Why Employee Engagement Matters
The neuroscience of employee engagement can help leaders to target interventions to improve employee engagement, retention, and performance. We know from organizational culture assessment data that higher levels of employee engagement correlates to:
- Twenty percent greater productivity
- Ten percent higher customer satisfaction
- Fifty percent less voluntary turnover
We also know from employee engagement survey data that boosting employee loyalty and discretionary effort extends far beyond surveys and policies. The neuroscience of employee engagement provides a deeper understanding of what truly motivates individual employees at work. By examining how the brain responds to various stimuli, organizations can cultivate environments that foster high levels of engagement, performance, and retention.
Are you leveraging brain science to reshape your workplace for the better?
How Brain Science Fuels Workplace Performance
The neuroscience of employee engagement has revealed how belonging, reward systems, and chemicals like dopamine and oxytocin play a prominent role in promoting feelings of pleasure, trust, and motivation.
- Dopamine and Motivation
When employees achieve milestones or receive recognition, their brains release dopamine which reinforces thee associated behaviors. That is why change management simulation data tells us that celebrating wins, even small ones, can lead to desired behavior change and sustained high performance. Conversely, employees and cultures with consistently low levels of dopamine show higher levels of employee disengagement and motivation.
- Oxytocin and Trust
Oxytocin, often called the “bonding hormone,” fosters trust, collaboration, and social connections. When employees feel trusted and supported by their peers and leaders, their engagement levels rise. This neurochemical response is why high-trust workplaces often boast better teamwork and higher job satisfaction.
- Psychological Safety and Belonging
The neuroscience of employee engagement has also highlighted the importance of psychological team safety — the sense that employees can express themselves without fear of negative consequences. When the brain perceives a threat, such as harsh criticism or fear of failure, it activates the amygdala, the brain’s fight-or-flight center. This response not only decreases cognitive function but also suppresses decision making, innovation, constructive debate, and strategic thinking.
Employee Engagement Actions Based Upon Neuroscience
Organizations can apply neuroscience to drive engagement through five practical strategies:
- Foster Employee Recognitions and Rewards
The human brain craves recognition and respect. Employees whose contributions feel valued and acknowledged are more likely to stay engaged. Celebrate achievements and provide timely, meaningful feedback to boost dopamine levels and reinforce positive behaviors.
- Build Trust through Transparency
Our brains also prefer predictability and openness. Clear individual, team, and company performance expectations and consistent communication reduce stress and help employees to perform at their peak. Encourage project postmortems and open communication so that employee opinions matter to release oxytocin to strengthen engagement.
- Cultivate Psychological Safety
Social connections and belonging are fundamental needs. Employees who feel part of a supportive team are more likely to go above and beyond. Create a safe space where employees can constructively debate issues without fear of criticism. This will reduce the brain’s threat response and allow for more collaboration and innovation.
- Promote Autonomy
Employees who feel like they have the freedom to make decisions have higher engagement scores and report feeling more invested in their work. Empower employees with a decision making culture that delegates authority to activate the brain’s reward centers to increase motivation and ownership.
- Ensure Fairness
The brain is highly sensitive to perceptions of fairness. A transparent workplace culture promotes trust in leadership and engagement. Be consistent and equitable in all aspects of work to create a sense of fairness to strengthen overall engagement.
The Bottom Line
The neuroscience of employee engagement helps leaders to better understand how the brain responds to workplace environments. By leveraging brain science, organizations can create the conditions required to improve employee loyalty and discretionary effort — leading to higher levels of retention and performance. Are your leaders taking a targeted and human-centered approach to employee engagement?
To learn more about how to boost employee engagement, download the Top 10 Most Powerful Ways to Boost Employee Engagement
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