4 Steps to Take When Strategy and Culture Are at Odds

4 Steps to Take When Strategy and Culture Are at Odds
Facebook Twitter Email LinkedIn

Growth is Limited When Strategy and Culture Are at Odds
When strategy and culture are at odds, it is nearly impossible to reach your business potential.  Why?  Because your strategy must go through your people and your culture to be implemented.

Examples of Misaligned Strategies and Cultures
Imagine the struggle when your overall strategy competes with your corporate culture.

  • Customer Focus Example: Imagine the difficulty in executing a strategy to deliver long-term and relationship-based value (a customer intimate approach) like Whole Foods Market in an organizational culture that values short-term, transactional interactions (a transactional customer approach) like McDonalds.
  • Market Approach Example: Imagine the difficulty of bringing new and innovative software solutions to market (a market leader approach) like Tesla if the predominant organizational culture focuses on legacy hardware products and only introduces new products to market after the market has shown they work (a market adopter approach) like Kia.
  • Decision-Making Approach Example: Imagine the difficulty of making effective and timely decisions in the field if the predominant organizational culture values all significant decisions be made by top leadership (a centralized approach) like the US Military versus allowing individuals to make decisions at the front line (a decentralized approach) like Southwest Airlines.

Strategy and Culture Alignment Matter
Our organizational alignment research found companies that align their culture and talent with their strategy grow revenues 58% faster, are 72% more profitable and outperform unaligned companies in terms of customer retention, leadership and employee engagement.

Your corporate strategy is the path you intend to take to profitably grow your business. But when your approaches to get work done and your workforce are oriented in different directions, there is little chance you will achieve high performance business results.

Four Steps to Take When Strategy and Culture Are at Odds
Here are four steps to take when your strategy and culture are at odds:

1.  Clarify Strategic Goals
You would be surprised to learn how many companies try to change their company culture before they have a clearly defined strategy for success. While we applaud the intentions behind improving corporate culture, we know that a culture must align with and support a clear, believable and implementable strategy if you want it to help move your strategy forward.

2.  Agree Upon Your Current Culture
Too many leadership teams begin culture change by defining their desired culture. While the desired culture is vitally important to articulate, we find it to be more effective to begin with a candid conversation and clear agreement about the state of the current culture.  Until you agree upon where you are, it is difficult to create a path to where you want to be.

3.  Define the Culture You Need to Execute Your Strategy
Once your business strategy is clear and you have a good handle on your current workplace culture, it is time to define the cultural attributes required to best execute your strategy. We like to look at ten cultural dimensions:

  • Market Approach – from adopter to leader
  • Customers – from transactional to intimate
  • Loyalty – from individual to company
  • Focus – from internal to external
  • Risk Tolerance – from low to high
  • Operational Approach – from low to high process variation
  • Decision Making – from centralized to decentralized
  • Information – from fact-based to intuition-based
  • Atmosphere – from social to disciplined
  • Results – from “the how” to “the what”

4.  Prioritize the Critical Few Cultural Changes that Matter Most
When it comes to culture change, we have found that less is more. Trying to make more than one or two major cultural shifts at once is often the recipe for disaster.  Pick the one or two cultural changes that matter most to your strategy and worry about the rest later.

The Bottom Line
When your strategic priorities are supported by the daily behaviors and attitudes of your workforce, everyone pulls in the same direction…toward high growth and success.

To learn more about what to do when your strategy and culture are at odds, download The 3 Levels of a High Performance Culture

Evaluate your Performance

Toolkits

Toolkits

Download key published insights and tools from industry experts highlighting best practices in the areas of talent, strategy and culture.

More

Health Checks

Health Checks

Want to know how you stack up against leading organizations?  Receive a complimentary benchmarking analysis courtesy of an LSA Expert.

More

Whitepapers

Whitepapers

Get up to speed on timely solutions critical to your business. Published by LSA Experts based upon client feedback and key industry trends.

More

Methodology

Methodologies

First we identify the key metrics you want to improve. Then we assemble a dedicated team of elite experts who have successfully solved similar problems with similar clients.

More

Blogs

Stay up to do date with the latest information on how we help high growth companies align their culture and talent with strategy.

More

Case Studies

Client Case Studies

Real world consulting and training approaches from LSA projects, providing insights on how your company can outperform the competition.

More