“I’m really impressed with the speed and accuracy of your leadership simulation assessment. It was very precise and has helped us to hone in on what truly matters most to develop our top sales leaders.”
Jordi Botifoll | Vice President EMEA | NetApp
Assessing The Real Impact of Sales Leaders on Growth, Culture, and Customer Loyalty
On high performing sales teams, the role of sales leadership has evolved far beyond hitting quotas and managing pipelines. High performing sales leaders define how organizations create differentiated value, sustain growth, and build customer trust. The best sales leaders do more than motivate their teams — they align sales strategy, culture, and execution in ways that ripple across the entire organization.
Driving Sales Growth Through Alignment
Research consistently shows that sales leadership correlates directly with superior business performance.
Instead of focusing narrowly on short-term sales quotas, effective sales leaders create systems that explicitly tie sales activities to broader organizational outcomes — such as customer lifetime value, retention, and profitability. They translate strategic direction into actionable sales behaviors, ensuring every deal reinforces the company’s strategic priorities.
The Sales Leader Multiplier Effect Across the Business
When sales leaders operate strategically, they act as the connective tissue between product development, marketing, and operations. They bring the customer voice into decision-making, align internal priorities with market realities, and ensure that growth efforts are both scalable and sustainable. Their influence shapes not just revenue outcomes, but also the very culture and credibility of the organization.
Given the costs of recruiting, selecting, onboarding, and training sales leaders, wouldn’t it be great if you could better predict and reinforce sales leadership success?
Sales Leadership Competencies
Based upon your unique needs, sales leadership capabilities are benchmarked against a global pool of sales leaders in similar roles to provide additional data points for comparison in areas such as:
Sales Leader Simulation Assessment Center has 0.54 Predictive Validity
The good news is that you can increase the odds for sales leadership success with a proven and research-backed Sales Leader Simulation Assessment Center. Because sales leaders must demonstrate their real-time sales leadership skills in relevant real-world sales leadership scenarios, the simulation combined with psychometric tests predicts sales leadership success better than any other sales applicant testing approach.
Expected Sales Leader Assessment Simulation Results
On average, sales leaders who follow the assessment-driven development plans:
If you would like to use a sales leadership simulation assessment to better identify, promote, and develop key sales leaders, please contact us. Or check out our Sales Rep Assessment Simulation, Leadership Simulation Assessments, or People Manager Assessment Center if you would like to assess your sales team, business leaders, or people managers.
We recently hired LSA to help us take our client delivery methodology to the next level as we continue to grow and help our clients succeed.
The custom strategy and design session exceeded our expectations. They really understood our business and delivered within tight time frames. They were the best I have seen for this type of complex, visible, and strategic work.
LSA’s ability to get a group of 20+ executives from around the globe on the same page, push their thinking to new heights, and ensure an executable plan was excellent.
I would recommend LSA to anyone looking to take their strategy and strategic execution to the next level.
Tristam Brown is a seasoned business consultant and organizational development expert with more than three decades of experience helping organizations accelerate performance, build high-impact teams, and turn strategy into execution. As CEO of LSA Global, he works with leaders to get and stay aligned™ through research-backed strategy, culture, and talent solutions that produce measurable, business-critical results. See full bio.
Rob Sturgeon
EVP Client Delivery
LSA Global’s sales negotiation training and assessment process provided the sales negotiation tools and practices that have significantly enhanced our negotiations process. Their facilitators understood our business, its challenges, and framed the learning in a way that we understood.
I am very happy with the value we have received and would highly recommend LSA to others looking to improve their sales negotiations results.
Tristam Brown is a seasoned business consultant and organizational development expert with more than three decades of experience helping organizations accelerate performance, build high-impact teams, and turn strategy into execution. As CEO of LSA Global, he works with leaders to get and stay aligned™ through research-backed strategy, culture, and talent solutions that produce measurable, business-critical results. See full bio.
Jeff Bizzack
President
We originally engaged with LSA Global to help our subcontract administrators and buyers develop better negotiations skills. As manufacturers of satellites, we have many sole source companies to procure the required parts.
Our teams must be able to interact effectively with international companies. This environment uniquely challenges our team in their ability to create equitable contracts, while preserving and strengthening our supplier relationships.
