Sales Performance Boost Revenue, Margin, Win Rate

“We hired LSA to help align our sales strategy with our business strategy to sustain our hardware business while driving high growth in software and services. LSA’s ability to measure our level of strategic alignment, pinpoint areas of sales performance leverage, and get the entire executive sales team to agree upon what matters most exceeded our expectations.

I would recommend them to any sales leader who wants to drive sales performance.”
Dan Dica | SVP Worldwide Sales | OneSpan

“We selected LSA Global over several other sales providers based upon their ability to clarify and align our sales strategy, their expertise in identifying the critical business sales training scenarios necessary to meet our growth targets and their willingness to stand behind the results with targeted sales coaching and a pay-for-performance guarantee.

They have become an integral part of my sales team as we rapidly scale. I would recommend them to any head of sales looking for a true partner.”
Anthony Lanham | SVP, Sales North America | Jumio

“I have been to so many strategic sales planning sessions over my career that were a complete waste of everyone’s time. I was very skeptical.

I have never been part of such a compelling, outcome oriented, and valuable session. Given the complexity and intensity of what we faced, I’m very impressed.

We made a ton of progress on alignment and clarity. You should be very proud of how you are helping us. Thank you!”
Dan Greene | SVP, Sales & Growth North America | Impossible Foods

“LSA’s ability to get a group of 20+ executives from around the globe on the same page, push their thinking to new heights, and ensure an executable plan was excellent.

I would recommend LSA to anyone looking to take their leaders and sales execution to the next level.”
Rob Sturgeon | Executive Vice President | ServiceSource

According to a recent McKinsey study, a high-performing sales force can boost its share of a customer’s business by 8 to 15 percentage points. What would that do for your business?

Today’s sales leaders and sales teams are facing increased performance pressure to meet aggressive sales targets, thwart increased competition, raise the talent quality bar, and align with new go-to-market sales strategies. Executives tell us that sales leaders need to thrive in four key areas:

Develop and execute winning go-to-market sales strategies.
Create a high performance sales culture that drives the sales strategy forward.
Instill common sales methodologies, practices, and processes to deliver more consistent results.
Attract, develop, engage, and retain top sales talent at the right pace.

What the Sales Research Says
Our Organizational Alignment Research found that sales leaders who align their sales culture and sales talent with their sales strategy grow revenues 58% faster, are 72% more profitable, have 9-1-to-1 greater leadership effectiveness and 16.8-to-1 higher employee engagement levels.

The highest performing sales leaders:

Create go-to-market sales clarity by ensuring all key stakeholders clearly understand the go-to-market sales strategy, have no doubt that leadership is fully committed to the strategy, are highly responsive to change, and believe the sales, marketing, product and service teams are consistently implementing the strategy successfully throughout the organization.
Build high performance sales cultures by ensuring their teams clearly understand the desired sales culture, frequently observe the majority of sales leaders modeling the desired behaviors, regularly feel the sales culture motivates top performance, repeatedly receive and share information in a timely manner, and continually believe decisions demonstrate a healthy short- and long- term perspective.
Differentiate top sales talent by ensuring their teams believe the quality of sales talent creates a competitive edge, repeatedly observe the company hiring top sales talent and retaining the majority of their top sales performers, continually have unfettered access to the resources necessary to meet their sales targets, and reliably respond positively to required changes in the business and in the marketplace.

Sales Performance Strategies That Drive Measurable Revenue Growth

Our research-backed, proven, and systemic approach to sales performance helps sales teams get pointed in the right direction, purposefully shape the sales performance environment for everyone to perform at their peak, and effectively build a differentiated sales force that creates a competitive advantage for you and your customers.

Please contact us to learn how our sales performance solutions have helped leading organizations create a competitive advantage in six key areas:

Ask us about Sales Performance Pay-for-Performance options and how to move the sales metrics that you care most about. Typical sales metrics that we move include:

Sales revenue, margin, win rate, portfolio mix, deal size, and cycle time.
Customer acquisition, loyalty, growth, and satisfaction.
Leadership execution effectiveness of key corporate strategies.
Employee attraction, development, performance, engagement, and retention.
Project cost, quality, and time.

Related Information

LSA is an excellent sales and leadership outsource partner! They listen to our needs, are responsive, and work at a pace that keeps up with our rapid speed.

We have found LSA to bring strategic, innovative, and practical solutions to meet our business priorities by partnering effectively with our key staff. I consider them to be an important external extension of our team.

Thank you!

Wendy Chinn
Sr. Director, Global Sales Enablement

We engaged with LSA Global to deliver a highly customized sales territory planning and management workshop. They have a unique ability to quickly understand our business and needs. This keen understanding allowed for a sales solution that was specific and impactful.

Their sales consultants and facilitators were well prepared and ingrained themselves to become one of us. We’ve come to see LSA Global as a true sales partner.

Pratiksha Patel
Assistant Vice President Talent

ServiceSource has relied on LSA Global’s expertise for a variety of core initiatives, from strategy design and implementation, to business sales skills, to sales coaching. We recently engaged LSA Global to create a competency matrix for our inside sales team that will serve as our roadmap for employee on-boarding, development, succession planning, and retention.

This critical project had a tight timeline with high visibility. LSA Global completed the deliverable ahead of schedule and surpassed our expectations.

PMO and Outside Sales Operations
Senior Vice President

LSA Global has been a great partner in helping us move toward being “the leading developer of talent in the service performance management industry.”

I have engaged LSA to help develop best-in-class programs in the areas of: Executive On-boarding, Manager Training, Sales Training and Coaching, Employee Engagement, and Instructional Design.

