The 6 Top Reasons Business Sales Training Initiatives Fail

How to Make Sales Training Stick

The 6 Top Reasons Business Sales Training Initiatives Fail Whitepaper Download.

Most business sales training initiatives fail to deliver. At a minimum, the ROI is fuzzy, bolstered by only a few anecdotal stories strategically captured to make everyone FEEL a bit better about making the training investment. The critical question…why do most business sales training programs fall short and what can we do about it?

Unfortunately, on average only 1-in-5 participants changes on-the-job behavior and changes their performance from training alone.  Not a hopeful statistic for those looking to grow revenue, margin or win-rates through training events.  From our experience at implementing hundreds of business sales training initiatives over the last two decades, we have put together a list of the top six pitfalls—the most common mistakes organizations make when rolling out a solution selling training program—and a checklist of how to avoid them.

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