Business Sales Training That Drives Revenue Growth

“We selected LSA Global over several other sales providers based upon their ability to clarify and align our sales strategy, their expertise in identifying the critical business sales training scenarios necessary to meet our growth targets, and their willingness to stand behind the results with targeted sales coaching and a pay-for-performance guarantee.

They have become an integral part of my sales team as we rapidly scale. I would recommend them to any head of sales looking for a true partner.”
Anthony Lanham | SVP, Sales North America | Jumio

“We turned to LSA to help us take our executive and solution selling skills to the next level.

Their ability to formally assess our situation, identify key sales skill gaps, develop a plan to measure the results, and fully implement a key sales initiative has been outstanding.

LSA delivers the full solution; not just business sales training.”
Daniel Heckman | Director of Enterprise Sales | Avid Technology

“This sales strategy and methodology moved my team from good to great, outperforming teams four times our size. We are now guides and managers of the sales process rather than pushers and pullers.

Employing these techniques opened doors with decision makers who consistently denied access in the past.

Bottom line, it worked in the toughest market we’ve ever faced.”
Robert Zeman | District Sales Manager | Aflac

Clients across multiple industries that have participated in LSA’s Business Sales Training programs have achieved measurable gains — growing sales by 40%, increasing units sold by 42%, raising average pricing by 12%, and closing more than 50% of their pipeline. These are not marketing claims — they reflect documented results from recent clients facing challenges similar to yours.

Sales skill development is a critical lever in improving sales force effectiveness — but on its own, it is rarely sufficient.

For business sales training to deliver meaningful impact, it must equip sales teams with the specific knowledge, capabilities, and situational judgment required to influence real client outcomes. Yet, our analysis of more than 800 training initiatives reveals a consistent pattern: only 1 in 5 participants change behavior from even well-designed, highly targeted sales training alone.

The implication is clear — training without context and reinforcement underperforms.

To sustainably improve sales performance, organizations must first ensure that their go-to-market strategy is clearly defined, actionable, and aligned across the business. At the same time, a high-performance sales culture must actively reinforce and operationalize that strategy. This includes doing the hard work required to attract, engage, and retain top sales talent.

Only when sales strategy and sales culture are aligned enough does skill development translate into measurable results.

From there, the focus shifts to precision — identifying, developing, and measuring the critical few sales skills, mindsets, and scenarios that disproportionately drive performance in areas such as:

Sales Rep Assessment Simulation
A research-backed, evidence-based sales assessment designed to improve how you hire, promote, and develop top-performing sellers. Evaluate and benchmark the sales competencies that matter most — aligned directly to your unique go-to-market strategy — so you can make more accurate talent decisions and accelerate performance where it counts.
Sales Skills Assessment
Used in combination with structured interviews, this proven assessment is grounded in behavioral, research-backed sales competencies. It builds stakeholder buy-in, establishes a clear performance baseline, pinpoints critical skill gaps, and provides the data needed to tailor targeted coaching and development.
Sales Leadership Simulation Assessment
Immerse sales leaders in a high-stakes simulation of their current or future role to rigorously evaluate readiness. Using a blend of live role-players and AI-enabled analysis, this assessment creates a realistic, pressure-tested environment to observe decision-making, leadership judgment, and execution in action. Capabilities are benchmarked against a global pool of sales leaders, providing clear, comparative insight to guide selection, promotion, and development decisions..
Sales Territory and Major Account Planning Training
Equip your sales team with the strategies, frameworks, and skills required to maximize territory performance and unlock growth. This customized training delivers proven approaches to prioritize opportunities, allocate resources effectively, and drive consistent results across sales territories.
Inside Sales Training
Our inside sales training workshops are designed to help teams consistently generate qualified sales appointments, strengthen referral-based selling, and elevate core inside sales capabilities. The focus is on driving more transactional revenue — without compromising relationships, pricing integrity, or long-term customer value.
Executive Selling
Executive selling training equips sales professionals to engage effectively with senior decision-makers by focusing on what matters most at the executive level. Participants learn how to connect offerings to strategic priorities, quantify business impact, and position solutions as high-value investments that address critical organizational objectives.
Sales Management Training for Sales Leaders
This proven sales management training program equips sales leaders and managers with a practical, results-focused methodology to drive performance and scale impact. Leaders build the critical sales leadership, management, and coaching skills needed to move the needle.

