Sales Rep Assessment Simulation

“The sales rep assessment simulation provided both the competency and personality insights that we needed to restructure, hire, and develop our sales team to implement our new go to market strategy. The speed and accuracy was impressive. I can’t imagine doing it another way.”

VP Sales | Fortune 500 Technology Company

Sales reps impact everything from profitable growth to customer loyalty. Unfortunately, data from our sales rep assessment simulation tell us that high performing solution selling sales reps are getting harder to find, develop, and retain — especially ones that can sell complex, broad, and strategic solutions to executive buyers.

According to recent McKinsey research, top sales reps generate 2.6 times as much sales ROI as their lower performing peers.
Research from Salesforce found that only 28% of sales professionals expect to hit quota and that the percentage of reps attaining quota has declined by 10.2 percent over the last year.

The good news is that sales competencies and motivations can be measured and improved with the help of a targeted sales rep assessment simulation using proven technology and research-backed behavioral science.

Given the costs of recruiting, selecting, onboarding, and training sales teams — especially in highly strategic and difficult to replace roles — wouldn’t it be great if you could better predict and prevent sales rep failure and ensure that your sales team is set up to succeed?

Sales Rep Assessment Simulation with 0.54 Predictive Validity
Each 2-hour “day-in-the-life” sales assessment places sales reps in a research-backed sales simulation mapped to the sales competencies (e.g., adapting sales strategies, building strategic relationships, challenging customer thinking, etc.) that matter most to your unique go-to-market sales strategy, unique value proposition, and ideal target buyer profiles.

Sales capabilities are benchmarked against a global pool of sellers in similar roles to provide additional data points for comparison.

The research-backed sales simulation combines psychometric tests (personality and learning agility) with detailed sales insights against your unique sales competencies. It provides:

Personalized individual leadership development plans
Targeted learning nudges.
Tracking of micro-behavior improvement over time.

Real-time, you are able to track sales development, provide sales feedback, reinforce sales habits, and adjust individual development plans. Because sellers must demonstrate their real-time selling skills in a real-world scenario, the sales simulation combined with psychometric tests predicts sales success better than any other testing approach in the areas of:

Sales Development
Better identify key sales competency and motivation gaps supported by personalized coaching and development plans to measurably improve sales performance.
Sales Succession Planning
Better identify high-potentials and measure successor readiness for critical sales leadership roles.
For Sales Rep Hiring
Better identify top sales talent that fits your unique sales culture and sales strategy.

Because sellers must demonstrate their real-time customer and selling skills in a real-world sales scenario, the sales simulation combined with psychometric tests predicts sales success better than any other applicant testing approach while providing details about sales readiness, motivation, performance, potential, skill gaps, bench strength, and suggested sales development plans.

Expected Results
On average, sales reps who follow the assessment-driven personalized development plans:

Improve sales skills by 11% in twelve months.
Are 4 times more likely to seen as a high-performer.
Are 3 times more likely to experience rapid career growth.
Report a 14% increase in engagement.

Having assessed over 10,000 sales reps in over 40 countries around the world, the sales rep assessment simulation is available in Dutch, English, French, Korean, Spanish, and Turkish.

If you would like to use a sales rep assessment simulation to better identify, promote, and develop top sales talent that fits your go-to-market strategy, please contact us.

Or check out our Sales Leader Simulation Assessment Center if you would like to assess sales leaders.

Related Information

LSA Global has been a great partner in helping us move toward being “the leading developer of talent in the service performance management industry.”

I have engaged LSA to help develop best-in-class programs in the areas of: Executive On-boarding, Manager Training, Sales Training and Coaching, Employee Engagement, and Instructional Design.

They have consistently met or exceeded my (very) high expectations and are always responsive to my needs to increase performance, engagement, customer satisfaction, and sales growth.

Mike Normant
Senior Director, Training & Development

We wanted our Channel Managers to get sales strategies and tools that would increase partner revenue and strengthen partner relationships. LSA Global’s ability to quickly understand our business and to bring experienced and proven resources to the table created credibility with both the executive and sales team.

We look forward to continuing our sales partnership with them.

Chip Whitman
Channel Excellence Manager

We value the relationship we have with LSA Global. They customize and deliver top quality sales solutions when we needed them. They pay special attention to ensuring the solution fits our unique needs, business, and culture.

I would recommend them to anyone looking to greatly improve the skills of their sales force.

Carol M. Harbin
Manager, Worldwide Sales L&D

LSA always delivers the right sales and sales management solutions to meet our unique needs. I especially appreciate their ability to deeply understand our business and our culture so that they can design the most valuable and impactful outcomes for us and our clients.

