Sales Rep Assessment Simulation

“The sales rep assessment simulation provided both the competency and personality insights that we needed to restructure, hire, and develop our sales team to implement our new go to market strategy. The speed and accuracy was impressive. I can’t imagine doing it another way.”

VP Sales | Fortune 500 Technology Company

Sales reps impact everything from profitable growth to customer loyalty. Unfortunately, data from our sales rep assessment simulation tell us that high performing solution selling sales reps are getting harder to find, develop, and retain — especially ones that can sell complex, broad, and strategic solutions to executive buyers.

According to recent McKinsey research, top sales reps generate 2.6 times as much sales ROI as their lower performing peers.
Research from Salesforce found that only 28% of sales professionals expect to hit quota and that the percentage of reps attaining quota has declined by 10.2 percent over the last year.

The good news is that sales competencies and motivations can be measured and improved with the help of a targeted sales rep assessment simulation using proven technology and research-backed behavioral science.

Given the costs of recruiting, selecting, onboarding, and training sales teams — especially in highly strategic and difficult to replace roles — wouldn’t it be great if you could better predict and prevent sales rep failure and ensure that your sales team is set up to succeed?

Sales Rep Assessment Simulation with 0.54 Predictive Validity
Each 2-hour “day-in-the-life” sales assessment places sales reps in a research-backed sales simulation mapped to the sales competencies (e.g., adapting sales strategies, building strategic relationships, challenging customer thinking, etc.) that matter most to your unique go-to-market sales strategy, unique value proposition, and ideal target buyer profiles.

Sales capabilities are benchmarked against a global pool of sellers in similar roles to provide additional data points for comparison.

The research-backed sales simulation combines psychometric tests (personality and learning) with detailed sales insights against your unique sales competencies. It provides:

Personalized individual leadership development plans
Targeted learning nudges.
Tracking of micro-behavior improvement over time.

Real-time, you are able to track sales development, provide sales feedback, reinforce sales habits, and adjust individual development plans. Because sellers must demonstrate their real-time selling skills in a real-world scenario, the sales simulation combined with psychometric tests predicts sales success better than any other testing approach in the areas of:

Sales Development
Better identify key sales competency and motivation gaps supported by personalized coaching and development plans to measurably improve sales performance.
Sales Succession Planning
Better identify high-potentials and measure successor readiness for critical sales leadership roles.
For Sales Rep Hiring
Better identify top sales talent that fits your unique sales culture and sales strategy.

Because sellers must demonstrate their real-time customer and selling skills in a real-world sales scenario, the sales simulation combined with psychometric tests predicts sales success better than any other applicant testing approach while providing details about sales readiness, motivation, performance, potential, skill gaps, bench strength, and suggested sales development plans.

Expected Results
On average, sales reps who follow the assessment-driven personalized development plans:

Improve sales skills by 11% in twelve months.
Are 6 times more likely to be retained.
Are 6 times more likely to be seen as a high-performing sales rep.
Report a 14% increase in engagement.

Having assessed over 10,000 sales reps in over 40 countries around the world, the sales rep assessment simulation is available in Dutch, English, French, Korean, Spanish, and Turkish.

If you would like to use a sales rep assessment simulation to better identify, promote, and develop top sales talent that fits your go-to-market strategy, please contact us.

Or check out our Sales Leader Simulation Assessment Center if you would like to assess sales leaders.

Related Information

We selected LSA Global over several other sales experts based upon their ability to clarify and align our sales strategy, their expertise in identifying the critical sales scenarios necessary to meet our growth targets, and their willingness to stand behind the results with targeted sales management training and coaching and a pay-for-performance guarantee.

They have become an integral part of my sales team as we rapidly scale. I would recommend them to any sales leader looking for a true partner.

Anthony Lanham
SVP, Sales North America

We originally engaged with LSA Global to help our subcontract administrators and buyers develop better negotiations skills. As manufacturers of satellites, we have many sole source companies to procure the required parts.

Our teams must be able to interact effectively with international companies. This environment uniquely challenges our team in their ability to create equitable contracts, while preserving and strengthening our supplier relationships.

LSA Global not only provided our team with the skills to negotiate effectively and consistently, but we further expanded our relationship to include consulting around our negotiations’ process, measurement of our negotiations, and one-on-one coaching for our team members. We are very pleased with the result of our partnership with LSA Global.

Vivian Mackintosh
Vice President of Materiel

Originally, we launched a RFP to partner with a sales training provider to improve the sales skills of our global distributor network.

LSA Global challenged our thinking by suggesting we focus on the systemic sales strategy, culture, and talent factors that create sales success before we invested in the more symptomatic needs of sales skills and knowledge.

