Achieve Strategic Clarity
How can your organization get where it wants to go if it does not achieve strategic clarity for the path ahead? Sadly, less than 10% of even well formulated strategies are effectively executed. Part of the problem is that the plan, though typically understood by the executives who crafted it, is not fully understood or accepted by those who must carry it out.
Strategy Accounts for 31% of the Difference
Though most executives agree that a sound strategic plan is imperative, many disagree on how to implement it throughout the organization. Our organizational alignment research found that strategic clarity accounts for 31% of difference between high and low performance in terms of revenue growth, profitability, customer loyalty, leadership effectiveness, and employee engagement.
While a strategic plan will never be “finished” or “perfect,” if you want to perform at your peak, you need your strategy to be clear, believable, and implementable enough across the entire organization.
Four Steps to Help Achieve Strategic Clarity for Your Organization
Over the last two decades of helping clients achieve strategic clarity, we have devised a four-step approach to ensure leaders get to where they want to go.
Ideally, your strategic goals, priorities, and big bets are developed within the context of your:
— Corporate vision
— Mission statement
— Core values
— Target client profile
— Unique value proposition
To create clarity and to improve communication, most of our of clients prefer to create a one-page Strategy Communication Map to gather feedback and convey what matters most.
A clear strategy that does not grab the hearts and minds of your people is just wishful thinking. With minimal involvement or vague strategy communications, you risk lack of buy-in and alignment. The strategy must be easily understood and then owned by all of your constituents.
Change is difficult. No matter what the path ahead, there will most likely need to be changes in org. structures, systems, processes, and behaviors. Make sure all your stakeholders “get” the “why” of the change and believe that their best interests will ultimately be served by the effort required.
Communication of the strategy must be ongoing and two-way. While clear, direct, and consistent communications are a must, the real value lies in ongoing and active discussions, feedback, and adjustments.
To succeed with strategy execution, the entire organization needs to be aligned around the plan and their unique role. As with any change initiative, ensure that the current situation is agreed upon, the vision of change is translated into specific plans of action, and that the dissatisfaction with the status quo is high enough to motivate change.
And, of course managers need to be held accountable for their part of the action and progress must be tracked as implementation proceeds.
The need for strategic clarity must be weighed against the need to course correct when unexpected factors arise. The key is to constantly evaluate and adapt organizational priorities, skills, and capabilities to be sure they align with strategic intent.
The Bottom Line
Remember, strategic ambiguity and under involvement are the enemies of effective strategy execution. Clearly define and communicate the strategy, actively involve key stakeholders, effectively execute against the plan, and thoughtfully adapt to changes along the way. This is how your business strategy can succeed.
To learn more about how to achieve strategic clarity and improve strategy execution, download 3 Big Mistakes to Avoid When Cascading Your Corporate Strategy.
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