Brand, Attract & On-Board

How to consistently add
and assimilate winning talent.

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“When it comes to hiring practices, Gas South has many factors to think about: a multi-generation workforce, continuous recruiting, and industry pressure to innovate. With fierce market competition for top talent, we needed to create a culture that would make Gas South stand out among highly sought-after recruits.

LSA Global helped us create a coaching model that focuses on results and accountability as part of our overall talent strategy. Now Gas South has an engaging environment, which is key to winning the talent war.”
Meredith Hodges | VP Human Resources | Gas South

New talent has never been more vital to business success. Organizations that consistently and efficiently attract, hire, and onboard top talent in alignment with their brand and strategy outperform their competition.

Your employer brand is the spirit of your employer/employee agreement.  It is the initial motivation behind why new employees join your organization. It is the compelling reason current employees stay — even when the challenge is great. Your employee brand is your corporate calling card. It impacts your ability to effectively recruit, engage, and retain current, potential, and future employees.

Once your employer brand is clear and aligned, assessing and selecting the right candidates is imperative for growing companies. According to Harvard Business Review, up to 50% of all executive hires end in firing or resignation.

Why?

Success today depends increasingly on intangible competencies — like teamwork and cross-cultural literacy — rarely found on resumes. To succeed, make sure that you interview for cultural fit in addition to intellectual, interpersonal, and motivational performance factors.

Assuming that your target candidates decide to join your company, how you on-board them leaves a lasting personal and business impression. Most new employees take 3-24 months to get up to speed. This wide disparity provides a wonderful opportunity for organizations looking to decrease ramp time and increase performance.

When combined with the common challenges of hiring the right employees and creating a performance environment for them to thrive, most organizations have ample room for improvement in their recruiting, interviewing and on-boarding processes.

Unfortunately, many growing companies continue to struggle with one of the most controllable and impactful parts of their business — effectively and efficiently hiring and assimilating new employees in a way that increases speed to productivity, employee engagement, retention, and performance.

Related Information

Your employee brand is your corporate calling card.

It impacts your ability to effectively recruit, engage, and retain current, potential, and future employees.

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It was a challenge to find a consultant with an approach to performance improvement that fit our unique performance culture and style. We were pleasantly surprised to discover LSA’s depth of expertise in the fields of motivation, developmental coaching, performance management, and measurement.

LSA seamlessly integrated those components without our folks feeling like the intervention was forced. They understood what we were trying to accomplish, helped us clarify our objectives, and created a solid, refreshing approach that quickly got us moving and engaged at all levels across the organization.

Overall, I couldn’t be happier that we found a true strategy and implementation partner in LSA.

Doug Hansen
President and Director

Redwood Trust

LSA helped us design and deliver blended leadership solutions for our key leaders to help drive our growth plans in a way that aligned with our unique culture and values.

LSA understood our business, had deep expertise in the content areas, customized the leadership development programs to fit our specific needs, and delivered great results in alignment with our strategic priorities, culture, and performance management systems.

I highly recommend them to anyone looking to take their leaders and the performance of their teams to the next level.

Beth A. Taylor
Vice President of Human Resources

Thoratec

I can’t emphasize enough what a huge shift you helped to create for us as an organization. Thanks again for your change management consulting help and guidance.

The clarity, practicality, focus, and accountability are exactly what we needed to make this strategy and major transformation a success from a hearts and minds perspective.

Cris Alvarez
VP Corporate Strategy

LSA Global Cambridge Investment Research Financial Services Client

We greatly value our relationship with LSA Global.

They focused on understanding our unique culture and helping us to move our strategic priorities forward.

LSA continues to deliver top quality consulting and leadership development solutions that are highly customized for our unique situation.

I highly recommend LSA Global to anyone looking to greatly improve their leadership, management, and project capabilities.

