“We engaged LSA Global to help improve the value selling competencies of our sales channel partners to continue to meet our growth targets. While much still has to be accomplished in terms of sales performance coaching and creating a high performance sales culture, I am delighted by how much of the customized solution selling training terms, model and skills are being consistently used in live sales conversations today. A promising start to investing in and improving the solution selling capabilities of our dealers.”
John Biondo | Americas Channel Relations | Trimble Navigation
“We turned to LSA Global’s solution selling training program to help us take our executive and solution selling skills to the next level, which will ultimately help our customers succeed. Their ability to formally assess our situation, identify key sales skill gaps, develop a plan to measure the results, and fully implement a key sales initiative – has been outstanding. LSA delivers the full solution; not just sales training and I would recommend them to any organization looking to transform its sales force the “right way” to sell higher and wider.”
Daniel Heckman | Director of Sales Enterprise Accounts | Avid Technology
“We have tracked more than $100 million in sales that are fully or partially attributable to this solution selling training program.”
Senior Partner | Big 5 Consulting Firm
Description:
Solution selling training teaches you the concepts and methods to build long-term and win-win relationships with clients while, at the same time, you are able to achieve bold revenue and margin goals. This proven solution selling training helps you to call higher, clearly differentiate yourself based on value, act in a more consultative way, align with your customer’s buying process and business goals, qualify more effectively, guide decisions, present solutions, manage resistance, and close the sale. You will learn how to accomplish all of this while effectively building trust and a valued, long-term client relationship.
The intensive 2 ½ day sales workshop allows each participant to view a current sales opportunity through the lens of the customer’s decision making process and to practice the proven skills and techniques necessary to succeed.
The interactive design includes skill application, group exercises, role plays, case studies, video-based instruction, solution selling best practice modeling, sales planning, and sales coaching. To ensure the Transfer of Training™, the proven four step solution selling implementation process includes:
After this process, salespeople become powerful assets to their sales teams and to their customers through their selling approach and the value of the solutions they bring.
Outcomes and Benefits:
As a result of effectively implementing the solution selling training, sales teams typically achieve:
To facilitate implementation and reinforcement, solution selling training is supported by a full set of solution selling tools, job aids, a structured 12-week follow-up methodology, mastery sessions, and sales training measurement options to assess business results.
Target Audience:
Sales and sales management that need to sell solutions and sell value to clients instead of selling transactions, features, and benefits.
To speak with an LSA Expert and learn about sales training program customization and delivery options onsite at your company, please contact us.