Defining Strategic Alignment
If you think of corporate strategy as “what” you are trying to achieve, then “how to create strategic alignment” is about ensuring that your resources, investments, efforts, decisions, and actions work cohesively together toward achieving those strategic priorities. It is all about creating synergy and higher performance.
We began our alignment research based upon input across eight industries, 410 companies, and academic experts combined with our 25+ years of hands-on experience. Our objective was to understand and isolate the ingredients that mattered most in terms of short- and long-term organizational health and performance. While we believed from experience that strategically aligned companies and teams consistently achieve higher performance, we were blown away by the research results.
Highly aligned companies grow revenue 58% faster and are 72% more profitable while outperforming unaligned companies at these rates:
Such powerful results show how important it is to the success of your enterprise that you get aligned. To get aligned, your key stakeholders must believe that your strategy is clear enough, believable enough, and implementable enough for your unique situation.
How to Create Strategic Alignment in 6 Steps
Vision – what we hope to become and the business we will be in tomorrow
Mission – your organization’s core business and fundamental purpose
Values – your fundamental beliefs and decision making filters
The Bottom Line
Strategy sets the collective direction and energy. But a great strategy can be rendered utterly useless if it is not aligned with the goals and actions that can lead your company dramatically forward. Do not waste a good strategy by not paying attention to strategic alignment.
To learn more about how to create strategic alignment, download One Page Strategy Communication Map Examples that Create Strategic Alignment
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