Sales Negotiation Training & Consulting

How to effectively negotiate win-win agreements.

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“LSA Global’s sales negotiation training and consulting provided sales negotiation tools and practices that have significantly enhanced our negotiations process and performance. Their experts understood our business, its challenges and framed the solution to drive margins and relationships.  I am very happy with the value we received and highly recommend LSA to others looking to improve their sales negotiations performance.”

Jeff Bizzack | President | ServiceSource

“What I liked best was the 100% focus on live sales negotiation opportunities. We put over 100 negotiations through the process and had immediate impact. Furthermore, using the blended approach of technology and live consulting, we achieved these results with our sales team only being out of the field one day.”

Monte Roy | Senior Vice President of Sales | Information Builder

“LSA Global not only provided our team with the skills to negotiate effectively and consistently, but we further expanded our relationship to include consulting around our negotiations’ process, measurement of our negotiations, and one-on-one coaching for our team members. We are very pleased with the result of our partnership with LSA Global.”

Vivian Mackintosh | Vice President of Materiel | Space Systems Loral, Inc.

  • Are you giving price concessions in order to win business?
  • Would you like to increase margins and revenue?
  • Is it important to increase win-rates in competitive situations?
  • Are your sales cycles too long?
  • Do you have unbalanced relationships with your customers?

If you answered “yes” to any of the above questions, our Sales Negotiation Training is for you.

Description
Sales Negotiation Training provides the principles and techniques required for building long-term and mutually beneficial client relationships while simultaneously meeting aggressive sales revenue and margin targets.

This proven Sales Negotiation Training helps you to prepare for, understand, and conduct sales negotiations across a range of different and difficult situations while preserving credibility, providing the best solutions, and protecting margins.  Sales Negotiation enables those professionals who meet with clients face-to-face to consider sales negotiating–not as a stumbling block–but as a good opening for success.

During the intensive two-day sales negotiation workshop each participant views a current sales negotiation opportunity from the perspective of the customer’s decision process and to practice both procedural and contractual negotiations. The interactive design includes negotiation skill application, group exercises, role plays, video-based instruction, modeling, negotiation planning, and negotiation coaching.

Outcomes and Benefits:
Sales teams that have learned how to effectively implement the Sales Negotiation Training typically achieve:

  • Less need to discount the price in order to win deals
  • Improved revenue and margins
  • Increased wins over the competition
  • Reduced sales cycles
  • Strengthened customer relationships based not on price, but on value
  • Greater credibility and status during the decision-making process

Target Audience:
This proven sales negotiation program is specifically designed for sales, support and service professionals, managers and executives for whom long-term success is dependent on long-term relationships.

Online Options:
We offer targeted eLearning sales negotiation services online to be used as stand-alone learning or in conjunction with our other sales negotiation products and services at various phases.

  • Web Based ROI
    This online tool provides web-based management of your entire sales negotiation initiative from communicating your negotiation strategy, to managing the ongoing implementation of the negotiations process, measuring outcomes and – for the first time ever – providing your firm with a database of key negotiating variables.
  • Web Based Training
    This online sales negotiations course provides Strategic Sales Negotiation content in a module-based web offering. It allows individuals to work through the online negotiations workshop at their own pace, as well as provides testing on the concepts and process. 
  • Web Based Reinforcement
    This online negotiations content provides reinforcement of the Strategic Negotiation Process for blueprinting a negotiation for individuals who have already attended an instructor-led negotiations workshop or completed the full online negotiations version. Individuals can work through the negotiation modules at their convenience and then complete their work with a final exam.

We pride ourselves on measuring and quantifying the impact of training and development. In addition to our standard sales negotiation training and coaching satisfaction metrics, LSA offers additional (pre-workshop) training assessment and (post-workshop) training measurement options in support of our core belief in the transfer of training and the required impact on the business through increased revenue, decreased costs and/or increased productivity.

To speak with an LSA Expert and learn about sales negotiation customization and delivery options onsite at your company, please contact us.

Related Information

LSA is an excellent training outsource partner! They listen to our needs, are responsive and work at a pace that keeps up with ours. We have found LSA to bring strategic and innovative solutions to meet our business problems by partnering effectively with our staff. I consider them to be an external extension of our team.

Wendy Chinn
Sr. Director, Global Sales Enablement

We needed a way to improve training with our customers. We had to reach a disparate group of people in a very short period time. LSA gave us a new training methodology and a way to go to market with our training that improved our customer touch. LSA delivered what we needed in the time we required.

Hinda Chalew
Vice President of Marketing

The sales negotiations training program was awesome. The facilitator was excellent. We are immediately able to see the relevance and apply it to specific needs at Blackhawk. The preparation and energy was very apparent. The facilitator did a great job keeping the class engaged for the entire day and focused on what mattered most to our success. I am very pleased with the results and like the very relevant and applicable sales negotiations tools. Great job.