They have consistently met or exceeded my (very) high expectations and are always responsive to my needs to increase performance, engagement, customer satisfaction, and sales growth.

Mike Normant
Senior Director, Training & Development

What a refreshing change from the half-baked psycho-babble you normally get from training and consulting organizations. LSA gives you the practical and results-oriented assistance you need to define and reach your goals.

Their leadership, management, and sales expertise has been invaluable. They think strategically and provide a results driven plan – not just a temporary fix.

They are great to work with, and even more importantly, they “get it!”

David Fiano
Director of Merchandising

In an effort to establish a solid foundation of consultative selling skills for our client-facing teams that can be built on over time, we engaged with LSA Global. By understanding our business and our markets, LSA Global was able to design and deliver the relevant sales skills, tools, and processes that have established the foundation for our future success.

We are extremely satisfied with our decision to work with LSA. Thank you!.”

Kevin Wiley
Chief Operating Officer

We originally engaged with LSA Global to help our subcontract administrators and buyers develop better negotiations skills. As manufacturers of satellites, we have many sole source companies to procure the required parts.

Our teams must be able to interact effectively with international companies. This environment uniquely challenges our team in their ability to create equitable contracts, while preserving and strengthening our supplier relationships.

LSA Global not only provided our team with the skills to negotiate effectively and consistently, but we further expanded our relationship to include consulting around our negotiations’ process, measurement of our negotiations, and one-on-one coaching for our team members. We are very pleased with the result of our partnership with LSA Global.

Vivian Mackintosh
Vice President of Materiel

We value the relationship we have with LSA Global. They customize and deliver top quality sales solutions when we needed them. They pay special attention to ensuring the solution fits our unique needs, business, and culture.

I would recommend them to anyone looking to greatly improve the skills of their sales force.

Carol M. Harbin
Manager, Worldwide Sales L&D

LSA’s introduction and continuous reinforcement of the MEDRAD objectives, vision, and mission were very impressive. The majority now understands and is openly able to verbalize these key items.

LSA did a wonderful job introducing the importance of sales coaching and reinforcement and was able to keep everyone focused.

Cindy Steffen
National Manager, Telesales

LSA Global’s sales negotiation training and assessment process provided the sales negotiation tools and practices that have significantly enhanced our negotiations process. Their facilitators understood our business, its challenges, and framed the learning in a way that we understood.

I am very happy with the value we have received and would highly recommend LSA to others looking to improve their sales negotiations results.

Jeff Bizzack
President

The sales strategy and goal setting session was right on target. It was a very valuable process that I highly recommend to any sales team looking to increase performance.

Thank you LSA Global!

Phil Rosenberg
Senior Vice President of Sales

LSA Global demonstrated excellent expertise in sales and sales leadership, spent the time required to make sure the objectives were clear, and showed flexibility in shaping and sustaining everything that they did.

They “MEDRADized” the session to meet our unique needs, looked beyond the obvious, and got the key points across in a way that made sense. Thank you!

Doug Stantial
North America Sales Training Manager

We selected LSA over a handful of other experts to assist with a key sales leadership imperative. LSA added value every step of the way throughout the entire engagement. Their customized approach to sales presentation training exceeded expectations, and we are excited about global implementation across our offices in more than 100 countries.

LSA’s unique Strategy-to-Results approach is an added game changer. I recommend them to anyone looking to get high quality results when it matters most.

Eric Mugele
Executive Director Global Learning

We hired LSA to help align our sales strategy with our business strategy to sustain our hardware business while driving high growth in software and services. LSA’s ability to measure our level of strategic alignment, pinpoint areas of leverage, and get the entire executive sales team to agree upon what matters most exceeded our expectations.

I would recommend them to any sales leader who wants to drive sales performance.

Dan Dica
SVP Worldwide Sales

LSA custom designed and delivered the best sales training session that I have ever attended.

They focused on our industry, our customers, and our competitors. The materials and facilitators were world class.

They were passionate about helping our global sales force understand the fundamentals necessary to be successful and not leave money on the table.

I recommend them to any sales force looking to drive profitable revenue and beat the competition.

Carl Dickenson
Director of Sales

FAQs

The strongest drivers of sales performance are strategic clarity, effective sales leadership, a high-performance sales culture, consistent coaching, and the ability to attract and retain top sales talent. Organizations that align sales strategy, culture, and talent grow revenue 58% faster and are 72% more profitable than lower-alignment peers.

Sales leaders increase win rates by focusing on the critical few sales behaviors, processes, and coaching practices that drive measurable results. High-performing sales organizations prioritize account planning, executive selling, sales coaching, and clear go-to-market execution while reinforcing consistent sales methodologies across teams.

Many sales training initiatives fail because they focus only on knowledge transfer without reinforcing behavior change. Our training measurement research found that only 1 in 5 sales training participants sustain behavior change from sales training alone. Lasting improvement requires sales coaching reinforcement, accountability systems, leadership alignment, and measurable sales performance metrics tied to business outcomes.

Sales managers are one of the most important multipliers of sales success. Effective managers lead, coach, and hold teams accountable while creating an environment that supports peak performance. High-skill sales managers deliver 29% higher revenue performance and significantly stronger customer satisfaction results than lower-skill peers.

The most effective sales organizations track both leading and lagging indicators tied to the overall sales strategy. Common sales performance metrics include revenue growth, profit margin, pipeline velocity, deal size, win rate, customer retention, sales cycle length, employee engagement, and coaching adoption rates. Successful sales performance initiatives also measure behavior change and alignment to ensure improvements are sustainable over time.

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Drive Sales Performance

How to Grow Revenue 58% Faster and be 72% More Profitable