5 Strategy Communication Tips to Avoid the Big Pitfalls

Strategy Communication Tips

Strategy Communication Tips
What good is a sound business strategy if your people don’t get it?  Wouldn’t it be great if there were some proven strategy communication tips to help avoid the most common communication mistakes?

Organizational Alignment Research
These strategy communication tips are based on our organizational alignment research which found strategic clarity accounts for 31% of the difference between high and low performing companies.

The Responsibility of Leaders
It is up to company leaders to ruthlessly clarify and effectively articulate the organization’s business strategy

  • Where the company is going
  • Why that direction is important
  • The specific path to get there.

How Do Yo Know?
You will know when your strategy has been effectively communicated when it is:

  • Understood by all key stakeholders
  • Believed by those who must implement it
  • Actionable throughout the organization

Five Strategy Communication Tips
We have spent two decades working with leaders who understand the importance of actively transferring the business strategy from the C-suite to the shop floor. We have seen the good, the bad, and the ugly and have come to recognize how so many leaders unintentionally do a poor job communicating and cascading their business priorities through their organization.

Here are five strategy communication tips on how to avoid the pitfalls of miscommunicating your strategy.

1.  Do Not Over Complicate Your Strategic Plans
This is not the time to impress with high-flying vocabulary and complex sentences. The simpler and more authentic, the better. To rally the troops, your strategy should be uncomplicated and easy to grasp.

Your strategy should focus only on the critical few things that matter most.

2.  Do Not Dictate Your Strategy
The top-down approach does not work well in today’s flatter and faster organizations. To be broadly understood and accepted, your business strategy should be created collaboratively, not in the executive ivory tower. Include employees from different levels and different functions within the company to get their input and build their sense of ownership.

When stakeholders are actively involved in the strategy design process, they will become advocates and help cascade the message throughout the organization.

3.  Do Not Assume Once is Enough When Communicating Strategic Priorities
You may have planned a company-wide town hall to unveil your exciting new strategy strategy. But you can’t just make the grand announcement and then walk away. The message needs to be communicated multiple ways and reinforced, discussed and debated over time.

Think active discussions, not passive communications, if you want to increase strategy commitment levels.

4.  Do Not Ignore More Up-to-Date Communication Tools
Use all means possible to reach your employees when you communicate your strategic priorities. Communicating your strategy should go way beyond email. Why not use social media periodically and in attention-grabbing ways? Or use online simulations and contests to get the word out and receive feedback.

5.  Do Not Hold Back Resources
Until your business strategy is effectively understood and believed throughout the organization, your chances of successful strategy execution are poor. Investing in your communication campaign is important.

Strategy communication is not the place to save money. Invest sufficient funds to see that employees get it. Only then can they do what you want them to and run full speed ahead.

The Bottom Line
A poorly communicated strategy has little chance to be successful.  Follow these five strategy communication tips to improve your ability to execute your strategy across your organization.

Want more strategy communication tips?  Download Whitepaper – Is Your Strategy Clear Enough to Act?

Comments are closed.

Harmonic has worked with LSA for over 8 years. We have found their partnership extremely beneficial. We recently implemented a Management Development Program that was designed and customized to support our company’s strategic initiative of hiring, building, and retaining key intellectual property and human talent. We worked closely with LSA to target and implement the right solutions with the greatest impact. I would recommend LSA to any company that’s looking for a trusted training and development partner.

Janice Passarello
Director of Human Resources

Our company engaged LSA to do a specialized “train the trainer” program, and the consultant’s performance outdid our exceptionally high standards for such a program. Very crucial to the success of this program was the work done upfront to discuss our needs and to interview key members of our organization so that the program specifically met our goals. Our facilitators continue to comment on the success of the program. Thanks also for the follow-up.

Frank Abbott
Chief Financial Officer

What a personal and professional pleasure it has been to Partner with LSA. They are truly a strategic partner with Wyse. For more than 5 years, LSA has been engaged in delivering various training and development solutions for Wyse, from custom on-site programs targeting specific core competencies, to working individually with clients to build job skills, and offering invaluable services to me and my team as we continue to build our learning programs. LSA’s representatives do more than sell a product, they offer a full service solution: they understand our business, our strategic initiatives, and the needs of our customers.

Jeff Rangel
Director of HR

I am very impressed with the quality of work and talent. LSA did a great job of listening to my needs and providing the exact management training program expertise I needed to get the job done.

Don Pryor
Director, Business Planning & Analysis

We engaged LSA to design and deliver a 6-month custom executive coaching program for a group of our key leaders. The focus of the program was to help a core group of senior leaders to leverage previous investments in management training, to ensure the engagement and retention of key employees, and to push critical strategic initiatives forward. Even with the high expectations of our senior people, LSA has completely exceeded our expectations. I would recommend them to anyone looking to create and implement a custom coaching methodology using proven tools to drive true change.

