“We hired LSA to help align our sales strategy with our business strategy to sustain our hardware business while driving high growth in software and services. LSA’s ability to measure our level of strategic alignment, pinpoint areas of sales performance leverage, and get the entire executive sales team to agree upon what matters most exceeded our expectations.
I would recommend them to any sales leader who wants to drive sales performance.”
Dan Dica | SVP Worldwide Sales | OneSpan
“We selected LSA Global over several other sales providers based upon their ability to clarify and align our sales strategy, their expertise in identifying the critical business sales training scenarios necessary to meet our growth targets and their willingness to stand behind the results with targeted sales coaching and a pay-for-performance guarantee.
They have become an integral part of my sales team as we rapidly scale. I would recommend them to any head of sales looking for a true partner.”
Anthony Lanham | SVP, Sales North America | Jumio
“I have been to so many strategic sales planning sessions over my career that were a complete waste of everyone’s time. I was very skeptical.
I have never been part of such a compelling, outcome oriented, and valuable session. Given the complexity and intensity of what we faced, I’m very impressed.
We made a ton of progress on alignment and clarity. You should be very proud of how you are helping us. Thank you!”
Dan Greene | SVP, Sales & Growth North America | Impossible Foods
“LSA’s ability to get a group of 20+ executives from around the globe on the same page, push their thinking to new heights, and ensure an executable plan was excellent.
I would recommend LSA to anyone looking to take their leaders and sales execution to the next level.”
Rob Sturgeon | Executive Vice President | ServiceSource
According to a recent McKinsey study, a high-performing sales force can boost its share of a customer’s business by 8 to 15 percentage points. What would that do for your business?
Today’s sales leaders and sales teams are facing increased performance pressure to meet aggressive sales targets, thwart increased competition, raise the talent quality bar, and align with new go-to-market sales strategies. Executives tell us that sales leaders need to thrive in four key areas:
What the Sales Research Says
Our Organizational Alignment Research found that sales leaders who align their sales culture and sales talent with their sales strategy grow revenues 58% faster, are 72% more profitable, have 9-1-to-1 greater leadership effectiveness and 16.8-to-1 higher employee engagement levels.
The highest performing sales leaders:
Our research-backed, proven, and systemic approach to sales performance helps sales teams get pointed in the right direction, purposefully shape the sales performance environment for everyone to perform at their peak, and effectively build a differentiated sales force that creates a competitive advantage for you and your customers.
Please contact us to learn how our sales performance solutions have helped leading organizations create a competitive advantage in six key areas:
Ask us about Sales Performance Pay-for-Performance options and how to move the sales metrics that you care most about. Typical sales metrics that we move include:
The strongest drivers of sales performance are strategic clarity, effective sales leadership, a high-performance sales culture, consistent coaching, and the ability to attract and retain top sales talent. Organizations that align sales strategy, culture, and talent grow revenue 58% faster and are 72% more profitable than lower-alignment peers.
Sales leaders increase win rates by focusing on the critical few sales behaviors, processes, and coaching practices that drive measurable results. High-performing sales organizations prioritize account planning, executive selling, sales coaching, and clear go-to-market execution while reinforcing consistent sales methodologies across teams.
Many sales training initiatives fail because they focus only on knowledge transfer without reinforcing behavior change. Our training measurement research found that only 1 in 5 sales training participants sustain behavior change from sales training alone. Lasting improvement requires sales coaching reinforcement, accountability systems, leadership alignment, and measurable sales performance metrics tied to business outcomes.
Sales managers are one of the most important multipliers of sales success. Effective managers lead, coach, and hold teams accountable while creating an environment that supports peak performance. High-skill sales managers deliver 29% higher revenue performance and significantly stronger customer satisfaction results than lower-skill peers.
The most effective sales organizations track both leading and lagging indicators tied to the overall sales strategy. Common sales performance metrics include revenue growth, profit margin, pipeline velocity, deal size, win rate, customer retention, sales cycle length, employee engagement, and coaching adoption rates. Successful sales performance initiatives also measure behavior change and alignment to ensure improvements are sustainable over time.
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