6 Ways to Use Talent as a Corporate Differentiator

Man in a Business suit picks Talent as a Corporate Differentiator

Does Your Talent Differentiate Your Business?
High growth companies use talent as a corporate differentiator.  In fact, talent accounts for 29% of the difference between high and low performing companies.

A Surprise About Talent
While talent management certainly plays a major role in attracting, developing, engaging and retaining top talent, our recent organizational alignment research found there is an optimum combination of business strategy, corporate culture and talent to maximize performance.

When strategy, culture and talent are aligned, companies significantly outperform their peers in terms of revenue, profits, customer satisfaction, leadership effectiveness and employee engagement.

The surprise…peak performance does not necessarily start with having the best talent.  So how do you use talent as a corporate differentiator?

Start with the Business Strategy
Before investing in sweeping talent initiatives, start by making sure that your business strategy is perceived to be clear, believable and implementable by those who need to execute it.  If people do not have confidence in the strategic direction or if their goals and accountabilities are unclear, your talent investments will be diluted and you will not be able to use talent as a corporate differentiator.

Strategies Must Go Through People and Culture
Once your strategy is clear enough to act, your next step is shape and align your high performance culture for your specific strategy.  You will know you are on the right path when your corporate culture is understood and consistently leveraged to get desired results.

Hiring top talent into a toxic or unaligned corporate culture is a recipe for conflict, disengagement and attrition.

Talent as a Corporate Differentiator
Once your business strategy is clear and your organizational culture is aligned, it is time to attract, develop, engage and retain talent that fits your unique situation. We define talent as the workforce that leaders build and manage to create a unique advantage their competitors cannot replicate. One good indicator of success on the talent side of the equation is observing that people who are a good cultural fit are most likely to be high performers.

Six Ways to Use Talent as a Corporate Differentiator
If you want to build top talent at your company so  it becomes a differentiator that boosts you well ahead of your competition, make sure that you put the right talent in the right positions at the right time.  Also make sure that you wisely invest in key players in the key positions that matter most.

Here is what you need to make it happen:

1.  Get The Full Support and Commitment of the Executive Team
Leadership should set the tone, provide the resources (time, money and support) and hold line managers, not Human Resources, accountable for selecting, engaging, developing and retaining the talent that will get the job done in the way it needs to be done.

While HR can certainly play an important role, line managers have a profound impact on your ability to attract, engage and retain talent.  Great leaders attract talent.  Great leaders develop talent.  And great leaders create an environment that allows people to perform at their peak.

If leaders do not consistently value and reward people as their most important resource, it is difficult to have the required talent practices in place to recognize and retain top talent.

2.  Create a Talent Planning and Recruitment Strategy that Aligns with Your Culture and Your Strategy
Know your true culture well enough so you can use your corporate values, practices and behaviors to bolster your selection process. Do not be fooled into hiring for your aspirational culture. Make sure your employee brand reflects the day-to-day realities and attracts the talent you want…the talent that fits in with your culture and is likely to stay for the long haul.

For example, a recent high growth client’s culture has been described as aggressive, fast moving, direct, confrontational, sink-or-swim, and results-oriented.  If new employees survive the first year, they tend to stay for the long haul – which is good.  But the first year attrition rate is 37% and increasing – which is bad.

The true culture is not accurately described on the company website or fully revealed in the current interview process.  A more authentic interviewing and screening process that uncovers cultural fit could save the firm both time and money as they struggle with finding adequate resources to support their 40% year-over-year growth.

3.  Be Specific about Your Expectations and Hold Employees to the Standards
To achieve high performance, you need to create and stand behind performance goals that are clear, accurate, transparent, fair, achievable and relevant. Not only do you need to consistently recognize high performers, but you must also ensure that low, non-improving performers move on so high performers stay engaged and motivated without lowering the performance bar.

Employees need to understand how their job performance is measured and believe that performance evaluations are fair and appropriate.

4.  Provide Meaningful Development
Keep employees at their performance peak with targeted learning and development opportunities that enhance the most important skills required to increase performance. For the best results, make sure that the desired performance improvements and targeted skills matter to three levels of stakeholders:

  1. The individual
  2. Their boss
  3. The business

We call this 3×3 Relevance.  Without it, your chances for behavior change and performance improvement are slim.

Employees want to know that leaders are willing to make investments to make them more successful.  They want their job to provide the chance to learn and grow.  Do you provide enough opportunities for employees to learn new skills that will help them to succeed?

5.  Measure, Review and Recognize Performance Often
Quality coaching and frequent feedback practices will encourage the behaviors you seek. As a manager, be accessible, open and straightforward as you interact with your employees. Make sure employees know where they stand and provide the unwavering support they need to succeed.

Goals and accountabilities should be clear to everyone on the team and people should feel confident that, if they contribute to the organizations success, that they will be recognized.

6.  Share the Mission, Vision and Importance of People with All Employees
Talent kept in the dark or underappreciated will fade. Keep the core purpose of the company in front of everyone so they can believe in what you want to accomplish as a company. You want your people to feel a part of the team and be confident that leaders of the organization are setting the right course.

Then, let people know how they fit into the company’s future plans.  To increase employee engagement, have a clear and explicit talent strategy that shows how the leaders of the organization are committed to making it a great place to work.

The Bottom Line
How you hire, develop and retain talent matters.  High growth companies use talent as a corporate differentiator.  In fact, talent accounts for 29% of the difference between high and low performing companies.

To learn more about how to Use talent as a corporate differentiator, download Why Talent Is Only 1/3rd of the Talent Management Recipe for Success

 

Comments are closed.

