Workplace Culture Defined
Before exploring the critical role of a more accountable culture in the workplace, it’s important to clarify what we mean by company culture.
We define organizational culture as how work gets done, not simply what gets done. It is the unique blend of values, beliefs, and behaviors that shapes how employees approach their work, interact with one another, and execute the organization’s objectives. Culture is the invisible framework that governs decision-making, collaboration, and performance — ultimately influencing every aspect of the business.
Our organizational alignment research shows that workplace culture accounts for roughly 40% of the performance gap between high- and low-performing companies. In other words, the right culture — tailored to your organization’s mission, strategy, and people — makes a measurable difference. Once you understand your current cultural landscape, it becomes a leader’s responsibility to cultivate a healthy, high-performing, and purpose-driven culture — one that simultaneously drives business results and supports employee success.
The Role of Leaders in Shaping Workplace Culture
Leaders are the architects of organizational culture. They define the standards of behavior, set the tone, model the conduct they expect, and make the decisions that shape business outcomes. In moments of success, they celebrate and reinforce what works; in times of challenge, they take responsibility and guide the organization through uncertainty.
Effective leaders understand that culture is not a passive backdrop — it is actively created and sustained through daily actions, communication, and choices. They navigate the organization with intention, aligning behaviors, values, and strategies to ensure the culture consistently supports both business performance and the well-being of their people. Leadership is not just about direction — it is about embodying the culture they seek to cultivate.
Four Culture Traps for Leaders to Avoid To Boost Accountability
Often, the root of the problem lies in leaders themselves — unwittingly falling into one of four common traps that undermine the ability to build and reinforce a more accountable culture at work. This blocks the development of a healthy and high performing workplace culture required to perform at your peak.
The Bottom Line
A healthy company culture is built on shared accountability. It starts with leaders who articulate a clear, aligned strategy, trust their people to deliver, and maintain unwavering focus on the goals that matter most. When leaders model these behaviors, they create the conditions for an accountable culture to take root — one where people own their commitments, collaborate effectively, and drive meaningful business outcomes.
To learn more about how to build a more accountable culture, download The 3 Levels of a Culture That Your Leaders Must Get Right

Tristam Brown is an executive business consultant and organizational development expert with more than three decades of experience helping organizations accelerate performance, build high-impact teams, and turn strategy into execution. As CEO of LSA Global, he works with leaders to get and stay aligned™ through research-backed strategy, culture, and talent solutions that produce measurable, business-critical results. See full bio.
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