How To Create the Right Corporate Culture

Right Corporate Culture A graphic of a man running up an arrow that is labeled, "Heading in the Right Corporate Culture

Do You Have the Right Corporate Culture?
Thanks to the success of Netflix and the failure of Volkswagen, more and more companies are beginning to understand how important the right corporate culture can be to creating a high performance work environment.

Corporate Culture Defined
We define corporate culture as how things are truly accomplished in an organization…the behavioral norms and corporate values that are lived and observed each and every day to get work done. Culture is one of the three critical legs of corporate success. When a company’s culture is aligned with their talent and their business strategy, the organization is heading in the right direction to succeed in the future.

Organizational Alignment Research
Our organizational alignment research shows that the alignment of the right corporate culture and talent with strategy helps companies grow 58% faster and be 72% more profitable while increasing employee engagement 18-to-1.

Seven Questions to Test If You Have the Right Corporate Culture
One quick way to measure the strength of your corporate culture is to ask seven questions to see if you have the right corporate culture for your people and business strategies:

  • How clear is the company’s vision and mission to employees?
  • How committed are your employees to achieving them?
  • How engaged are your employees in the day-to-day work of the company?
  • How clear and consistent are the key business practices and behaviors?
  • Is the way work gets done aligned with your strategic priorities?
  • Is your talent strategy aligned with your business strategy?
  • How flexible is the company at adapting to change?

If your answer to any of these questions raises concerns, you had better address them.

4 Ways High Performing Companies Create the Right Corporate Culture
Here are four ways that our high performance clients have worked to strengthen their corporate culture to be “the right corporate culture” for their business and people strategies and, ultimately, their business performance:

  1. Actively Involve Employees in Business Planning and Direction Setting
    We believe that the more actively involved employees are in where the company is headed and in making the decisions that directly affect them, the more they buy into the company’s future. And as they feel more ownership, they are more fully engaged in their day-to-day work.  Empowering employees encourages them to stay and to contribute beyond what is simply required to get the job done.You will know you are headed in the right direction when employees clearly understand the company’s plans for future success, believe the organization will be successful in the future, and understand how their job helps the organization achieve success.
  2. Consistently and Visibly Invest in People
    By taking stock of their current talent and knowing what they will need in the future, high performing companies help employees build an individual development plan and provide learning opportunities for a career path that makes sense for both the individual worker and the organization’s future.The investment in employee capabilities helps retain top talent, gives firms a competitive edge and highlights the stated value of continuous learning and development.  You will know you are on the right path when employees believe they have been properly trained to do their job, are effectively cross-trained to do other jobs, and have consistent opportunities to learn new skills that will help them and their team succeed.
  3. Build Strong and High Performing Teams
    Believing that strong teams are the backbone of successful organizations, high performing companies make sure their managers understand and practice what it takes to create collaboration and respect among team members. They teach managers how to be effective coaches, hold team members accountable, and encourage desired team behaviors.In short, managers became the instruments of raising performance levels across the board. You will know you are on the right path when people consistently go the extra mile to achieve great results, goals and accountabilities are clear to everyone on the team, individual strengths are leveraged often, and people are committed to producing top quality work.
  4. Consistently Recognize Employee Contributions and Hold People Accountable
    Effective people leaders know high performers should get a disproportionate amount of the rewards and that under-performers need to improve quickly or move on. They define rewards and recognition linked directly to success metrics.This motivates people to stay and perform. They also define the consequences associated with sub-standard performance. This motivates people to avoid failure.

    You will know you are on the right path when people believe that your organization makes investments to make them more successful, the leaders value people as their most important resource, and the organization is committed to making it a great place to work.

The Bottom Line
Be deliberate about creating the right corporate culture for your unique situation that aligns with your talent and business strategies. You will reap the rewards well into the future.

To learn more about how to create the right corporate culture, download The 3 Must-Have Levels of a High Performance Culture to Align to Your People to Your Business

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Harmonic has worked with LSA for over 8 years. We have found their partnership extremely beneficial. We recently implemented a Management Development Program that was designed and customized to support our company’s strategic initiative of hiring, building, and retaining key intellectual property and human talent. We worked closely with LSA to target and implement the right solutions with the greatest impact. I would recommend LSA to any company that’s looking for a trusted training and development partner.

