Strategic Account Planning Training that Gets Results

“We engaged with LSA Global to design and deliver Strategic Account Planning Training to help us grow key accounts. Their keen understanding of our customers and our business allowed for a solution that was specific and impactful to our sales success.

Their sales facilitators were well prepared and ingrained themselves to become one of us. We’ve come to see LSA Global as a true business partner.”
Pratiksha Patel | Vice President, Talent Development | L’Oréal

“Within a year of implementing the complete strategic account development process, revenue growth within existing accounts grew 46%.”

John Ferguson | SVP of Sales | Getty Images

Your strategic accounts matter. The likelihood of winning business at an existing customer is up to fourteen times higher than the likelihood of winning business at a new customer.

Are your key strategic accounts reaching their full potential?
Have you ever been surprised by the loss of a key account?
Do some of your accounts need more protection from revenue attrition or competitors?
Are you collaborating across sales, service, and support to thrive at your key accounts?
Would you like to transition from a transactional and reactive vendor to a proactive business partner?

If you are facing any of the above challenges, then our proven Major Sales Account Planning and Strategic Account Planning Training process is for you.

Description
Major Sales Account Planning and Strategic Account Planning is a strategic sales account planning process designed for sales professionals who work on critical large accounts and complex sales opportunities.

This proven sales account planning training helps you to develop a strategic client relationship with your most important accounts to drive impactful business results, increased revenues, and better margins.

The Major Sales Account Planning and Strategic Account Planning Training workshop is an intensive process, not a onetime training event. Sales professionals and sales teams prepare a strategic account plan for key current accounts to better influence, cross-sell, up-sell, inhibit competition, and drive business results.

After the workshop, sales account managers and sales account teams utilize a proven 12-week follow-through program which includes sales coaching, practice, and account plan reviews.

Outcome and Benefits
As a result of effectively implementing the Major Sales Account Planning & Sales Strategy process, sales teams typically achieve:

Growth and protection of key accounts
Stronger and more satisfying business and customer relationships
Increased and more diversified revenue
Better internal and external alignment and team productivity
Increased influence in customer buying decisions

To facilitate the Transfer of Training™, Major Sales Account Planning and Strategic Account Planning Training is supported by a full set of sales planning tools, follow-up methodology, and sales training measurement options to measure the business impact.

All tools and approaches can also be incorporated into your CRM system to ensure alignment.

Target Audience:
Sales, service, and support professionals who work on the most important large customer accounts and complex sales opportunities.

To speak with an LSA Expert and learn about Strategic Account Planning and Strategic Account Planning Training program customization and delivery options onsite at your company, please contact us.

Related Information

What a refreshing change from the half-baked psycho-babble you normally get from training and consulting organizations. LSA gives you the practical and results-oriented assistance you need to define and reach your goals.

Their leadership, management, and sales expertise has been invaluable. They think strategically and provide a results driven plan – not just a temporary fix.

They are great to work with, and even more importantly, they “get it!”

David Fiano
Director of Merchandising

LSA is a great and high quality training and consulting resource. In less than a week turnaround time, they were able to design and deliver a ‘best in class’ inside sales solution to meet my team’s unique needs.

They definitely met my high expectations and were very responsive to my specific objectives. Thank you!

Olivia Flach
Americas Retail Sales

LSA Global rocks! Thank you for helping our executive team get aligned by creating a powerful and clear strategic direction and go to market sales growth plan that we could all fully commit to.

From a sales growth perspective, I am really energized about the outcome and grateful for what I have learned throughout the strategic clarity facilitation process.

Stacey Wong
VP Sales

We wanted our Channel Managers to get sales strategies and tools that would increase partner revenue and strengthen partner relationships. LSA Global’s ability to quickly understand our business and to bring experienced and proven resources to the table created credibility with both the executive and sales team.

We look forward to continuing our sales partnership with them.

Chip Whitman
Channel Excellence Manager

We evaluated 6 well known sales development partners in the market. We ended up selecting LSA global because of their unique ability to get results selling solutions. They also had the strongest assessment, implementation, measurement, coaching, and global capabilities .

