Sales Rep Assessment Simulation

“The sales rep assessment simulation provided both the competency and personality insights that we needed to restructure, hire, and develop our sales team to implement our new go to market strategy. The speed and accuracy was impressive. I can’t imagine doing it another way.”

VP Sales | Fortune 500 Technology Company

Sales reps impact everything from profitable growth to customer loyalty. Unfortunately, data from our sales rep assessment simulation tell us that high performing solution selling sales reps are getting harder to find, develop, and retain — especially ones that can sell complex, broad, and strategic solutions to executive buyers.

According to recent McKinsey research, top sales reps generate 2.6 times as much sales ROI as their lower performing peers.
Research from Salesforce found that only 28% of sales professionals expect to hit quota and that the percentage of reps attaining quota has declined by 10.2 percent over the last year.

The good news is that sales competencies and motivations can be measured and improved with the help of a targeted sales rep assessment simulation using proven technology and research-backed behavioral science.

Given the costs of recruiting, selecting, onboarding, and training sales teams — especially in highly strategic and difficult to replace roles — wouldn’t it be great if you could better predict and prevent sales rep failure and ensure that your sales team is set up to succeed?

Sales Rep Assessment Simulation with 0.54 Predictive Validity
Each 2-hour “day-in-the-life” sales assessment places sales reps in a research-backed sales simulation mapped to the sales competencies (e.g., adapting sales strategies, building strategic relationships, challenging customer thinking, etc.) that matter most to your unique go-to-market sales strategy, unique value proposition, and ideal target buyer profiles.

Sales capabilities are benchmarked against a global pool of sellers in similar roles to provide additional data points for comparison.

The research-backed sales simulation combines psychometric tests (personality and learning) with detailed sales insights against your unique sales competencies. It provides:

Personalized individual leadership development plans
Targeted learning nudges.
Tracking of micro-behavior improvement over time.

Real-time, you are able to track sales development, provide sales feedback, reinforce sales habits, and adjust individual development plans. Because sellers must demonstrate their real-time selling skills in a real-world scenario, the sales simulation combined with psychometric tests predicts sales success better than any other testing approach in the areas of:

Sales Development
Better identify key sales competency and motivation gaps supported by personalized coaching and development plans to measurably improve sales performance.
Sales Succession Planning
Better identify high-potentials and measure successor readiness for critical sales leadership roles.
For Sales Rep Hiring
Better identify top sales talent that fits your unique sales culture and sales strategy.

Because sellers must demonstrate their real-time customer and selling skills in a real-world sales scenario, the sales simulation combined with psychometric tests predicts sales success better than any other applicant testing approach while providing details about sales readiness, motivation, performance, potential, skill gaps, bench strength, and suggested sales development plans.

Expected Results
On average, sales reps who follow the assessment-driven personalized development plans:

Improve sales skills by 11% in twelve months.
Are 6 times more likely to be retained.
Are 6 times more likely to be seen as a high-performing sales rep.
Report a 14% increase in engagement.

Having assessed over 10,000 sales reps in over 40 countries around the world, the sales rep assessment simulation is available in Dutch, English, French, Korean, Spanish, and Turkish.

If you would like to use a sales rep assessment simulation to better identify, promote, and develop top sales talent that fits your go-to-market strategy, please contact us.

Or check out our Sales Leader Simulation Assessment Center if you would like to assess sales leaders.

Related Information

Seagate has always found LSA to be a highly valuable consulting, training, and coaching resource.

The recent business sales training programs they’ve delivered for Seagate University have been the right solution, of highest of quality, and highly customized to our unique business and culture.

I would highly recommend LSA to any company interested in offering top notch learning solutions that make a difference.

Tammy Dujmovich
Sales, Marketing & Customer Service

We recently hired LSA to help us take our client delivery methodology to the next level as we continue to grow and help our clients succeed.

The custom strategy and design session exceeded our expectations. They really understood our business and delivered within tight time frames. They were the best I have seen for this type of complex, visible, and strategic work.

LSA’s ability to get a group of 20+ executives from around the globe on the same page, push their thinking to new heights, and ensure an executable plan was excellent.

I would recommend LSA to anyone looking to take their strategy and strategic execution to the next level.

Rob Sturgeon
EVP Client Delivery

We partnered with LSA to help custom design, deliver, and measure an advanced new employee on-boarding process. It was well thought out and bought into by sales leadership. The combination of targeted sales tools, technology, coaching, performance plans, training, and reinforcement made all the difference. The solution quantifiably improved new employee and hiring manager satisfaction and increased the speed to sales quota for new hires.