LSA Global identified the critical strategic actions to improve overall sales performance and then designed and delivered world class business sales training across the globe to help increase revenue and margin.

I’m so happy we took a more strategic approach to sales performance with LSA. Thank you for making this fit our culture.

Kim Benson
Director Human Resources

We turned to LSA Global to help us take our executive selling and solution selling skills to the next level.

Their ability to formally assess our sales situation, identify key sales skill gaps, develop a plan to measure the results, and fully implement a key sales initiative has been outstanding.

LSA delivers the full solution; not just sales training. I recommend them to any organization looking to transform its sales force the “right way” to sell higher and wider.

Daniel Heckman
Director of Sales-Enterprise Accounts

LSA Global demonstrated excellent expertise in sales and sales leadership, spent the time required to make sure the objectives were clear, and showed flexibility in shaping and sustaining everything that they did.

They “MEDRADized” the session to meet our unique needs, looked beyond the obvious, and got the key points across in a way that made sense. Thank you!

Doug Stantial
North America Sales Training Manager

We needed a way to improve customer training. We had to reach a disparate group of people in a very short period time. LSA gave us a new training methodology and a better way to go to market with our customer training that improved their experience and our brand positioning.

LSA delivered exactly what we needed and exceeded our expectations. Thank you.

Hinda Chalew
Vice President of Marketing

We evaluated 6 well known sales development partners in the market. We ended up selecting LSA global because of their unique ability to get results selling solutions. They also had the strongest assessment, implementation, measurement, coaching, and global capabilities .

We’ve had such strong feedback from the executive selling program that there are requests to roll it out within the Marketing, Product Management, and our Leadership teams. Thank you LSA!

Stephanie Lucey
HR Manager

The sales strategy and goal setting session was right on target. It was a very valuable process that I highly recommend to any sales team looking to increase performance.

Thank you LSA Global!

Phil Rosenberg
Senior Vice President of Sales

In an effort to establish a solid foundation of consultative selling skills for our client-facing teams that can be built on over time, we engaged with LSA Global. By understanding our business and our markets, LSA Global was able to design and deliver the relevant sales skills, tools, and processes that have established the foundation for our future success.

We are extremely satisfied with our decision to work with LSA. Thank you!.”

Kevin Wiley
Chief Operating Officer

LSA’s customized Effective Presentation Skills program has helped us elevate our presentation skills to the next level. I personally now have a much greater self-awareness of my presentation skills and can leverage my strengths while working to improve upon other areas.

I definitely recommend LSA Global to anyone for whom presentations are an integral part of their job.

Jim Elliott
Senior Marketing Manager

We recently hired LSA to help us take our client delivery methodology to the next level as we continue to grow and help our clients succeed.

The custom strategy and design session exceeded our expectations. They really understood our business and delivered within tight time frames. They were the best I have seen for this type of complex, visible, and strategic work.

LSA’s ability to get a group of 20+ executives from around the globe on the same page, push their thinking to new heights, and ensure an executable plan was excellent.

I would recommend LSA to anyone looking to take their strategy and strategic execution to the next level.

Rob Sturgeon
EVP Client Delivery

LSA’s introduction and continuous reinforcement of the MEDRAD objectives, vision, and mission were very impressive. The majority now understands and is openly able to verbalize these key items.

LSA did a wonderful job introducing the importance of sales coaching and reinforcement and was able to keep everyone focused.

Cindy Steffen
National Manager, Telesales

LSA Global has been a great partner in helping us move toward being “the leading developer of talent in the service performance management industry.”

I have engaged LSA to help develop best-in-class programs in the areas of: Executive On-boarding, Manager Training, Sales Training and Coaching, Employee Engagement, and Instructional Design.

They have consistently met or exceeded my (very) high expectations and are always responsive to my needs to increase performance, engagement, customer satisfaction, and sales growth.

Mike Normant
Senior Director, Training & Development

We selected LSA over a handful of other experts to assist with a key sales leadership imperative. LSA added value every step of the way throughout the entire engagement. Their customized approach to sales presentation training exceeded expectations, and we are excited about global implementation across our offices in more than 100 countries.

LSA’s unique Strategy-to-Results approach is an added game changer. I recommend them to anyone looking to get high quality results when it matters most.

Eric Mugele
Executive Director Global Learning

ServiceSource has relied on LSA Global’s expertise for a variety of core initiatives, from strategy design and implementation, to business sales skills, to sales coaching. We recently engaged LSA Global to create a competency matrix for our inside sales team that will serve as our roadmap for employee on-boarding, development, succession planning, and retention.

This critical project had a tight timeline with high visibility. LSA Global completed the deliverable ahead of schedule and surpassed our expectations.

PMO and Outside Sales Operations
Senior Vice President