Business Sales Training and Coaching

BUSINESS SALES TRAINING AND COACHING

Assess, Develop and Measure the Sales Skills to Grow Revenue, Margin & Win-Rate

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“We selected LSA Global over several other sales providers based upon their ability to clarify and align our sales strategy, their expertise in identifying the critical business sales training scenarios necessary to meet our growth targets and their willingness to stand behind the results with targeted sales coaching and a pay-for-performance guarantee.

They have become an integral part of my sales team as we rapidly scale. I would recommend them to any head of sales looking for a true partner.”
Anthony Lanham | SVP, Sales North America | Jumio

“We turned to LSA  to help us take our executive and solution selling skills to the next level.

Their ability to formally assess our situation, identify key sales skill gaps, develop a plan to measure the results, and fully implement a key sales initiative has been outstanding.

LSA delivers the full solution; not just business sales training.”
Daniel Heckman | Director of Enterprise Sales | Avid Technology

“This sales strategy and methodology moved my team from good to great, outperforming teams four times our size. We are now guides and managers of the sales process rather than pushers and pullers.

Employing these techniques opened doors with decision makers who consistently denied access in the past.

Bottom line, it worked in the toughest market we’ve ever faced.”
Robert Zeman | District Sales Manager | Aflac

Clients across multiple industries that have participated in LSA’s Business Sales Training programs have grown sales by 40%, increased units sold by 42%, increased average pricing by 12%, and closed over 50% of their pipeline. These are not marketing slogans. These are actual results from recent clients just like you.

Sales skill development can play an important role in a sales force’s ability to succeed.

To succeed, business sales training programs must equip sales teams with the knowledge and skills to impact business results. Yet, our research of over 800 training projects shows that only 1-in-5 participants change behavior from well designed and highly targeted sales training alone.

If you want to improve sales performance, make sure that your go-to-market sales strategy is clear enough and your high performance sales culture is driving the strategy forward, Then do what it takes to attract, engage and retain top sales talent.

Once those sales strategy and culture components are in strongly in place, we help sales team to identify, develop and measure the critical few sales skills and scenarios that make the most difference in the following areas:

  • Sales Skills Assessment
    Combined with interviews, this proven sales assessment is based upon 150-behavioral research-backed sales competencies. It is used to increase buy-in, provide a baseline, identify gaps, and inform customization coaching.
  • Sales Leadership Simulation Assessment
    It can be daunting to identify sales leadership potential and performance for a high stakes sales leadership role.  This research-backed sales leadership development simulation provides detailed sales leadership insights against the core competencies required to scale sales profitably.
  • Sales Territory and Major Account Planning Training
    Sales territory training provides proven approaches, strategies, and skills required to successfully maximize sales territories. Major account planning provides a proven process designed for large accounts and complex opportunities.
  • Inside Sales Training
    Our inside sales training workshops focus on getting qualified sales appointments, improving referral-based selling, increasing inside sales skills, and driving more transactional revenue without sacrificing relationships or profits.
  • Executive Selling
    Executive selling training teaches sales reps how to to identify what matters most to executive buyers and how to position products and services as part of a strategic investment that addresses critical organizational goals.
  • Sales Management Training for Sales Leaders
    This proven sales management training program provides sales leaders and sales managers with a proven methodology and the associated skills required to move the needle and double their bandwidth.

