LinkedIn Sales Training Training Creates Modern Social Sellers for Modern Buyers
“We chose this digital sales training course over six others because the award-winning programs were unmatched in the marketplace. There is no mistaking their expertise to facilitate and deliver virtual sales training, playbooks, workbooks, and coaching that makes an impact and changes seller’s behavior.”
Our pilot group attributed over $1M in sales pipeline to the social selling training techniques, scripts, and plays.”
Dan Tassone | SVP Sales | Carousel Industries
Modern B2B Buyers Require Modern B2B Sellers
Today’s B2B buyers do their homework long before they agree to speak with a salesperson. According to LinkedIn’s State of Sales research, 62% of B2B decision-makers look for an informative LinkedIn profile when deciding whether to engage with a sales rep.
Before reaching out, buyers increasingly research potential sellers, companies, products, and solutions online. They read articles, watch videos, review customer experiences, compare alternatives, and form opinions — often before a salesperson even knows they are in the market.
That changes what it takes to sell successfully.
Modern B2B buyers expect modern B2B sellers who are digitally savvy, credible, relevant, and helpful. We know from sales rep assessment simulation data that the best social sellers do not simply promote products online. They establish themselves as trusted resources who understand their buyers’ priorities, challenges, and desired outcomes.
Why LinkedIn Sales Training Matters
We believe social selling skills should be an integral part of your digital sales strategy and LinkedIn sales training plans. Our proven virtual social selling training helps sales reps and sales teams use LinkedIn more strategically to build credibility, engage the right prospects, and create more meaningful sales conversations.
Effective digital sellers learn how to:
The goal is not to sell more aggressively on LinkedIn. The goal is to become more relevant and valuable to the right buyers so that they are more receptive when it is time to have a sales conversation.
LinkedIn Sales Training Options for Social Sellers
Our LinkedIn and social selling training programs are available on-demand, live, and virtually for individual sales professionals and sales teams.
Virtual Social Selling Training Modules
Depending upon what you are trying to accomplish, our virtual social selling solutions include digital selling assessments, launch strategies, KPI development and tracking, eLearning, playbooks, content updates, discussion forums, profile makeovers, coaching, and sales manager support.
To learn more about how to improve your virtual sales capabilities to grow your sales pipeline, please contact us.
LinkedIn sales training teaches B2B sales professionals how to use LinkedIn strategically to identify target buyers, establish credibility, build relationships, and create qualified sales opportunities. Effective training goes beyond optimizing a LinkedIn profile. It helps sellers develop the digital selling mindset, content strategy, prospecting cadence, and engagement skills required to turn online interactions into meaningful sales conversations.
The best LinkedIn sales training should help sellers build a buyer-focused profile, identify and research ideal prospects, expand relevant networks, share valuable content, engage buyers authentically, and develop a consistent digital prospecting cadence. Sellers should learn both inbound and outbound social selling techniques that help them earn buyer trust instead of relying on generic connection requests and sales pitches. LSA Global's program addresses these capabilities across nine modules.
It can when sellers consistently apply the right social selling behaviors to the right target buyers. The objective is not simply to generate more connections, likes, or followers. It is to create qualified sales conversations and pipeline. For example, one LSA Global client reported that its pilot group attributed more than $1 million in sales pipeline to the social selling techniques, scripts, and plays used in the training.
LinkedIn sales training is especially valuable for B2B sales representatives, business development professionals, account executives, sales managers, and sales teams that depend on building relationships with prospective buyers. It can be particularly useful for sellers pursuing complex sales where credibility, expertise, multiple stakeholders, and trusted relationships play an important role in buying decisions.
Look for a LinkedIn sales training program that goes beyond teaching platform mechanics. The training should align with your sales strategy, ideal target clients, buyer journey, value proposition, and sales process. It should also include practical application, relevant sales plays, measurable KPIs, reinforcement, and sales manager support. Depending on your goals, LSA Global's approach can include assessments, launch strategies, eLearning, playbooks, profile makeovers, coaching, KPI tracking, and manager support.
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