What Does It Take To Create And Sustain High Growth?
Organizational alignment creates growth – the alignment of strategy, culture and talent…just like the three cartoon characters above pulling together to keep that arrow pointing onward and upward.
Organizational Alignment Creates Growth
While most businesses strive for profitable growth, aligning all the critical factors to achieve consistent and high growth is not easy. But organizational alignment is worth it. Based upon research of 410 companies across eight industries, highly aligned companies:
Strategy Perspective – How Organizational Alignment Creates Growth
First let’s talk strategy. Strategy accounts for 31% of the difference between high and low growth companies. An effective business strategy provides direction, purpose and inspiration. It defines where to play and outlines the critical few actions required to win by answering 7 key strategy questions:
Culture Perspective – How Organizational Alignment Creates Growth
Once your business strategy is clear enough to act, you need to think about what kind of corporate culture you need to create to best execute your strategy.
The Definition of Corporate Culture
We define culture as how things truly get done in an organization. It can be measured by understanding the way people think, behave and work. Organizational cultures exist by design or by default. And, regardless of their origin, some strong cultures help companies perform (e.g. Southwest Airlines) and some strong cultures hurt performance (e.g. Enron).
Culture Accounts for 40% of the Difference
One thing is certain-as a leader, if you do not understand, shape and align your culture and strategy, you will not perform at your peak. Our organizational alignment research found that cultural factors account for almost 40% of the difference between high and low growth companies.
When it comes to workplace culture, it is not about right and wrong. It is all about creating the right organizational culture for your unique business strategy.
Talent Perspective – How Organizational Alignment Creates Growth
Once you have aligned your culture with your business strategy, it is time to find the top talent that will get you where you want to go. To set them up to succeed, make sure you have effective new employee onboarding, employee development, engagement and retention programs in place to help them thrive.
The Definition of Talent
We define talent as the workforce that leaders must build and manage to create a unique advantage their competitors cannot replicate. Talent accounts for 29% of the difference between high and low growth companies. One good indicator of success is observing that people who are a good cultural fit are most likely to be high performers within your strategy.
The Bottom Line
All three organizational factors – Strategy, Culture and Talent – need to be aligned. If even one of these three pillars is weak, your company’s health and performance is at risk.
To learn more about how organizational alignment creates growth, download Organizational Alignment Research Findings- The Missing Ingredient
How Managers Can Make Better Decisions
How to Grow Existing Accounts Faster
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