Sales Rep Assessment Simulation

“The sales rep assessment simulation provided both the competency and personality insights that we needed to restructure, hire, and develop our sales team to implement our new go to market strategy. The speed and accuracy was impressive. I can’t imagine doing it another way.”

VP Sales | Fortune 500 Technology Company

Sales reps impact everything from profitable growth to customer loyalty. Unfortunately, data from our sales rep assessment simulation tell us that high performing solution selling sales reps are getting harder to find, develop, and retain — especially ones that can sell complex, broad, and strategic solutions to executive buyers.

According to recent McKinsey research, top sales reps generate 2.6 times as much sales ROI as their lower performing peers.
Research from Salesforce found that only 28% of sales professionals expect to hit quota and that the percentage of reps attaining quota has declined by 10.2 percent over the last year.

The good news is that sales competencies and motivations can be measured and improved with the help of a targeted sales rep assessment simulation using proven technology and research-backed behavioral science.

Given the costs of recruiting, selecting, onboarding, and training sales teams — especially in highly strategic and difficult to replace roles — wouldn’t it be great if you could better predict and prevent sales rep failure and ensure that your sales team is set up to succeed?

Sales Rep Assessment Simulation with 0.54 Predictive Validity
Each 2-hour “day-in-the-life” sales assessment places sales reps in a research-backed sales simulation mapped to the sales competencies (e.g., adapting sales strategies, building strategic relationships, challenging customer thinking, etc.) that matter most to your unique go-to-market sales strategy, unique value proposition, and ideal target buyer profiles.

Sales capabilities are benchmarked against a global pool of sellers in similar roles to provide additional data points for comparison.

The research-backed sales simulation combines psychometric tests (personality and learning) with detailed sales insights against your unique sales competencies. It provides:

Personalized individual leadership development plans
Targeted learning nudges.
Tracking of micro-behavior improvement over time.

Real-time, you are able to track sales development, provide sales feedback, reinforce sales habits, and adjust individual development plans. Because sellers must demonstrate their real-time selling skills in a real-world scenario, the sales simulation combined with psychometric tests predicts sales success better than any other testing approach in the areas of:

Sales Development
Better identify key sales competency and motivation gaps supported by personalized coaching and development plans to measurably improve sales performance.
Sales Succession Planning
Better identify high-potentials and measure successor readiness for critical sales leadership roles.
For Sales Rep Hiring
Better identify top sales talent that fits your unique sales culture and sales strategy.

Because sellers must demonstrate their real-time customer and selling skills in a real-world sales scenario, the sales simulation combined with psychometric tests predicts sales success better than any other applicant testing approach while providing details about sales readiness, motivation, performance, potential, skill gaps, bench strength, and suggested sales development plans.

Expected Results
On average, sales reps who follow the assessment-driven personalized development plans:

Improve sales skills by 11% in twelve months.
Are 6 times more likely to be retained.
Are 6 times more likely to be seen as a high-performing sales rep.
Report a 14% increase in engagement.

Having assessed over 10,000 sales reps in over 40 countries around the world, the sales rep assessment simulation is available in Dutch, English, French, Korean, Spanish, and Turkish.

If you would like to use a sales rep assessment simulation to better identify, promote, and develop top sales talent that fits your go-to-market strategy, please contact us.

Or check out our Sales Leader Simulation Assessment Center if you would like to assess sales leaders.

Related Information

We selected LSA over a handful of other experts to assist with a key sales leadership imperative. LSA added value every step of the way throughout the entire engagement. Their customized approach to sales presentation training exceeded expectations, and we are excited about global implementation across our offices in more than 100 countries.

LSA’s unique Strategy-to-Results approach is an added game changer. I recommend them to anyone looking to get high quality results when it matters most.

Eric Mugele
Executive Director Global Learning

We value the relationship we have with LSA Global. They customize and deliver top quality sales solutions when we needed them. They pay special attention to ensuring the solution fits our unique needs, business, and culture.

I would recommend them to anyone looking to greatly improve the skills of their sales force.

Carol M. Harbin
Manager, Worldwide Sales L&D

LSA custom designed and delivered the best sales training session that I have ever attended.

They focused on our industry, our customers, and our competitors. The materials and facilitators were world class.

They were passionate about helping our global sales force understand the fundamentals necessary to be successful and not leave money on the table.

I recommend them to any sales force looking to drive profitable revenue and beat the competition.

