Employees Expect Leaders to Set a Clear Direction
Done right, an organization’s vision and mission should provide focus, direction, and coherence to all internal and external stakeholders. Done wrong, they waste time, fuel hypocrisy, and create disengagement and misalignment.
A meaningful company mission, the organization’s fundamental purpose, helps to create employee commitment and drive peak performance. Understanding “the greater reason why” your organization exists is a critical ingredient of a high performance culture. It is a leader’s role to articulate and stand behind the company’s vision and mission in a way that is clear, emotional, and aligned. Can your leaders articulate your vision and mission in a compelling way?
When the high meaning and high purpose are understood and adopted by the work force as a whole, the organization is prepped to fire on all cylinders.
Some Leaders Are Better than Others
Some leaders have the skills to clearly convey a vision and inspire a mission-driven purpose in their employees; some don’t. Some leaders are gifted communicators and are confident that their future vision can be realized; some are not.
What May Be Holding Your Leaders Back
If your leaders struggle to articulate a compelling future vision and how each employee will contribute, here is what might be holding them back.
The Bottom Line
Meaningful goals must be well understood, achievable, inspiring, and worth the effort. Do your leaders know how to articulate company goals in a way that brings employees together with purpose, focus, and emotional energy?
To learn what to do next to help leaders articulate your vision and mission, download One Page Strategy Communication Map Examples
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