Sales Leader Simulation Assessment Center

“I’m really impressed with the speed and accuracy of your leadership simulation assessment. It was very precise and has helped us to hone in on what truly matters most to develop our top sales leaders.”

Jordi Botifoll | Vice President EMEA | NetApp

Assessing The Real Impact of Sales Leaders on Growth, Culture, and Customer Loyalty
On high performing sales teams, the role of sales leadership has evolved far beyond hitting quotas and managing pipelines. High performing sales leaders define how organizations create differentiated value, sustain growth, and build customer trust. The best sales leaders do more than motivate their teams — they align sales strategy, culture, and execution in ways that ripple across the entire organization.

Driving Sales Growth Through Alignment
Research consistently shows that sales leadership correlates directly with superior business performance.

According to a Harvard Business Review study, companies where sales strategy is clearly aligned with business goals achieve 12–15% higher revenue growth than those without alignment.
Our organizational alignment research found that when sales leaders drive sales alignment, they deliver 58% higher revenue growth and 72% greater profitability.
We know from sales management training data that strong sales leaders ensure their teams understand not only what they sell but why it matters to their customers and the business.

Instead of focusing narrowly on short-term sales quotas, effective sales leaders create systems that explicitly tie sales activities to broader organizational outcomes — such as customer lifetime value, retention, and profitability. They translate strategic direction into actionable sales behaviors, ensuring every deal reinforces the company’s strategic priorities.

The Sales Leader Multiplier Effect Across the Business
When sales leaders operate strategically, they act as the connective tissue between product development, marketing, and operations. They bring the customer voice into decision-making, align internal priorities with market realities, and ensure that growth efforts are both scalable and sustainable. Their influence shapes not just revenue outcomes, but also the very culture and credibility of the organization.

Given the costs of recruiting, selecting, onboarding, and training sales leaders, wouldn’t it be great if you could better predict and reinforce sales leadership success?

Sales Leadership Competencies
Based upon your unique needs, sales leadership capabilities are benchmarked against a global pool of sales leaders in similar roles to provide additional data points for comparison in areas such as:

Communication and Interpersonal Skills.
Customer Focus.
Leading Individuals and Developing Capable Teams.
Building Strategic Relationships.
Strategic Negotiation, Persuasion, and Influence.
Planning and Organizing Work based upon Strategic Priorities.
Prospecting and Qualifying.
Problem Solving.

Sales Leader Simulation Assessment Center has 0.54 Predictive Validity
The good news is that you can increase the odds for sales leadership success with a proven and research-backed Sales Leader Simulation Assessment Center. Because sales leaders must demonstrate their real-time sales leadership skills in relevant real-world sales leadership scenarios, the simulation combined with psychometric tests predicts sales leadership success better than any other sales applicant testing approach.

For Better Sales Leadership Hiring
Most sales candidates can spin a good story. When it comes to hiring top sales talent, this sales leader simulation assessment relies on scientifically validated data to better identify top sales leadership talent against identified core competencies that matter most for your unique sales culture and sales strategy for success.
For Better Sales Leadership Development
It can be daunting to identify sales leadership potential and performance for a given role. This research-backed sales leader development simulation combines psychometric tests (personality and learning) with detailed leadership insights against your unique core competencies. It provides personalized individual leadership development plans to inform targeted sales coaching and sales leadership development solutions.

For Better Sales Leadership Succession Planning
When it comes to accurately identifying and developing sales leadership bench strength, the sales leader assessment helps to better identify high-potentials and measure successor readiness for sales leadership roles. The fair, objective, and evidence-based approach removes unconscious bias and personal preference from the leadership succession process.

Expected Sales Leader Assessment Simulation Results
On average, sales leaders who follow the assessment-driven development plans:

Improve sales leadership skills by 11% in twelve months.
Are 6 times more likely to be retained and to be seen as a high-performing sales leader.
Report a 14% increase in engagement.

If you would like to use a sales leadership simulation assessment to better identify, promote, and develop key sales leaders, please contact us. Or check out our Sales Rep Assessment Simulation, Leadership Simulation Assessments, or People Manager Assessment Center if you would like to assess your sales team, business leaders, or people managers.

Related Information

We hired LSA to help align our sales strategy with our business strategy to sustain our hardware business while driving high growth in software and services. LSA’s ability to measure our level of strategic alignment, pinpoint areas of leverage, and get the entire executive sales team to agree upon what matters most exceeded our expectations.

I would recommend them to any sales leader who wants to drive sales performance.

Dan Dica
SVP Worldwide Sales

LSA Global rocks! Thank you for helping our executive team get aligned by creating a powerful and clear strategic direction and go to market sales growth plan that we could all fully commit to.

From a sales growth perspective, I am really energized about the outcome and grateful for what I have learned throughout the strategic clarity facilitation process.