Jack Lord
Vice President of Sales

Blackhawk Network

LSA Global has been a great partner in helping us move toward being “the leading developer of talent in the service performance management industry.” I have engaged LSA to help develop best-in-class programs in the areas of: Executive On-boarding, Manager Training, Sales Training, Employee Engagement and Instructional Design. They have consistently met or exceeded my (very) high expectations and are always responsive to my needs.

Mike Normant
Senior Director, Training & Development

Service Source

The sales strategy and goal setting session was right on target. It was a very valuable process that I highly recommend to any sales team.

Phil Rosenberg
Senior Vice President of Sales

We recently hired LSA Global to help take our sales team to the next level. Specifically we focused on targeting the ideal client, differentiating our solutions, getting more qualified leads, and closing a higher percentage of our pipeline through a proven referral selling methodology.

So far, the results from the business sales training have been great. We were pleasantly surprised with the results-oriented approach and thoughtful follow-through plan to ensure that the new sales practices “stick.” We look forward to a long-term relationship, and I would recommend LSA to anyone looking to increase the effectiveness of their sales force.

Patrick Arnold
President

Filice

We value the relationship we have had with LSA over the years. LSA has delivered top quality solutions when we needed them. They pay special attention to ensuring the content fits our current needs and that the facilitators are familiar with our business and culture. I would recommend them to anyone looking to greatly improve the skills of their sales force.

Carol M. Harbin
Manager, Worldwide Sales L&D

AMD

This was our first experience working with LSA, and we were not disappointed. From beginning to end, they were as invested in making sure the program succeeded as we were. They not only met the needs of our organization, but they helped us meet our very tight launch deadline. The consultant operated with the sense of urgency necessary to ensure that by the end of the training the trainer sessions we were ready to roll the program immediately out. Without their dedication and expertise we would not have been able to launch the program with the success that we did. Thank you LSA for being a valued business partner!

Erin Surprise
PHR, Manager - L & D

LSA always helps us provide the right sales, management, and leadership programs at the right time to meet the unique needs of both individuals and departments. I especially appreciate their ability to deeply understand our business and our culture so that they can recommend the appropriate solutions.

Sarah Parks
Senior Project Manager

Hyperion

We recently hired LSA to help us take our client delivery methodology to the next level as we continue to grow and help our clients succeed. The custom strategy and design session exceeded our expectations. They really understood our business and delivered within tight time frames.  They were the best I have seen for this type of complex, visible, and strategic work. LSA’s ability to get a group of 20+ executives from around the globe on the same page, push their thinking to new heights, and ensure an executable plan was excellent. I would recommend LSA to anyone looking to take their strategy and strategic execution to the next level.

Rob Sturgeon
EVP Client Delivery

Service Source

We wanted our Channel Managers to get strategies and tools that would increase partner revenue and strengthen partner relationships. LSA Global’s ability to quickly understand our business and to bring experienced and proven resources to the table created credibility with both the executive and sales team. We look forward to continuing our partnership with them.

Chip Whitman
Channel Excellence Manager

Thermo Fisher

We engaged with LSA Global to help our team identify opportunities to accelerate our commitment to sales excellence as “The Service Revenue Performance Company” in our market place. The facilitator’s shared passion for our goals created a foundation for sales skill adoption, as did LSA’s keen understanding of our unique business environment. This insight allowed LSA to deliver customized business sales training workshops which were adapted to reflect our specific business dynamics and provided our employees with the models and tools to leverage on every call with customers.

Grant Clarke
Director Client Delivery

Service Source

We turned to LSA Global to help us take our executive selling and solution selling skills to the next level. Their ability to formally assess our situation, identify key sales skill gaps, develop a plan to measure the results, and fully implement a key sales initiative – has been outstanding. LSA delivers the full solution; not just sales training.  I recommend them to any organization looking to transform its sales force the “right way” to sell higher and wider.

Daniel Heckman
Director of Sales-Enterprise Accounts

Avid

We selected LSA over a handful of other experts to assist with a key sales leadership imperative. LSA added value every step of the way throughout the entire engagement. Their customized approach to sales presentation training exceeded expectations, and we are excited about global implementation across our offices in more than 100 countries. LSA’s unique Strategy-to-Results approach is an added game changer.  I recommend them to anyone looking to get high quality results when it matters most.

Eric Mugele
Executive Director Global Learning

Grant Thornton

In an effort to establish a solid foundation of consultative selling skills for our client-facing teams that can be built on over time, we engaged with LSA Global. By understanding our business and our markets, LSA Global was able to develop and deliver the relevant skills, tools and processes that have established the foundation for our future success. We are very satisfied with our decision.”

Kevin Wiley
Chief Operating Officer

Nelnet

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