  • Solution and Value Selling Training
    Our solution selling training is based upon the critical few sales scenarios and skills that matter most in your unique selling situation.  It teaches the critical few concepts and methods to bring value and build long-term relationships.
  • Sales Communication and Presentation Training
    Our sales presentation and communication workshops are for customer-facing people who can positively or negatively influence customers through sales, executive, briefing center and technical presentations.
  • Sales Negotiation Training
    Our sales negotiation training helps sales professionals prepare for, understand, and conduct negotiations while preserving credibility, protecting margins, decreasing sales cycles and creating more balanced customer relationships.
  • LinkedIn Sales Training for Modern Social Sellers
    Modern B2B buyers require digitally savvy sellers who are a valuable resource, a helpful guide, and a timely helper in the buying journey.  Create socially savvy sellers to grow your pipeline.
  • Sales Performance Coaching
    Our sales performance coaching is based upon research showing that sales professionals who receive consistent sales coaching from managers and mentors achieve 4-to-1 higher levels of sales performance.
  • Sales Training Measurement
    While creating the foundation for accountability and reinforcement, our sales training measurement determines skill adoption levels, correlates business impact and provides data for targeted sales coaching.
  • Sales MicroLearning Video Library and Job Aids
    Our research-backed sales microlearning library has over 100 modules for sales leaders, managers, and reps. in the areas of: prospecting, qualifying, presenting, handling objections, building relationships, closing, getting referrals, managing accounts, and leading sales teams.

Our research-backed, proven and systemic approach to sales development helps sales leaders get everyone pointed in the right direction,  shape the sales environment for everyone to perform at their peak and build a differentiated salesforce that creates a competitive advantage.

Ask us about Sales Performance Pay-for-Performance options and how to move the sales metrics that you care most about.  Typical metrics that we move include:

  • Sales revenue, margin, win rate, portfolio mix, deal size, and cycle time
  • Customer acquisition, loyalty, growth, and satisfaction
  • Leadership execution effectiveness of key corporate strategies
  • Employee attraction, development, performance, engagement, and retention
  • Project cost, quality, and time

Related Information

ServiceSource has relied on LSA Global’s expertise for a variety of core initiatives, from strategy design and implementation, to business sales skills, to sales coaching. We recently engaged LSA Global to create a competency matrix for our inside sales team that will serve as our roadmap for employee on-boarding, development, succession planning, and retention.

This critical project had a tight timeline with high visibility. LSA Global completed the deliverable ahead of schedule and surpassed our expectations.

PMO and Outside Sales Operations
Senior Vice President

Service Source

LSA Global demonstrated excellent expertise in sales and sales leadership, spent the time required to make sure the objectives were clear, and showed flexibility in shaping and sustaining everything that they did.

They “MEDRADized” the session to meet our unique needs, looked beyond the obvious, and got the key points across in a way that made sense.  Thank you!

Doug Stantial
North America Sales Training Manager

LSA Global’s sales negotiation training and assessment process provided the sales negotiation tools and practices that have significantly enhanced our negotiations process. Their facilitators understood our business, its challenges, and framed the learning in a way that we understood.

I am very happy with the value we have received and would highly recommend LSA to others looking to improve their sales negotiations results.

Jeff Bizzack
President

Service Source

At the onset of our engagement with LSA, I was skeptical that an outside firm would be able to understand and dissect our organization’s highly complex and technical business challenges.

However, through the leadership team interview and strategy retreat processes that LSA utilized, they provided a fresh, innovative, and practical perspective that created tremendous strategic value and focus for our executive leadership team.

As a result, I would highly recommend LSA Global to any leader struggling with building the strategic alignment and high performance teams necessary to generate sales growth, in a way that fits their unique corporate culture.

Robert Laudati
Managing Director

We recently hired LSA to help us take our client delivery methodology to the next level as we continue to grow and help our clients succeed.

The custom strategy and design session exceeded our expectations. They really understood our business and delivered within tight time frames. They were the best I have seen for this type of complex, visible, and strategic work.

LSA’s ability to get a group of 20+ executives from around the globe on the same page, push their thinking to new heights, and ensure an executable plan was excellent.

I would recommend LSA to anyone looking to take their strategy and strategic execution to the next level.

Rob Sturgeon
EVP Client Delivery

Service Source

LSA is an excellent sales and leadership outsource partner! They listen to our needs, are responsive, and work at a pace that keeps up with our rapid speed.

