Why Social Selling Training Programs Fail to Grow the Sales Pipeline
We define social selling as the ongoing process of leveraging online channels and tools to find, engage, and connect with prospective buyers. When done right, curated online relationships should turn into more meaningful and more qualified sales conversations.
Learning How to Sell Socially Matters
There is no doubt that your target B2B buyers who control the majority of the purse strings are using social media to inform their purchasing decisions. Recent IDC research found that:
Top 3 Reasons Social Selling Training Programs Fail
There are three primary reasons your social selling training program will not meet your expectations:
The Bottom Line
B2B buyers who control the majority of the purse strings are using social media to inform their purchasing decisions. These digitally savvy buyers expect digitally savvy sellers. If you have not provided your sales force with proven and effective LinkedIn Sales training, then you are missing a big opportunity to grow your sales pipeline.
To ensure that your sales training is set up for success, download The 6 Top Reasons All Business Sales Training Initiatives Fail
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