LinkedIn Sales Training: Proven Ways to Win More B2B Customers

LinkedIn Sales Training Training Creates Modern Social Sellers for Modern Buyers

“We chose this digital sales training course over six others because the award-winning programs were unmatched in the marketplace. There is no mistaking their expertise to facilitate and deliver virtual sales training, playbooks, workbooks, and coaching that makes an impact and changes seller’s behavior.”

Our pilot group attributed over $1M in sales pipeline to the social selling training techniques, scripts, and plays.”
Dan Tassone | SVP Sales | Carousel Industries

Modern B2B Buyers Require Modern B2B Sellers
Today’s B2B buyers do their homework long before they agree to speak with a salesperson. According to LinkedIn’s State of Sales research, 62% of B2B decision-makers look for an informative LinkedIn profile when deciding whether to engage with a sales rep.

Before reaching out, buyers increasingly research potential sellers, companies, products, and solutions online. They read articles, watch videos, review customer experiences, compare alternatives, and form opinions — often before a salesperson even knows they are in the market.

That changes what it takes to sell successfully.

Modern B2B buyers expect modern B2B sellers who are digitally savvy, credible, relevant, and helpful. We know from sales rep assessment simulation data that the best social sellers do not simply promote products online. They establish themselves as trusted resources who understand their buyers’ priorities, challenges, and desired outcomes.

Why LinkedIn Sales Training Matters
We believe social selling skills should be an integral part of your digital sales strategy and LinkedIn sales training plans. Our proven virtual social selling training helps sales reps and sales teams use LinkedIn more strategically to build credibility, engage the right prospects, and create more meaningful sales conversations.

Effective digital sellers learn how to:

Build a LinkedIn profile that speaks to the buyer — not just their own credentials.
Demonstrate a clear understanding of their target buyers and what matters most to them.
Share relevant insights and content that establish credibility and create value.
Engage prospects authentically rather than relying on generic connection requests and sales pitches.
Turn digital interactions into trusted relationships and qualified sales opportunities.

The goal is not to sell more aggressively on LinkedIn. The goal is to become more relevant and valuable to the right buyers so that they are more receptive when it is time to have a sales conversation.

LinkedIn Sales Training Options for Social Sellers
Our LinkedIn and social selling training programs are available on-demand, live, and virtually for individual sales professionals and sales teams.

LinkedIn Sales Training: Proven Ways to Win More B2B Customers

Virtual Social Selling Training Modules

Module 1
Why You Need to Change Your Digital Sales Mindset
Module 2
Get Off to a Fast Start by Building a Strong Foundation
Module 3
Be More “Attractive” – Your LinkedIn Profile Makeover
Module 4
Learning to Engage by Finding the Right People
Module 5
Best Practices for Learning to Connect (Inbound)
Module 6
Best Practices for Learning to Connect (Outbound)
Module 7
Feeding your Network with Curated Content
Module 8
Feeding your Network with Created Content
Module 9
Developing a Digital Prospecting Cadence

Depending upon what you are trying to accomplish, our virtual social selling solutions include digital selling assessments, launch strategies, KPI development and tracking, eLearning, playbooks, content updates, discussion forums, profile makeovers, coaching, and sales manager support.

To learn more about how to improve your virtual sales capabilities to grow your sales pipeline, please contact us.

Related Information

LSA always delivers the right sales and sales management solutions to meet our unique needs. I especially appreciate their ability to deeply understand our business and our culture so that they can design the most valuable and impactful outcomes for us and our clients.

Sarah Parks
Senior Project Manager

What a refreshing change from the half-baked psycho-babble you normally get from training and consulting organizations. LSA gives you the practical and results-oriented assistance you need to define and reach your goals.

Their leadership, management, and sales expertise has been invaluable. They think strategically and provide a results driven plan – not just a temporary fix.

They are great to work with, and even more importantly, they “get it!”

David Fiano
Director of Merchandising

We value the relationship we have with LSA Global. They customize and deliver top quality sales solutions when we needed them. They pay special attention to ensuring the solution fits our unique needs, business, and culture.

I would recommend them to anyone looking to greatly improve the skills of their sales force.

Carol M. Harbin
Manager, Worldwide Sales L&D

We engaged with LSA Global to help our sales team identify opportunities to accelerate our commitment to sales excellence. The facilitator’s shared passion for our goals created a foundation for sales skill adoption, as did LSA’s keen understanding of our unique business environment.

This insight allowed LSA to deliver customized and impactful business sales training workshops which were adapted to reflect our specific business dynamics and provided our employees with the sales models and tools to leverage on every call with customers.

Grant Clarke
Director Client Delivery

LSA was instrumental in making our worldwide sales meeting a success. They saved me a ton of time with ‘best in class’ solutions to meet our business objectives. Whenever I’m in a pinch, I can count on LSA’s dynamic team of sales trainers and consultants to really go the extra mile.

They truly understand the meaning of customer delight. Thank you!

Amy Walker
Manager

LSA Global demonstrated excellent expertise in sales and sales leadership, spent the time required to make sure the objectives were clear, and showed flexibility in shaping and sustaining everything that they did.

They “MEDRADized” the session to meet our unique needs, looked beyond the obvious, and got the key points across in a way that made sense. Thank you!

Doug Stantial
North America Sales Training Manager

We originally engaged with LSA Global to help our subcontract administrators and buyers develop better negotiations skills. As manufacturers of satellites, we have many sole source companies to procure the required parts.

