Business Sales Training & Coaching that Gets Results

“We selected LSA Global over several other sales providers based upon their ability to clarify and align our sales strategy, their expertise in identifying the critical business sales training scenarios necessary to meet our growth targets and their willingness to stand behind the results with targeted sales coaching and a pay-for-performance guarantee.

They have become an integral part of my sales team as we rapidly scale. I would recommend them to any head of sales looking for a true partner.”
Anthony Lanham | SVP, Sales North America | Jumio

“We turned to LSA to help us take our executive and solution selling skills to the next level.

Their ability to formally assess our situation, identify key sales skill gaps, develop a plan to measure the results, and fully implement a key sales initiative has been outstanding.

LSA delivers the full solution; not just business sales training.”
Daniel Heckman | Director of Enterprise Sales | Avid Technology

“This sales strategy and methodology moved my team from good to great, outperforming teams four times our size. We are now guides and managers of the sales process rather than pushers and pullers.

Employing these techniques opened doors with decision makers who consistently denied access in the past.

Bottom line, it worked in the toughest market we’ve ever faced.”
Robert Zeman | District Sales Manager | Aflac

Clients across multiple industries that have participated in LSA’s Business Sales Training programs have grown sales by 40%, increased units sold by 42%, increased average pricing by 12%, and closed over 50% of their pipeline. These are not marketing slogans. These are actual results from recent clients just like you.

Sales skill development can play an important role in a sales force’s ability to succeed.

To succeed, business sales training programs must equip sales teams with the knowledge and skills to impact business results. Yet, our research of over 800 training projects shows that only 1-in-5 participants change behavior from well designed and highly targeted sales training alone.

If you want to improve sales performance, make sure that your go-to-market sales strategy is clear enough and your high performance sales culture is driving the strategy forward, Then do what it takes to attract, engage and retain top sales talent.

Once those sales strategy and culture components are in strongly in place, we help sales team to identify, develop and measure the critical few sales skills and scenarios that make the most difference in the following areas:

Sales Skills Assessment
Combined with interviews, this proven sales assessment is based upon 150-behavioral research-backed sales competencies. It is used to increase buy-in, provide a baseline, identify gaps, and inform customization coaching.
Sales Leadership Simulation Assessment
It can be daunting to identify sales leadership potential and performance for a high stakes sales leadership role. This research-backed sales leadership development simulation provides detailed sales leadership insights against the core competencies required to scale sales profitably.
Sales Territory and Major Account Planning Training
Sales territory training provides proven approaches, strategies, and skills required to successfully maximize sales territories. Major account planning provides a proven process designed for large accounts and complex opportunities.
Inside Sales Training
Our inside sales training workshops focus on getting qualified sales appointments, improving referral-based selling, increasing inside sales skills, and driving more transactional revenue without sacrificing relationships or profits.
Executive Selling
Executive selling training teaches sales reps how to to identify what matters most to executive buyers and how to position products and services as part of a strategic investment that addresses critical organizational goals.
Sales Management Training for Sales Leaders
This proven sales management training program provides sales leaders and sales managers with a proven methodology and the associated skills required to move the needle and double their bandwidth.

Solution and Value Selling Training
Our solution selling training is based upon the critical few sales scenarios and skills that matter most in your unique selling situation. It teaches the critical few concepts and methods to bring value and build long-term relationships.
Sales Communication and Presentation Training
Our sales presentation and communication workshops are for customer-facing people who can positively or negatively influence customers through sales, executive, briefing center and technical presentations.
Sales Negotiation Training
Our sales negotiation training helps sales professionals prepare for, understand, and conduct negotiations while preserving credibility, protecting margins, decreasing sales cycles and creating more balanced customer relationships.
LinkedIn Sales Training for Modern Social Sellers
Modern B2B buyers require digitally savvy sellers who are a valuable resource, a helpful guide, and a timely helper in the buying journey. Create socially savvy sellers to grow your pipeline.
Sales Performance Coaching
Our sales performance coaching is based upon research showing that sales professionals who receive consistent sales coaching from managers and mentors achieve 4-to-1 higher levels of sales performance.
Sales Training Measurement
While creating the foundation for accountability and reinforcement, our sales training measurement determines skill adoption levels, correlates business impact and provides data for targeted sales coaching.
Sales MicroLearning Video Library and Job Aids
Our research-backed sales microlearning library has over 100 modules for sales leaders, managers, and reps. in the areas of: prospecting, qualifying, presenting, handling objections, building relationships, closing, getting referrals, managing accounts, and leading sales teams.

Our research-backed, proven and systemic approach to sales development helps sales leaders get everyone pointed in the right direction, shape the sales environment for everyone to perform at their peak and build a differentiated salesforce that creates a competitive advantage.

Ask us about Sales Performance Pay-for-Performance options and how to move the sales metrics that you care most about. Typical metrics that we move include:

Sales revenue, margin, win rate, portfolio mix, deal size, and cycle time
Customer acquisition, loyalty, growth, and satisfaction
Leadership execution effectiveness of key corporate strategies
Employee attraction, development, performance, engagement, and retention
Project cost, quality, and time

Related Information

At the onset of our engagement with LSA, I was skeptical that an outside firm would be able to understand and dissect our organization’s highly complex and technical business challenges.

However, through the leadership team interview and strategy retreat processes that LSA utilized, they provided a fresh, innovative, and practical perspective that created tremendous strategic value and focus for our executive leadership team.

As a result, I would highly recommend LSA Global to any leader struggling with building the strategic alignment and high performance teams necessary to generate sales growth, in a way that fits their unique corporate culture.

