4 Steps to Create Effective Corporate Values

Effective Corporate Values create a clear direction

Smart Leaders Create Effective Corporate Values
If you want a high performance culture, a great place to start is to create effective corporate values that support and foster your strategies, your employees, your stakeholders, your customers and, ultimately, your business.

Effective Corporate Values Done Right
Done right, effective corporate values are powerful drivers of how employees think and behave. Done wrong, corporate values are fodder for sarcasm and hypocrisy. And organizational values, well chosen, are right at the heart of the strategic planning process because they help you to:

  • Make tough decisions
  • Cascade your core beliefs
  • Define your desired performance culture
  • Attract and select talent that fits
  • Connect your  strategy, culture and talent

Attributes of Effective Corporate Values
As you seek to define your values, know that, to be effective cultural guideposts, corporate values must be:

  • Few (3 to 5 are best)
  • Simply stated
  • Easily understood
  • Reflect the desired traits of desired current and future employees.

Four Steps to Create Effective Corporate Values
Here is how to begin:

1. Agree Upon What Matters Most
Assemble your team of high performers and think carefully about what drew you to them. As a group, what do you admire about each other? What behaviors and attitudes do you share that the success of the business really depends on?

Then think about what qualities you want to see in the employees you hire. Write them down.

2.  Evaluate Your Values as a Team
Do your corporate values resonate with everyone? Do they highlight your strengths as a company? Sift through the list until you have no more than five.

Then ask if they are easily understood and succinctly expressed. Determine if they are core values being currently lived or aspirational values necessary to get to where you want to go.

3.  Test The Longevity and Relevance of Your Corporate Values
Flesh out why each value matters and how you will live it day-by-day in your business. Discuss and agree upon the specific consequences for not living the values.

4.  Put Your Corporate Values to the Test
Assign members of the executive team to be “keepers of the values.” Keep values that are being lived, and challenge the practicality of keeping ones that are aspirational only. For aspirational values that are aligned with your strategy and where you want to go as a corporate culture, put specific plans in place to reward the desired values and to weed out traits, attitudes, actions and behaviors that go against those values.

Examples of Corporate Values

Zappos

  • The number one value at Zappos, the online retailer, is “Deliver WOW Through Service.”
  • The company believes in providing the “wow” in every customer interaction and only hires employees who commit to that core value.
  • They must genuinely delight in giving superior service every time. This belief is 100% aligned with their brand promise, business strategy and talent plan.

Southwest Airlines

  • Southwest Airlines calls it “Living the Southwest Way.”
  • Their values include Warrior Spirit, Servant’s Heart, Fun-LUVing Attitude and Work the Southwest Way.
  • For anyone that has flown Southwest, you know that they behave differently from other airlines.

How Do You Know if Your Corporate Values are Working?

From an employee perspective, you will know you have a values-driven organization when employees:

  • Know your corporate values
  • Can describe the specific behaviors that represent your values in action
  • Know that leaders and high performers embody the values on a day-to-day basis

From a company perspective, you will know you have a values-driven organization when the corporate values are:

  • Aligned with your business strategy
  • Visibly part of the way you do business internally and externally to all key stakeholders

To learn more about creating effective corporate values and aligning your culture, download The 3 Levels of Aligning Your Corporate Culture

Comments are closed.

The Managing Virtual Teams program was extremely valuable. Your consultant/ facilitator’s fundamental knowledge of Synopsys as a company provided an incredible base to build upon while tackling the complications of managing and working with globally distributed teams. My team walked away walked away with highly useful practices and tools. It was an excellent use of our time.

Debra Martucci
Vice President, Information Technology

“We turned to LSA to help us custom design and deliver a leadership and management development curriculum to help drive performance. They have done an excellent job diagnosing the business situation, designing an approach that fits our culture, and delivering a first class solution.”

Sally Buchannan
VP Human Resources

Thank you to LSA Global for their partnership and support in helping us to design and roll-out our valuable management development training program. I personally have partnered with LSA Global at four of my previous companies. It continues to be a delight working with LSA. We look forward to partnering with them at Blackhawk Networks for future training and consulting needs.

Suzanne Kinner
VP Human Resources

Blackhawk Network

I continue to be impressed by the level of leadership development and management expertise and quality of advice and facilitation that LSA has to offer. What a smart and client-centric group of great people who really know how to help leaders attract, engage, develop and retain top talent.

Tracy Esposito
Director, HR Business Partner

LSA exceeded all my expectations. We interviewed 7 potential training and consulting partners and selected LSA due to their expertise, flexibility, and breadth and depth of solutions. We were able to construct a management training course from the modules most appropriate to our needs, and are able to provide additional training from their well developed portfolio of experts. Our managers galvanized as a team throughout the session and are better prepared for the rigors of a competitive market.

