Business Sales Training and Coaching

Assess, Develop and Measure the Sales Skills to Grow Revenue, Margin & Win-Rate

“We selected LSA Global over several other sales providers based upon their ability to clarify and align our sales strategy, their expertise in identifying the critical business sales scenarios necessary to meet our growth targets and their willingness to stand behind the results with targeted sales coaching and a pay-for-performance guarantee. They have become an integral part of my sales team as we rapidly scale. I would recommend them to any head of sales looking for a true partner.”
Anthony Lanham | SVP, Sales North America | Jumio

“We turned to LSA  to help us take our executive and solution selling skills to the next level. Their ability to formally assess our situation, identify key sales skill gaps, develop a plan to measure the results, and fully implement a key sales initiative has been outstanding. LSA delivers the full solution; not just business sales training.”
Daniel Heckman | Director of Sales Enterprise Accounts | Avid Technology

Clients across multiple industries that have participated in LSA’s Business Sales Training programs have grown sales by 40%, increased units sold by 42%, increased average pricing by 12%, and closed over 50% of their pipeline. These are not marketing slogans. These are actual results from recent clients just like you.

Sales skill development can play an important role in a salesforce’s ability to succeed.

To succeed, business sales training programs must equip sales teams with the knowledge and skills to impact business results. Yet, our research of over 800 training projects shows that only 1-in-5 participants change behavior from well designed and highly targeted sales training alone. If you want to improve sales performance, make sure that your go-to-market sales strategy is clear enough and your high performance sales culture is driving the strategy forward, Then do what it takes to attract, engage and retain top sales talent.

Once those sales strategy and culture components are in strongly in place, we help sales team to identify, develop and measure the critical few sales skills and scenarios that make the most difference in the following areas:

1.  Sales Skills Assessment
Combined with interviews, this proven sales assessment is based upon 150-behavioral research-backed sales competencies. It is used to increase buy-in, provide a baseline, identify gaps, and inform customization coaching.

2.  Sales Territory and Major Account Planning Training
Sales territory training provides proven approaches, strategies, and skills required to successfully maximize sales territories. Major account planning provides a proven process designed for large accounts and complex opportunities.

3.  Inside Sales Training
Our inside sales training workshops focus on getting qualified sales appointments, improving referral-based selling, increasing inside sales skills, and driving more transactional revenue without sacrificing relationships or profits.

4.   Executive Selling
Executive selling training teaches sales reps how to to identify what matters most to executive buyers and how to position products and services as part of a strategic investment that addresses critical organizational goals.

5.  Solution and Value Selling Training
Our solution selling training is based upon the critical few sales scenarios and skills that matter most in your unique selling situation.  It teaches the critical few concepts and methods to bring value and build long-term relationships.

6.  Sales Communication and Presentation Training
Our sales presentation and communication workshops are for customer-facing people who can positively or negatively influence customers through sales, executive, briefing center and technical presentations.

7.  Sales Negotiation Training
Our sales negotiation training helps sales professionals prepare for, understand, and conduct negotiations while preserving credibility, protecting margins, decreasing sales cycles and creating more balanced customer relationships.

8.  Sales Performance Coaching
Our sales performance coaching is based upon research showing that sales professionals who receive consistent sales coaching from managers and mentors achieve 4-to-1 higher levels of sales performance.

9.  Sales Training Measurement
While creating the foundation for accountability and reinforcement, our sales training measurement determines skill adoption levels, correlates business impact and provides data for targeted sales coaching.

Our research-backed, proven and systemic approach to sales development helps sales leaders get everyone pointed in the right direction,  shape the sales environment for everyone to perform at their peak and build a differentiated salesforce that creates a competitive advantage.

Ask us about Sales Performance Pay-for-Performance options and how to move the sales metrics that you care most about.  Typical metrics that we move include:

  • Sales revenue, margin, win rate, portfolio mix, deal size, and sales cycle.
  • Customer acquisition, loyalty, growth, and satisfaction.
  • Leadership execution effectiveness of key corporate strategies.
  • Employee attraction, development, performance, engagement and retention.
  • Project cost, quality, and time.

Related Information

We turned to LSA Global to help us take our executive selling and solution selling skills to the next level, which will ultimately help our customers succeed. Their ability to formally assess our situation, identify key sales skill gaps, develop a plan to measure the results, and fully implement a key sales initiative – has been outstanding. LSA delivers the full solution; not just sales training and I would recommend them to any organization looking to transform its sales force the “right way” to sell higher and wider.

Daniel Heckman
Director of Sales-Enterprise Accounts

Avid

LSA Global demonstrated expertise in the sales leadership subject matter, spent the time to make sure the objectives were clear, and showed flexibility in shaping the session and sustaining it. Their facilitator “MEDRADized” the session, looked beyond the obvious, was enthusiastic, was able to keep people’s attention, made it enjoyable, and got the key points across.

