“We engaged LSA Global to help improve the value selling competencies of our sales channel partners. While much still has to be accomplished in terms of sales performance coaching and creating a high performance sales culture, I am delighted by how much of the customized solution selling training is being consistently used and the impact that it is having in the field.”
John Biondo | Americas Channel Relations | Trimble Navigation
“We turned to LSA Global’s solution selling training program to help us take our executive and solution selling skills to the next level. Their ability to formally assess our situation, identify key sales skill gaps, develop a plan to measure the results, and fully implement a key sales initiative – has been outstanding.
LSA delivers the full solution; not just sales training. I recommend them to any organization looking to transform its sales force the “right way” to sell smarter, higher and wider.”
Daniel Heckman | Director of Enterprise Sales | Avid Technology
B2B sales is not what it used to be. Salespeople are facing more decision makers who are better informed and have higher expectations. As a result, sellers must change the way they sell. Sadly, recent Accenture research found that 73% of sales forces are pushing solutions without first understanding or addressing their customers’ key problems.
Description:
Solution selling training teaches you the concepts and methods to build long-term and win-win relationships with clients while, at the same time, you are able to achieve bold revenue and margin goals. This proven solution selling training helps you to:
You will learn how to accomplish all of this while effectively building trust and a valued, long-term client relationship.
The intensive solution selling training workshop allows each participant to view a current sales opportunity through the lens of the customer’s decision making process and to practice the proven skills and techniques necessary to succeed.
The interactive design includes skill application, group exercises, role plays, case studies, video-based instruction, solution selling best practice modeling, sales planning, and sales coaching. To ensure the Transfer of Training™, the proven four step solution selling training process includes:
After this process, salespeople become powerful assets to their sales teams and to their customers through their selling approach and the value of the solutions they bring.
Outcomes and Benefits:
As a result of effectively implementing the solution selling training, sales teams typically achieve:
Target Audience:
Sales reps and sales leaders who need to sell solutions and sell value to clients instead of selling transactions, features, and benefits.
To speak with an LSA Expert and learn about solution selling training program customization and delivery options onsite at your company, please contact us.
Solution selling training teaches sales professionals how to identify customer challenges, uncover business needs, and position solutions that solve meaningful problems rather than simply pitching products or services. This approach is important because modern buyers expect sales conversations to focus on business outcomes, strategic priorities, and measurable value. Organizations that adopt solution selling improve win rates, increase customer trust, and shorten sales cycles.
Solution selling training is especially effective for: B2B sales teams, Account managers, Business development professionals, Sales leaders and managers, Client-facing consultants, and Technical sales professionals who need to sell complex solutions rather than transactional and stand-alone products. It is particularly valuable in complex sales environments where multiple stakeholders, long sales cycles, and consultative conversations influence purchasing decisions.
High-impact solution selling training programs typically strengthen the ability to: Conduct strategic discovery conversations, Ask insightful business questions, Identify customer pain points, Align solutions with business objectives, Build executive-level credibility, Handle objections effectively, Quantify business value, and Differentiate from competitors. Effective programs include targeted sales simulation assessments, coaching, role-playing, AI support, microlearning, and real-world sales application exercises to reinforce long-term behavior change.
Traditional sales training often puts the seller first by emphasizing product features, scripted pitches, and closing techniques. Solution selling takes a more customer-centric approach by focusing on diagnosing business problems and delivering tailored recommendations. Instead of asking: “How do we sell this product?” Solution sellers ask: “What business challenge is the customer trying to solve and can we best help them?” This shift helps create more meaningful client conversations and stronger long-term relationships.
Effective sales training creates alignment, accountability, commitment, and reinforcement through sales training measurement. Organizations typically evaluate solution selling training success by measuring skill adoption rates corelated to measurable business outcomes such as: Increased sales revenue, Higher conversion rates, Improved average deal size, Better customer retention, Stronger sales pipeline quality, Shorter sales cycles, or Increased quota attainment. Leading organizations also track behavioral indicators such as frequency of sales coaching, improved discovery conversations, stronger account planning, and greater consistency across sales teams.
Explore real world results for clients like you striving to create higher performance
Take Health Checks
Get Toolkits
Read Whitepapers
