Business Sales Training and Coaching

Assess, Develop and Measure the Sales Skills to Grow Revenue, Margin & Win-Rate

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“We selected LSA Global over several other sales providers based upon their ability to clarify and align our sales strategy, their expertise in identifying the critical business sales training scenarios necessary to meet our growth targets and their willingness to stand behind the results with targeted sales coaching and a pay-for-performance guarantee.

They have become an integral part of my sales team as we rapidly scale. I would recommend them to any head of sales looking for a true partner.”
Anthony Lanham | SVP, Sales North America | Jumio

“We turned to LSA  to help us take our executive and solution selling skills to the next level. Their ability to formally assess our situation, identify key sales skill gaps, develop a plan to measure the results, and fully implement a key sales initiative has been outstanding. LSA delivers the full solution; not just business sales training.”
Daniel Heckman | Director of Sales Enterprise Accounts | Avid Technology

Clients across multiple industries that have participated in LSA’s Business Sales Training programs have grown sales by 40%, increased units sold by 42%, increased average pricing by 12%, and closed over 50% of their pipeline. These are not marketing slogans. These are actual results from recent clients just like you.

Sales skill development can play an important role in a sales force’s ability to succeed.

To succeed, business sales training programs must equip sales teams with the knowledge and skills to impact business results. Yet, our research of over 800 training projects shows that only 1-in-5 participants change behavior from well designed and highly targeted sales training alone. If you want to improve sales performance, make sure that your go-to-market sales strategy is clear enough and your high performance sales culture is driving the strategy forward, Then do what it takes to attract, engage and retain top sales talent.

Once those sales strategy and culture components are in strongly in place, we help sales team to identify, develop and measure the critical few sales skills and scenarios that make the most difference in the following areas:

  • Sales Skills Assessment
    Combined with interviews, this proven sales assessment is based upon 150-behavioral research-backed sales competencies. It is used to increase buy-in, provide a baseline, identify gaps, and inform customization coaching.
  • Sales Territory and Major Account Planning Training
    Sales territory training provides proven approaches, strategies, and skills required to successfully maximize sales territories. Major account planning provides a proven process designed for large accounts and complex opportunities.
  • Inside Sales Training
    Our inside sales training workshops focus on getting qualified sales appointments, improving referral-based selling, increasing inside sales skills, and driving more transactional revenue without sacrificing relationships or profits.
  • Executive Selling
    Executive selling training teaches sales reps how to to identify what matters most to executive buyers and how to position products and services as part of a strategic investment that addresses critical organizational goals.
  • Sales Management Training for Sales Leaders
    This proven sales management training program provides sales leaders and sales managers with a proven methodology and the associated skills required to move the needle and double their bandwidth.

  • Solution and Value Selling Training
    Our solution selling training is based upon the critical few sales scenarios and skills that matter most in your unique selling situation.  It teaches the critical few concepts and methods to bring value and build long-term relationships.
  • Sales Communication and Presentation Training
    Our sales presentation and communication workshops are for customer-facing people who can positively or negatively influence customers through sales, executive, briefing center and technical presentations.
  • Sales Negotiation Training
    Our sales negotiation training helps sales professionals prepare for, understand, and conduct negotiations while preserving credibility, protecting margins, decreasing sales cycles and creating more balanced customer relationships.
  • LinkedIn Sales Training for Modern Social Sellers
    Modern B2B buyers require digitally savvy sellers who are a valuable resource, a helpful guide, and a timely helper in the buying journey.  Create socially savvy sellers to grow your pipeline.
  • Sales Performance Coaching
    Our sales performance coaching is based upon research showing that sales professionals who receive consistent sales coaching from managers and mentors achieve 4-to-1 higher levels of sales performance.
  • Sales Training Measurement
    While creating the foundation for accountability and reinforcement, our sales training measurement determines skill adoption levels, correlates business impact and provides data for targeted sales coaching.
  • Sales MicroLearning Video Library and Job Aids
    Our research-backed sales microlearning library has over 100 modules for sales leaders, managers, and reps. in the areas of: prospecting, qualifying, presenting, handling objections, building relationships, closing, getting referrals, managing accounts, and leading sales teams.

Our research-backed, proven and systemic approach to sales development helps sales leaders get everyone pointed in the right direction,  shape the sales environment for everyone to perform at their peak and build a differentiated salesforce that creates a competitive advantage.

Ask us about Sales Performance Pay-for-Performance options and how to move the sales metrics that you care most about.  Typical metrics that we move include:

  • Sales revenue, margin, win rate, portfolio mix, deal size, and sales cycle.
  • Customer acquisition, loyalty, growth, and satisfaction.
  • Leadership execution effectiveness of key corporate strategies.
  • Employee attraction, development, performance, engagement and retention.
  • Project cost, quality, and time.

Related Information

LSA was instrumental in making our worldwide sales meeting a success. They saved me a ton of time by recommending ‘best in class’ vendors to meet our business objectives. Whenever I’m in a pinch, I can count on LSA’s dynamic team of sales trainers and consultants to really go the extra mile. They truly understand the meaning of customer delight.

Amy Walker
Manager

Seagate

We originally engaged with LSA Global to help our subcontract administrators and buyers develop better negotiations skills. As manufacturers of satellites, we have many sole source companies to procure the required parts.

Our teams must be able to interact effectively with international companies. This environment uniquely challenges our team in their ability to create equitable contracts, while preserving and strengthening our supplier relationships.

