Business Writing Training & Development that Works

“We selected LSA Global to help us with business writing training and development. LSA worked with us to clearly assess our team’s particular business writing needs and challenges.

The custom writing skills program was a success and very beneficial for our team. I would highly recommend LSA Global.”
Director Marketing | Fortune 500 Technology Company

According to Harvard Business Publishing, a recent survey of 120 blue-chip American companies found that more than 30% of employees wrote poorly, a problem businesses are spending more than $3 billion a year to correct.

“So what’s the point?” All too often that’s the reader’s response to a letter, memo, or email because the message is hidden in language that is wordy. not focused, and hard to understand.

This engaging, practical, and proven business writing training workshop is for business writers who want to make sure they get their point across clearly and concisely. Participants learn practical business writing skills, tips, and tools they can use on the job immediately to make their communications more effective.

During the workshop, participants learn by doing. They analyze, write, and edit on-the-job communications. Activities include working in small groups, with a partner, and individually. Participants receive:

Principles and practical tips to enable writers to meet the criteria for effective business writing today
Examples of business writing (good and bad, before and after) for analysis
Exercises — with material drawn from your organization’s documents — to allow practice of putting the principles and tips into action

Learning Objectives
Business writing training participants learn how to:

Meet the needs of busy business readers
Determine their purpose before starting to write
Get to the point
Know when to use a direct or indirect approach
Write powerful openings and closings
Write for “high skim value”
Be clear, concise and relevant

Sample Business Writing Training Agenda

Module One: The Crucial Issues

Understand your business readers
Determine your purpose — before you write
Organize to meet the reader’s needs — not your own
Get off to a strong start

Module 2: Formatting for Easy Reading

Use subject lines effectively
Write with topic sentences
Use lists to convey ideas

Module 3: Guidelines and Etiquette for Effective Email

Convey the right tone
Present a professional image

Module 4: Writing Clearly and Concisely to Meet Today’s Readability Guidelines

Determine your readability level
Write in the active voice, not the passive
Use strong verbs and avoid weak and smothered verbs
Structure sentences for easy reading
Write in plain English by using specific, concrete language to avoid ambiguity
Identify clutter and eliminate the unnecessary words

Module 5: Making Your Writing Correct

Recognize and eliminate common grammar errors
Punctuate properly

Target Audience
Anyone looking to improve their written business communications via letter, email, or memos.

To speak with an LSA Expert and learn about business writing training program customization and delivery options onsite at your company, please contact us.

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