Is your solution selling strategy working?
Every sales leader needs to regularly ask if their solution selling strategy is achieving the desired results they seek. Are the investments and sales strategies actually moving their sales team forward in a way that makes sense? If not, the longer you delay figuring out what needs to change, the deeper you’ll fall into a hole.
Top warning signs that your solution selling strategy needs help
Based upon thousands of solution selling training program participants, here are a few signs that your solution selling strategy needs review and re-work to fire on all cylinders:
If you are experiencing any of the above solution selling strategy warning signs, it is time to take another look at your value proposition, target client profile, and key sales and marketing strategies to acquire, grow, and retain clients.
Four solution selling strategy next steps
Our organizational alignment research found sales strategy accounts for 31% of the difference between high and low performing sales teams. Unfortunately, we find only 1 in 10 sales organizations consistently follow solution selling best practices. It is well worth your while to take a close look at your existing sales strategy, sales culture, and sales talent to ensure sales alignment and execution.
As a sales leader, make sure that you to get your arms around:
The Bottom Line
Do yourself, your sales team, and your company a favor. Spend the time at least four times a year reevaluating how well your solution selling strategy is serving you. The decisions and adjustments you make should translate directly to improved sales performance.
To learn more about solution selling strategy, download How To Tell If Your Sales Strategy Clear Enough?
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