We have found LSA to bring strategic, innovative, and practical solutions to meet our business priorities by partnering effectively with our key staff. I consider them to be an important external extension of our team.

Thank you!

Wendy Chinn
Sr. Director, Global Sales Enablement

We value the relationship we have with LSA Global. They customize and deliver top quality sales solutions when we needed them. They pay special attention to ensuring the solution fits our unique needs, business, and culture.

I would recommend them to anyone looking to greatly improve the skills of their sales force.

Carol M. Harbin
Manager, Worldwide Sales L&D

AMD

Originally, we launched a RFP to partner with a sales training provider to improve the sales skills of our global distributor network.

LSA Global challenged our thinking by suggesting we focus on the systemic sales strategy, culture, and talent factors that create sales success before we invested in the more symptomatic needs of sales skills and knowledge.

LSA Global identified the critical strategic actions to improve overall sales performance and then designed and delivered world class business sales training across the globe to help increase revenue and margin.

I’m so happy we took a more strategic approach to sales performance with LSA.  Thank you for making this fit our culture.

Kim Benson
Director Human Resources

Trimble

The sales negotiations training program was awesome. The facilitator was excellent. We are immediately able to see the relevance and apply it to our specific. The preparation and energy was very apparent. The facilitator did a great job keeping everyone engaged and focused on what mattered most to our success.

I am very pleased with the results and like the very relevant and applicable sales negotiations tools. Great job!

Jack Lord
Vice President of Sales

Blackhawk Network

We wanted our Channel Managers to get sales strategies and tools that would increase partner revenue and strengthen partner relationships. LSA Global’s ability to quickly understand our business and to bring experienced and proven resources to the table created credibility with both the executive and sales team.

We look forward to continuing our sales partnership with them.

Chip Whitman
Channel Excellence Manager

Thermo Fisher

We partnered with LSA to help custom design, deliver, and measure an advanced new employee on-boarding process. It was well thought out and bought into by sales leadership.

The combination of targeted sales tools, technology, coaching, performance plans, training, and reinforcement made all the difference.

The solution quantifiably improved new employee and hiring manager satisfaction and increased the speed to sales quota for new hires.

I would highly recommend LSA Global for any sales enablement team looking to increase the engagement and speed to productivity of their sales force. We are excited to implement the program globally as we continue to scale.

Rochana Golani
Director, Global Field Readiness

We selected LSA Global over several other sales experts based upon their ability to clarify and align our sales strategy, their expertise in identifying the critical sales scenarios necessary to meet our growth targets, and their willingness to stand behind the results with targeted sales management training and coaching and a pay-for-performance guarantee.

They have become an integral part of my sales team as we rapidly scale. I would recommend them to any sales  leader looking for a true partner.

Anthony Lanham
SVP, Sales North America

jumio-client-logo-technology-cyber-security-LSA-Global

LSA is a great and high quality training and consulting resource. In less than a week turnaround time, they were able to design and deliver a ‘best in class’ inside sales solution to meet my team’s unique needs.

They definitely met my high expectations and were very responsive to my specific objectives.  Thank you!

Olivia Flach
Americas Retail Sales

Sandisk

LSA Global has been a great partner in helping us move toward being “the leading developer of talent in the service performance management industry.”

I have engaged LSA to help develop best-in-class programs in the areas of: Executive On-boarding, Manager Training, Sales Training and Coaching, Employee Engagement, and Instructional Design.

They have consistently met or exceeded my (very) high expectations and are always responsive to my needs to increase performance, engagement, customer satisfaction, and sales growth.

Mike Normant
Senior Director, Training & Development

Service Source

LSA custom designed and delivered the best sales training session that I have ever attended.

They focused on our industry, our customers, and our competitors. The materials and facilitators were world class.

They were passionate about helping our global sales force understand the fundamentals necessary to be successful and not leave money on the table.

I recommend them to any sales force looking to drive profitable revenue and beat the competition.

Carl Dickenson
Director of Sales

Cutera

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