Sales Management Training Program for Sales Leaders

Sales Management Training Program for Sales Leaders

How to Develop Effective Sales Leaders

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Sales Management Training that Works

“Originally, we launched a RFP to identify a solution selling and sales management training program provider to improve the skills of the sales teams in our global distributor network.

LSA Global challenged our thought process and helped us focus on the systemic factors that create a high performance sales environment first, before we focused on the more symptomatic needs of sales leadership skills training.

Their strategic approach and sales leadership programs are top notch.”

Kim Chaumillon | VP Global Talent Management | Trimble, Inc.

“This sales leadership philosophy and approach helped me find my voice as an account manager. It’s helped me consistently exceed both my professional and quota goals.

Blake Schlukbier | Global Sales Account Manager | Red Hat

“The sales management and leadership training was phenomenal. The facilitator was excellent and exceeded expectations.  Just want we needed to take our sales team to the next level.

Paul Zytnik | General Manager | Duncan Parnell

Sales Leadership Excellence Is Critical to Drive Revenue
Based upon the assumption that front-line sales managers have the single greatest impact on a sales rep’s engagement and performance, this proven sales manager training program helps sales leaders to accelerate performance and change.

Our sales research found that sales reps who receive consistent and frequent sales coaching outperform their peers 4-to-1 in terms of sales quota attainment.

Unfortunately, we also know from sales leader simulation assessment data that most sales managers lack the leadership capability or time to effectively lead, manage, and coach their sales team.  The implications are massive.  CSO Insights reports that nearly half of salespeople don’t hit their sales quotas.

Description
Every high performing sales organization has one thing in common — they develop and effectively coach their sales people.

They understand that to truly change behavior they must do more than create incentive plans, send their people to business sales training classes, and send out report cards at the end of the month.

Effective sales managers are effective sales leaders and coaches.

This sales management training program provides sales leaders and sales managers with a proven methodology and the associated skills required to move the needle and double their bandwidth by becoming a strategic sales leader and coach.

Sales Leadership Focus Areas
In this proven sales management training program, sales leaders learn to create high performance by focusing on three drivers that jumpstart sales results:

  • Sales desire
  • Sales productivity
  • Sales capability

Learning Objectives
Based upon a proven library of over 200 sales skill development activities, participants learn how to:

  • Understand the three critical roles of a sales leader:
    — Sales Leader
    — Sales Manager
    — Sales Coach
  • Learn a unique four-dimensional approach to measuring performance to help double your leadership bandwidth:
    — Sales Desire
    — Sales productivity
    — Sales capability
    — Sales results
  • Discover a proven six-step model for sales coaching that ensures alignment and results
  • Assess sales performance and prioritize sales competency gaps based on customer impact
  • Leverage neuroscience to address the four emotional barriers to change
  • Determine where to invest time to get the greatest return on sales coaching
  • Learn how customer-and employee-centric sales leaders drive higher employee engagement

Target Audience
Sales leaders and sales managers with direct reports who want to maximize their effectiveness and help their sales teams to perform at their peak.

To learn more about how our sales leadership training programs we have helped sales leaders increase revenue and margins or to speak with an LSA Expert to learn more about the sales training and coaching options for your company, please contact us.

Related Information

We evaluated 6 well known sales development partners in the market. We ended up selecting LSA global because of their unique ability to get results selling solutions.  They also had the strongest assessment, implementation, measurement, coaching, and global capabilities .

We’ve had such strong feedback from the executive selling program that there are requests to roll it out within the Marketing, Product Management, and our Leadership teams.  Thank you LSA!

Stephanie Lucey
HR Manager

We selected LSA over a handful of other experts to assist with a key sales leadership imperative. LSA added value every step of the way throughout the entire engagement. Their customized approach to sales presentation training exceeded expectations, and we are excited about global implementation across our offices in more than 100 countries.

LSA’s unique Strategy-to-Results approach is an added game changer.  I recommend them to anyone looking to get high quality results when it matters most.

Eric Mugele
Executive Director Global Learning

Grant Thornton

LSA always delivers the right sales and sales management solutions to meet our unique needs. I especially appreciate their ability to deeply understand our business and our culture so that they can design the most valuable and impactful outcomes for us and our clients.

Sarah Parks
Senior Project Manager

Hyperion

We turned to LSA Global to help us take our executive selling and solution selling skills to the next level.

Their ability to formally assess our sales situation, identify key sales skill gaps, develop a plan to measure the results, and fully implement a key sales initiative has been outstanding.

LSA delivers the full solution; not just sales training.  I recommend them to any organization looking to transform its sales force the “right way” to sell higher and wider.