LSA Global not only provided our team with the skills to negotiate effectively and consistently, but we further expanded our relationship to include consulting around our negotiations’ process, measurement of our negotiations, and one-on-one coaching for our team members. We are very pleased with the result of our partnership with LSA Global.
Tristam Brown is a seasoned business consultant and organizational development expert with more than three decades of experience helping organizations accelerate performance, build high-impact teams, and turn strategy into execution. As CEO of LSA Global, he works with leaders to get and stay aligned™ through research-backed strategy, culture, and talent solutions that produce measurable, business-critical results. See full bio.
Vivian Mackintosh
Vice President of Materiel
In an effort to establish a solid foundation of consultative selling skills for our client-facing teams that can be built on over time, we engaged with LSA Global. By understanding our business and our markets, LSA Global was able to design and deliver the relevant sales skills, tools, and processes that have established the foundation for our future success.
We are extremely satisfied with our decision to work with LSA. Thank you!.”
Tristam Brown is a seasoned business consultant and organizational development expert with more than three decades of experience helping organizations accelerate performance, build high-impact teams, and turn strategy into execution. As CEO of LSA Global, he works with leaders to get and stay aligned™ through research-backed strategy, culture, and talent solutions that produce measurable, business-critical results. See full bio.
Kevin Wiley
Chief Operating Officer
The sales strategy and goal setting session was right on target. It was a very valuable process that I highly recommend to any sales team looking to increase performance.
Thank you LSA Global!
Tristam Brown is a seasoned business consultant and organizational development expert with more than three decades of experience helping organizations accelerate performance, build high-impact teams, and turn strategy into execution. As CEO of LSA Global, he works with leaders to get and stay aligned™ through research-backed strategy, culture, and talent solutions that produce measurable, business-critical results. See full bio.
Phil Rosenberg
Senior Vice President of Sales
We needed a way to improve customer training. We had to reach a disparate group of people in a very short period time. LSA gave us a new training methodology and a better way to go to market with our customer training that improved their experience and our brand positioning.
LSA delivered exactly what we needed and exceeded our expectations. Thank you.
Tristam Brown is a seasoned business consultant and organizational development expert with more than three decades of experience helping organizations accelerate performance, build high-impact teams, and turn strategy into execution. As CEO of LSA Global, he works with leaders to get and stay aligned™ through research-backed strategy, culture, and talent solutions that produce measurable, business-critical results. See full bio.
Hinda Chalew
Vice President of Marketing
LSA is an excellent sales and leadership outsource partner! They listen to our needs, are responsive, and work at a pace that keeps up with our rapid speed.
We have found LSA to bring strategic, innovative, and practical solutions to meet our business priorities by partnering effectively with our key staff. I consider them to be an important external extension of our team.
Thank you!
Tristam Brown is a seasoned business consultant and organizational development expert with more than three decades of experience helping organizations accelerate performance, build high-impact teams, and turn strategy into execution. As CEO of LSA Global, he works with leaders to get and stay aligned™ through research-backed strategy, culture, and talent solutions that produce measurable, business-critical results. See full bio.
Wendy Chinn
Sr. Director, Global Sales Enablement
LSA’s introduction and continuous reinforcement of the MEDRAD objectives, vision, and mission were very impressive. The majority now understands and is openly able to verbalize these key items.
LSA did a wonderful job introducing the importance of sales coaching and reinforcement and was able to keep everyone focused.
Tristam Brown is a seasoned business consultant and organizational development expert with more than three decades of experience helping organizations accelerate performance, build high-impact teams, and turn strategy into execution. As CEO of LSA Global, he works with leaders to get and stay aligned™ through research-backed strategy, culture, and talent solutions that produce measurable, business-critical results. See full bio.
Cindy Steffen
National Manager, Telesales
ServiceSource has relied on LSA Global’s expertise for a variety of core initiatives, from strategy design and implementation, to business sales skills, to sales coaching. We recently engaged LSA Global to create a competency matrix for our inside sales team that will serve as our roadmap for employee on-boarding, development, succession planning, and retention.
This critical project had a tight timeline with high visibility. LSA Global completed the deliverable ahead of schedule and surpassed our expectations.
Tristam Brown is a seasoned business consultant and organizational development expert with more than three decades of experience helping organizations accelerate performance, build high-impact teams, and turn strategy into execution. As CEO of LSA Global, he works with leaders to get and stay aligned™ through research-backed strategy, culture, and talent solutions that produce measurable, business-critical results. See full bio.