Sarah Parks
Senior Project Manager

We originally engaged with LSA Global to help our subcontract administrators and buyers develop better negotiations skills. As manufacturers of satellites, we have many sole source companies to procure the required parts.

Our teams must be able to interact effectively with international companies. This environment uniquely challenges our team in their ability to create equitable contracts, while preserving and strengthening our supplier relationships.

LSA Global not only provided our team with the skills to negotiate effectively and consistently, but we further expanded our relationship to include consulting around our negotiations’ process, measurement of our negotiations, and one-on-one coaching for our team members. We are very pleased with the result of our partnership with LSA Global.

Vivian Mackintosh
Vice President of Materiel

LSA’s customized Effective Presentation Skills program has helped us elevate our presentation skills to the next level. I personally now have a much greater self-awareness of my presentation skills and can leverage my strengths while working to improve upon other areas.

I definitely recommend LSA Global to anyone for whom presentations are an integral part of their job.

Jim Elliott
Senior Marketing Manager

At the onset of our engagement with LSA, I was skeptical that an outside firm would be able to understand and dissect our organization’s highly complex and technical business challenges.

However, through the leadership team interview and strategy retreat processes that LSA utilized, they provided a fresh, innovative, and practical perspective that created tremendous strategic value and focus for our executive leadership team.

As a result, I would highly recommend LSA Global to any leader struggling with building the strategic alignment and high performance teams necessary to generate sales growth, in a way that fits their unique corporate culture.

Robert Laudati
Managing Director

We engaged with LSA Global to deliver a highly customized sales territory planning and management workshop. They have a unique ability to quickly understand our business and needs. This keen understanding allowed for a sales solution that was specific and impactful.

Their sales consultants and facilitators were well prepared and ingrained themselves to become one of us. We’ve come to see LSA Global as a true sales partner.

Pratiksha Patel
Assistant Vice President Talent

We evaluated 6 well known sales development partners in the market. We ended up selecting LSA global because of their unique ability to get results selling solutions. They also had the strongest assessment, implementation, measurement, coaching, and global capabilities .

We’ve had such strong feedback from the executive selling program that there are requests to roll it out within the Marketing, Product Management, and our Leadership teams. Thank you LSA!

Stephanie Lucey
HR Manager

LSA is an excellent sales and leadership outsource partner! They listen to our needs, are responsive, and work at a pace that keeps up with our rapid speed.

We have found LSA to bring strategic, innovative, and practical solutions to meet our business priorities by partnering effectively with our key staff. I consider them to be an important external extension of our team.

Thank you!

Wendy Chinn
Sr. Director, Global Sales Enablement

LSA has consistently delivered top notch value to Seagate’s Corporate University Program. The level of facilitator involvement and continuous program evolution has kept the sales negotiation training engaging, relevant, and impactful.

We look forward to working with LSA in the future.

Geoff Purnell
Sales Executive, Seagate Data Recovery Services

We partnered with LSA to help custom design, deliver, and measure an advanced new employee on-boarding process. It was well thought out and bought into by sales leadership. The combination of targeted sales tools, technology, coaching, performance plans, training, and reinforcement made all the difference. The solution quantifiably improved new employee and hiring manager satisfaction and increased the speed to sales quota for new hires.

I would highly recommend LSA Global for any sales enablement team looking to increase the engagement and speed to productivity of their sales force. We are excited to implement the program globally as we continue to scale.

Rochana Golani
Director, Global Sales & Technical Field Enablement

We turned to LSA Global to help us take our executive selling and solution selling skills to the next level.

Their ability to formally assess our sales situation, identify key sales skill gaps, develop a plan to measure the results, and fully implement a key sales initiative has been outstanding.

LSA delivers the full solution; not just sales training. I recommend them to any organization looking to transform its sales force the “right way” to sell higher and wider.

Daniel Heckman
Director of Sales-Enterprise Accounts

ServiceSource has relied on LSA Global’s expertise for a variety of core initiatives, from strategy design and implementation, to business sales skills, to sales coaching. We recently engaged LSA Global to create a competency matrix for our inside sales team that will serve as our roadmap for employee on-boarding, development, succession planning, and retention.

This critical project had a tight timeline with high visibility. LSA Global completed the deliverable ahead of schedule and surpassed our expectations.

PMO and Outside Sales Operations
Senior Vice President

We selected LSA over a handful of other experts to assist with a key sales leadership imperative. LSA added value every step of the way throughout the entire engagement. Their customized approach to sales presentation training exceeded expectations, and we are excited about global implementation across our offices in more than 100 countries.

LSA’s unique Strategy-to-Results approach is an added game changer. I recommend them to anyone looking to get high quality results when it matters most.

Eric Mugele
Executive Director Global Learning