Daniel Heckman
Director of Sales-Enterprise Accounts

Avid

We hired LSA to help align our sales strategy with our business strategy to sustain our hardware business while driving high growth in software and services. LSA’s ability to measure our level of strategic alignment, pinpoint areas of leverage, and get the entire executive sales team to agree upon what matters most exceeded our expectations.

I would recommend them to any sales leader who wants to drive sales performance.

Dan Dica
SVP Worldwide Sales

OneSpan_Logo-LSAGlobal

LSA Global demonstrated excellent expertise in sales and sales leadership, spent the time required to make sure the objectives were clear, and showed flexibility in shaping and sustaining everything that they did.

They “MEDRADized” the session to meet our unique needs, looked beyond the obvious, and got the key points across in a way that made sense.  Thank you!

Doug Stantial
North America Sales Training Manager

LSA was instrumental in making our worldwide sales meeting a success. They saved me a ton of time with ‘best in class’ solutions to meet our business objectives. Whenever I’m in a pinch, I can count on LSA’s dynamic team of sales trainers and consultants to really go the extra mile.

They truly understand the meaning of customer delight.  Thank you!

Amy Walker
Manager

Seagate

We partnered with LSA to help custom design, deliver, and measure an advanced new employee on-boarding process. It was well thought out and bought into by sales leadership.  The combination of targeted sales tools, technology, coaching, performance plans, training, and reinforcement made all the difference.  The solution quantifiably improved new employee and hiring manager satisfaction and increased the speed to sales quota for new hires.

I would highly recommend LSA Global for any sales enablement team looking to increase the engagement and speed to productivity of their sales force. We are excited to implement the program globally as we continue to scale.

Rochana Golani
Director, Global Sales & Technical Field Enablement

LSA has consistently delivered top notch value to Seagate’s Corporate University Program. The level of facilitator involvement and continuous program evolution has kept the sales negotiation training engaging, relevant, and impactful.

We look forward to working with LSA in the future.

Geoff Purnell
Sales Executive, Seagate Data Recovery Services

Seagate

We recently hired LSA Global to help take our sales team to the next level. Specifically we focused on targeting the ideal client, differentiating our solutions, getting more qualified leads, and closing a higher percentage of our pipeline through a proven referral selling methodology.

So far, the results from the business sales training have been great. We were pleasantly surprised with the results-oriented approach and thoughtful follow-through plan to ensure that the new sales practices “stick.”

We look forward to a long-term relationship, and I would recommend LSA to anyone looking to increase the effectiveness of their sales force.

Patrick Arnold
President

Filice

At the onset of our engagement with LSA, I was skeptical that an outside firm would be able to understand and dissect our organization’s highly complex and technical business challenges.

However, through the leadership team interview and strategy retreat processes that LSA utilized, they provided a fresh, innovative, and practical perspective that created tremendous strategic value and focus for our executive leadership team.

As a result, I would highly recommend LSA Global to any leader struggling with building the strategic alignment and high performance teams necessary to generate sales growth, in a way that fits their unique corporate culture.

Robert Laudati
Managing Director

L3Harris_Logo-LSAGlobal

What a refreshing change from the half-baked psycho-babble you normally get from training and consulting organizations. LSA gives you the practical and results-oriented assistance you need to define and reach your goals.

Their leadership, management, and sales expertise has been invaluable.  They think strategically and provide a results driven plan – not just a temporary fix.

They are great to work with, and even more importantly, they “get it!”

David Fiano
Director of Merchandising

Seagate has always found LSA to be a highly valuable consulting, training, and coaching resource.

The recent business sales training programs they’ve delivered for Seagate University have been the right solution, of highest of quality, and highly customized to our unique business and culture.

I would highly recommend LSA to any company interested in offering top notch learning solutions that make a difference.

Tammy Dujmovich
Sales, Marketing & Customer Service

Seagate

We needed a way to improve customer training. We had to reach a disparate group of people in a very short period time. LSA gave us a new training methodology and a better way to go to market with our customer training that improved their experience and our brand positioning.

LSA delivered exactly what we needed and exceeded our expectations.  Thank you.

Hinda Chalew
Vice President of Marketing

LSA is an excellent sales and leadership outsource partner! They listen to our needs, are responsive, and work at a pace that keeps up with our rapid speed.

We have found LSA to bring strategic, innovative, and practical solutions to meet our business priorities by partnering effectively with our key staff. I consider them to be an important external extension of our team.

Thank you!

Wendy Chinn
Sr. Director, Global Sales Enablement

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