LinkedIn Sales Training: Proven Ways to Win More B2B Customers

LinkedIn Sales Training Training Creates Modern Social Sellers for Modern Buyers

“We chose this digital sales training course over six others because the award-winning programs were unmatched in the marketplace. There is no mistaking their expertise to facilitate and deliver virtual sales training, playbooks, workbooks, and coaching that makes an impact and changes seller’s behavior.”

Our pilot group attributed over $1M in sales pipeline to the social selling training techniques, scripts, and plays.”
Dan Tassone | SVP Sales | Carousel Industries

Modern B2B Buyers Require Modern B2B Sellers
Today’s B2B buyers do their homework long before they agree to speak with a salesperson. According to LinkedIn’s State of Sales research, 62% of B2B decision-makers look for an informative LinkedIn profile when deciding whether to engage with a sales rep.

Before reaching out, buyers increasingly research potential sellers, companies, products, and solutions online. They read articles, watch videos, review customer experiences, compare alternatives, and form opinions — often before a salesperson even knows they are in the market.

That changes what it takes to sell successfully.

Modern B2B buyers expect modern B2B sellers who are digitally savvy, credible, relevant, and helpful. We know from sales rep assessment simulation data that the best social sellers do not simply promote products online. They establish themselves as trusted resources who understand their buyers’ priorities, challenges, and desired outcomes.

Why LinkedIn Sales Training Matters
We believe social selling skills should be an integral part of your digital sales strategy and LinkedIn sales training plans. Our proven virtual social selling training helps sales reps and sales teams use LinkedIn more strategically to build credibility, engage the right prospects, and create more meaningful sales conversations.

Effective digital sellers learn how to:

Build a LinkedIn profile that speaks to the buyer — not just their own credentials.
Demonstrate a clear understanding of their target buyers and what matters most to them.
Share relevant insights and content that establish credibility and create value.
Engage prospects authentically rather than relying on generic connection requests and sales pitches.
Turn digital interactions into trusted relationships and qualified sales opportunities.

The goal is not to sell more aggressively on LinkedIn. The goal is to become more relevant and valuable to the right buyers so that they are more receptive when it is time to have a sales conversation.

LinkedIn Sales Training Options for Social Sellers
Our LinkedIn and social selling training programs are available on-demand, live, and virtually for individual sales professionals and sales teams.

LinkedIn Sales Training: Proven Ways to Win More B2B Customers

Virtual Social Selling Training Modules

Module 1
Why You Need to Change Your Digital Sales Mindset
Module 2
Get Off to a Fast Start by Building a Strong Foundation
Module 3
Be More “Attractive” – Your LinkedIn Profile Makeover
Module 4
Learning to Engage by Finding the Right People
Module 5
Best Practices for Learning to Connect (Inbound)
Module 6
Best Practices for Learning to Connect (Outbound)
Module 7
Feeding your Network with Curated Content
Module 8
Feeding your Network with Created Content
Module 9
Developing a Digital Prospecting Cadence

Depending upon what you are trying to accomplish, our virtual social selling solutions include digital selling assessments, launch strategies, KPI development and tracking, eLearning, playbooks, content updates, discussion forums, profile makeovers, coaching, and sales manager support.

To learn more about how to improve your virtual sales capabilities to grow your sales pipeline, please contact us.

Related Information

Seagate has always found LSA to be a highly valuable consulting, training, and coaching resource.

The recent business sales training programs they’ve delivered for Seagate University have been the right solution, of highest of quality, and highly customized to our unique business and culture.

I would highly recommend LSA to any company interested in offering top notch learning solutions that make a difference.

Tammy Dujmovich
Sales, Marketing & Customer Service

LSA Global demonstrated excellent expertise in sales and sales leadership, spent the time required to make sure the objectives were clear, and showed flexibility in shaping and sustaining everything that they did.

They “MEDRADized” the session to meet our unique needs, looked beyond the obvious, and got the key points across in a way that made sense. Thank you!

Doug Stantial
North America Sales Training Manager

What a refreshing change from the half-baked psycho-babble you normally get from training and consulting organizations. LSA gives you the practical and results-oriented assistance you need to define and reach your goals.

Their leadership, management, and sales expertise has been invaluable. They think strategically and provide a results driven plan – not just a temporary fix.

They are great to work with, and even more importantly, they “get it!”

David Fiano
Director of Merchandising

We recently hired LSA to help us take our client delivery methodology to the next level as we continue to grow and help our clients succeed.

The custom strategy and design session exceeded our expectations. They really understood our business and delivered within tight time frames. They were the best I have seen for this type of complex, visible, and strategic work.

LSA’s ability to get a group of 20+ executives from around the globe on the same page, push their thinking to new heights, and ensure an executable plan was excellent.

I would recommend LSA to anyone looking to take their strategy and strategic execution to the next level.

Rob Sturgeon
EVP Client Delivery

We wanted our Channel Managers to get sales strategies and tools that would increase partner revenue and strengthen partner relationships. LSA Global’s ability to quickly understand our business and to bring experienced and proven resources to the table created credibility with both the executive and sales team.

We look forward to continuing our sales partnership with them.

Chip Whitman
Channel Excellence Manager

We engaged with LSA Global to help our sales team identify opportunities to accelerate our commitment to sales excellence. The facilitator’s shared passion for our goals created a foundation for sales skill adoption, as did LSA’s keen understanding of our unique business environment.

This insight allowed LSA to deliver customized and impactful business sales training workshops which were adapted to reflect our specific business dynamics and provided our employees with the sales models and tools to leverage on every call with customers.