Business Sales Training That Drives Revenue Growth

Solution and Value Selling Training
Our solution and value selling training focuses on the critical few sales scenarios and capabilities that matter most in your specific selling environment. It equips sales professionals with the practical frameworks and skills needed to uncover meaningful customer needs, articulate differentiated value, and position solutions in terms of measurable business impact — building stronger relationships and driving long-term growth.
Sales Communication and Presentation Training
Our sales communication and presentation workshops are designed for customer-facing professionals whose interactions directly influence buying decisions. Whether delivering sales presentations, executive briefings, technical overviews, or briefing center sessions, participants learn how to communicate with clarity, credibility, and impact — ensuring every interaction strengthens trust, advances the conversation, and drives results.
Sales Negotiation Training
Our sales negotiation training equips sales professionals to prepare for, navigate, and lead negotiations with confidence and discipline. Participants learn how to protect margins, maintain credibility, and accelerate sales cycles — while creating more balanced, value-based customer relationships that support both immediate wins and long-term success.
LinkedIn Sales Training for Modern Social Sellers
Modern B2B buyers expect digitally fluent sellers who add value at every stage of the buying journey. This training equips sales professionals to leverage LinkedIn strategically — building credibility, engaging the right stakeholders, and positioning themselves as trusted resources and insightful guides. The result is a stronger pipeline, higher-quality conversations, and more opportunities created through social selling.
Sales Performance Coaching
Our sales performance coaching is grounded in research demonstrating that sales professionals who receive consistent, high-quality coaching from managers and mentors achieve up to four times higher performance. This approach focuses on reinforcing critical behaviors, accelerating skill development, and translating strategy into day-to-day execution — driving sustained improvements in results.
Sales Training Measurement
Our sales training measurement approach establishes a clear foundation for accountability and reinforcement. It tracks skill adoption, links behavior change to business outcomes, and delivers actionable data to inform targeted sales coaching — ensuring that training translates into measurable performance improvement.
Sales Microlearning Video Library and Job Aids
Our research-backed sales microlearning library includes more than 100 targeted modules designed for sales leaders, managers, and reps. Covering the full sales cycle, each module is built for rapid application, reinforced with practical job aids to drive consistency, retention, and on-the-job performance.

Our research-backed, proven and systemic approach to sales development helps sales leaders get everyone pointed in the right direction, shape the sales environment for everyone to perform at their peak and build a differentiated salesforce that creates a competitive advantage.

Ask us about Sales Performance Pay-for-Performance options and how to move the sales metrics that you care most about. Typical metrics that we move include:

Sales revenue, margin, win rate, portfolio mix, deal size, and cycle time
Customer acquisition, loyalty, growth, and satisfaction
Leadership execution effectiveness of key corporate strategies
Employee attraction, development, performance, engagement, and retention
Project cost, quality, and time

Related Information

We selected LSA over a handful of other experts to assist with a key sales leadership imperative. LSA added value every step of the way throughout the entire engagement. Their customized approach to sales presentation training exceeded expectations, and we are excited about global implementation across our offices in more than 100 countries.

LSA’s unique Strategy-to-Results approach is an added game changer. I recommend them to anyone looking to get high quality results when it matters most.

Eric Mugele
Executive Director Global Learning

LSA always delivers the right sales and sales management solutions to meet our unique needs. I especially appreciate their ability to deeply understand our business and our culture so that they can design the most valuable and impactful outcomes for us and our clients.

Sarah Parks
Senior Project Manager

LSA has consistently delivered top notch value to Seagate’s Corporate University Program. The level of facilitator involvement and continuous program evolution has kept the sales negotiation training engaging, relevant, and impactful.

We look forward to working with LSA in the future.

Geoff Purnell
Sales Executive, Seagate Data Recovery Services

In an effort to establish a solid foundation of consultative selling skills for our client-facing teams that can be built on over time, we engaged with LSA Global. By understanding our business and our markets, LSA Global was able to design and deliver the relevant sales skills, tools, and processes that have established the foundation for our future success.

We are extremely satisfied with our decision to work with LSA. Thank you!.”

Kevin Wiley
Chief Operating Officer

We partnered with LSA to help custom design, deliver, and measure an advanced new employee on-boarding process. It was well thought out and bought into by sales leadership. The combination of targeted sales tools, technology, coaching, performance plans, training, and reinforcement made all the difference. The solution quantifiably improved new employee and hiring manager satisfaction and increased the speed to sales quota for new hires.

I would highly recommend LSA Global for any sales enablement team looking to increase the engagement and speed to productivity of their sales force. We are excited to implement the program globally as we continue to scale.

Rochana Golani
Director, Global Sales & Technical Field Enablement

LSA is an excellent sales and leadership outsource partner! They listen to our needs, are responsive, and work at a pace that keeps up with our rapid speed.

We have found LSA to bring strategic, innovative, and practical solutions to meet our business priorities by partnering effectively with our key staff. I consider them to be an important external extension of our team.

Thank you!

Wendy Chinn
Sr. Director, Global Sales Enablement

We engaged with LSA Global to deliver a highly customized sales territory planning and management workshop. They have a unique ability to quickly understand our business and needs. This keen understanding allowed for a sales solution that was specific and impactful.

Their sales consultants and facilitators were well prepared and ingrained themselves to become one of us. We’ve come to see LSA Global as a true sales partner.