Carl Dickenson
Director of Sales

LSA’s introduction and continuous reinforcement of the MEDRAD objectives, vision, and mission were very impressive. The majority now understands and is openly able to verbalize these key items.

LSA did a wonderful job introducing the importance of sales coaching and reinforcement and was able to keep everyone focused.

Cindy Steffen
National Manager, Telesales

We evaluated 6 well known sales development partners in the market. We ended up selecting LSA global because of their unique ability to get results selling solutions. They also had the strongest assessment, implementation, measurement, coaching, and global capabilities .

We’ve had such strong feedback from the executive selling program that there are requests to roll it out within the Marketing, Product Management, and our Leadership teams. Thank you LSA!

Stephanie Lucey
HR Manager

We turned to LSA Global to help us take our executive selling and solution selling skills to the next level.

Their ability to formally assess our sales situation, identify key sales skill gaps, develop a plan to measure the results, and fully implement a key sales initiative has been outstanding.

LSA delivers the full solution; not just sales training. I recommend them to any organization looking to transform its sales force the “right way” to sell higher and wider.

Daniel Heckman
Director of Sales-Enterprise Accounts

What a refreshing change from the half-baked psycho-babble you normally get from training and consulting organizations. LSA gives you the practical and results-oriented assistance you need to define and reach your goals.

Their leadership, management, and sales expertise has been invaluable. They think strategically and provide a results driven plan – not just a temporary fix.

They are great to work with, and even more importantly, they “get it!”

David Fiano
Director of Merchandising

LSA has consistently delivered top notch value to Seagate’s Corporate University Program. The level of facilitator involvement and continuous program evolution has kept the sales negotiation training engaging, relevant, and impactful.

We look forward to working with LSA in the future.

Geoff Purnell
Sales Executive, Seagate Data Recovery Services

We originally engaged with LSA Global to help our subcontract administrators and buyers develop better negotiations skills. As manufacturers of satellites, we have many sole source companies to procure the required parts.

Our teams must be able to interact effectively with international companies. This environment uniquely challenges our team in their ability to create equitable contracts, while preserving and strengthening our supplier relationships.

LSA Global not only provided our team with the skills to negotiate effectively and consistently, but we further expanded our relationship to include consulting around our negotiations’ process, measurement of our negotiations, and one-on-one coaching for our team members. We are very pleased with the result of our partnership with LSA Global.

Vivian Mackintosh
Vice President of Materiel

We needed a way to improve customer training. We had to reach a disparate group of people in a very short period time. LSA gave us a new training methodology and a better way to go to market with our customer training that improved their experience and our brand positioning.

LSA delivered exactly what we needed and exceeded our expectations. Thank you.

Hinda Chalew
Vice President of Marketing

LSA is a great and high quality training and consulting resource. In less than a week turnaround time, they were able to design and deliver a ‘best in class’ inside sales solution to meet my team’s unique needs.

They definitely met my high expectations and were very responsive to my specific objectives. Thank you!

Olivia Flach
Americas Retail Sales

We selected LSA Global over several other sales experts based upon their ability to clarify and align our sales strategy, their expertise in identifying the critical sales scenarios necessary to meet our growth targets, and their willingness to stand behind the results with targeted sales management training and coaching and a pay-for-performance guarantee.

They have become an integral part of my sales team as we rapidly scale. I would recommend them to any sales leader looking for a true partner.

Anthony Lanham
SVP, Sales North America

LSA’s customized Effective Presentation Skills program has helped us elevate our presentation skills to the next level. I personally now have a much greater self-awareness of my presentation skills and can leverage my strengths while working to improve upon other areas.

I definitely recommend LSA Global to anyone for whom presentations are an integral part of their job.

Jim Elliott
Senior Marketing Manager

We engaged with LSA Global to help our sales team identify opportunities to accelerate our commitment to sales excellence. The facilitator’s shared passion for our goals created a foundation for sales skill adoption, as did LSA’s keen understanding of our unique business environment.

This insight allowed LSA to deliver customized and impactful business sales training workshops which were adapted to reflect our specific business dynamics and provided our employees with the sales models and tools to leverage on every call with customers.

Grant Clarke
Director Client Delivery

The sales negotiations training program was awesome. The facilitator was excellent. We are immediately able to see the relevance and apply it to our specific. The preparation and energy was very apparent. The facilitator did a great job keeping everyone engaged and focused on what mattered most to our success.

I am very pleased with the results and like the very relevant and applicable sales negotiations tools. Great job!

Jack Lord
Vice President of Sales