I’ve partnered with LSA Global at two companies now, and I consider them a valuable and trusted training and consulting resource. They recommended just the right solution to address our management development needs and have wonderful facilitators that match YuMe’s culture and style of our management team. I would highly recommend LSA Global to any company wanting to deliver quality learning solutions with a valuable learning and development partner.

Maya Paul
HR Director

I had been working with LSA for many years with my prior company. Currently, I’m with a company who hadn’t done much basic management skills training. After identifying and presenting a program recently, our managers are excited and talking in the halls about the great experience. LSA saves us time in delivering the right training for our needs.

Phyllis Moracco
HR Director

Here’s a token of my appreciation for ALL your efforts. I’m offering my most sincere appreciation, and it extends to all the folks who made our customized management development programs possible.

Susan Anderson
Workforce Planning Bureau

LSA exceeded all my expectations. We interviewed 7 potential training and consulting partners and selected LSA due to their expertise, flexibility, and breadth and depth of solutions. We were able to construct a management training course from the modules most appropriate to our needs, and are able to provide additional training from their well developed portfolio of experts. Our managers galvanized as a team throughout the session and are better prepared for the rigors of a competitive market.

Mitch Mandich
CEO

Edify

We partnered with LSA Global to help us invest in our people in the areas of performance coaching, diversity, and inclusion. They focused on helping us succeed and were very flexible in meeting our specific needs. LSA Global exceeded my expectations from a speed, quality, and value standpoint. I would recommend LSA Global to anyone looking for a true business partner.

Anita Luckinbill
Director, Human Resources

LSA’s customized Effective Presentation Skills program has helped me elevate my presentation skills to the next level. I now have a much greater self-awareness of my presentation skills and can leverage off of my strengths while working to improve upon other areas. I would definitely recommend this solution to anyone for whom business presentations are an integral part of their job.

Jim Elliott
Senior Marketing Manager

Samsung

LSA custom designed a Management Development program that is absolutely “on target” for our technical managers. Their facilitator has done a superb job delivering the material in a way that is fast paced, highly interactive, and fun. She presents practical solutions to the people situations that our managers face every day. I regard LSA as an excellent partner that understands our business needs and a virtual member of our HR department.

Judith Onton
Vice President Human Resources

Hyperion has a commitment to lifelong learning. LSA helps us provide the right business sales training, management training programs, and leadership development programs at the right time to meet the needs of both individuals and departments. I especially appreciate their ability to listen to my needs and recommend the appropriate facilitators, solutions and content.

Sarah Parks
Senior Project Manager

Hyperion

LSA’s approach and ability to bring the best resources to eBay has been a great asset. They really focus on helping us succeed in any way they can and are very flexible in meeting our management and talent needs.

Mike Normant
Learning & Development

ebay

LSA provided top notch solutions right when and how we needed them. They exceeded my expectations from a speed, quality, and cost standpoint. I recommend them to anyone looking for a true business partner in the Learning and Development arena. The breadth and depth of their expertise has helped us hit tight deadlines across multiple projects.

Fortune 500 Financial Services Company
Director of Infrastructure & Technology

I consistently look to LSA Global when I need custom programs put together for my client groups. I can always count on LSA to do a thorough needs analysis and to put together spectacular programs that are well received. Their management development and performance management expertise and professionalism make them one of my top-rated learning and development partners.

Stephanie Webb
HR Program Manager

Rambus

For our go to training outsourcing partner, LSA provides exactly what we want. As always, they deliver outstanding work!

Elizabeth Siebert
Director, Organizational Excellence & Development

Intuit

LSA is an instrumental training outsourcing partner in helping us to build management capacity and strategically invest in our people. Their flexibility, depth, and breadth of expertise allows us to deliver top quality solutions that are directly tied to key business plans. Their ability to custom design, deliver, and evaluate our Management Curriculum has been excellent. They are true business partners and a pleasure to work with.

Margaret M. Mader
Vice President, Human Resources

Hyperion

I’ve been associated with LSA for the last 8 years and have found them to be an extremely professional, well managed full service training organization. Since working with LSA, I’ve participated in a number of solutions ranging from Performance Management to Assertiveness Training – I’ve found that the quality of the resources is superior. They are well prepared and have definitely done a considerable amount of pre-work in order to customize our culture and business into the total learning experience – making it most beneficial for our employees.

Duane Schroeder
Human Resource Manager

The Managing Virtual Teams program was extremely valuable. Your consultant/ facilitator’s fundamental knowledge of Synopsys as a company provided an incredible base to build upon while tackling the complications of managing and working with globally distributed teams. My team walked away walked away with highly useful practices and tools. It was an excellent use of our time.

Debra Martucci
Vice President, Information Technology

Evaluate your Performance

Toolkits

Toolkits

Download key published insights and tools from industry experts highlighting best practices in the areas of talent, strategy and culture.

More

Health Checks

Health Checks

Want to know how you stack up against leading organizations?  Receive a complimentary benchmarking analysis courtesy of an LSA Expert.

More

Whitepapers

Whitepapers

Get up to speed on timely solutions critical to your business. Published by LSA Experts based upon client feedback and key industry trends.

More

Methodology

Methodologies

First we identify the key metrics you want to improve. Then we assemble a dedicated team of elite experts who have successfully solved similar problems with similar clients.

More

Blogs

Stay up to do date with the latest information on how we help high growth companies align their culture and talent with strategy.

More

Case Studies

Client Case Studies

Real world consulting and training approaches from LSA projects, providing insights on how your company can outperform the competition.

More