Bonnie S. Olson
Vice President of Human Resources

LSS

We looked to LSA Global as a consulting partner to help us explore innovative and scholarly approaches to promote employee engagement and sustain the unique culture we’ve built over the last decade.  LSA helped us perpetuate coaching as a discipline across the organization by integrating our core values, goal setting, and performance management.

We appreciate LSA’s commitment to cutting-edge practices to help keep us a step ahead during this time of rapid change.

Rosalyn Chan
Vice President, Human Resources

Redwood Trust

At the onset of our engagement with LSA, I was skeptical that an outside firm would be able to understand and dissect our organization’s highly complex and technical business challenges.

However, through the interview and strategy retreat processes that LSA utilized, they provided a fresh, innovative, and practical perspective that created tremendous strategic value and focus for our executive leadership team.

As a result, I would highly recommend LSA Global to any leader struggling with building the strategic alignment and high performance teams necessary to generate sales growth, in a way that fits their unique corporate culture.

Robert Laudati
Managing Director

LSA helped change our entire culture around meetings, making them more effective and efficient, thus enabling us to concentrate on driving more business.

Thank you!

Terry Wassman
VP of Human Resources

We highly value the relationship we have with LSA Global.

I highly recommend LSA to anyone who is looking to strategically, practically, and fundamentally improve individual and organizational effectiveness in a way that makes sense for their unique culture and strategy.

Laura Dominguez
Director of Human Resources

Great job in designing the Mergers and Acquisition strategy session for our global leadership team. The session was excellent.

I gained additional insight on the importance of the role of HR regarding strategy, culture, and people in Mergers and Acquisitions and would recommend LSA to anyone looking to align strategies and cultures.

Gloria Veon
Senior Vice President, Human Resources

Fujitsu

Originally, we launched a RFP to partner with a sales training provider to improve the sales skills of our global distributor network.

LSA Global challenged our thinking by suggesting we focus on the systemic strategy, culture, and talent factors that create sales success before we invested in the more symptomatic needs of sales skills and knowledge.

LSA Global identified the critical strategic actions to improve overall sales performance and then designed and delivered world class business sales training across the globe to help increase revenue and margin.

I’m so happy we took a more strategic approach to sales performance with LSA.  Thank you for making this fit our culture.

Kim Benson
Director Human Resources

Trimble

LSA Global really shifted our perspective about strategic clarity and organizational culture.

The 3 C’s approach to workplace culture is very practical and really helps  executive teams – even skeptical ones – ensure that your culture is healthy, high performing, and aligned.

Amy Cappellanti-Wolf
Chief Human Resources Officer

LSA Global client Symantec Cyber Security Technology Company

The experiential New Employee Orientation was an incredible success for 2,500+ new hires over 4 years spread across the globe.

LSA partnered with us to create an innovative solution on very short notice and added a huge amount of value.

We could never have done it without their unmatched combination of expertise, professionalism, and creativity that aligned everything with our unique culture and growth strategy.

Even our executives and experienced hires were blown away!

Brenda Wagner
Founder and President

Proxicom

The LSA customized Organizational Alignment Survey gave us a comprehensive view of how our employees experience our culture, talent, and strategy.

The systemic approach provided us with a great forum to discuss the strengths and opportunities in our organization, and then to quickly get focused on the key actions critical to executing our business and people strategies.

Mark Forrest
General Manager, FSM Division

Trimble

Thanks a million for the great strategy and cultural alignment session for our global leadership team.

Your experience and patience to expertly deal with the inherent and complex challenges between business units uncovered many hidden truths that created a great roadmap for us to move forward as a unified leadership team.

I recommend LSA to any leader looking to shape and align organizational culture.

Juan Plaza
Geospatial Sales Manager, Latin America

Trimble Navigation

You have become our premier change leadership strategic partner. Your expertise in the human side of change is unparalleled and enabled our company to successfully implement our ERP Solution under challenging and ever-changing circumstances.

Thank you for your practical and outcome-oriented approach.

Ted Ramlet
CIO & SVP

McKesson

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