Strategic Account Planning Training that Gets Results

“We engaged with LSA Global to design and deliver Strategic Account Planning Training to help us grow key accounts. Their keen understanding of our customers and our business allowed for a solution that was specific and impactful to our sales success.

Their sales facilitators were well prepared and ingrained themselves to become one of us. We’ve come to see LSA Global as a true business partner.”
Pratiksha Patel | Vice President, Talent Development | L’Oréal

“Within a year of implementing the complete strategic account development process, revenue growth within existing accounts grew 46%.”

John Ferguson | SVP of Sales | Getty Images

Your strategic accounts matter. The likelihood of winning business at an existing customer is up to fourteen times higher than the likelihood of winning business at a new customer.

Are your key strategic accounts reaching their full potential?
Have you ever been surprised by the loss of a key account?
Do some of your accounts need more protection from revenue attrition or competitors?
Are you collaborating across sales, service, and support to thrive at your key accounts?
Would you like to transition from a transactional and reactive vendor to a proactive business partner?

If you are facing any of the above challenges, then our proven Major Sales Account Planning and Strategic Account Planning Training process is for you.

Description
Major Sales Account Planning and Strategic Account Planning is a strategic sales account planning process designed for sales professionals who work on critical large accounts and complex sales opportunities.

This proven sales account planning training helps you to develop a strategic client relationship with your most important accounts to drive impactful business results, increased revenues, and better margins.

The Major Sales Account Planning and Strategic Account Planning Training workshop is an intensive process, not a onetime training event. Sales professionals and sales teams prepare a strategic account plan for key current accounts to better influence, cross-sell, up-sell, inhibit competition, and drive business results.

After the workshop, sales account managers and sales account teams utilize a proven 12-week follow-through program which includes sales coaching, practice, and account plan reviews.

Outcome and Benefits
As a result of effectively implementing the Major Sales Account Planning & Sales Strategy process, sales teams typically achieve:

Growth and protection of key accounts
Stronger and more satisfying business and customer relationships
Increased and more diversified revenue
Better internal and external alignment and team productivity
Increased influence in customer buying decisions

To facilitate the Transfer of Training™, Major Sales Account Planning and Strategic Account Planning Training is supported by a full set of sales planning tools, follow-up methodology, and sales training measurement options to measure the business impact.

All tools and approaches can also be incorporated into your CRM system to ensure alignment.

Target Audience:
Sales, service, and support professionals who work on the most important large customer accounts and complex sales opportunities.

To speak with an LSA Expert and learn about Strategic Account Planning and Strategic Account Planning Training program customization and delivery options onsite at your company, please contact us.

Related Information

We evaluated 6 well known sales development partners in the market. We ended up selecting LSA global because of their unique ability to get results selling solutions. They also had the strongest assessment, implementation, measurement, coaching, and global capabilities .

We’ve had such strong feedback from the executive selling program that there are requests to roll it out within the Marketing, Product Management, and our Leadership teams. Thank you LSA!

Stephanie Lucey
HR Manager

From beginning to end, LSA was as invested in making sure the program succeeded as we were. They not only met the needs of our sales organization, but they helped us meet our very tight launch deadline.

The consultant operated with the sense of urgency necessary to ensure that we were ready to roll the business sales training program in a way that made sense.

Without their dedication and sales expertise we would not have been able to launch the program with the success that we did. Thank you LSA for being a valued business partner!

Erin Surprise
PHR, Manager - L & D

We recently hired LSA Global to help take our sales team to the next level. Specifically we focused on targeting the ideal client, differentiating our solutions, getting more qualified leads, and closing a higher percentage of our pipeline through a proven referral selling methodology.

So far, the results from the business sales training have been great. We were pleasantly surprised with the results-oriented approach and thoughtful follow-through plan to ensure that the new sales practices “stick.”

We look forward to a long-term relationship, and I would recommend LSA to anyone looking to increase the effectiveness of their sales force.

Patrick Arnold
President

LSA Global has been a great partner in helping us move toward being “the leading developer of talent in the service performance management industry.”

I have engaged LSA to help develop best-in-class programs in the areas of: Executive On-boarding, Manager Training, Sales Training and Coaching, Employee Engagement, and Instructional Design.

