“Having tripled in size and recently merged, LSA helped our executive team with strategic clarity facilitation to increase our level of strategic alignment, solidify our new direction, and push our agency forward.
As we look to rapidly scale, the clear and actionable critical few strategic moves combined with how we differentiate ourselves to our top accounts and target clients has really set us on a great path to success.
This is exactly what we needed to get to the next level.”
Matt Britton | CEO | MRY, a Publicis Groupe Company
“LSA Global rocks! Thank you for helping our executive team create a clear and powerful strategic direction and go to market plan that we could all commit to.
From a sales growth perspective, I am really energized about the outcome and grateful for what I have learned throughout the strategic clarity facilitation process.”
Stacey Wong | VP Sales | Servicon Systems
“An excellent strategy session and a great use of everyone’s time. Thank you for your evident preparation and for keeping the conversation focused and moving forward on what mattered most. Exactly what our executive leadership team needed to all get on the same page and make some tough decisions.”
Allen Henderson | Director, Biochemistry | Impossible Foods
Having recently completed an acquisition that doubled our size and geographic reach, we needed to redefine our “go forward” plan to address the increasing commoditization of our marketplace.
I was very impressed with the thoughtful and practical way that LSA Global was able to bring our leadership teams together to gain focus, buy-in, and commitment to the strategic plan that we created together.”
Jon Troen | CEO | Miterra Group
“Working on our HR Strategy was so eye opening. I feel so much better prepared to be successful as a leader individually and collectively.
Now the entire HR leadership team can drive our growth strategy forward in a way that makes sense.”
Kristin Talastas | Director, HR Shared Services | Lucid Motors
The Value of Strategic Clarity
Our organizational alignment research found that strategic clarity accounts for 31 percent of difference between high and low performance in terms of revenue growth, profitability, customer loyalty, leadership effectiveness, and employee engagement.
The Problem Faced by Leaders
A survey by the Rotman School of Management found that a whopping 43 percent of managers cannot state their own strategy. Our own research found that strategic priorities become half as clear one level outside of the executive team. It is difficult for both leaders and followers to perform at their peak without a clear, meaningful, and agreed upon direction.
Yet many teams find themselves — either consciously or unconsciously — moving too quickly or in too many different directions to create and clearly articulate a solid corporate, business unit, team, or sales strategy for success. Some say they do not have the time. Others think their strategy is already clear enough. But when you ask employees at all levels, organizational ambiguity reigns.
Unfortunately the lack of strategic clarity not only hampers short-term performance but also long-term organizational health. Effective strategies provide crystal clear reasoning why the company, function or team does what it does and how specific actions should lead to superior performance. Unclear strategies cause important choices, priorities, and trade-offs to become blurred.
What A Clear Strategy Does
Even those organizations or teams that think they have a strategy to get them where they want to go may have just enough direction or operational planning to stay in the game — but not to win it. To succeed, leaders must be crystal clear on goals (where the organization is headed) and strategies (how it is going to get there).
When faced with negative pressures from unclear strategies, many leaders look to reorganize because the changes are visible, quick and concrete. Our alignment research shows that this is a mistake. It is far more important to first create a strategy that is clear enough, believable enough, and implementable enough to win the hearts and minds of your constituents.
Getting Strategy Right
You will know that you are headed in the right direction in terms of strategic clarity facilitation when your company, function, business unit, or team strategy is:
Go-to-Market Sales Strategy
You will know that you are headed in the right direction in terms of strategic clarity facilitation when your go-to-market sales strategy outlines:
HR Strategy
You will know that you are headed in the right direction in terms of strategic clarity when your HR strategy is fully aligned with the business strategy and outlines an aligned plan to:
Until then, you have some work to do. Please contact us if you want to take the first step toward strategic clarity with proven strategic clarity facilitation that helps executive teams to thoughtfully to set aspirations and make bold choices.
Identify and articulate the critical few strategic actions and performance metrics that will make the biggest impact.
Implement and cascade strategic plans, actions and metrics throughout the organization.
Explore real world results for clients like you striving to create higher performance
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