Sales Negotiation Training & Consulting

How to effectively negotiate win-win agreements.

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“LSA Global’s sales negotiation training and consulting provided sales negotiation tools and practices that have significantly enhanced our negotiations process and performance. Their experts understood our business, its challenges and framed the solution to drive margins and relationships.

I am very happy with the value we received and highly recommend LSA to others looking to improve their sales negotiations performance.”

Jeff Bizzack | President | ServiceSource

“What I liked best was the 100% focus on live sales negotiation opportunities. We put over 100 negotiations through the process and had immediate impact.

Furthermore, using the blended approach of technology and live consulting, we achieved these results with our sales team only being out of the field one day.”

Monte Roy | Senior Vice President of Sales | Information Builder

“LSA Global not only provided our team with the skills to negotiate effectively and consistently, but we further expanded our relationship to include consulting around our negotiations’ process, measurement of our negotiations, and one-on-one coaching for our team members.

We are very pleased with the result of our partnership with LSA Global.”

Vivian Mackintosh | Vice President of Materiel | Space Systems Loral, Inc.

More than half of sales leaders don’t believe their sellers have the negotiation skills to consistently win new business in a way that makes sense.  This is not surprising since the majority of sellers continue to lower price when pressured by buyers.

  • Are you giving price concessions in order to win business?
  • Would you like to increase margins and revenue?
  • Is it important to increase win-rates in competitive situations?
  • Are your sales cycles too long?
  • Do you have unbalanced relationships with your customers?

If you answered “yes” to any of the above questions, our Sales Negotiation Training is for you.

Description
Sales Negotiation Training provides the principles and techniques required for building long-term and mutually beneficial client relationships while simultaneously meeting aggressive sales revenue and margin targets.

This proven Sales Negotiation Training helps you to prepare for, understand, and conduct sales negotiations across a range of different and difficult situations while preserving credibility, providing the best solutions, and protecting margins.

Sales Negotiation enables those professionals who meet with clients face-to-face to consider sales negotiating — not as a stumbling block — but as a good opening for success.

During the intensive two-day sales negotiation workshop each participant views a current sales negotiation opportunity from the perspective of the customer’s decision process and to practice both procedural and contractual negotiations.

The interactive design includes negotiation skill application, group exercises, role plays, video-based instruction, modeling, negotiation planning, and negotiation coaching.

Outcomes and Benefits
Sales teams that have learned how to effectively implement the Sales Negotiation Training typically achieve:

  • Less need to discount the price in order to win deals
  • Improved revenue and margins
  • Increased wins over the competition
  • Reduced sales cycles
  • Strengthened customer relationships based not on price, but on value
  • Greater credibility and status during the decision-making process

Target Audience
This proven sales negotiation program is specifically designed for sales, support and service professionals, managers and executives for whom long-term success is dependent on long-term relationships.

Online Options
We offer targeted eLearning sales negotiation services online to be used as stand-alone learning or in conjunction with our other sales negotiation products and services at various phases.

  • Web Based ROI
    This online tool provides web-based management of your entire sales negotiation initiative from communicating your negotiation strategy, to managing the ongoing implementation of the negotiations process, measuring outcomes and – for the first time ever – providing your firm with a database of key negotiating variables.
  • Web Based Training
    This online sales negotiations course provides Strategic Sales Negotiation content in a module-based web offering. It allows individuals to work through the online negotiations workshop at their own pace, as well as provides testing on the concepts and process.
  • Web Based Reinforcement
    This online negotiations content provides reinforcement of the Strategic Negotiation Process for blueprinting a negotiation for individuals who have already attended an instructor-led negotiations workshop or completed the full online negotiations version. Individuals can work through the negotiation modules at their convenience and then complete their work with a final exam.

We pride ourselves on measuring and quantifying the impact of training and development. In addition to our standard sales negotiation training and coaching satisfaction metrics, LSA uses (pre-workshop) training assessment and (post-workshop) training measurement options in support of our core belief in the transfer of training to deliver business impact.

To speak with an LSA Expert and learn about sales negotiation customization and delivery options onsite at your company, please contact us.

Related Information

LSA is a great and high quality training and consulting resource. In less than a week turnaround time, they were able to design and deliver a ‘best in class’ inside sales solution to meet my team’s unique needs.

They definitely met my high expectations and were very responsive to my specific objectives.  Thank you!

Olivia Flach
Americas Retail Sales

Sandisk

We originally engaged with LSA Global to help our subcontract administrators and buyers develop better negotiations skills. As manufacturers of satellites, we have many sole source companies to procure the required parts.

Our teams must be able to interact effectively with international companies. This environment uniquely challenges our team in their ability to create equitable contracts, while preserving and strengthening our supplier relationships.

LSA Global not only provided our team with the skills to negotiate effectively and consistently, but we further expanded our relationship to include consulting around our negotiations’ process, measurement of our negotiations, and one-on-one coaching for our team members. We are very pleased with the result of our partnership with LSA Global.

