LinkedIn Sales Training: Proven Ways to Win More B2B Customers

LinkedIn Sales Training Training Creates Modern Social Sellers for Modern Buyers

“We chose this digital sales training course over six others because the award-winning programs were unmatched in the marketplace. There is no mistaking their expertise to facilitate and deliver virtual sales training, playbooks, workbooks, and coaching that makes an impact and changes seller’s behavior.”

Our pilot group attributed over $1M in sales pipeline to the social selling training techniques, scripts, and plays.”
Dan Tassone | SVP Sales | Carousel Industries

Modern B2B Buyers Require Modern B2B Sellers
Today’s B2B buyers do their homework long before they agree to speak with a salesperson. According to LinkedIn’s State of Sales research, 62% of B2B decision-makers look for an informative LinkedIn profile when deciding whether to engage with a sales rep.

Before reaching out, buyers increasingly research potential sellers, companies, products, and solutions online. They read articles, watch videos, review customer experiences, compare alternatives, and form opinions — often before a salesperson even knows they are in the market.

That changes what it takes to sell successfully.

Modern B2B buyers expect modern B2B sellers who are digitally savvy, credible, relevant, and helpful. We know from sales rep assessment simulation data that the best social sellers do not simply promote products online. They establish themselves as trusted resources who understand their buyers’ priorities, challenges, and desired outcomes.

Why LinkedIn Sales Training Matters
We believe social selling skills should be an integral part of your digital sales strategy and LinkedIn sales training plans. Our proven virtual social selling training helps sales reps and sales teams use LinkedIn more strategically to build credibility, engage the right prospects, and create more meaningful sales conversations.

Effective digital sellers learn how to:

Build a LinkedIn profile that speaks to the buyer — not just their own credentials.
Demonstrate a clear understanding of their target buyers and what matters most to them.
Share relevant insights and content that establish credibility and create value.
Engage prospects authentically rather than relying on generic connection requests and sales pitches.
Turn digital interactions into trusted relationships and qualified sales opportunities.

The goal is not to sell more aggressively on LinkedIn. The goal is to become more relevant and valuable to the right buyers so that they are more receptive when it is time to have a sales conversation.

LinkedIn Sales Training Options for Social Sellers
Our LinkedIn and social selling training programs are available on-demand, live, and virtually for individual sales professionals and sales teams.

LinkedIn Sales Training: Proven Ways to Win More B2B Customers

Virtual Social Selling Training Modules

Module 1
Why You Need to Change Your Digital Sales Mindset
Module 2
Get Off to a Fast Start by Building a Strong Foundation
Module 3
Be More “Attractive” – Your LinkedIn Profile Makeover
Module 4
Learning to Engage by Finding the Right People
Module 5
Best Practices for Learning to Connect (Inbound)
Module 6
Best Practices for Learning to Connect (Outbound)
Module 7
Feeding your Network with Curated Content
Module 8
Feeding your Network with Created Content
Module 9
Developing a Digital Prospecting Cadence

Depending upon what you are trying to accomplish, our virtual social selling solutions include digital selling assessments, launch strategies, KPI development and tracking, eLearning, playbooks, content updates, discussion forums, profile makeovers, coaching, and sales manager support.

To learn more about how to improve your virtual sales capabilities to grow your sales pipeline, please contact us.

Related Information

We needed a way to improve customer training. We had to reach a disparate group of people in a very short period time. LSA gave us a new training methodology and a better way to go to market with our customer training that improved their experience and our brand positioning.

LSA delivered exactly what we needed and exceeded our expectations. Thank you.

Hinda Chalew
Vice President of Marketing

LSA’s introduction and continuous reinforcement of the MEDRAD objectives, vision, and mission were very impressive. The majority now understands and is openly able to verbalize these key items.

LSA did a wonderful job introducing the importance of sales coaching and reinforcement and was able to keep everyone focused.

Cindy Steffen
National Manager, Telesales

LSA is a great and high quality training and consulting resource. In less than a week turnaround time, they were able to design and deliver a ‘best in class’ inside sales solution to meet my team’s unique needs.

They definitely met my high expectations and were very responsive to my specific objectives. Thank you!

Olivia Flach
Americas Retail Sales

ServiceSource has relied on LSA Global’s expertise for a variety of core initiatives, from strategy design and implementation, to business sales skills, to sales coaching. We recently engaged LSA Global to create a competency matrix for our inside sales team that will serve as our roadmap for employee on-boarding, development, succession planning, and retention.

This critical project had a tight timeline with high visibility. LSA Global completed the deliverable ahead of schedule and surpassed our expectations.

PMO and Outside Sales Operations
Senior Vice President

We partnered with LSA to help custom design, deliver, and measure an advanced new employee on-boarding process. It was well thought out and bought into by sales leadership. The combination of targeted sales tools, technology, coaching, performance plans, training, and reinforcement made all the difference. The solution quantifiably improved new employee and hiring manager satisfaction and increased the speed to sales quota for new hires.

I would highly recommend LSA Global for any sales enablement team looking to increase the engagement and speed to productivity of their sales force. We are excited to implement the program globally as we continue to scale.