PMO and Outside Sales Operations
Senior Vice President
LSA Global has been a great partner in helping us move toward being “the leading developer of talent in the service performance management industry.”
I have engaged LSA to help develop best-in-class programs in the areas of: Executive On-boarding, Manager Training, Sales Training and Coaching, Employee Engagement, and Instructional Design.
They have consistently met or exceeded my (very) high expectations and are always responsive to my needs to increase performance, engagement, customer satisfaction, and sales growth.
Tristam Brown is a seasoned business consultant and organizational development expert with more than three decades of experience helping organizations accelerate performance, build high-impact teams, and turn strategy into execution. As CEO of LSA Global, he works with leaders to get and stay aligned™ through research-backed strategy, culture, and talent solutions that produce measurable, business-critical results. See full bio.
Mike Normant
Senior Director, Training & Development
We evaluated 6 well known sales development partners in the market. We ended up selecting LSA global because of their unique ability to get results selling solutions. They also had the strongest assessment, implementation, measurement, coaching, and global capabilities .
We’ve had such strong feedback from the executive selling program that there are requests to roll it out within the Marketing, Product Management, and our Leadership teams. Thank you LSA!
Tristam Brown is a seasoned business consultant and organizational development expert with more than three decades of experience helping organizations accelerate performance, build high-impact teams, and turn strategy into execution. As CEO of LSA Global, he works with leaders to get and stay aligned™ through research-backed strategy, culture, and talent solutions that produce measurable, business-critical results. See full bio.
Stephanie Lucey
HR Manager
We wanted our Channel Managers to get sales strategies and tools that would increase partner revenue and strengthen partner relationships. LSA Global’s ability to quickly understand our business and to bring experienced and proven resources to the table created credibility with both the executive and sales team.
We look forward to continuing our sales partnership with them.
Tristam Brown is a seasoned business consultant and organizational development expert with more than three decades of experience helping organizations accelerate performance, build high-impact teams, and turn strategy into execution. As CEO of LSA Global, he works with leaders to get and stay aligned™ through research-backed strategy, culture, and talent solutions that produce measurable, business-critical results. See full bio.
Chip Whitman
Channel Excellence Manager
LSA has consistently delivered top notch value to Seagate’s Corporate University Program. The level of facilitator involvement and continuous program evolution has kept the sales negotiation training engaging, relevant, and impactful.
We look forward to working with LSA in the future.
Tristam Brown is a seasoned business consultant and organizational development expert with more than three decades of experience helping organizations accelerate performance, build high-impact teams, and turn strategy into execution. As CEO of LSA Global, he works with leaders to get and stay aligned™ through research-backed strategy, culture, and talent solutions that produce measurable, business-critical results. See full bio.
Geoff Purnell
Sales Executive, Seagate Data Recovery Services
What a refreshing change from the half-baked psycho-babble you normally get from training and consulting organizations. LSA gives you the practical and results-oriented assistance you need to define and reach your goals.
Their leadership, management, and sales expertise has been invaluable. They think strategically and provide a results driven plan – not just a temporary fix.
They are great to work with, and even more importantly, they “get it!”
Tristam Brown is a seasoned business consultant and organizational development expert with more than three decades of experience helping organizations accelerate performance, build high-impact teams, and turn strategy into execution. As CEO of LSA Global, he works with leaders to get and stay aligned™ through research-backed strategy, culture, and talent solutions that produce measurable, business-critical results. See full bio.
David Fiano
Director of Merchandising
We engaged with LSA Global to help our sales team identify opportunities to accelerate our commitment to sales excellence. The facilitator’s shared passion for our goals created a foundation for sales skill adoption, as did LSA’s keen understanding of our unique business environment.
This insight allowed LSA to deliver customized and impactful business sales training workshops which were adapted to reflect our specific business dynamics and provided our employees with the sales models and tools to leverage on every call with customers.
Tristam Brown is a seasoned business consultant and organizational development expert with more than three decades of experience helping organizations accelerate performance, build high-impact teams, and turn strategy into execution. As CEO of LSA Global, he works with leaders to get and stay aligned™ through research-backed strategy, culture, and talent solutions that produce measurable, business-critical results. See full bio.
Grant Clarke
Director Client Delivery
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