Best Practices to Improve Company Direction and Purpose
It is difficult to lead people effectively if they are unclear or misaligned with where they are headed and why getting there matters. Clear direction sets the foundation for individuals and teams to make good decisions, collaborate across functions, and act cohesively to move the business strategy forward. A compelling reason creates enough meaning for people to want to make it happen.
The ability to improve company direction and purpose is also at the heart of creating organizational alignment where the three pillars of an organization (strategy, culture, and talent) come together to create higher individual, team, and organizational performance. The good news is that alignment and purpose are worth it.
Our organizational alignment research found that aligned companies grow revenue 58% faster, drive 72% greater profitability, satisfy customers 3.2-to-1, and engage employees 16.8-to-1. And according to recent McKinsey research, 82% of employees believe it’s important for their company to have a meaningful purpose to drive strategy, engagement, and decision making.
Top Leadership Actions to Improve Company Direction and Purpose
The best leaders get the theory, but many stumble when they try to figure out what specific actions to take to improve company direction and purpose on the path to organizational alignment. It’s no wonder — the number of possible leadership actions and the ways in which to go about implementing and measuring their impact can be daunting.
Here are twenty suggested leadership actions (in no particular order) from clients that you can take to improve company direction and purpose. The true value is in the art of pacing and contextualizing them in a way that makes sense for your unique strategy, culture, and situation. Read through them and star those that could be a good fit for what you want to establish as your company direction and purpose.
The Bottom Line
Company direction and purpose matter. Select from the list those suggestions that most closely represent what would work in your situation and then adapt them specifically to your needs.
To learn more about if your strategy is set up for success, download 7 Proven Ways to Stress Test Your Strategy to see where you stand.
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