How to Not Lose Your Company Culture During Change

How to Not Lose Your Company Culture During Change
Facebook Twitter Email LinkedIn

Is It Possible to Lose Your Company Culture During Change?

Unfortunately, it is possible to lose your company culture during change.  We define company culture as the way things truly get done in a company.  Organizational culture can be measured by the way employees think, behave, and work on a daily basis.  Workplace culture includes the recognized and unspoken corporate values and assumptions that drive key business behaviors and practices.

In short, an organization’s culture is what defines it. And our organizational alignment research found that culture accounts for 40% of the difference between high and low performing companies in terms of revenue growth, profitability, customer loyalty, leadership effectiveness, and employee engagement. So culture matters — a lot.

Protecting the Best Parts of Your Company Culture During Change|
Certainly, company cultures can and should evolve over time.  But what happens when there is a major strategy shift, new leadership, a corporate restructuring, a major change in talent, a merger, or an acquisition?

Is your own company’s culture healthy enough and aligned enough to be up for the challenge? Or is your carefully designed cultural identity as an organization at risk?

The short answer is “yes.”  Unless you…

  1. Are Strategically and Culturally Proactive
    Leaders who want to retain the best parts of their company’s culture during change need to be ready ahead of time. Instead of waiting for their cultural norms to be diminished or even destroyed, leaders and culture champions need to invest the time, planning, and effort to head off a “culture clash” so the integration and alignment of change goes relatively smoothly from a cultural perspective.
  2. Assess and Align Organizational Health, Performance, and Culture
    As with any challenge, a clear and proactive plan can facilitate the path to success.  The key is to assess your organizational culture to identify what you want to start, stop, and continue doing across three levels of culture that we call the little, medium, and big Cs of culture:

    Little C
    Organizational Health: The values and behaviors across an organization

    Medium C
    High Performance: How to get the most out of your people

    Big C
    Aligned Culture:  How work gets done to drive your strategy forward

    The best cultural changes thoughtfully address each of the 3 Cs to ensure that the changes can effectively flow through their people and their culture to get implemented.

    For example, a recent client found a material mismatch of culture in terms of how and where decisions were made between two divisions that were merging into one.  Another client found that their historical approach to risk taking was not aligned with their new solution offering.  Both wisely aligned cultural expectations early in the change process.

  3. Actively Involve Stakeholders
    Actively involve key stakeholders to find out both the fears of and what matters most to leaders, employees, partners, and customers.  Co-create a plan that capitalizes on strengths and minimizes weaknesses.

    Certainly you need to deal with real concerns about how the changes will impact specific customers and individual employees; but try to focus on the realistic benefits and opportunities that lie ahead.

    A good rule of thumb is to put 2-3 times as much rigor toward a smooth cultural shift as you invest in the strategic and financial aspects.

  4. Communicate the Plan Broadly
    Once you have been proactive, identified strengths and weaknesses, and actively involved your key stakeholders, it is time to communicate:

    — What you know
    — What you do not know
    — When you will be able to fill in the gaps

    Use clear, concise, and compelling language and make sure that you encourage employee feedback and open discussions.  Give everyone time to get used to the new reality and begin to appreciate the upside.

The Bottom Line
If your organization is about to undergo major change, make sure you have a plan to handle organizational health, performance management, and how work gets done compared to your strategic priorities.  Are you at risk of losing your company culture during change? Are you proactively aligning your company’s culture with your desired changes?

To learn more about the 3 Cs of culture, download The 3 Research-Backed Levels of a High Performance Culture that Leaders Must Get Right

Evaluate your Performance


Get key strategy, culture, and talent tools from industry experts that work


Health Checks

Assess how you stack up against leading organizations in areas matter most



Download published articles from experts to stay ahead of the competition



Review proven research-backed approaches to get aligned



Stay up to do date on the latest best practices that drive higher performance


Client Case Studies

Explore real world results for clients like you striving to create higher performance