Corporate Culture and Strategy Must Be Aligned to Grow the Business

corporate culture and strategy must be aligned to grow

Align Your Culture and Your Strategy If You Want To Grow
If you really want high growth and high performance, your corporate culture and strategy must be aligned to grow the business. The combination is powerful.  Our organizational alignment research found that companies who do it well:

  • Grow revenue 58% faster
  • Are 72% more profitable
  • Satisfy customers 3.2-to-1
  • Engage employees 16.8-to-1.

Cultures Are Not Good or Bad
While we all have our personal preference of work environments, at LSA Global, we do not believe that there are “good” or “bad” cultures. While a company’s culture certainly needs to be healthy enough to engage and retain employees, organizational health rarely differentiates one company from another.  The true differentiator in terms of business and people performance is the level of alignment between the business strategy and the culture.

We believe that there are “aligned” and “unaligned” corporate cultures. Simply put, an aligned corporate culture helps strategy execution. An unaligned corporate culture inhibits strategy execution.

Strategy Must Go Through Culture to Get Implemented
Most executives agree that a sound strategic plan is imperative. No real argument there. Where we do run into skeptics is when we maintain that the success of even a well-crafted strategy is doubtful if the organization’s culture is not in alignment with the business plan.

It’s not just about what needs to get done; it’s about how you do it and why you do it.  Your corporate culture and strategy must be aligned to grow gracefully over the long haul.

The Definition of Workplace Culture
We define workplace culture as how and why things truly get accomplished in an organization. It is how people think, behave and work. This includes the known and unspoken values that drive key business practices and behaviors -especially in leaders who are the role models and in the employees they hire and promote.

Culture also represents what a new employee needs to learn to be “accepted” as a full-fledged member of the team and what makes the company “feel and act” like its unique self. When people behave in ways that are off the grid of a company’s cultural norms, they become very visible in their out-of-sync non-conformance.


RELATED: TEST YOUR LEVEL OF CULTURAL ALIGNMENT NOW


What an Aligned Culture Provides
An aligned corporate culture just makes everything easier…changes are met with less resistance, productivity tools are implemented faster, and employees interact more harmoniously. It is said that when strategy and culture are well aligned, there can be productivity gains by as much as two hours per day per employee.

Corporate Culture Matters
And is some more data for those who still mistakenly believe that workplace culture is “soft HR-type stuff” that can be ignored because it does not have a quantifiable impact on business performance.

  • A Harvard Business School research report talked about how an effective culture can account for up to 50% of the difference in performance between organizations in the same business.
  • Our proprietary organizational alignment research shows that cultural factors account for 40% of the difference between high- and low-growth companies.

These facts should be a powerful motivator to set out to define and create an organizational culture that fits your company and provides the platform for your strategy to thrive.

Five High Performance Culture Warning Signs
Think carefully about whether your culture may be getting in the way of peak performance. Here are five high performance culture warning signs:

  1. There is an ambiguous definition of success or failure at the company, team or individual levels
  2. Non-improving low performers are allowed to “stick around” for too long
  3. People are unclear if “the way” they are being asked to operate creates success
  4. Performance metrics are perceived as confusing, conflicting, unfair or unbalanced
  5. There is an untimely or restricted flow of information across the company

The Bottom Line
If you notice any of the high performance culture warning signs listed above in your organization, it is high time you invest in improving and aligning your culture with your business strategy.  Why?  Because culture and strategy must be aligned to grow the business in a way that makes sense.

To learn how culture and strategy must be aligned to grow download How to Create a Purposeful and Aligned Culture to Take Your Business and Your People to the Next Level

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Working with LSA Global has proven to be extremely valuable and worthwhile. LSA understands our business, has deep expertise in content areas, and tailors the programs to deliver great results. The facilitator was extremely knowledgeable about Working Globally with India and her energy and passion made the session interesting, fun, and enjoyable for all that attended. The participants walked away extremely pleased along with highly useful practices and tools. I would highly recommend LSA Global to any company that has partners or offices in India.

Glenn McGillivray
Human Resources Business Partner

Intuit

I have worked with other training companies and found it to be more of a seller/buyer relationship than one of matching the right expertise to our business issues. That’s what LSA does – ask the hard questions, listen, and understand our business needs. We receive the benefit of their expertise from assistance with personal development plans to enhancing team performance, to looking at enterprise-wide challenges. It’s all about helping our business succeed as we grow. Right now, LSA is providing great ideas, a fresh approach, and valuable guidance as we develop our management team and accelerate our client relationship management results.

