Business Sales Training and Coaching
Assess, Develop and Measure the Sales Skills to Grow Revenue, Margin & Win-Rate
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Read Whitepapers“We selected LSA Global over several other sales providers based upon their ability to clarify and align our sales strategy, their expertise in identifying the critical business sales scenarios necessary to meet our growth targets and their willingness to stand behind the results with targeted sales coaching and a pay-for-performance guarantee. They have become an integral part of my sales team as we rapidly scale. I would recommend them to any head of sales looking for a true partner.”
Anthony Lanham | SVP, Sales North America | Jumio
“We turned to LSA to help us take our executive and solution selling skills to the next level. Their ability to formally assess our situation, identify key sales skill gaps, develop a plan to measure the results, and fully implement a key sales initiative has been outstanding. LSA delivers the full solution; not just business sales training.”
Daniel Heckman | Director of Sales Enterprise Accounts | Avid Technology
Clients across multiple industries that have participated in LSA’s Business Sales Training programs have grown sales by 40%, increased units sold by 42%, increased average pricing by 12%, and closed over 50% of their pipeline. These are not marketing slogans. These are actual results from recent clients just like you.
Sales skill development can play an important role in a salesforce’s ability to succeed.
To succeed, business sales training programs must equip sales teams with the knowledge and skills to impact business results. Yet, our research of over 800 training projects shows that only 1-in-5 participants change behavior from well designed and highly targeted sales training alone. If you want to improve sales performance, make sure that your go-to-market sales strategy is clear enough and your high performance sales culture is driving the strategy forward, Then do what it takes to attract, engage and retain top sales talent.
Once those sales strategy and culture components are in strongly in place, we help sales team to identify, develop and measure the critical few sales skills and scenarios that make the most difference in the following areas:
1. Sales Skills Assessment
Combined with interviews, this proven sales assessment is based upon 150-behavioral research-backed sales competencies. It is used to increase buy-in, provide a baseline, identify gaps, and inform customization coaching.
2. Sales Territory and Major Account Planning Training
Sales territory training provides proven approaches, strategies, and skills required to successfully maximize sales territories. Major account planning provides a proven process designed for large accounts and complex opportunities.
3. Inside Sales Training
Our inside sales training workshops focus on getting qualified sales appointments, improving referral-based selling, increasing inside sales skills, and driving more transactional revenue without sacrificing relationships or profits.
4. Executive Selling
Executive selling training teaches sales reps how to to identify what matters most to executive buyers and how to position products and services as part of a strategic investment that addresses critical organizational goals.
5. Solution and Value Selling Training
Our solution selling training is based upon the critical few sales scenarios and skills that matter most in your unique selling situation. It teaches the critical few concepts and methods to bring value and build long-term relationships.
6. Sales Communication and Presentation Training
Our sales presentation and communication workshops are for customer-facing people who can positively or negatively influence customers through sales, executive, briefing center and technical presentations.
7. Sales Negotiation Training
Our sales negotiation training helps sales professionals prepare for, understand, and conduct negotiations while preserving credibility, protecting margins, decreasing sales cycles and creating more balanced customer relationships.
8. Sales Performance Coaching
Our sales performance coaching is based upon research showing that sales professionals who receive consistent sales coaching from managers and mentors achieve 4-to-1 higher levels of sales performance.
9. Sales Training Measurement
While creating the foundation for accountability and reinforcement, our sales training measurement determines skill adoption levels, correlates business impact and provides data for targeted sales coaching.
Our research-backed, proven and systemic approach to sales development helps sales leaders get everyone pointed in the right direction, shape the sales environment for everyone to perform at their peak and build a differentiated salesforce that creates a competitive advantage.
Ask us about Sales Performance Pay-for-Performance options and how to move the sales metrics that you care most about. Typical metrics that we move include:
- Sales revenue, margin, win rate, portfolio mix, deal size, and sales cycle.
- Customer acquisition, loyalty, growth, and satisfaction.
- Leadership execution effectiveness of key corporate strategies.
- Employee attraction, development, performance, engagement and retention.
- Project cost, quality, and time.
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