Business Sales Training: Boost Performance

“We selected LSA Global over several other sales providers based upon their ability to clarify and align our sales strategy, their expertise in identifying the critical business sales training scenarios necessary to meet our growth targets, and their willingness to stand behind the results with targeted sales coaching and a pay-for-performance guarantee.

They have become an integral part of my sales team as we rapidly scale. I would recommend them to any head of sales looking for a true partner.”
Anthony Lanham | SVP, Sales North America | Jumio

“We turned to LSA to help us take our executive and solution selling skills to the next level.

Their ability to formally assess our situation, identify key sales skill gaps, develop a plan to measure the results, and fully implement a key sales initiative has been outstanding.

LSA delivers the full solution; not just business sales training.”
Daniel Heckman | Director of Enterprise Sales | Avid Technology

“This sales strategy and methodology moved my team from good to great, outperforming teams four times our size. We are now guides and managers of the sales process rather than pushers and pullers.

Employing these techniques opened doors with decision makers who consistently denied access in the past.

Bottom line, it worked in the toughest market we’ve ever faced.”
Robert Zeman | District Sales Manager | Aflac

Clients across multiple industries that have participated in LSA’s Business Sales Training programs have grown sales by 40%, increased units sold by 42%, increased average pricing by 12%, and closed over 50% of their pipeline. These are not marketing slogans. These are actual results from recent clients just like you.

Sales skill development can play an important role in a sales force’s ability to succeed.

To succeed, business sales training programs must equip sales teams with the knowledge and skills to impact business results. Yet, our research of over 800 training projects shows that only 1-in-5 participants change behavior from well designed and highly targeted sales training alone.

If you want to improve sales performance, make sure that your go-to-market sales strategy is clear enough and your high performance sales culture is driving the strategy forward, Then do what it takes to attract, engage and retain top sales talent.

Once those sales strategy and culture components are in strongly in place, we help sales team to identify, develop and measure the critical few sales skills and scenarios that make the most difference in the following areas:

Sales Rep Assessment Simulation
Research-backed and evidence-based sales rep assessment to better hire, promote, and develop top sellers.
Sales Skills Assessment
Combined with interviews, this proven sales assessment is based upon behavioral research-backed sales competencies. It is used to increase buy-in, provide a baseline, identify gaps, and inform customization coaching.
Sales Leadership Simulation Assessment
It can be daunting to identify sales leadership potential and performance for a high stakes sales leadership role. This research-backed sales leadership development simulation provides detailed sales leadership insights against the core competencies required to scale sales profitably.
Sales Territory and Major Account Planning Training
Sales territory training provides proven approaches, strategies, and skills required to successfully maximize sales territories. Major account planning provides a proven process designed for large accounts and complex opportunities.
Inside Sales Training
Our inside sales training workshops focus on getting qualified sales appointments, improving referral-based selling, increasing inside sales skills, and driving more transactional revenue without sacrificing relationships or profits.
Executive Selling
Executive selling training teaches sales reps how to to identify what matters most to executive buyers and how to position products and services as part of a strategic investment that addresses critical organizational goals.
Sales Management Training for Sales Leaders
This proven sales management training program provides sales leaders and sales managers with a proven methodology and the associated skills required to move the needle and double their bandwidth.

Solution and Value Selling Training
Our solution selling training is based upon the critical few sales scenarios and skills that matter most in your unique selling situation. It teaches the critical few concepts and methods to bring value and build long-term relationships.
Sales Communication and Presentation Training
Our sales presentation and communication workshops are for customer-facing people who can positively or negatively influence customers through sales, executive, briefing center and technical presentations.
Sales Negotiation Training
Our sales negotiation training helps sales professionals prepare for, understand, and conduct negotiations while preserving credibility, protecting margins, decreasing sales cycles and creating more balanced customer relationships.
LinkedIn Sales Training for Modern Social Sellers
Modern B2B buyers require digitally savvy sellers who are a valuable resource, a helpful guide, and a timely helper in the buying journey. Create socially savvy sellers to grow your pipeline.
Sales Performance Coaching
Our sales performance coaching is based upon research showing that sales professionals who receive consistent sales coaching from managers and mentors achieve 4-to-1 higher levels of sales performance.
Sales Training Measurement
While creating the foundation for accountability and reinforcement, our sales training measurement determines skill adoption levels, correlates business impact and provides data for targeted sales coaching.
Sales MicroLearning Video Library and Job Aids
Our research-backed sales microlearning library has over 100 modules for sales leaders, managers, and reps. in the areas of: prospecting, qualifying, presenting, handling objections, building relationships, closing, getting referrals, managing accounts, and leading sales teams.

Our research-backed, proven and systemic approach to sales development helps sales leaders get everyone pointed in the right direction, shape the sales environment for everyone to perform at their peak and build a differentiated salesforce that creates a competitive advantage.

Ask us about Sales Performance Pay-for-Performance options and how to move the sales metrics that you care most about. Typical metrics that we move include:

Sales revenue, margin, win rate, portfolio mix, deal size, and cycle time
Customer acquisition, loyalty, growth, and satisfaction
Leadership execution effectiveness of key corporate strategies
Employee attraction, development, performance, engagement, and retention
Project cost, quality, and time

Related Information

The sales negotiations training program was awesome. The facilitator was excellent. We are immediately able to see the relevance and apply it to our specific. The preparation and energy was very apparent. The facilitator did a great job keeping everyone engaged and focused on what mattered most to our success.