Ivan Fukumoto
Senior HR Manager - Staffing, Training, & Development

LSA’s customized Effective Presentation Skills program has helped me elevate my presentation skills to the next level. I now have a much greater self-awareness of my presentation skills and can leverage off of my strengths while working to improve upon other areas. I would definitely recommend this solution to anyone for whom business presentations are an integral part of their job.

Jim Elliott
Senior Marketing Manager

Samsung

LSA’s Employee Engagement Consulting and Survey work has provided critical visibility into: how well our people are holding up under the general economic environment, as well as, the specific challenges that face biotechnology companies in their efforts to discover and develop new medicines; their level of alignment and commitment to XOMA’s Vision and mission critical strategies; how leadership practices and management systems support an environment that engender commitment, and the specific actions that our leaders can take to improve on areas that are important to our people. I highly recommend LSA’s employee engagement solutions.

Chris Wells
Vice President, HR and IT

We have been able to utilize LSA’s extensive network of top-notch resources to leverage our investment in employee development. The result has been the cost effective and highly efficient delivery of quality educational and management training programs.

Steve Feller
Vice President, Human Resources

Thank you to LSA Global for their partnership and support in helping us to design and roll-out our valuable management development training program. I personally have partnered with LSA Global at four of my previous companies. It continues to be a delight working with LSA. We look forward to partnering with them at Blackhawk Networks for future training and consulting needs.

Suzanne Kinner
VP Human Resources

Blackhawk Network

LSA is an instrumental training outsourcing partner in helping us to build management capacity and strategically invest in our people. Their flexibility, depth, and breadth of expertise allows us to deliver top quality solutions that are directly tied to key business plans. Their ability to custom design, deliver, and evaluate our Management Curriculum has been excellent. They are true business partners and a pleasure to work with.

Margaret M. Mader
Vice President, Human Resources

Hyperion

We partnered with LSA to pilot a customized behavioral interviewing program to help ensure that we continue to hire the best and brightest as we continue to rapidly scale. LSA’s ability to understand our business and our unique culture combined with their desire to ensure that the best practices framework truly fits our performance environment and is highly adopted by our people is a real blessing. Most other firms want to just ‘give you training.’ Not LSA, they are focused on helping me hit our hiring forecasts and attract A players.

Jennifer Remling
Director of Global Recruiting

AKQA

Working with LSA Global has proven to be extremely valuable and worthwhile. LSA understands our business, has deep expertise in content areas, and tailors the programs to deliver great results. The facilitator was extremely knowledgeable about Working Globally with India and her energy and passion made the session interesting, fun, and enjoyable for all that attended. The participants walked away extremely pleased along with highly useful practices and tools. I would highly recommend LSA Global to any company that has partners or offices in India.

Glenn McGillivray
Human Resources Business Partner

Intuit

LSA helped us design and deliver a blended learning solution for our leaders to help drive our growth plans in a way that aligned with our specific culture and values. LSA understood our business, had deep expertise in the content areas, tailored the programs to fit our specific needs, and delivered great results. They constantly strive to deliver business impact and align their solutions with our business initiates, culture, and performance management systems. I highly recommend them to anyone looking to take their leaders to the next level.”

Beth A. Taylor
Vice President of Human Resources

Thoratec

For our go to training outsourcing partner, LSA provides exactly what we want. As always, they deliver outstanding work!

Elizabeth Siebert
Director, Organizational Excellence & Development

Intuit

LSA provided top notch solutions right when and how we needed them. They exceeded my expectations from a speed, quality, and cost standpoint. I recommend them to anyone looking for a true business partner in the Learning and Development arena. The breadth and depth of their expertise has helped us hit tight deadlines across multiple projects.

Fortune 500 Financial Services Company
Director of Infrastructure & Technology

Evaluate your Performance

Toolkits

Toolkits

Download key published insights and tools from industry experts highlighting best practices in the areas of talent, strategy and culture.

More

Health Checks

Health Checks

Want to know how you stack up against leading organizations?  Receive a complimentary benchmarking analysis courtesy of an LSA Expert.

More

Whitepapers

Whitepapers

Get up to speed on timely solutions critical to your business. Published by LSA Experts based upon client feedback and key industry trends.

More

Methodology

Methodologies

First we identify the key metrics you want to improve. Then we assemble a dedicated team of elite experts who have successfully solved similar problems with similar clients.

More

Blogs

Stay up to do date with the latest information on how we help high growth companies align their culture and talent with strategy.

More

Case Studies

Client Case Studies

Real world consulting and training approaches from LSA projects, providing insights on how your company can outperform the competition.

More