They have consistently met or exceeded my (very) high expectations and are always responsive to my needs to increase performance, engagement, customer satisfaction, and sales growth.

Mike Normant
Senior Director, Training & Development

At the onset of our engagement with LSA, I was skeptical that an outside firm would be able to understand and dissect our organization’s highly complex and technical business challenges.

However, through the leadership team interview and strategy retreat processes that LSA utilized, they provided a fresh, innovative, and practical perspective that created tremendous strategic value and focus for our executive leadership team.

As a result, I would highly recommend LSA Global to any leader struggling with building the strategic alignment and high performance teams necessary to generate sales growth, in a way that fits their unique corporate culture.

Robert Laudati
Managing Director

The sales negotiations training program was awesome. The facilitator was excellent. We are immediately able to see the relevance and apply it to our specific. The preparation and energy was very apparent. The facilitator did a great job keeping everyone engaged and focused on what mattered most to our success.

I am very pleased with the results and like the very relevant and applicable sales negotiations tools. Great job!

Jack Lord
Vice President of Sales

LSA has consistently delivered top notch value to Seagate’s Corporate University Program. The level of facilitator involvement and continuous program evolution has kept the sales negotiation training engaging, relevant, and impactful.

We look forward to working with LSA in the future.

Geoff Purnell
Sales Executive, Seagate Data Recovery Services

LSA’s introduction and continuous reinforcement of the MEDRAD objectives, vision, and mission were very impressive. The majority now understands and is openly able to verbalize these key items.

LSA did a wonderful job introducing the importance of sales coaching and reinforcement and was able to keep everyone focused.

Cindy Steffen
National Manager, Telesales

LSA is an excellent sales and leadership outsource partner! They listen to our needs, are responsive, and work at a pace that keeps up with our rapid speed.

We have found LSA to bring strategic, innovative, and practical solutions to meet our business priorities by partnering effectively with our key staff. I consider them to be an important external extension of our team.

Thank you!

Wendy Chinn
Sr. Director, Global Sales Enablement

We engaged with LSA Global to deliver a highly customized sales territory planning and management workshop. They have a unique ability to quickly understand our business and needs. This keen understanding allowed for a sales solution that was specific and impactful.

Their sales consultants and facilitators were well prepared and ingrained themselves to become one of us. We’ve come to see LSA Global as a true sales partner.

Pratiksha Patel
Assistant Vice President Talent

What a refreshing change from the half-baked psycho-babble you normally get from training and consulting organizations. LSA gives you the practical and results-oriented assistance you need to define and reach your goals.

Their leadership, management, and sales expertise has been invaluable. They think strategically and provide a results driven plan – not just a temporary fix.

They are great to work with, and even more importantly, they “get it!”

David Fiano
Director of Merchandising

LSA always delivers the right sales and sales management solutions to meet our unique needs. I especially appreciate their ability to deeply understand our business and our culture so that they can design the most valuable and impactful outcomes for us and our clients.

Sarah Parks
Senior Project Manager

Seagate has always found LSA to be a highly valuable consulting, training, and coaching resource.

The recent business sales training programs they’ve delivered for Seagate University have been the right solution, of highest of quality, and highly customized to our unique business and culture.

I would highly recommend LSA to any company interested in offering top notch learning solutions that make a difference.

Tammy Dujmovich
Sales, Marketing & Customer Service

We partnered with LSA to help custom design, deliver, and measure an advanced new employee on-boarding process. It was well thought out and bought into by sales leadership. The combination of targeted sales tools, technology, coaching, performance plans, training, and reinforcement made all the difference. The solution quantifiably improved new employee and hiring manager satisfaction and increased the speed to sales quota for new hires.

I would highly recommend LSA Global for any sales enablement team looking to increase the engagement and speed to productivity of their sales force. We are excited to implement the program globally as we continue to scale.

Rochana Golani
Director, Global Sales & Technical Field Enablement

LSA Global demonstrated excellent expertise in sales and sales leadership, spent the time required to make sure the objectives were clear, and showed flexibility in shaping and sustaining everything that they did.

They “MEDRADized” the session to meet our unique needs, looked beyond the obvious, and got the key points across in a way that made sense. Thank you!

Doug Stantial
North America Sales Training Manager