Grant Clarke
Director Client Delivery

We selected LSA Global over several other sales experts based upon their ability to clarify and align our sales strategy, their expertise in identifying the critical sales scenarios necessary to meet our growth targets, and their willingness to stand behind the results with targeted sales management training and coaching and a pay-for-performance guarantee.

They have become an integral part of my sales team as we rapidly scale. I would recommend them to any sales leader looking for a true partner.

Anthony Lanham
SVP, Sales North America

We evaluated 6 well known sales development partners in the market. We ended up selecting LSA global because of their unique ability to get results selling solutions. They also had the strongest assessment, implementation, measurement, coaching, and global capabilities .

We’ve had such strong feedback from the executive selling program that there are requests to roll it out within the Marketing, Product Management, and our Leadership teams. Thank you LSA!

Stephanie Lucey
HR Manager

LSA custom designed and delivered the best sales training session that I have ever attended.

They focused on our industry, our customers, and our competitors. The materials and facilitators were world class.

They were passionate about helping our global sales force understand the fundamentals necessary to be successful and not leave money on the table.

I recommend them to any sales force looking to drive profitable revenue and beat the competition.

Carl Dickenson
Director of Sales

We partnered with LSA to help custom design, deliver, and measure an advanced new employee on-boarding process. It was well thought out and bought into by sales leadership. The combination of targeted sales tools, technology, coaching, performance plans, training, and reinforcement made all the difference. The solution quantifiably improved new employee and hiring manager satisfaction and increased the speed to sales quota for new hires.

I would highly recommend LSA Global for any sales enablement team looking to increase the engagement and speed to productivity of their sales force. We are excited to implement the program globally as we continue to scale.

Rochana Golani
Director, Global Sales & Technical Field Enablement

LSA always delivers the right sales and sales management solutions to meet our unique needs. I especially appreciate their ability to deeply understand our business and our culture so that they can design the most valuable and impactful outcomes for us and our clients.

Sarah Parks
Senior Project Manager

LSA’s introduction and continuous reinforcement of the MEDRAD objectives, vision, and mission were very impressive. The majority now understands and is openly able to verbalize these key items.

LSA did a wonderful job introducing the importance of sales coaching and reinforcement and was able to keep everyone focused.

Cindy Steffen
National Manager, Telesales

In an effort to establish a solid foundation of consultative selling skills for our client-facing teams that can be built on over time, we engaged with LSA Global. By understanding our business and our markets, LSA Global was able to design and deliver the relevant sales skills, tools, and processes that have established the foundation for our future success.

We are extremely satisfied with our decision to work with LSA. Thank you!.”

Kevin Wiley
Chief Operating Officer

We originally engaged with LSA Global to help our subcontract administrators and buyers develop better negotiations skills. As manufacturers of satellites, we have many sole source companies to procure the required parts.

Our teams must be able to interact effectively with international companies. This environment uniquely challenges our team in their ability to create equitable contracts, while preserving and strengthening our supplier relationships.

LSA Global not only provided our team with the skills to negotiate effectively and consistently, but we further expanded our relationship to include consulting around our negotiations’ process, measurement of our negotiations, and one-on-one coaching for our team members. We are very pleased with the result of our partnership with LSA Global.

Vivian Mackintosh
Vice President of Materiel

We selected LSA over a handful of other experts to assist with a key sales leadership imperative. LSA added value every step of the way throughout the entire engagement. Their customized approach to sales presentation training exceeded expectations, and we are excited about global implementation across our offices in more than 100 countries.

LSA’s unique Strategy-to-Results approach is an added game changer. I recommend them to anyone looking to get high quality results when it matters most.

Eric Mugele
Executive Director Global Learning

FAQs

LinkedIn sales training teaches B2B sales professionals how to use LinkedIn strategically to identify target buyers, establish credibility, build relationships, and create qualified sales opportunities. Effective training goes beyond optimizing a LinkedIn profile. It helps sellers develop the digital selling mindset, content strategy, prospecting cadence, and engagement skills required to turn online interactions into meaningful sales conversations.

The best LinkedIn sales training should help sellers build a buyer-focused profile, identify and research ideal prospects, expand relevant networks, share valuable content, engage buyers authentically, and develop a consistent digital prospecting cadence. Sellers should learn both inbound and outbound social selling techniques that help them earn buyer trust instead of relying on generic connection requests and sales pitches. LSA Global's program addresses these capabilities across nine modules.

It can when sellers consistently apply the right social selling behaviors to the right target buyers. The objective is not simply to generate more connections, likes, or followers. It is to create qualified sales conversations and pipeline. For example, one LSA Global client reported that its pilot group attributed more than $1 million in sales pipeline to the social selling techniques, scripts, and plays used in the training.

LinkedIn sales training is especially valuable for B2B sales representatives, business development professionals, account executives, sales managers, and sales teams that depend on building relationships with prospective buyers. It can be particularly useful for sellers pursuing complex sales where credibility, expertise, multiple stakeholders, and trusted relationships play an important role in buying decisions.

Look for a LinkedIn sales training program that goes beyond teaching platform mechanics. The training should align with your sales strategy, ideal target clients, buyer journey, value proposition, and sales process. It should also include practical application, relevant sales plays, measurable KPIs, reinforcement, and sales manager support. Depending on your goals, LSA Global's approach can include assessments, launch strategies, eLearning, playbooks, profile makeovers, coaching, KPI tracking, and manager support.