“We engaged with LSA Global for sales coaching training to help identify strategic opportunities to accelerate our commitment to sales excellence.
The sales coaching and skill building workshops were adapted to our specific business dynamics and provided our sales and service teams with the models and tools to leverage on every customer call.”
Grant Clarke | Director Client Delivery | ServiceSource Corporation
“The sales coaching training enabled us to effectively position, bundle, and negotiate our newer high value offerings with our traditional services. The sales team feels empowered to “take back the high ground” to be the market leader in our industry.
Our performance certainly reflects the value we are bringing to our customers.”
David Zavitz | Vice President Sales | Livingston International
“Your sales coach is excellent. We also used him for sales leadership, and I cannot recommend him highly enough. Thank you!”
Shaun Callaghan | Sector Vice President Sales | Trimble Inc.
There is substantial evidence that sales professionals who receive consistent sales coaching from managers and mentors achieve significantly higher levels of performance than those who receive little or no coaching.
In fact, recent McKinsey research found that top sales organizations commit 79% more time coaching their sales reps. Our own sales rep assessment simulation data found that reps who are consistently coached outperform their peers 4-to-1 in terms of quota attainment. Unfortunately, the majority of sales leaders and managers tell us that they don’t have the skills or the time to coach their sales teams.
The truth is that most sales leaders and managers are preoccupied with hitting their numbers rather than meeting the needs of their sales reps.
The good news is that effective sales coaching improves your chances of success. And even if you feel you have zero capacity to coach others, it does not have to distract you from meeting targets. Based upon more than 800 sales measurement projects involving organizations from 72 countries and a broad spectrum of industries, this coaching workshop is based upon the proven characteristics of high-performing sales managers and sales leaders who consistently meet and exceed sales quotas.
As with professional athletes, the sales coach provides perspective and feedback that result in improved sales performance in terms of increasing revenue, meeting or exceeding quota, negotiating greater margins, having higher close rates, selling to executives, selling solutions, winning bigger deals, and achieving higher account penetration.
If you answered yes to any of the above questions, then this proven workshop is for you.
Description
Sales Coaching Training for Superior Performance provides sales managers and sales leaders with the core coaching skills and tools necessary to facilitate the professional development of their sales teams through a consistent program and process.
The workshop focuses on the proven factors that contribute to high-performing sales teams in the areas of leading, coaching, and managing a sales team including:
The Sales Coaching Training for Superior Performance workshop is an intensive process that uses modeling, structured group discussions, interactive exercises, and skill application to ensure the transfer of training to the job. It can be customized to map with any sales methodology and systems.
Outcomes and Benefits
As a result of effectively implementing the Superior Performance workshop, sales leaders typically:
To facilitate the Transfer of Training™, the sales workshop is supported by a full set of tools, job-aids, coaching research, follow-up methodology, and sales training measurement options to assess the business impact.
Target Audience
Sales managers and sales leaders who want to lift their sales team’s performance.
To speak with an LSA Expert and learn about customization and delivery options onsite at your company, please contact us.
Traditional sales training often delivers a short-term boost in knowledge, but sales coaching training reinforces behavior change over time. Effective coaching helps sales managers provide real-time feedback, improve accountability, strengthen selling skills, and ensure consistent execution in the field. Our training measurement research shows that consistently coached sales reps can outperform peers by as much as 4-to-1 in quota attainment.
Sales coaching training is designed for sales managers, sales leaders, frontline supervisors, and executives responsible for improving sales team performance. Organizations benefit most when leaders who directly influence sales rep development learn how to coach strategically, reinforce key sales behaviors, and align sales coaching efforts with business and customer goals.
Strong sales coaching improves revenue by increasing win rates, boosting account penetration, strengthening negotiation effectiveness, and helping reps sell higher-value solutions more confidently. Coaching also improves consistency across the sales organization, which leads to more predictable pipeline performance and stronger customer relationships.
Yes. Effective sales coaching programs should align with your company’s existing sales methodology, customer journey, market dynamics, and strategic objectives. LSA Global’s approach specifically emphasizes customization so that coaching conversations, tools, and reinforcement strategies directly support real-world sales scenarios and business priorities.
Organizations that implement structured sales coaching often experience improved sales productivity, higher employee engagement, stronger manager effectiveness, lower turnover, and increased revenue growth. Coaching also helps create a culture of continuous improvement where sales teams receive ongoing development instead of one-time training events.
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