Kristin Westland-Kaune
Director, Team Development

LSA helped change our entire culture around meetings, making them more effective and efficient, thus enabling us to concentrate on driving more business.

Terry Wassman
VP of Human Resources

LSA helped us design and deliver a blended learning solution for our leaders to help drive our growth plans in a way that aligned with our specific culture and values. LSA understood our business, had deep expertise in the content areas, tailored the programs to fit our specific needs, and delivered great results. They constantly strive to deliver business impact and align their solutions with our business initiates, culture, and performance management systems. I highly recommend them to anyone looking to take their leaders to the next level.”

Beth A. Taylor
Vice President of Human Resources

Thoratec

PalmSource has found our relationship with LSA extremely beneficial. We worked closely with LSA to customize the right Management Training Program solution to meet our unique business needs. LSA is a quality organization, one that I’d recommend to any company looking for a first class training and consulting partner.

Ken Boehm
Vice President of Human Resources

We engaged LSA to design and deliver a 6-month custom executive coaching program for a group of our key leaders. The focus of the program was to help a core group of senior leaders to leverage previous investments in management training, to ensure the engagement and retention of key employees, and to push critical strategic initiatives forward. Even with the high expectations of our senior people, LSA has completely exceeded our expectations. I would recommend them to anyone looking to create and implement a custom coaching methodology using proven tools to drive true change.

Ivan Fukumoto
Senior HR Manager - Staffing, Training, & Development

We recently partnered with LSA Global to offer our Supervisors and Managers a customized two-day management training program. Everyone who attended said it was by far the best management training program they had ever attended. The content was rich and highly interactive. The case studies were relevant. Each participant walked away from the training much better equipped to lead their teams.

Jeff Coon
Director of Human Resources

What a personal and professional pleasure it has been to Partner with LSA. They are truly a strategic partner with Wyse. For more than 5 years, LSA has been engaged in delivering various training and development solutions for Wyse, from custom on-site programs targeting specific core competencies, to working individually with clients to build job skills, and offering invaluable services to me and my team as we continue to build our learning programs. LSA’s representatives do more than sell a product, they offer a full service solution: they understand our business, our strategic initiatives, and the needs of our customers.

Jeff Rangel
Director of HR

We partnered with LSA Global to help us invest in our people in the areas of performance coaching, diversity, and inclusion. They focused on helping us succeed and were very flexible in meeting our specific needs. LSA Global exceeded my expectations from a speed, quality, and value standpoint. I would recommend LSA Global to anyone looking for a true business partner.

Anita Luckinbill
Director, Human Resources

Each program is preceded by an assessment of the participants. The course is then designed to fit the specific parameters and needs of the group. The highly interactive delivery is provided by recognized experts in their fields. On the spot coaching is provided during the program and each participant receives individual follow-up after the course. Courses can be delivered in-person or virtually. Given the nature of Cisco’s business and the way we operate, these remote workshops are a must for anyone who joins our company. Their work is eye opening. Great content and fantastic delivery.

Frank J. Kuypers
Business Development Manager

LSA is an instrumental training outsourcing partner in helping us to build management capacity and strategically invest in our people. Their flexibility, depth, and breadth of expertise allows us to deliver top quality solutions that are directly tied to key business plans. Their ability to custom design, deliver, and evaluate our Management Curriculum has been excellent. They are true business partners and a pleasure to work with.

Margaret M. Mader
Vice President, Human Resources

Hyperion

We have worked with LSA Global for our learning and development needs and have always had great success. They helped us recently with customized Management Workshops that we held for the second time. It was fantastic, and I would highly recommend LSA to anyone that is attempting to get immediate and impactful improvements.

Mary Johnston
HR Manager, BU Radiology Informatics

Thank you to LSA Global for their partnership and support in helping us to design and roll-out our valuable management development training program. I personally have partnered with LSA Global at four of my previous companies. It continues to be a delight working with LSA. We look forward to partnering with them at Blackhawk Networks for future training and consulting needs.

Suzanne Kinner
VP Human Resources

Blackhawk Network

We value our relationship with LSA Global. We came to LSA because we wanted to improve overall behavioral based interviewing capabilities of our managers to increase the probability of both hiring top talent and future leaders. LSA designed a highly customized solution for our business and culture. We are currently rolling out this solution to our leaders. I would highly recommend LSA Global as a top quality resource.

Rae Phillips
HR Project Manager - Training & Development, PHR

Here’s a token of my appreciation for ALL your efforts. I’m offering my most sincere appreciation, and it extends to all the folks who made our customized management development programs possible.

Susan Anderson
Workforce Planning Bureau

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