Pratiksha Patel
Assistant Vice President Talent

LSA’s introduction and continuous reinforcement of the MEDRAD objectives, vision, and mission were very impressive. The majority now understands and is openly able to verbalize these key items.

LSA did a wonderful job introducing the importance of sales coaching and reinforcement and was able to keep everyone focused.

Cindy Steffen
National Manager, Telesales

At the onset of our engagement with LSA, I was skeptical that an outside firm would be able to understand and dissect our organization’s highly complex and technical business challenges.

However, through the leadership team interview and strategy retreat processes that LSA utilized, they provided a fresh, innovative, and practical perspective that created tremendous strategic value and focus for our executive leadership team.

As a result, I would highly recommend LSA Global to any leader struggling with building the strategic alignment and high performance teams necessary to generate sales growth, in a way that fits their unique corporate culture.

Robert Laudati
Managing Director

LSA Global’s sales negotiation training and assessment process provided the sales negotiation tools and practices that have significantly enhanced our negotiations process. Their facilitators understood our business, its challenges, and framed the learning in a way that we understood.

I am very happy with the value we have received and would highly recommend LSA to others looking to improve their sales negotiations results.

Jeff Bizzack
President

LSA Global demonstrated excellent expertise in sales and sales leadership, spent the time required to make sure the objectives were clear, and showed flexibility in shaping and sustaining everything that they did.

They “MEDRADized” the session to meet our unique needs, looked beyond the obvious, and got the key points across in a way that made sense. Thank you!

Doug Stantial
North America Sales Training Manager

We recently hired LSA Global to help take our sales team to the next level. Specifically we focused on targeting the ideal client, differentiating our solutions, getting more qualified leads, and closing a higher percentage of our pipeline through a proven referral selling methodology.

So far, the results from the business sales training have been great. We were pleasantly surprised with the results-oriented approach and thoughtful follow-through plan to ensure that the new sales practices “stick.”

We look forward to a long-term relationship, and I would recommend LSA to anyone looking to increase the effectiveness of their sales force.

Patrick Arnold
President

We wanted our Channel Managers to get sales strategies and tools that would increase partner revenue and strengthen partner relationships. LSA Global’s ability to quickly understand our business and to bring experienced and proven resources to the table created credibility with both the executive and sales team.

We look forward to continuing our sales partnership with them.

Chip Whitman
Channel Excellence Manager

We turned to LSA Global to help us take our executive selling and solution selling skills to the next level.

Their ability to formally assess our sales situation, identify key sales skill gaps, develop a plan to measure the results, and fully implement a key sales initiative has been outstanding.

LSA delivers the full solution; not just sales training. I recommend them to any organization looking to transform its sales force the “right way” to sell higher and wider.

Daniel Heckman
Director of Sales-Enterprise Accounts

LSA Global rocks! Thank you for helping our executive team get aligned by creating a powerful and clear strategic direction and go to market sales growth plan that we could all fully commit to.

From a sales growth perspective, I am really energized about the outcome and grateful for what I have learned throughout the strategic clarity facilitation process.

Stacey Wong
VP Sales

FAQs

LSA Global’s business sales training goes beyond generic sales tactics by aligning sales strategy, culture, talent, and execution. Programs are highly experiential and customized around the specific sales scenarios, buyer challenges, and business goals that matter most to your organization. Rather than focusing solely on training events, the approach integrates assessments, coaching, reinforcement, simulations, measurement, and accountability to drive lasting behavior change and measurable business impact.

Teams that want a practical and research-based approach to achieve improved business outcomes. LSA Global works with inside sales teams, enterprise sales teams, account managers, sales leaders, channel sales organizations, and customer-facing professionals across industries. Whether your team needs to improve executive selling, solution selling, negotiation, territory planning, presentation skills, or sales leadership effectiveness, the programs are tailored to the realities of your market, customers, and competitive environment.

es. Every business sales training engagement is highly customized to align with your sales strategy, culture, products, customer buying journey, and desired business outcomes. LSA Global uses assessments, interviews, benchmarking, simulations, and stakeholder input to identify critical sales skill gaps and create highly relevant learning experiences that directly support revenue growth, win-rate improvement, pricing strength, and customer relationships.

LSA Global combines training with reinforcement systems, coaching, sales leadership alignment, microlearning, job aids, and performance measurement. Our training measurement research shows that training alone rarely changes long-term behavior, so we emphasize coaching and ongoing support to increase adoption, accountability, and impact. Clients have reported measurable improvements such as increased sales growth, higher margins, stronger pipeline conversion, shorter sales cycles, and improved quota attainment.

Yes. LSA Global provides integrated solutions for both sales leaders and sales teams. Sales managers learn how to coach, manage, and lead high-performing teams, while sales professionals build practical skills in areas such as consultative selling, executive communication, negotiation, prospecting, and strategic account management. This combined focus helps organizations create a stronger sales culture and sustain performance improvements over time.