LSA Global not only provided our team with the skills to negotiate effectively and consistently, but we further expanded our relationship to include consulting around our negotiations’ process, measurement of our negotiations, and one-on-one coaching for our team members. We are very pleased with the result of our partnership with LSA Global.

Vivian Mackintosh
Vice President of Materiel

Space Systems Loral

LSA custom designed and delivered the best sales training session that I have ever attended. They focused on our industry, our customers, and our competitors. The materials and facilitators were world class. They were passionate about helping our global sales force understand the fundamentals necessary to be successful and not leave money on the table. I recommend them to any sales force looking to drive profitable revenue and beat the competition.

Carl Dickenson
Sales

Cutera

We engaged with LSA Global to help our team identify opportunities to accelerate our commitment to sales excellence as “The Service Revenue Performance Company” in our market place. The facilitator’s shared passion for our goals created a foundation for sales skill adoption, as did LSA’s keen understanding of our unique business environment. This insight allowed LSA to deliver customized business sales training workshops which were adapted to reflect our specific business dynamics and provided our employees with the models and tools to leverage on every call with customers.

Grant Clarke
Director Client Delivery

Service Source

We engaged with LSA Global to deliver a sales territory planning and management workshop. LSA Global had a unique ability to quickly understand our business and needs. This keen understanding allowed for tailoring of content that was specific and impactful, which created a new awareness of how one’s role and how and with whom one spends their time, can directly influence sales success. Their facilitators were well prepared and ingrained themselves to become one of us. We’ve come to see LSA Global as a partner.

Pratiksha Patel
Assistant Vice President Talent

L'Oreal

Originally, we launched a RFP to partner with a sales training provider to improve the sales skills of our global distributor network. LSA Global challenged our thinking by suggesting we focus on the systemic strategy, culture and talent factors that create sales success before we invested in the more symptomatic needs of sales skills and knowledge. LSA Global identified the two strategic actions to improve overall sales performance and then designed and delivered world class sales training across the globe to help increase revenue and margin.  I’m so happy we took a more strategic approach to sales performance.

Kim Benson
Director Human Resources

Trimble

The sales negotiations training program was awesome. The facilitator was excellent. We are immediately able to see the relevance and apply it to specific needs at Blackhawk. The preparation and energy was very apparent. The facilitator did a great job keeping the class engaged for the entire day and focused on what mattered most to our success. I am very pleased with the results and like the very relevant and applicable sales negotiations tools. Great job.

Jack Lord
Vice President of Sales

Blackhawk Network

We value the relationship we have had with LSA over the years. LSA has delivered top quality solutions when we needed them. They pay special attention to ensuring the content fits our current needs and that the facilitators are familiar with our business and culture. I would recommend them to anyone looking to greatly improve the skills of their sales force.

Carol M. Harbin
Manager, Worldwide Sales L&D

AMD

We selected LSA over a handful of other experts to assist with a key sales leadership imperative. LSA added value every step of the way throughout the entire engagement. Their customized approach to sales presentation training exceeded expectations, and we are excited about global implementation across our offices in more than 100 countries. LSA’s unique Strategy-to-Results approach is an added game changer.  I recommend them to anyone looking to get high quality results when it matters most.

Eric Mugele
Executive Director Global Learning

Grant Thornton

The introduction and continuous reinforcement of the MEDRAD objectives, vision, and mission was very impressive. By the end of the session, a large majority of the audience understood and was openly able to verbalize these items. LSA did a wonderful job introducing the importance of sales coaching and reinforcement and was able to keep the groups focused.

Cindy Steffen
National Manager, Telesales

We recently hired LSA to help us take our client delivery methodology to the next level as we continue to grow and help our clients succeed. The custom strategy and design session exceeded our expectations. They really understood our business and delivered within tight time frames.  They were the best I have seen for this type of complex, visible, and strategic work. LSA’s ability to get a group of 20+ executives from around the globe on the same page, push their thinking to new heights, and ensure an executable plan was excellent. I would recommend LSA to anyone looking to take their strategy and strategic execution to the next level.

Rob Sturgeon
EVP Client Delivery

Service Source

LSA Global’s negotiation training assessment and workshop provided sales negotiation tools and practices that have significantly enhanced our negotiations process. Their facilitators understood our business, its challenges and framed the learning in a way that we understood. I am very happy with the value we have received from this program, and would highly recommend LSA to others looking to improve their sales negotiations results.

Jeff Bizzack
President

Service Source

LSA’s customized Effective Presentation Skills program has helped me elevate my presentation skills to the next level. I now have a much greater self-awareness of my presentation skills and can leverage off of my strengths while working to improve upon other areas. I would definitely recommend this solution to anyone for whom business presentations are an integral part of their job.

Jim Elliott
Senior Marketing Manager

Samsung

LSA Global demonstrated expertise in the sales leadership subject matter, spent the time to make sure the objectives were clear, and showed flexibility in shaping the session and sustaining it. Their facilitator “MEDRADized” the session, looked beyond the obvious, was enthusiastic, was able to keep people’s attention, made it enjoyable, and got the key points across.

Doug Stantial
North America Sales Training Manager

Seagate has always found LSA to be a valuable resource. LSA delivers top quality solutions when we need them with just one call. The recent business sales training programs they’ve delivered for Seagate University have been the right solution, highest of quality and customized to our business and culture. I would highly recommend LSA to any company interested in offering top notch learning solutions.

Tammy Dujmovich
Sales, Marketing & Customer Service

Seagate

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