Janice Passarello
Director of Human Resources

We recently partnered with LSA Global to offer our Supervisors and Managers a customized two-day management training program. Everyone who attended said it was by far the best management training program they had ever attended. The content was rich and highly interactive. The case studies were relevant. Each participant walked away from the training much better equipped to lead their teams.

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Director of Human Resources

LSA custom designed a Management Development program that is absolutely “on target” for our technical managers. Their facilitator has done a superb job delivering the material in a way that is fast paced, highly interactive, and fun. She presents practical solutions to the people situations that our managers face every day. I regard LSA as an excellent partner that understands our business needs and a virtual member of our HR department.

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Vice President Human Resources

The refreshing thing about LSA is that they focus on understanding our business situation and helping me succeed instead of selling a product. With over 150 experts, they are an invaluable resource that helps me deliver higher quality results faster. I recommend them to anyone looking to improve the performance of their workforce.

Stacie Rodgers
VP of Human Resources

Cutera

VNUS Medical has been very pleased with the effective management development programs that LSA Global has delivered for us over the last four years. The programs have been universally facilitated by experienced and best in class instructors. The knowledge gained by our management team has been put into practice very quickly. VNUS is very happy to be working in partnership with LSA because they consistently deliver excellent programs that receive exceptional feedback from our management team.

Cindee Van Vleck
Director Human Resources

I consistently look to LSA Global when I need custom programs put together for my client groups. I can always count on LSA to do a thorough needs analysis and to put together spectacular programs that are well received. Their management development and performance management expertise and professionalism make them one of my top-rated learning and development partners.

Stephanie Webb
HR Program Manager

Rambus

“We turned to LSA to help us custom design and deliver a leadership and management development curriculum to help drive performance. They have done an excellent job diagnosing the business situation, designing an approach that fits our culture, and delivering a first class solution.”

Sally Buchannan
VP Human Resources

I am very impressed with the quality of work and talent. LSA did a great job of listening to my needs and providing the exact management training program expertise I needed to get the job done.

Don Pryor
Director, Business Planning & Analysis

I highly recommend LSA Global to anyone who is looking to improve individual or organizational effectiveness through their top quality programs and broad range of expertise.

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VP of Human Resources

Thank you to LSA Global for their partnership and support in helping us to design and roll-out our valuable management development training program. I personally have partnered with LSA Global at four of my previous companies. It continues to be a delight working with LSA. We look forward to partnering with them at Blackhawk Networks for future training and consulting needs.

Suzanne Kinner
VP Human Resources

Blackhawk Network

LSA has become the gold standard in team building and management training at Genomic Health! I have a hard time finding facilitators that come close to their level of customization, expertise and experience.

Emily Couey
Director of Human Resources

LSA’s consultant designed and delivered a half-day team building solution for our recent conference. It included careful customization to integrate the design with our new mission and values. Everyone had fun and identified key issues with our teamwork. Altogether a great program!

Bob Ward
Director of HR

We consider LSA Global our outsourced learning and development partner. We worked closely with LSA to customize a management development program to meet our growing business needs. I would highly recommend LSA to any company wanting to deliver quality learning solutions.

Terri Wright-Scheer
Vice President Human Resources

I’ve been associated with LSA for the last 8 years and have found them to be an extremely professional, well managed full service training organization. Since working with LSA, I’ve participated in a number of solutions ranging from Performance Management to Assertiveness Training – I’ve found that the quality of the resources is superior. They are well prepared and have definitely done a considerable amount of pre-work in order to customize our culture and business into the total learning experience – making it most beneficial for our employees.

Duane Schroeder
Human Resource Manager

What a personal and professional pleasure it has been to Partner with LSA. They are truly a strategic partner with Wyse. For more than 5 years, LSA has been engaged in delivering various training and development solutions for Wyse, from custom on-site programs targeting specific core competencies, to working individually with clients to build job skills, and offering invaluable services to me and my team as we continue to build our learning programs. LSA’s representatives do more than sell a product, they offer a full service solution: they understand our business, our strategic initiatives, and the needs of our customers.

Jeff Rangel
Director of HR

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