Stacey Wong
VP Sales

We recently hired LSA Global to help take our sales team to the next level. Specifically we focused on targeting the ideal client, differentiating our solutions, getting more qualified leads, and closing a higher percentage of our pipeline through a proven referral selling methodology.

So far, the results from the business sales training have been great. We were pleasantly surprised with the results-oriented approach and thoughtful follow-through plan to ensure that the new sales practices “stick.”

We look forward to a long-term relationship, and I would recommend LSA to anyone looking to increase the effectiveness of their sales force.

Patrick Arnold
President

We selected LSA Global over several other sales experts based upon their ability to clarify and align our sales strategy, their expertise in identifying the critical sales scenarios necessary to meet our growth targets, and their willingness to stand behind the results with targeted sales management training and coaching and a pay-for-performance guarantee.

They have become an integral part of my sales team as we rapidly scale. I would recommend them to any sales leader looking for a true partner.

Anthony Lanham
SVP, Sales North America

LSA Global has been a great partner in helping us move toward being “the leading developer of talent in the service performance management industry.”

I have engaged LSA to help develop best-in-class programs in the areas of: Executive On-boarding, Manager Training, Sales Training and Coaching, Employee Engagement, and Instructional Design.

They have consistently met or exceeded my (very) high expectations and are always responsive to my needs to increase performance, engagement, customer satisfaction, and sales growth.

Mike Normant
Senior Director, Training & Development

We engaged with LSA Global to help our sales team identify opportunities to accelerate our commitment to sales excellence. The facilitator’s shared passion for our goals created a foundation for sales skill adoption, as did LSA’s keen understanding of our unique business environment.

This insight allowed LSA to deliver customized and impactful business sales training workshops which were adapted to reflect our specific business dynamics and provided our employees with the sales models and tools to leverage on every call with customers.

Grant Clarke
Director Client Delivery

The sales negotiations training program was awesome. The facilitator was excellent. We are immediately able to see the relevance and apply it to our specific. The preparation and energy was very apparent. The facilitator did a great job keeping everyone engaged and focused on what mattered most to our success.

I am very pleased with the results and like the very relevant and applicable sales negotiations tools. Great job!

Jack Lord
Vice President of Sales

We wanted our Channel Managers to get sales strategies and tools that would increase partner revenue and strengthen partner relationships. LSA Global’s ability to quickly understand our business and to bring experienced and proven resources to the table created credibility with both the executive and sales team.

We look forward to continuing our sales partnership with them.

Chip Whitman
Channel Excellence Manager

At the onset of our engagement with LSA, I was skeptical that an outside firm would be able to understand and dissect our organization’s highly complex and technical business challenges.

However, through the leadership team interview and strategy retreat processes that LSA utilized, they provided a fresh, innovative, and practical perspective that created tremendous strategic value and focus for our executive leadership team.

As a result, I would highly recommend LSA Global to any leader struggling with building the strategic alignment and high performance teams necessary to generate sales growth, in a way that fits their unique corporate culture.

Robert Laudati
Managing Director

LSA has consistently delivered top notch value to Seagate’s Corporate University Program. The level of facilitator involvement and continuous program evolution has kept the sales negotiation training engaging, relevant, and impactful.

We look forward to working with LSA in the future.

Geoff Purnell
Sales Executive, Seagate Data Recovery Services

LSA is a great and high quality training and consulting resource. In less than a week turnaround time, they were able to design and deliver a ‘best in class’ inside sales solution to meet my team’s unique needs.

They definitely met my high expectations and were very responsive to my specific objectives. Thank you!

Olivia Flach
Americas Retail Sales

The sales strategy and goal setting session was right on target. It was a very valuable process that I highly recommend to any sales team looking to increase performance.

Thank you LSA Global!

Phil Rosenberg
Senior Vice President of Sales

LSA Global demonstrated excellent expertise in sales and sales leadership, spent the time required to make sure the objectives were clear, and showed flexibility in shaping and sustaining everything that they did.

They “MEDRADized” the session to meet our unique needs, looked beyond the obvious, and got the key points across in a way that made sense. Thank you!

Doug Stantial
North America Sales Training Manager

LSA’s introduction and continuous reinforcement of the MEDRAD objectives, vision, and mission were very impressive. The majority now understands and is openly able to verbalize these key items.

LSA did a wonderful job introducing the importance of sales coaching and reinforcement and was able to keep everyone focused.

Cindy Steffen
National Manager, Telesales

LSA’s customized Effective Presentation Skills program has helped us elevate our presentation skills to the next level. I personally now have a much greater self-awareness of my presentation skills and can leverage my strengths while working to improve upon other areas.

I definitely recommend LSA Global to anyone for whom presentations are an integral part of their job.

Jim Elliott
Senior Marketing Manager