Sales Leader Simulation Assessment Center

Sales Leader Simulation Assessment Center

Combine artificial intelligence and behavioral science to assess and develop sales leaders

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“I’m really impressed with the speed and accuracy of your leadership simulation assessment.  It was very precise and has helped us to hone in on what truly matters most to develop our top sales leaders.”

Jordi Botifoll | Vice President EMEA |  NetApp

Assessing The Real Impact of Sales Leaders on Growth, Culture, and Customer Loyalty
On high performing sales teams, the role of sales leadership has evolved far beyond hitting quotas and managing pipelines. High performing sales leaders define how organizations create differentiated value, sustain growth, and build customer trust. The best sales leaders do more than motivate their teams — they align sales strategy, culture, and execution in ways that ripple across the entire organization.

Driving Sales Growth Through Alignment
Research consistently shows that sales leadership correlates directly with superior business performance.

  • According to a Harvard Business Review study, companies where sales strategy is clearly aligned with business goals achieve 12–15% higher revenue growth than those without alignment.
  • Our organizational alignment research found that when sales leaders drive sales alignment, they deliver 58% higher revenue growth and 72% greater profitability. 
  • We know from sales management training data that strong sales leaders ensure their teams understand not only what they sell but why it matters to their customers and the business.

Instead of focusing narrowly on short-term sales quotas, effective sales leaders create systems that explicitly tie sales activities to broader organizational outcomes — such as customer lifetime value, retention, and profitability. They translate strategic direction into actionable sales behaviors, ensuring every deal reinforces the company’s strategic priorities.

The Sales Leader Multiplier Effect Across the Business
When sales leaders operate strategically, they act as the connective tissue between product development, marketing, and operations. They bring the customer voice into decision-making, align internal priorities with market realities, and ensure that growth efforts are both scalable and sustainable. Their influence shapes not just revenue outcomes, but also the very culture and credibility of the organization.

Given the costs of recruiting, selecting, onboarding, and training sales leaders, wouldn’t it be great if you could better predict and reinforce sales leadership success?

Sales Leadership Competencies
Based upon your unique needs, sales leadership capabilities are benchmarked against a global pool of sales leaders in similar roles to provide additional data points for comparison in areas such as:

  • Communication and Interpersonal Skills.
  • Customer Focus.
  • Leading Individuals and Developing Capable Teams.
  • Building Strategic Relationships.
  • Strategic Negotiation, Persuasion, and Influence.
  • Planning and Organizing Work based upon Strategic Priorities.
  • Prospecting and Qualifying.
  • Problem Solving.

Sales Leader Simulation Assessment Center has 0.54 Predictive Validity
The good news is that you can increase the odds for sales leadership success with a proven and research-backed Sales Leader Simulation Assessment Center.  Because sales leaders must demonstrate their real-time sales leadership skills in relevant real-world sales leadership scenarios, the simulation combined with psychometric tests predicts sales leadership success better than any other sales applicant testing approach.  

  • For Better Sales Leadership Hiring
    Most sales candidates can spin a good story.  When it comes to hiring top sales talent, this sales leader simulation assessment relies on scientifically validated data to better identify top sales leadership talent against identified core competencies that matter most for your unique sales culture and sales strategy for success.
  • For Better Sales Leadership Development
    It can be daunting to identify sales leadership potential and performance for a given role.  This research-backed sales leader development simulation combines psychometric tests (personality and learning) with detailed leadership insights against your unique core competencies. It provides personalized individual leadership development plans to inform targeted sales coaching and sales leadership development solutions.
  • For Better Sales Leadership Succession Planning
    When it comes to accurately identifying and developing sales leadership bench strength, the sales leader assessment helps to better identify high-potentials and measure successor readiness for sales leadership roles. The fair, objective, and evidence-based approach removes unconscious bias and personal preference from the leadership succession process.

Expected Sales Leader Assessment Simulation Results
On average, sales leaders who follow the assessment-driven development plans:

  • Improve sales leadership skills by 11% in twelve months.
  • Are 6 times more likely to be retained and to be seen as a high-performing sales leader.
  • Report a 14% increase in engagement.

If you would like to use a sales leadership simulation assessment to better identify, promote, and develop key sales leaders, please contact us. Or check out our Sales Rep Assessment Simulation, Leadership Simulation Assessments, or People Manager Assessment Center if you would like to assess your sales team, business leaders, or people managers.

Related Information

Seagate has always found LSA to be a highly valuable consulting, training, and coaching resource.

The recent business sales training programs they’ve delivered for Seagate University have been the right solution, of highest of quality, and highly customized to our unique business and culture.

I would highly recommend LSA to any company interested in offering top notch learning solutions that make a difference.

Tammy Dujmovich
Sales, Marketing & Customer Service

Seagate

LSA custom designed and delivered the best sales training session that I have ever attended.

They focused on our industry, our customers, and our competitors. The materials and facilitators were world class.

They were passionate about helping our global sales force understand the fundamentals necessary to be successful and not leave money on the table.

I recommend them to any sales force looking to drive profitable revenue and beat the competition.