Mitch Mandich
CEO

Edify

What a refreshing change from the half-baked psycho-babble you normally get from training and consulting organizations. LSA gives you the practical and results-oriented assistance you need to define and reach your goal.  They provide a results driven plan – not just a temporary fix. They are great to work with, and even more importantly, they “get it!”

David Fiano
Vice President Human Resources

The LSA Global team was very receptive and flexible to our needs every step of the way. Their staff and facilitator demonstrated attention to detail, responsiveness, and professional courtesy. The participants were thrilled with the outcome and rated the communication skills workshop and the facilitator as ‘Excellent’. I’d highly recommend working with the LSA Global team to meet your professional development needs.

John Mastrorilli
FRDP Leader

Intuit

We engaged LSA to design and deliver a 6-month custom executive coaching program for a group of our key leaders. The focus of the program was to help a core group of senior leaders to leverage previous investments in management training, to ensure the engagement and retention of key employees, and to push critical strategic initiatives forward. Even with the high expectations of our senior people, LSA has completely exceeded our expectations. I would recommend them to anyone looking to create and implement a custom coaching methodology using proven tools to drive true change.

Ivan Fukumoto
Senior HR Manager - Staffing, Training, & Development

We partnered with LSA to pilot a customized behavioral interviewing program to help ensure that we continue to hire the best and brightest as we continue to rapidly scale. LSA’s ability to understand our business and our unique culture combined with their desire to ensure that the best practices framework truly fits our performance environment and is highly adopted by our people is a real blessing. Most other firms want to just ‘give you training.’ Not LSA, they are focused on helping me hit our hiring forecasts and attract A players.

Jennifer Remling
Director of Global Recruiting

AKQA

We partnered with LSA Global to help us invest in our people in the areas of performance coaching, diversity, and inclusion. They focused on helping us succeed and were very flexible in meeting our specific needs. LSA Global exceeded my expectations from a speed, quality, and value standpoint. I would recommend LSA Global to anyone looking for a true business partner.

Anita Luckinbill
Director, Human Resources

We consider LSA our true business partner in the areas of Learning and Organizational Development. From Strategic Planning to Presentation Skills and Management Training, they continue to provide excellent value and extremely high quality solutions – not just one time events. I recommend them to anyone looking to drive true business results.

Michelle A. Mitchell
Vice President, Worldwide Human Resources

LSA Global’s consultant brought a fresh perspective to our behavioral based interviewing strategy for two key executive positions we needed to fill, and their consultant helped us develop questions that produced a much deeper understanding of candidates’ capabilities. I am confident that the two new executives joining our organization have the right skills to add significant value. Throughout the process LSA was also very responsive in dealing with short lead time requests.

Because of the unique nature of our business, Excel is a core application in our accounting organization. After three attempts to find an Excel consultant who is capable of helping our finance team integrate advanced applications into our work processes we found LSA and Alex. He was not only a “Real” Excel expert but was masterful in helping us identify where to use Excel applications in our processes to increase our group’s efficiency.

SPO Partners & Co
Kim Silva, CFO

I had been working with LSA for many years with my prior company. Currently, I’m with a company who hadn’t done much basic management skills training. After identifying and presenting a program recently, our managers are excited and talking in the halls about the great experience. LSA saves us time in delivering the right training for our needs.

Phyllis Moracco
HR Director

The refreshing thing about LSA is that they focus on understanding our business situation and helping me succeed instead of selling a product. With over 150 experts, they are an invaluable resource that helps me deliver higher quality results faster. I recommend them to anyone looking to improve the performance of their workforce.

Stacie Rodgers
VP of Human Resources

Cutera

I consistently look to LSA Global when I need custom programs put together for my client groups. I can always count on LSA to do a thorough needs analysis and to put together spectacular programs that are well received. Their management development and performance management expertise and professionalism make them one of my top-rated learning and development partners.

Stephanie Webb
HR Program Manager

Rambus

Evaluate your Performance

Toolkits

Toolkits

Download key published insights and tools from industry experts highlighting best practices in the areas of talent, strategy and culture.

More

Health Checks

Health Checks

Want to know how you stack up against leading organizations?  Receive a complimentary benchmarking analysis courtesy of an LSA Expert.

More

Whitepapers

Whitepapers

Get up to speed on timely solutions critical to your business. Published by LSA Experts based upon client feedback and key industry trends.

More

Methodology

Methodologies

First we identify the key metrics you want to improve. Then we assemble a dedicated team of elite experts who have successfully solved similar problems with similar clients.

More

Blogs

Stay up to do date with the latest information on how we help high growth companies align their culture and talent with strategy.

More

Case Studies

Client Case Studies

Real world consulting and training approaches from LSA projects, providing insights on how your company can outperform the competition.

More