Vivian Mackintosh
Vice President of Materiel

Space Systems Loral

We selected LSA over a handful of other experts to assist with a key sales leadership imperative. LSA added value every step of the way throughout the entire engagement. Their customized approach to sales presentation training exceeded expectations, and we are excited about global implementation across our offices in more than 100 countries.

LSA’s unique Strategy-to-Results approach is an added game changer.  I recommend them to anyone looking to get high quality results when it matters most.

Eric Mugele
Executive Director Global Learning

Grant Thornton

LSA always delivers the right sales and sales management solutions to meet our unique needs. I especially appreciate their ability to deeply understand our business and our culture so that they can design the most valuable and impactful outcomes for us and our clients.

Sarah Parks
Senior Project Manager

Hyperion

We recently hired LSA Global to help take our sales team to the next level. Specifically we focused on targeting the ideal client, differentiating our solutions, getting more qualified leads, and closing a higher percentage of our pipeline through a proven referral selling methodology.

So far, the results from the business sales training have been great. We were pleasantly surprised with the results-oriented approach and thoughtful follow-through plan to ensure that the new sales practices “stick.”

We look forward to a long-term relationship, and I would recommend LSA to anyone looking to increase the effectiveness of their sales force.

Patrick Arnold
President

Filice

Originally, we launched a RFP to partner with a sales training provider to improve the sales skills of our global distributor network.

LSA Global challenged our thinking by suggesting we focus on the systemic sales strategy, culture, and talent factors that create sales success before we invested in the more symptomatic needs of sales skills and knowledge.

LSA Global identified the critical strategic actions to improve overall sales performance and then designed and delivered world class business sales training across the globe to help increase revenue and margin.

I’m so happy we took a more strategic approach to sales performance with LSA.  Thank you for making this fit our culture.

Kim Benson
Director Human Resources

Trimble

We evaluated 6 well known sales development partners in the market. We ended up selecting LSA global because of their unique ability to get results selling solutions.  They also had the strongest assessment, implementation, measurement, coaching, and global capabilities .

We’ve had such strong feedback from the executive selling program that there are requests to roll it out within the Marketing, Product Management, and our Leadership teams.  Thank you LSA!

Stephanie Lucey
HR Manager

Seagate has always found LSA to be a highly valuable consulting, training, and coaching resource.

The recent business sales training programs they’ve delivered for Seagate University have been the right solution, of highest of quality, and highly customized to our unique business and culture.

I would highly recommend LSA to any company interested in offering top notch learning solutions that make a difference.

Tammy Dujmovich
Sales, Marketing & Customer Service

Seagate

We selected LSA Global over several other sales experts based upon their ability to clarify and align our sales strategy, their expertise in identifying the critical sales scenarios necessary to meet our growth targets, and their willingness to stand behind the results with targeted sales management training and coaching and a pay-for-performance guarantee.

They have become an integral part of my sales team as we rapidly scale. I would recommend them to any sales  leader looking for a true partner.

Anthony Lanham
SVP, Sales North America

jumio-client-logo-technology-cyber-security-LSA-Global

LSA Global rocks! Thank you for helping our executive team get aligned by creating a powerful and clear strategic direction and go to market sales growth plan that we could all fully commit to.

From a sales growth perspective, I am really energized about the outcome and grateful for what I have learned throughout the strategic clarity facilitation process.

Stacey Wong
VP Sales

Servicon-logo

What a refreshing change from the half-baked psycho-babble you normally get from training and consulting organizations. LSA gives you the practical and results-oriented assistance you need to define and reach your goals.

Their leadership, management, and sales expertise has been invaluable.  They think strategically and provide a results driven plan – not just a temporary fix.

They are great to work with, and even more importantly, they “get it!”

David Fiano
Director of Merchandising

We value the relationship we have with LSA Global. They customize and deliver top quality sales solutions when we needed them. They pay special attention to ensuring the solution fits our unique needs, business, and culture.

I would recommend them to anyone looking to greatly improve the skills of their sales force.

Carol M. Harbin
Manager, Worldwide Sales L&D

AMD

LSA’s customized Effective Presentation Skills program has helped us elevate our presentation skills to the next level. I personally now have a much greater self-awareness of my presentation skills and can leverage my strengths while working to improve upon other areas.

I definitely recommend LSA Global to anyone for whom presentations are an integral part of their job.

Jim Elliott
Senior Marketing Manager

Samsung

ServiceSource has relied on LSA Global’s expertise for a variety of core initiatives, from strategy design and implementation, to business sales skills, to sales coaching. We recently engaged LSA Global to create a competency matrix for our inside sales team that will serve as our roadmap for employee on-boarding, development, succession planning, and retention.

This critical project had a tight timeline with high visibility. LSA Global completed the deliverable ahead of schedule and surpassed our expectations.

PMO and Outside Sales Operations
Senior Vice President

Service Source

We wanted our Channel Managers to get sales strategies and tools that would increase partner revenue and strengthen partner relationships. LSA Global’s ability to quickly understand our business and to bring experienced and proven resources to the table created credibility with both the executive and sales team.

We look forward to continuing our sales partnership with them.

Chip Whitman
Channel Excellence Manager

Thermo Fisher

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