How To Create the Right Corporate Culture

A graphic of a man running up an arrow that is labeled, "Heading in the Right Corporate Culture

Do You Have the Right Corporate Culture?
Thanks to the success of Netflix and the failure of Volkswagen, more and more companies are beginning to understand how important the right corporate culture can be to creating a high performance work environment.

Corporate Culture Defined
We define corporate culture as how things are truly accomplished in an organization…the behavioral norms and corporate values that are lived and observed each and every day to get work done. Culture is one of the three critical legs of corporate success. When a company’s culture is aligned with their talent and their business strategy, the organization is heading in the right direction to succeed in the future.

Organizational Alignment Research
Our organizational alignment research shows that the alignment of the right corporate culture and talent with strategy helps companies grow 58% faster and be 72% more profitable while increasing employee engagement 18-to-1.

Seven Questions to Test If You Have the Right Corporate Culture
One quick way to measure the strength of your corporate culture is to ask seven questions to see if you have the right corporate culture for your people and business strategies:

  1. How clear is the company’s vision and mission to employees?
  2. How committed are your employees to achieving them?
  3. How engaged are your employees in the day-to-day work of the company?
  4. How clear and consistent are the key business practices and behaviors?
  5. Is your corporate culture aligned to achieve your business strategy?
  6. Is your talent strategy aligned with your corporate culture?
  7. How flexible is the company at adapting to change?

If your answer to any of these questions raises concerns, you had better address them.

How High Performing Companies Create the Right Corporate Culture
Here are some ways that our high performance clients have worked to strengthen their corporate culture to be “the right corporate culture” for their business and people strategies and, ultimately, their business performance:

1. Actively Involve Employees in Business Planning and Direction Setting
We believe that the more actively involved employees are in where the company is headed and in making the decisions that directly affect them, the more they buy into the company’s future. And as they feel more ownership, they are more fully engaged in their day-to-day work.

Empowering employees encourages them to stay and to contribute beyond what is simply required to get the job done.

You will know you are headed in the right direction when employees:

  • clearly understand the company’s plans for future success
  • believe the organization will be successful in the future
  • understand how their job helps the organization achieve success
  • know how they fit into the organization’s future plans

2.  Consistently and Visibly Invest in People
By taking stock of their current talent and knowing what they will need in the future, high performing companies help employees build an individual development plan and provide learning opportunities for a career path that makes sense for both the individual worker and the organization’s future.

The investment in employee capabilities helps retain top talent, gives firms a competitive edge and highlights the stated value of continuous learning and development.

You will know you are on the right path when employees:

  • believe they have been properly trained to do their job
  • are effectively cross-trained to do other jobs
  • have consistent opportunities to learn new skills that will help them and their team succeed

3.  Build Strong and High Performing Teams
Believing that strong teams are the backbone of successful organizations, high performing companies make sure their managers understand and practice what it takes to create collaboration and respect among team members. They teach managers how to:

  • be effective coaches
  • hold team members accountable
  • encourage desired team behaviors

In short, managers became the instruments of raising performance levels across the board. Learning was accomplished on-the-job…the kind of action learning that really sticks.

You will know you are on the right path when:

  • people consistently go the extra mile to achieve great results
  • goals and accountabilities are clear to everyone on the team
  • individual strengths are leveraged often
  • people are committed to producing top quality work

4.  Consistently Recognize Employee Contributions and Hold People Accountable
Effective people leaders know high performers should get a disproportionate amount of the rewards and that underperformers need to improve quickly or move on. They define rewards and recognition linked directly to success metrics.

This motivates people to stay and perform. They also define the consequences associated with sub-standard performance. This motivates people to avoid failure.

You know you are on the right path when:

  • people believe that your organization makes investments to make them more successful
  • the leaders value people as their most important resource
  • the organization is committed to making it a great place to work

The Bottom Line
Be deliberate about creating the right corporate culture for your unique situation that aligns with your talent strategy and business strategy. You will reap the rewards well into the future.

To learn more about how to create the right corporate culture, download Learn The 3 Levels of a High Performance Culture to Align to Your People and Business Strategies

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Hyperion

LSA helped us design and deliver a blended learning solution for our leaders to help drive our growth plans in a way that aligned with our specific culture and values. LSA understood our business, had deep expertise in the content areas, tailored the programs to fit our specific needs, and delivered great results. They constantly strive to deliver business impact and align their solutions with our business initiates, culture, and performance management systems. I highly recommend them to anyone looking to take their leaders to the next level.”

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HR Director

We partnered with LSA Global to help us invest in our people in the areas of performance coaching, diversity, and inclusion. They focused on helping us succeed and were very flexible in meeting our specific needs. LSA Global exceeded my expectations from a speed, quality, and value standpoint. I would recommend LSA Global to anyone looking for a true business partner.

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Director, Human Resources

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Vice President Human Resources

LSA helped change our entire culture around meetings, making them more effective and efficient, thus enabling us to concentrate on driving more business.

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VP of Human Resources

I have worked with LSA Global at previous companies and welcomed the opportunity to bring them in to support my new organization. We worked closely with LSA to design a solution for our Client Partner Teams and Management Training on both coasts. LSA designed a customized solution for our business and organizational culture. LSA is a quality organization, one that I’d recommend to any company looking for a first class training and consulting partner that makes an impact.

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Chief People Officer

LSA’s customized Effective Presentation Skills program has helped me elevate my presentation skills to the next level. I now have a much greater self-awareness of my presentation skills and can leverage off of my strengths while working to improve upon other areas. I would definitely recommend this solution to anyone for whom business presentations are an integral part of their job.

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Senior Marketing Manager

Samsung

“We turned to LSA to help us custom design and deliver a leadership and management development curriculum to help drive performance. They have done an excellent job diagnosing the business situation, designing an approach that fits our culture, and delivering a first class solution.”

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VP Human Resources

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Kortney Riddle
HR Manager

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