Our teams must be able to interact effectively with international companies. This environment uniquely challenges our team in their ability to create equitable contracts, while preserving and strengthening our supplier relationships.

LSA Global not only provided our team with the skills to negotiate effectively and consistently, but we further expanded our relationship to include consulting around our negotiations’ process, measurement of our negotiations, and one-on-one coaching for our team members. We are very pleased with the result of our partnership with LSA Global.

Vivian Mackintosh
Vice President of Materiel

ServiceSource has relied on LSA Global’s expertise for a variety of core initiatives, from strategy design and implementation, to business sales skills, to sales coaching. We recently engaged LSA Global to create a competency matrix for our inside sales team that will serve as our roadmap for employee on-boarding, development, succession planning, and retention.

This critical project had a tight timeline with high visibility. LSA Global completed the deliverable ahead of schedule and surpassed our expectations.

PMO and Outside Sales Operations
Senior Vice President

From beginning to end, LSA was as invested in making sure the program succeeded as we were. They not only met the needs of our sales organization, but they helped us meet our very tight launch deadline.

The consultant operated with the sense of urgency necessary to ensure that we were ready to roll the business sales training program in a way that made sense.

Without their dedication and sales expertise we would not have been able to launch the program with the success that we did. Thank you LSA for being a valued business partner!

Erin Surprise
PHR, Manager - L & D

In an effort to establish a solid foundation of consultative selling skills for our client-facing teams that can be built on over time, we engaged with LSA Global. By understanding our business and our markets, LSA Global was able to design and deliver the relevant sales skills, tools, and processes that have established the foundation for our future success.

We are extremely satisfied with our decision to work with LSA. Thank you!.”

Kevin Wiley
Chief Operating Officer

We recently hired LSA Global to help take our sales team to the next level. Specifically we focused on targeting the ideal client, differentiating our solutions, getting more qualified leads, and closing a higher percentage of our pipeline through a proven referral selling methodology.

So far, the results from the business sales training have been great. We were pleasantly surprised with the results-oriented approach and thoughtful follow-through plan to ensure that the new sales practices “stick.”

We look forward to a long-term relationship, and I would recommend LSA to anyone looking to increase the effectiveness of their sales force.

Patrick Arnold
President

We wanted our Channel Managers to get sales strategies and tools that would increase partner revenue and strengthen partner relationships. LSA Global’s ability to quickly understand our business and to bring experienced and proven resources to the table created credibility with both the executive and sales team.

We look forward to continuing our sales partnership with them.

Chip Whitman
Channel Excellence Manager

LSA’s customized Effective Presentation Skills program has helped us elevate our presentation skills to the next level. I personally now have a much greater self-awareness of my presentation skills and can leverage my strengths while working to improve upon other areas.

I definitely recommend LSA Global to anyone for whom presentations are an integral part of their job.

Jim Elliott
Senior Marketing Manager

LSA Global has been a great partner in helping us move toward being “the leading developer of talent in the service performance management industry.”

I have engaged LSA to help develop best-in-class programs in the areas of: Executive On-boarding, Manager Training, Sales Training and Coaching, Employee Engagement, and Instructional Design.

They have consistently met or exceeded my (very) high expectations and are always responsive to my needs to increase performance, engagement, customer satisfaction, and sales growth.

Mike Normant
Senior Director, Training & Development

LSA has consistently delivered top notch value to Seagate’s Corporate University Program. The level of facilitator involvement and continuous program evolution has kept the sales negotiation training engaging, relevant, and impactful.

We look forward to working with LSA in the future.

Geoff Purnell
Sales Executive, Seagate Data Recovery Services

FAQs

LinkedIn sales training teaches B2B sales professionals how to use LinkedIn strategically to identify target buyers, establish credibility, build relationships, and create qualified sales opportunities. Effective training goes beyond optimizing a LinkedIn profile. It helps sellers develop the digital selling mindset, content strategy, prospecting cadence, and engagement skills required to turn online interactions into meaningful sales conversations.

The best LinkedIn sales training should help sellers build a buyer-focused profile, identify and research ideal prospects, expand relevant networks, share valuable content, engage buyers authentically, and develop a consistent digital prospecting cadence. Sellers should learn both inbound and outbound social selling techniques that help them earn buyer trust instead of relying on generic connection requests and sales pitches. LSA Global's program addresses these capabilities across nine modules.

It can when sellers consistently apply the right social selling behaviors to the right target buyers. The objective is not simply to generate more connections, likes, or followers. It is to create qualified sales conversations and pipeline. For example, one LSA Global client reported that its pilot group attributed more than $1 million in sales pipeline to the social selling techniques, scripts, and plays used in the training.

LinkedIn sales training is especially valuable for B2B sales representatives, business development professionals, account executives, sales managers, and sales teams that depend on building relationships with prospective buyers. It can be particularly useful for sellers pursuing complex sales where credibility, expertise, multiple stakeholders, and trusted relationships play an important role in buying decisions.

Look for a LinkedIn sales training program that goes beyond teaching platform mechanics. The training should align with your sales strategy, ideal target clients, buyer journey, value proposition, and sales process. It should also include practical application, relevant sales plays, measurable KPIs, reinforcement, and sales manager support. Depending on your goals, LSA Global's approach can include assessments, launch strategies, eLearning, playbooks, profile makeovers, coaching, KPI tracking, and manager support.