Doug Stantial
North America Sales Training Manager

This was our first experience working with LSA, and we were not disappointed. From beginning to end, they were as invested in making sure the program succeeded as we were. They not only met the needs of our organization, but they helped us meet our very tight launch deadline. The consultant operated with the sense of urgency necessary to ensure that by the end of the training the trainer sessions we were ready to roll the program immediately out. Without their dedication and expertise we would not have been able to launch the program with the success that we did. Thank you LSA for being a valued business partner!

Erin Surprise
PHR, Manager - L & D

ServiceSource has relied on LSA Global’s expertise for a variety of core initiatives, from strategy design and implementation, to sales skills, to sales coaching. We recently engaged LSA Global to create a competency matrix for our inside sales team that will serve as our roadmap for employee on-boarding, development, succession planning and retention. This project had a tight timeline with high visibility. LSA Global completed the deliverable ahead of schedule and surpassed our expectations.

PMO and Outside Sales Operations
Senior Vice President

Service Source

LSA is an excellent training outsource partner! They listen to our needs, are responsive and work at a pace that keeps up with ours. We have found LSA to bring strategic and innovative solutions to meet our business problems by partnering effectively with our staff. I consider them to be an external extension of our team.

Wendy Chinn
Sr. Director, Global Sales Enablement

The sales negotiations training program was awesome. The facilitator was excellent. We are immediately able to see the relevance and apply it to specific needs at Blackhawk. The preparation and energy was very apparent. The facilitator did a great job keeping the class engaged for the entire day and focused on what mattered most to our success. I am very pleased with the results and like the very relevant and applicable sales negotiations tools. Great job.

Jack Lord
Vice President of Sales

Blackhawk Network

We recently hired LSA Global to help take our sales team to the next level. Specifically we focused on targeting the ideal client, differentiating our solutions, getting more qualified leads, and closing a higher percentage of our pipeline through a proven referral selling methodology.

So far, the results from the business sales training have been great. We were pleasantly surprised with the results-oriented approach and thoughtful follow-through plan to ensure that the new sales practices “stick.” We look forward to a long-term relationship, and I would recommend LSA to anyone looking to increase the effectiveness of their sales force.

Patrick Arnold
President

Filice

One of the most dynamic sales training programs I have had the pleasure of being involved in. Nothing I have experienced comes close to them. The sales principles are unique to contact centers and can be applied effectively in sales and customer service-oriented operations.

Software Company
Director of Sales Development

We needed a way to improve training with our customers. We had to reach a disparate group of people in a very short period time. LSA gave us a new training methodology and a way to go to market with our training that improved our customer touch. LSA delivered what we needed in the time we required.

Hinda Chalew
Vice President of Marketing

We engaged with LSA Global to deliver a sales territory planning and management workshop. LSA Global had a unique ability to quickly understand our business and needs. This keen understanding allowed for tailoring of content that was specific and impactful, which created a new awareness of how one’s role and how and with whom one spends their time, can directly influence sales success. Their facilitators were well prepared and ingrained themselves to become one of us. We’ve come to see LSA Global as a partner.

Pratiksha Patel
Assistant Vice President Talent

L'Oreal

Originally, we launched a RFP to partner with a sales training provider to improve the sales skills of our global distributor network. However, throughout the process, LSA Global challenged our thinking by suggesting we focus on the systemic factors that create a high performance environment first, before we focused on the more symptomatic needs of sales training. LSA Global identified the two strategic moves that will enable us to improve performance and set the sales training up for sustainable success.

Kim Benson
Director Human Resources

Trimble

The sales strategy and goal setting session was right on target. It was a very valuable process that I highly recommend to any sales team.

Phil Rosenberg
Senior Vice President of Sales

LSA’s customized Effective Presentation Skills program has helped me elevate my presentation skills to the next level. I now have a much greater self-awareness of my presentation skills and can leverage off of my strengths while working to improve upon other areas. I would definitely recommend this solution to anyone for whom business presentations are an integral part of their job.

Jim Elliott
Senior Marketing Manager

Samsung

We wanted our Channel Managers to get strategies and tools that would increase partner revenue and strengthen partner relationships. LSA Global’s ability to quickly understand our business and to bring experienced and proven resources to the table created credibility with both the executive and sales team. We look forward to continuing our partnership with them.

Chip Whitman
Channel Excellence Manager

Thermo Fisher

Seagate has always found LSA to be a valuable resource. LSA delivers top quality solutions when we need them with just one call. The recent business sales training programs they’ve delivered for Seagate University have been the right solution, highest of quality and customized to our business and culture. I would highly recommend LSA to any company interested in offering top notch learning solutions.

Tammy Dujmovich
Sales, Marketing & Customer Service

Seagate

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