I would highly recommend LSA Global for any sales enablement team looking to increase the engagement and speed to productivity of their sales force. We are excited to implement the program globally as we continue to scale.

Rochana Golani
Director, Global Sales & Technical Field Enablement

We evaluated 6 well known sales development partners in the market. We ended up selecting LSA global because of their unique ability to get results selling solutions. They also had the strongest assessment, implementation, measurement, coaching, and global capabilities .

We’ve had such strong feedback from the executive selling program that there are requests to roll it out within the Marketing, Product Management, and our Leadership teams. Thank you LSA!

Stephanie Lucey
HR Manager

ServiceSource has relied on LSA Global’s expertise for a variety of core initiatives, from strategy design and implementation, to business sales skills, to sales coaching. We recently engaged LSA Global to create a competency matrix for our inside sales team that will serve as our roadmap for employee on-boarding, development, succession planning, and retention.

This critical project had a tight timeline with high visibility. LSA Global completed the deliverable ahead of schedule and surpassed our expectations.

PMO and Outside Sales Operations
Senior Vice President

LSA Global demonstrated excellent expertise in sales and sales leadership, spent the time required to make sure the objectives were clear, and showed flexibility in shaping and sustaining everything that they did.

They “MEDRADized” the session to meet our unique needs, looked beyond the obvious, and got the key points across in a way that made sense. Thank you!

Doug Stantial
North America Sales Training Manager

LSA is an excellent sales and leadership outsource partner! They listen to our needs, are responsive, and work at a pace that keeps up with our rapid speed.

We have found LSA to bring strategic, innovative, and practical solutions to meet our business priorities by partnering effectively with our key staff. I consider them to be an important external extension of our team.

Thank you!

Wendy Chinn
Sr. Director, Global Sales Enablement

We selected LSA over a handful of other experts to assist with a key sales leadership imperative. LSA added value every step of the way throughout the entire engagement. Their customized approach to sales presentation training exceeded expectations, and we are excited about global implementation across our offices in more than 100 countries.

LSA’s unique Strategy-to-Results approach is an added game changer. I recommend them to anyone looking to get high quality results when it matters most.

Eric Mugele
Executive Director Global Learning

We value the relationship we have with LSA Global. They customize and deliver top quality sales solutions when we needed them. They pay special attention to ensuring the solution fits our unique needs, business, and culture.

I would recommend them to anyone looking to greatly improve the skills of their sales force.

Carol M. Harbin
Manager, Worldwide Sales L&D

LSA Global rocks! Thank you for helping our executive team get aligned by creating a powerful and clear strategic direction and go to market sales growth plan that we could all fully commit to.

From a sales growth perspective, I am really energized about the outcome and grateful for what I have learned throughout the strategic clarity facilitation process.

Stacey Wong
VP Sales

We turned to LSA Global to help us take our executive selling and solution selling skills to the next level.

Their ability to formally assess our sales situation, identify key sales skill gaps, develop a plan to measure the results, and fully implement a key sales initiative has been outstanding.

LSA delivers the full solution; not just sales training. I recommend them to any organization looking to transform its sales force the “right way” to sell higher and wider.

Daniel Heckman
Director of Sales-Enterprise Accounts

We wanted our Channel Managers to get sales strategies and tools that would increase partner revenue and strengthen partner relationships. LSA Global’s ability to quickly understand our business and to bring experienced and proven resources to the table created credibility with both the executive and sales team.

We look forward to continuing our sales partnership with them.

Chip Whitman
Channel Excellence Manager

LSA’s introduction and continuous reinforcement of the MEDRAD objectives, vision, and mission were very impressive. The majority now understands and is openly able to verbalize these key items.

LSA did a wonderful job introducing the importance of sales coaching and reinforcement and was able to keep everyone focused.

Cindy Steffen
National Manager, Telesales

LSA Global’s sales negotiation training and assessment process provided the sales negotiation tools and practices that have significantly enhanced our negotiations process. Their facilitators understood our business, its challenges, and framed the learning in a way that we understood.

I am very happy with the value we have received and would highly recommend LSA to others looking to improve their sales negotiations results.

Jeff Bizzack
President

Originally, we launched a RFP to partner with a sales training provider to improve the sales skills of our global distributor network.

LSA Global challenged our thinking by suggesting we focus on the systemic sales strategy, culture, and talent factors that create sales success before we invested in the more symptomatic needs of sales skills and knowledge.

LSA Global identified the critical strategic actions to improve overall sales performance and then designed and delivered world class business sales training across the globe to help increase revenue and margin.

I’m so happy we took a more strategic approach to sales performance with LSA. Thank you for making this fit our culture.

Kim Benson
Director Human Resources