I am very pleased with the results and like the very relevant and applicable sales negotiations tools. Great job!

Jack Lord
Vice President of Sales

Seagate has always found LSA to be a highly valuable consulting, training, and coaching resource.

The recent business sales training programs they’ve delivered for Seagate University have been the right solution, of highest of quality, and highly customized to our unique business and culture.

I would highly recommend LSA to any company interested in offering top notch learning solutions that make a difference.

Tammy Dujmovich
Sales, Marketing & Customer Service

We needed a way to improve customer training. We had to reach a disparate group of people in a very short period time. LSA gave us a new training methodology and a better way to go to market with our customer training that improved their experience and our brand positioning.

LSA delivered exactly what we needed and exceeded our expectations. Thank you.

Hinda Chalew
Vice President of Marketing

The sales strategy and goal setting session was right on target. It was a very valuable process that I highly recommend to any sales team looking to increase performance.

Thank you LSA Global!

Phil Rosenberg
Senior Vice President of Sales

LSA has consistently delivered top notch value to Seagate’s Corporate University Program. The level of facilitator involvement and continuous program evolution has kept the sales negotiation training engaging, relevant, and impactful.

We look forward to working with LSA in the future.

Geoff Purnell
Sales Executive, Seagate Data Recovery Services

ServiceSource has relied on LSA Global’s expertise for a variety of core initiatives, from strategy design and implementation, to business sales skills, to sales coaching. We recently engaged LSA Global to create a competency matrix for our inside sales team that will serve as our roadmap for employee on-boarding, development, succession planning, and retention.

This critical project had a tight timeline with high visibility. LSA Global completed the deliverable ahead of schedule and surpassed our expectations.

PMO and Outside Sales Operations
Senior Vice President

LSA Global’s sales negotiation training and assessment process provided the sales negotiation tools and practices that have significantly enhanced our negotiations process. Their facilitators understood our business, its challenges, and framed the learning in a way that we understood.

I am very happy with the value we have received and would highly recommend LSA to others looking to improve their sales negotiations results.

Jeff Bizzack
President

We selected LSA over a handful of other experts to assist with a key sales leadership imperative. LSA added value every step of the way throughout the entire engagement. Their customized approach to sales presentation training exceeded expectations, and we are excited about global implementation across our offices in more than 100 countries.

LSA’s unique Strategy-to-Results approach is an added game changer. I recommend them to anyone looking to get high quality results when it matters most.

Eric Mugele
Executive Director Global Learning

What a refreshing change from the half-baked psycho-babble you normally get from training and consulting organizations. LSA gives you the practical and results-oriented assistance you need to define and reach your goals.

Their leadership, management, and sales expertise has been invaluable. They think strategically and provide a results driven plan – not just a temporary fix.

They are great to work with, and even more importantly, they “get it!”

David Fiano
Director of Merchandising

LSA Global demonstrated excellent expertise in sales and sales leadership, spent the time required to make sure the objectives were clear, and showed flexibility in shaping and sustaining everything that they did.

They “MEDRADized” the session to meet our unique needs, looked beyond the obvious, and got the key points across in a way that made sense. Thank you!

Doug Stantial
North America Sales Training Manager

LSA custom designed and delivered the best sales training session that I have ever attended.

They focused on our industry, our customers, and our competitors. The materials and facilitators were world class.

They were passionate about helping our global sales force understand the fundamentals necessary to be successful and not leave money on the table.

I recommend them to any sales force looking to drive profitable revenue and beat the competition.

Carl Dickenson
Director of Sales

We partnered with LSA to help custom design, deliver, and measure an advanced new employee on-boarding process. It was well thought out and bought into by sales leadership. The combination of targeted sales tools, technology, coaching, performance plans, training, and reinforcement made all the difference. The solution quantifiably improved new employee and hiring manager satisfaction and increased the speed to sales quota for new hires.

I would highly recommend LSA Global for any sales enablement team looking to increase the engagement and speed to productivity of their sales force. We are excited to implement the program globally as we continue to scale.

Rochana Golani
Director, Global Sales & Technical Field Enablement

LSA’s customized Effective Presentation Skills program has helped us elevate our presentation skills to the next level. I personally now have a much greater self-awareness of my presentation skills and can leverage my strengths while working to improve upon other areas.

I definitely recommend LSA Global to anyone for whom presentations are an integral part of their job.

Jim Elliott
Senior Marketing Manager

We engaged with LSA Global to help our sales team identify opportunities to accelerate our commitment to sales excellence. The facilitator’s shared passion for our goals created a foundation for sales skill adoption, as did LSA’s keen understanding of our unique business environment.

This insight allowed LSA to deliver customized and impactful business sales training workshops which were adapted to reflect our specific business dynamics and provided our employees with the sales models and tools to leverage on every call with customers.

Grant Clarke
Director Client Delivery

LSA is an excellent sales and leadership outsource partner! They listen to our needs, are responsive, and work at a pace that keeps up with our rapid speed.

We have found LSA to bring strategic, innovative, and practical solutions to meet our business priorities by partnering effectively with our key staff. I consider them to be an important external extension of our team.

Thank you!

Wendy Chinn
Sr. Director, Global Sales Enablement