Align Your Culture and Your Strategy If You Want To Grow
If you really want high growth and high performance, your corporate culture and strategy must be aligned to grow the business. The combination is powerful. Our organizational alignment research found that companies who do it well:
Cultures Are Not Good or Bad
While we all have our personal preference of work environments, at LSA Global, we do not believe that there are “good” or “bad” cultures. While a company’s culture certainly needs to be healthy enough to engage and retain employees, organizational health rarely differentiates one company from another. The true differentiator in terms of business and people performance is the level of alignment between the business strategy and the culture.
We believe that there are “aligned” and “unaligned” corporate cultures. Simply put, an aligned corporate culture helps strategy execution. An unaligned corporate culture inhibits strategy execution.
Strategy Must Go Through Culture to Get Implemented
Most executives agree that a sound strategic plan is imperative. No real argument there. Where we do run into skeptics is when we maintain that the success of even a well-crafted strategy is doubtful if the organization’s culture is not in alignment with the business plan.
It’s not just about what needs to get done; it’s about how you do it and why you do it. Your corporate culture and strategy must be aligned to grow gracefully over the long haul.
The Definition of Workplace Culture
We define workplace culture as how and why things truly get accomplished in an organization. It is how people think, behave and work. This includes the known and unspoken values that drive key business practices and behaviors -especially in leaders who are the role models and in the employees they hire and promote.
Culture also represents what a new employee needs to learn to be “accepted” as a full-fledged member of the team and what makes the company “feel and act” like its unique self. When people behave in ways that are off the grid of a company’s cultural norms, they become very visible in their out-of-sync non-conformance.
What an Aligned Culture Provides
An aligned corporate culture just makes everything easier…changes are met with less resistance, productivity tools are implemented faster, and employees interact more harmoniously. It is said that when strategy and culture are well aligned, there can be productivity gains by as much as two hours per day per employee.
Corporate Culture Matters
And is some more data for those who still mistakenly believe that workplace culture is “soft HR-type stuff” that can be ignored because it does not have a quantifiable impact on business performance.
These facts should be a powerful motivator to set out to define and create an organizational culture that fits your company and provides the platform for your strategy to thrive.
Five High Performance Culture Warning Signs
Think carefully about whether your culture may be getting in the way of peak performance. Here are five high performance culture warning signs:
The Bottom Line
If you notice any of the high performance culture warning signs listed above in your organization, it is high time you invest in improving and aligning your culture with your business strategy. Why? Because culture and strategy must be aligned to grow the business in a way that makes sense.
To learn how culture and strategy must be aligned to grow download How to Create a Purposeful and Aligned Culture to Take Your Business and Your People to the Next Level
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I’ve been associated with LSA for the last 8 years and have found them to be an extremely professional, well managed full service training organization. Since working with LSA, I’ve participated in a number of solutions ranging from Performance Management to Assertiveness Training – I’ve found that the quality of the resources is superior. They are well prepared and have definitely done a considerable amount of pre-work in order to customize our culture and business into the total learning experience – making it most beneficial for our employees.
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Director of Human Resources
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Director, Team Development
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