Robert Laudati
Managing Director

We recently hired LSA Global to help take our sales team to the next level. Specifically we focused on targeting the ideal client, differentiating our solutions, getting more qualified leads, and closing a higher percentage of our pipeline through a proven referral selling methodology.

So far, the results from the business sales training have been great. We were pleasantly surprised with the results-oriented approach and thoughtful follow-through plan to ensure that the new sales practices “stick.”

We look forward to a long-term relationship, and I would recommend LSA to anyone looking to increase the effectiveness of their sales force.

Patrick Arnold
President

LSA has consistently delivered top notch value to Seagate’s Corporate University Program. The level of facilitator involvement and continuous program evolution has kept the sales negotiation training engaging, relevant, and impactful.

We look forward to working with LSA in the future.

Geoff Purnell
Sales Executive, Seagate Data Recovery Services

ServiceSource has relied on LSA Global’s expertise for a variety of core initiatives, from strategy design and implementation, to business sales skills, to sales coaching. We recently engaged LSA Global to create a competency matrix for our inside sales team that will serve as our roadmap for employee on-boarding, development, succession planning, and retention.

This critical project had a tight timeline with high visibility. LSA Global completed the deliverable ahead of schedule and surpassed our expectations.

PMO and Outside Sales Operations
Senior Vice President

We selected LSA Global over several other sales experts based upon their ability to clarify and align our sales strategy, their expertise in identifying the critical sales scenarios necessary to meet our growth targets, and their willingness to stand behind the results with targeted sales management training and coaching and a pay-for-performance guarantee.

They have become an integral part of my sales team as we rapidly scale. I would recommend them to any sales leader looking for a true partner.

Anthony Lanham
SVP, Sales North America

We recently hired LSA to help us take our client delivery methodology to the next level as we continue to grow and help our clients succeed.

The custom strategy and design session exceeded our expectations. They really understood our business and delivered within tight time frames. They were the best I have seen for this type of complex, visible, and strategic work.

LSA’s ability to get a group of 20+ executives from around the globe on the same page, push their thinking to new heights, and ensure an executable plan was excellent.

I would recommend LSA to anyone looking to take their strategy and strategic execution to the next level.

Rob Sturgeon
EVP Client Delivery

We turned to LSA Global to help us take our executive selling and solution selling skills to the next level.

Their ability to formally assess our sales situation, identify key sales skill gaps, develop a plan to measure the results, and fully implement a key sales initiative has been outstanding.

LSA delivers the full solution; not just sales training. I recommend them to any organization looking to transform its sales force the “right way” to sell higher and wider.

Daniel Heckman
Director of Sales-Enterprise Accounts

The sales negotiations training program was awesome. The facilitator was excellent. We are immediately able to see the relevance and apply it to our specific. The preparation and energy was very apparent. The facilitator did a great job keeping everyone engaged and focused on what mattered most to our success.

I am very pleased with the results and like the very relevant and applicable sales negotiations tools. Great job!

Jack Lord
Vice President of Sales

LSA Global’s sales negotiation training and assessment process provided the sales negotiation tools and practices that have significantly enhanced our negotiations process. Their facilitators understood our business, its challenges, and framed the learning in a way that we understood.

I am very happy with the value we have received and would highly recommend LSA to others looking to improve their sales negotiations results.

Jeff Bizzack
President

LSA Global rocks! Thank you for helping our executive team get aligned by creating a powerful and clear strategic direction and go to market sales growth plan that we could all fully commit to.

From a sales growth perspective, I am really energized about the outcome and grateful for what I have learned throughout the strategic clarity facilitation process.

Stacey Wong
VP Sales

We engaged with LSA Global to help our sales team identify opportunities to accelerate our commitment to sales excellence. The facilitator’s shared passion for our goals created a foundation for sales skill adoption, as did LSA’s keen understanding of our unique business environment.

This insight allowed LSA to deliver customized and impactful business sales training workshops which were adapted to reflect our specific business dynamics and provided our employees with the sales models and tools to leverage on every call with customers.

Grant Clarke
Director Client Delivery

LSA was instrumental in making our worldwide sales meeting a success. They saved me a ton of time with ‘best in class’ solutions to meet our business objectives. Whenever I’m in a pinch, I can count on LSA’s dynamic team of sales trainers and consultants to really go the extra mile.

They truly understand the meaning of customer delight. Thank you!

Amy Walker
Manager

We engaged with LSA Global to deliver a highly customized sales territory planning and management workshop. They have a unique ability to quickly understand our business and needs. This keen understanding allowed for a sales solution that was specific and impactful.

Their sales consultants and facilitators were well prepared and ingrained themselves to become one of us. We’ve come to see LSA Global as a true sales partner.

Pratiksha Patel
Assistant Vice President Talent

From beginning to end, LSA was as invested in making sure the program succeeded as we were. They not only met the needs of our sales organization, but they helped us meet our very tight launch deadline.

The consultant operated with the sense of urgency necessary to ensure that we were ready to roll the business sales training program in a way that made sense.

Without their dedication and sales expertise we would not have been able to launch the program with the success that we did. Thank you LSA for being a valued business partner!

Erin Surprise
PHR, Manager - L & D

We wanted our Channel Managers to get sales strategies and tools that would increase partner revenue and strengthen partner relationships. LSA Global’s ability to quickly understand our business and to bring experienced and proven resources to the table created credibility with both the executive and sales team.

We look forward to continuing our sales partnership with them.

Chip Whitman
Channel Excellence Manager