“We selected LSA Global over several other sales providers based upon their ability to clarify and align our sales strategy, their expertise in identifying the critical business sales training scenarios necessary to meet our growth targets, and their willingness to stand behind the results with targeted sales coaching and a pay-for-performance guarantee.
They have become an integral part of my sales team as we rapidly scale. I would recommend them to any head of sales looking for a true partner.”
Anthony Lanham | SVP, Sales North America | Jumio
“We turned to LSA to help us take our executive and solution selling skills to the next level.
Their ability to formally assess our situation, identify key sales skill gaps, develop a plan to measure the results, and fully implement a key sales initiative has been outstanding.
LSA delivers the full solution; not just business sales training.”
Daniel Heckman | Director of Enterprise Sales | Avid Technology
“This sales strategy and methodology moved my team from good to great, outperforming teams four times our size. We are now guides and managers of the sales process rather than pushers and pullers.
Employing these techniques opened doors with decision makers who consistently denied access in the past.
Bottom line, it worked in the toughest market we’ve ever faced.”
Robert Zeman | District Sales Manager | Aflac
Clients across multiple industries that have participated in LSA’s Business Sales Training programs have achieved measurable gains — growing sales by 40%, increasing units sold by 42%, raising average pricing by 12%, and closing more than 50% of their pipeline. These are not marketing claims — they reflect documented results from recent clients facing challenges similar to yours.
Sales skill development is a critical lever in improving sales force effectiveness — but on its own, it is rarely sufficient.
For business sales training to deliver meaningful impact, it must equip sales teams with the specific knowledge, capabilities, and situational judgment required to influence real client outcomes. Yet, our analysis of more than 800 training initiatives reveals a consistent pattern: only 1 in 5 participants change behavior from even well-designed, highly targeted sales training alone.
The implication is clear — training without context and reinforcement underperforms.
To sustainably improve sales performance, organizations must first ensure that their go-to-market strategy is clearly defined, actionable, and aligned across the business. At the same time, a high-performance sales culture must actively reinforce and operationalize that strategy. This includes doing the hard work required to attract, engage, and retain top sales talent.
Only when sales strategy and sales culture are aligned enough does skill development translate into measurable results.
From there, the focus shifts to precision — identifying, developing, and measuring the critical few sales skills, mindsets, and scenarios that disproportionately drive performance in areas such as:
Our research-backed, proven and systemic approach to sales development helps sales leaders get everyone pointed in the right direction, shape the sales environment for everyone to perform at their peak and build a differentiated salesforce that creates a competitive advantage.
Ask us about Sales Performance Pay-for-Performance options and how to move the sales metrics that you care most about. Typical metrics that we move include:
LSA Global’s business sales training goes beyond generic sales tactics by aligning sales strategy, culture, talent, and execution. Programs are highly experiential and customized around the specific sales scenarios, buyer challenges, and business goals that matter most to your organization. Rather than focusing solely on training events, the approach integrates assessments, coaching, reinforcement, simulations, measurement, and accountability to drive lasting behavior change and measurable business impact.
Teams that want a practical and research-based approach to achieve improved business outcomes. LSA Global works with inside sales teams, enterprise sales teams, account managers, sales leaders, channel sales organizations, and customer-facing professionals across industries. Whether your team needs to improve executive selling, solution selling, negotiation, territory planning, presentation skills, or sales leadership effectiveness, the programs are tailored to the realities of your market, customers, and competitive environment.
es. Every business sales training engagement is highly customized to align with your sales strategy, culture, products, customer buying journey, and desired business outcomes. LSA Global uses assessments, interviews, benchmarking, simulations, and stakeholder input to identify critical sales skill gaps and create highly relevant learning experiences that directly support revenue growth, win-rate improvement, pricing strength, and customer relationships.
LSA Global combines training with reinforcement systems, coaching, sales leadership alignment, microlearning, job aids, and performance measurement. Our training measurement research shows that training alone rarely changes long-term behavior, so we emphasize coaching and ongoing support to increase adoption, accountability, and impact. Clients have reported measurable improvements such as increased sales growth, higher margins, stronger pipeline conversion, shorter sales cycles, and improved quota attainment.
Yes. LSA Global provides integrated solutions for both sales leaders and sales teams. Sales managers learn how to coach, manage, and lead high-performing teams, while sales professionals build practical skills in areas such as consultative selling, executive communication, negotiation, prospecting, and strategic account management. This combined focus helps organizations create a stronger sales culture and sustain performance improvements over time.
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