We’ve had such strong feedback from the executive selling program that there are requests to roll it out within the Marketing, Product Management, and our Leadership teams. Thank you LSA!

Stephanie Lucey
HR Manager

LSA always delivers the right sales and sales management solutions to meet our unique needs. I especially appreciate their ability to deeply understand our business and our culture so that they can design the most valuable and impactful outcomes for us and our clients.

Sarah Parks
Senior Project Manager

LSA’s customized Effective Presentation Skills program has helped us elevate our presentation skills to the next level. I personally now have a much greater self-awareness of my presentation skills and can leverage my strengths while working to improve upon other areas.

I definitely recommend LSA Global to anyone for whom presentations are an integral part of their job.

Jim Elliott
Senior Marketing Manager

From beginning to end, LSA was as invested in making sure the program succeeded as we were. They not only met the needs of our sales organization, but they helped us meet our very tight launch deadline.

The consultant operated with the sense of urgency necessary to ensure that we were ready to roll the business sales training program in a way that made sense.

Without their dedication and sales expertise we would not have been able to launch the program with the success that we did. Thank you LSA for being a valued business partner!

Erin Surprise
PHR, Manager - L & D

LSA custom designed and delivered the best sales training session that I have ever attended.

They focused on our industry, our customers, and our competitors. The materials and facilitators were world class.

They were passionate about helping our global sales force understand the fundamentals necessary to be successful and not leave money on the table.

I recommend them to any sales force looking to drive profitable revenue and beat the competition.

Carl Dickenson
Director of Sales

LSA is an excellent sales and leadership outsource partner! They listen to our needs, are responsive, and work at a pace that keeps up with our rapid speed.

We have found LSA to bring strategic, innovative, and practical solutions to meet our business priorities by partnering effectively with our key staff. I consider them to be an important external extension of our team.

Thank you!

Wendy Chinn
Sr. Director, Global Sales Enablement

We hired LSA to help align our sales strategy with our business strategy to sustain our hardware business while driving high growth in software and services. LSA’s ability to measure our level of strategic alignment, pinpoint areas of leverage and get the entire executive sales team to agree upon what matters most exceeded our expectations.

I would recommend them to any sales leader who wants to drive sales performance.

Dan Dica
SVP Worldwide Sales

We engaged with LSA Global to help our sales team identify opportunities to accelerate our commitment to sales excellence. The facilitator’s shared passion for our goals created a foundation for sales skill adoption, as did LSA’s keen understanding of our unique business environment.

This insight allowed LSA to deliver customized and impactful business sales training workshops which were adapted to reflect our specific business dynamics and provided our employees with the sales models and tools to leverage on every call with customers.

Grant Clarke
Director Client Delivery

We selected LSA Global over several other sales experts based upon their ability to clarify and align our sales strategy, their expertise in identifying the critical sales scenarios necessary to meet our growth targets, and their willingness to stand behind the results with targeted sales management training and coaching and a pay-for-performance guarantee.

They have become an integral part of my sales team as we rapidly scale. I would recommend them to any sales leader looking for a true partner.

Anthony Lanham
SVP, Sales North America

LSA was instrumental in making our worldwide sales meeting a success. They saved me a ton of time with ‘best in class’ solutions to meet our business objectives. Whenever I’m in a pinch, I can count on LSA’s dynamic team of sales trainers and consultants to really go the extra mile.

They truly understand the meaning of customer delight. Thank you!

Amy Walker
Manager

LSA Global has been a great partner in helping us move toward being “the leading developer of talent in the service performance management industry.”

I have engaged LSA to help develop best-in-class programs in the areas of: Executive On-boarding, Manager Training, Sales Training and Coaching, Employee Engagement, and Instructional Design.

They have consistently met or exceeded my (very) high expectations and are always responsive to my needs to increase performance, engagement, customer satisfaction, and sales growth.

Mike Normant
Senior Director, Training & Development