.

Download our 3x Alignment Whitepaper.

Download our 3x Organizational Alignment Research.

LSA exceeded all my expectations. We interviewed 7 potential training and consulting partners and selected LSA due to their expertise, flexibility, and breadth and depth of solutions. We were able to construct a management training course from the modules most appropriate to our needs, and are able to provide additional training from their well developed portfolio of experts. Our managers galvanized as a team throughout the session and are better prepared for the rigors of a competitive market.

Mitch Mandich


On behalf of Roche and my staff I would like to sincerely thank you for your help with this. The English as a Second Language (ESL) assessment and coaching that you provided for our team was a great success.

Cam Greig
Associate Director


We partnered with LSA Global to help us invest in our people in the areas of performance coaching, diversity, and inclusion. They focused on helping us succeed and were very flexible in meeting our specific needs. LSA Global exceeded my expectations from a speed, quality, and value standpoint. I would recommend LSA Global to anyone looking for a true business partner.

Anita Luckinbill
Director, Human Resources


LSA helped us design and deliver a blended learning solution for our leaders to help drive our growth plans in a way that aligned with our specific culture and values. LSA understood our business, had deep expertise in the content areas, tailored the programs to fit our specific needs, and delivered great results. They constantly strive to deliver business impact and align their solutions with our business initiates, culture, and performance management systems. I highly recommend them to anyone looking to take their leaders to the next level.”

Beth A. Taylor
Vice President of Human Resources


We engaged LSA to design and deliver a 6-month custom coaching program for a group of our key leaders. The focus of the program was to help a core group of senior leaders to leverage previous investments in management training, to ensure the engagement and retention of key employees, and to push critical strategic initiatives forward. Even with the high expectations of our senior people, LSA has completely exceeded our expectations. I would recommend them to anyone looking to create and implement a custom coaching methodology using proven tools to drive true change.

Ivan Fukumoto
Senior HR Manager - Staffing, Training, & Development

Logo - Gray - Xoma

I had been working with LSA for many years with my prior company. Currently, I’m with a company who hadn’t done much basic management skills training. After identifying and presenting a program recently, our managers are excited and talking in the halls about the great experience. LSA saves us time in delivering the right training for our needs.

Phyllis Moracco
HR Director


We turned to LSA to help us custom design and deliver a leadership and management development curriculum to help drive performance. They have done an excellent job diagnosing the business situation, designing an approach that fits our culture, and delivering a first class solution.”

Sally Buchannan
VP Human Resources


LSA is an instrumental training outsourcing partner in helping us to build management capacity and strategically invest in our people. Their flexibility, depth, and breadth of expertise allows us to deliver top quality solutions that are directly tied to key business plans. Their ability to custom design, deliver, and evaluate our Management Curriculum has been excellent. They are true business partners and a pleasure to work with.

Margaret M. Mader
Vice President, Human Resources


We have worked with LSA Global for our learning and development needs and have always had great success. They helped us recently with customized Management Workshops that we held for the second time. It was fantastic, and I would highly recommend LSA to anyone that is attempting to get immediate and impactful improvements.

Mary Johnston
HR Manager, BU Radiology Informatics


LSA’s consultant designed and delivered a half-day team building solution for our recent conference. It included careful customization to integrate the design with our new mission and values. Everyone had fun and identified key issues with our teamwork. Altogether a great program!

Bob Ward
Director of HR


I highly recommend LSA Global to anyone who is looking to improve individual or organizational effectiveness through their top quality programs and broad range of expertise.

Greg Pappas
VP of Human Resources


Over the years, both at 3Com and now at Redback, I’ve found LSA Global to be a valuable resource. The recent compliance program that they delivered for Redback’s executive and management team was the right solution, of the highest of quality, and customized to our business and culture. I would highly recommend LSA to any company looking for top quality solutions.

Gina Fulton
Vice President of Human Resources


What a personal and professional pleasure it has been to Partner with LSA. They are truly a strategic partner with Wyse. For more than 5 years, LSA has been engaged in delivering various training and development solutions for Wyse, from custom on-site programs targeting specific core competencies, to working individually with clients to build job skills, and offering invaluable services to me and my team as we continue to build our learning programs. LSA’s representatives do more than sell a product, they offer a full service solution: they understand our business, our strategic initiatives, and the needs of our customers.

Jeff Rangel
Director of HR

Logo - Gray - WYSE

We partnered with LSA to pilot a customized behavioral interviewing program to help ensure that we continue to hire the best and brightest as we continue to rapidly scale. LSA’s ability to understand our business and our unique culture combined with their desire to ensure that the best practices framework truly fits our performance environment and is highly adopted by our people is a real blessing. Most other firms want to just ‘give you training.’ Not LSA, they are focused on helping me hit our hiring forecasts and attract A players.

Jennifer Remling
Director of Global Recruiting


LSA has added tremendous value and intellectual rigor to help take us to the next level. They have been a training outsourcing goldmine for us. Their flexibility, expertise, and speed has been extraordinary. I am a big fan and recommend them to anyone looking to drive true business value.

Global Financial Services Company
Director, Organizational Effectiveness

Evaluate your Performance


Free Toolkits

Download key published insights and tools from industry experts highlighting best practices in the areas of talent, strategy and culture.


Health Checks

Free Health Checks

Want to know how you stack up against leading organizations?  Receive a complimentary benchmarking analysis courtesy of an LSA Expert.



Published Whitepapers

Get up to speed on timely solutions critical to your business. Published by LSA Experts based upon client feedback and key industry trends.



LSA Methodology

First we identify the key metrics you want to improve. Then we assemble a dedicated team of elite experts who have successfully solved similar problems with similar clients.



Expert Blogs

Stay up to do date with the latest information on how we help high growth companies align their culture and talent with strategy.


Case Studies

Client Case Studies

Real world consulting and training approaches from LSA projects, providing insights on how your company can outperform the competition.