Carl Dickenson
Director of Sales

Cutera

We selected LSA over a handful of other experts to assist with a key sales leadership imperative. LSA added value every step of the way throughout the entire engagement. Their customized approach to sales presentation training exceeded expectations, and we are excited about global implementation across our offices in more than 100 countries.

LSA’s unique Strategy-to-Results approach is an added game changer.  I recommend them to anyone looking to get high quality results when it matters most.

Eric Mugele
Executive Director Global Learning

Grant Thornton

In an effort to establish a solid foundation of consultative selling skills for our client-facing teams that can be built on over time, we engaged with LSA Global. By understanding our business and our markets, LSA Global was able to design and deliver the relevant sales skills, tools, and processes that have established the foundation for our future success.

We are extremely satisfied with our decision to work with LSA.  Thank you!.”

Kevin Wiley
Chief Operating Officer

Nelnet

LSA Global’s sales negotiation training and assessment process provided the sales negotiation tools and practices that have significantly enhanced our negotiations process. Their facilitators understood our business, its challenges, and framed the learning in a way that we understood.

I am very happy with the value we have received and would highly recommend LSA to others looking to improve their sales negotiations results.

Jeff Bizzack
President

Service Source

We evaluated 6 well known sales development partners in the market. We ended up selecting LSA global because of their unique ability to get results selling solutions.  They also had the strongest assessment, implementation, measurement, coaching, and global capabilities .

We’ve had such strong feedback from the executive selling program that there are requests to roll it out within the Marketing, Product Management, and our Leadership teams.  Thank you LSA!

Stephanie Lucey
HR Manager

We wanted our Channel Managers to get sales strategies and tools that would increase partner revenue and strengthen partner relationships. LSA Global’s ability to quickly understand our business and to bring experienced and proven resources to the table created credibility with both the executive and sales team.

We look forward to continuing our sales partnership with them.

Chip Whitman
Channel Excellence Manager

Thermo Fisher

LSA was instrumental in making our worldwide sales meeting a success. They saved me a ton of time with ‘best in class’ solutions to meet our business objectives. Whenever I’m in a pinch, I can count on LSA’s dynamic team of sales trainers and consultants to really go the extra mile.

They truly understand the meaning of customer delight.  Thank you!

Amy Walker
Manager

Seagate

We originally engaged with LSA Global to help our subcontract administrators and buyers develop better negotiations skills. As manufacturers of satellites, we have many sole source companies to procure the required parts.

Our teams must be able to interact effectively with international companies. This environment uniquely challenges our team in their ability to create equitable contracts, while preserving and strengthening our supplier relationships.

LSA Global not only provided our team with the skills to negotiate effectively and consistently, but we further expanded our relationship to include consulting around our negotiations’ process, measurement of our negotiations, and one-on-one coaching for our team members. We are very pleased with the result of our partnership with LSA Global.

Vivian Mackintosh
Vice President of Materiel

Space Systems Loral

LSA Global rocks! Thank you for helping our executive team get aligned by creating a powerful and clear strategic direction and go to market sales growth plan that we could all fully commit to.

From a sales growth perspective, I am really energized about the outcome and grateful for what I have learned throughout the strategic clarity facilitation process.

Stacey Wong
VP Sales

Servicon-Logo-LSAGlobal

LSA Global demonstrated excellent expertise in sales and sales leadership, spent the time required to make sure the objectives were clear, and showed flexibility in shaping and sustaining everything that they did.

They “MEDRADized” the session to meet our unique needs, looked beyond the obvious, and got the key points across in a way that made sense.  Thank you!

Doug Stantial
North America Sales Training Manager

We hired LSA to help align our sales strategy with our business strategy to sustain our hardware business while driving high growth in software and services. LSA’s ability to measure our level of strategic alignment, pinpoint areas of leverage, and get the entire executive sales team to agree upon what matters most exceeded our expectations.

I would recommend them to any sales leader who wants to drive sales performance.

Dan Dica
SVP Worldwide Sales

OneSpan_Logo-LSAGlobal

What a refreshing change from the half-baked psycho-babble you normally get from training and consulting organizations. LSA gives you the practical and results-oriented assistance you need to define and reach your goals.

Their leadership, management, and sales expertise has been invaluable.  They think strategically and provide a results driven plan – not just a temporary fix.

They are great to work with, and even more importantly, they “get it!”

David Fiano
Director of Merchandising

We recently hired LSA to help us take our client delivery methodology to the next level as we continue to grow and help our clients succeed.

The custom strategy and design session exceeded our expectations. They really understood our business and delivered within tight time frames. They were the best I have seen for this type of complex, visible, and strategic work.

LSA’s ability to get a group of 20+ executives from around the globe on the same page, push their thinking to new heights, and ensure an executable plan was excellent.

I would recommend LSA to anyone looking to take their strategy and strategic execution to the next level.

Rob Sturgeon
EVP Client Delivery

Service Source

We engaged with LSA Global to deliver a highly customized sales territory planning and management workshop. They have a unique ability to quickly understand our business and needs. This keen understanding allowed for a sales solution that was specific and impactful.

Their sales consultants and facilitators were well prepared and ingrained themselves to become one of us. We’ve come to see LSA Global as a true sales partner.

Pratiksha Patel
Assistant Vice President Talent

L'Oreal

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