Sales Process and Sales Strategy Matter
Far too many sales teams confuse sales process and sales strategy — much to their disadvantage. This is because a sales team with a viable, well-considered sales strategy is far more likely to be successful than a team that simply follows a proven sales process — even if they follow it “by the book.”
Good sales leaders start by creating a sales strategy that is aligned with the overall business strategy that outlines the clear and compelling choices about where to play and what actions to take to win.
Our organizational alignment research found that strategic sales clarity accounts for 31% of the difference between high and low performing sales teams in terms of revenue growth, profitability, customer retention, leadership effectiveness, and sales rep engagement.
Sales Strategy Questions
A solid sales strategy answers the following questions:
While the sales strategy answers who, what and why, a sales process is important because it tells you how and when to conduct the sales cycle from beginning to end in a way that makes sense for your unique sales strategy. Related to, but different from a solution selling methodology, a consistent sales process is paramount for effective sales pipeline management and is associated with higher quota attainment, increased win rates, and lower sales force attrition.
Attributes of an Effective Sales Process
From our experience, an effective sales process has the following attributes:
The Bottom Line
Both sales process and sales strategy matter. Just don’t think you have a sales strategy when all you have is a sales process or visa versa.
To learn more about lifting your sales performance, please download: 7 Proven Ways to Stress Test Your Sales Strategy
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