Defining Strategic Alignment
If you think of corporate strategy as “what” you are trying to achieve, then “how to create strategic alignment” is about ensuring that your resources, investments, efforts, decisions, and actions work cohesively together toward achieving those strategic priorities. It is all about creating synergy and higher performance.
Organizational Alignment Research
We began our organizational alignment research with input across eight industries, 410 companies, and academic experts combined with our 25+ years of hands-on experience. Our objective was to understand and isolate the ingredients that mattered most in terms of short- and long-term organizational health and performance.
While we believed from experience that strategically aligned companies and teams consistently achieve higher performance, we were blown away by the research results.
Highly aligned companies grow revenue 58% faster and are 72% more profitable while outperforming unaligned companies at these rates:
Such powerful results show how important it is for companies and leadership teams to get aligned. The first step to get organizationally aligned is to ensure that your key stakeholders believe that your strategy is clear enough, believable enough, and implementable enough for your unique situation.
How to Create Strategic Alignment in 6 Steps
Typically accomplished through expert strategy retreat facilitation, leaders:
What we hope to become and the business we will be in tomorrow
Your organization’s core business and fundamental purpose
Your fundamental beliefs and decision making filters
They do not just need what you offer; they feel they must have what you offer. They are not merely satisfied with what you offer; they are thrilled with what you offer and advocate on your behalf. These attributes create repeat business, client referrals, and testimonials to help build your business.
Companies that stand apart typically differentiate themselves in the areas of “better, faster, or cheaper.” Regardless of what you call it and how you frame it, it is worth the time and effort to determine what specifically makes you better (from your customers’ perspective) than your competition (and the other available alternatives).
The Bottom Line
Strategy sets the collective direction and energy. But a great strategy can be rendered utterly useless if it is not aligned with the goals and actions that can lead your company dramatically forward. Do not waste a good strategy by not paying attention to strategic alignment.
To learn more about how to create strategic alignment, download One Page Strategy Communication Map Examples that Create Strategic Alignment
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