Autopsies of Big Change Management Failures Can Provide Great Insights
If you resist learning and change, your career and your company are probably not set up for success. Here are a few examples from decades of change management consulting projects of now-defunct organizations whose big change management failures show they did not adequately:
Yes, the “old fashioned” bookstores all struggle to compete with online book sales, but Borders had additional challenges they failed to meet. For one, instead of establishing their own online sales site, they partnered with Amazon, a formidable rival. And then, they continued to pour money into expanding their physical facilities. The third and final nail on the coffin was that they didn’t read their market right – a fatal change management mistake.Their customers would have used them for books from small publishers, not CD or DVDs and not books from large presses to the exclusion of small.
What Do These Big Change Management Failures Have in Common?
All different industries…all eventual failures. Do they have anything in common? One could say that they were ineffective at foreseeing and adapting to major changes. They were caught off guard.
The Bottom Line
Maybe not all of these big change management failures could have been averted. But had they been better at foreseeing and adapting to change, we might have enjoyed a Borders website for specialty books; or a smaller, more fuel-efficient version of the Hummer; or a more user-friendly source for videos; or the kind of quality camera Kodak was famous for now in digital format.
To learn more about avoiding big change management failures, download A New Way to Think About Change – The Agile organization
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