Rochana Golani
Director, Global Sales & Technical Field Enablement

LSA has consistently delivered top notch value to Seagate’s Corporate University Program. The level of facilitator involvement and continuous program evolution has kept the sales negotiation training engaging, relevant, and impactful.

We look forward to working with LSA in the future.

Geoff Purnell
Sales Executive, Seagate Data Recovery Services

LSA Global demonstrated excellent expertise in sales and sales leadership, spent the time required to make sure the objectives were clear, and showed flexibility in shaping and sustaining everything that they did.

They “MEDRADized” the session to meet our unique needs, looked beyond the obvious, and got the key points across in a way that made sense. Thank you!

Doug Stantial
North America Sales Training Manager

LSA Global has been a great partner in helping us move toward being “the leading developer of talent in the service performance management industry.”

I have engaged LSA to help develop best-in-class programs in the areas of: Executive On-boarding, Manager Training, Sales Training and Coaching, Employee Engagement, and Instructional Design.

They have consistently met or exceeded my (very) high expectations and are always responsive to my needs to increase performance, engagement, customer satisfaction, and sales growth.

Mike Normant
Senior Director, Training & Development

LSA always delivers the right sales and sales management solutions to meet our unique needs. I especially appreciate their ability to deeply understand our business and our culture so that they can design the most valuable and impactful outcomes for us and our clients.

Sarah Parks
Senior Project Manager

We evaluated 6 well known sales development partners in the market. We ended up selecting LSA global because of their unique ability to get results selling solutions. They also had the strongest assessment, implementation, measurement, coaching, and global capabilities .

We’ve had such strong feedback from the executive selling program that there are requests to roll it out within the Marketing, Product Management, and our Leadership teams. Thank you LSA!

Stephanie Lucey
HR Manager

LSA Global’s sales negotiation training and assessment process provided the sales negotiation tools and practices that have significantly enhanced our negotiations process. Their facilitators understood our business, its challenges, and framed the learning in a way that we understood.

I am very happy with the value we have received and would highly recommend LSA to others looking to improve their sales negotiations results.

Jeff Bizzack
President

Seagate has always found LSA to be a highly valuable consulting, training, and coaching resource.

The recent business sales training programs they’ve delivered for Seagate University have been the right solution, of highest of quality, and highly customized to our unique business and culture.

I would highly recommend LSA to any company interested in offering top notch learning solutions that make a difference.

Tammy Dujmovich
Sales, Marketing & Customer Service

LSA’s customized Effective Presentation Skills program has helped us elevate our presentation skills to the next level. I personally now have a much greater self-awareness of my presentation skills and can leverage my strengths while working to improve upon other areas.

I definitely recommend LSA Global to anyone for whom presentations are an integral part of their job.

Jim Elliott
Senior Marketing Manager

LSA was instrumental in making our worldwide sales meeting a success. They saved me a ton of time with ‘best in class’ solutions to meet our business objectives. Whenever I’m in a pinch, I can count on LSA’s dynamic team of sales trainers and consultants to really go the extra mile.

They truly understand the meaning of customer delight. Thank you!

Amy Walker
Manager

We engaged with LSA Global to help our sales team identify opportunities to accelerate our commitment to sales excellence. The facilitator’s shared passion for our goals created a foundation for sales skill adoption, as did LSA’s keen understanding of our unique business environment.

This insight allowed LSA to deliver customized and impactful business sales training workshops which were adapted to reflect our specific business dynamics and provided our employees with the sales models and tools to leverage on every call with customers.

Grant Clarke
Director Client Delivery

FAQs

LinkedIn sales training teaches B2B sales professionals how to use LinkedIn strategically to identify target buyers, establish credibility, build relationships, and create qualified sales opportunities. Effective training goes beyond optimizing a LinkedIn profile. It helps sellers develop the digital selling mindset, content strategy, prospecting cadence, and engagement skills required to turn online interactions into meaningful sales conversations.

The best LinkedIn sales training should help sellers build a buyer-focused profile, identify and research ideal prospects, expand relevant networks, share valuable content, engage buyers authentically, and develop a consistent digital prospecting cadence. Sellers should learn both inbound and outbound social selling techniques that help them earn buyer trust instead of relying on generic connection requests and sales pitches. LSA Global's program addresses these capabilities across nine modules.

It can when sellers consistently apply the right social selling behaviors to the right target buyers. The objective is not simply to generate more connections, likes, or followers. It is to create qualified sales conversations and pipeline. For example, one LSA Global client reported that its pilot group attributed more than $1 million in sales pipeline to the social selling techniques, scripts, and plays used in the training.

LinkedIn sales training is especially valuable for B2B sales representatives, business development professionals, account executives, sales managers, and sales teams that depend on building relationships with prospective buyers. It can be particularly useful for sellers pursuing complex sales where credibility, expertise, multiple stakeholders, and trusted relationships play an important role in buying decisions.

Look for a LinkedIn sales training program that goes beyond teaching platform mechanics. The training should align with your sales strategy, ideal target clients, buyer journey, value proposition, and sales process. It should also include practical application, relevant sales plays, measurable KPIs, reinforcement, and sales manager support. Depending on your goals, LSA Global's approach can include assessments, launch strategies, eLearning, playbooks, profile makeovers, coaching, KPI tracking, and manager support.