Corporate Culture and Strategy Must Be Aligned to Grow the Business

corporate culture and strategy must be aligned to grow

Align Your Culture and Your Strategy If You Want To Grow
If you really want high growth and high performance, your corporate culture and strategy must be aligned to grow the business. The combination is powerful.  Our organizational alignment research found that companies who do it well:

  • Grow revenue 58% faster
  • Are 72% more profitable
  • Satisfy customers 3.2-to-1
  • Engage employees 16.8-to-1.

Cultures Are Not Good or Bad
While we all have our personal preference of work environments, at LSA Global, we do not believe that there are “good” or “bad” cultures. While a company’s culture certainly needs to be healthy enough to engage and retain employees, organizational health rarely differentiates one company from another.  The true differentiator in terms of business and people performance is the level of alignment between the business strategy and the culture.

We believe that there are “aligned” and “unaligned” corporate cultures. Simply put, an aligned corporate culture helps strategy execution. An unaligned corporate culture inhibits strategy execution.

Strategy Must Go Through Culture to Get Implemented
Most executives agree that a sound strategic plan is imperative. No real argument there. Where we do run into skeptics is when we maintain that the success of even a well-crafted strategy is doubtful if the organization’s culture is not in alignment with the business plan.

It’s not just about what needs to get done; it’s about how you do it and why you do it.  Your corporate culture and strategy must be aligned to grow gracefully over the long haul.

The Definition of Workplace Culture
We define workplace culture as how and why things truly get accomplished in an organization. It is how people think, behave and work. This includes the known and unspoken values that drive key business practices and behaviors -especially in leaders who are the role models and in the employees they hire and promote.

Culture also represents what a new employee needs to learn to be “accepted” as a full-fledged member of the team and what makes the company “feel and act” like its unique self. When people behave in ways that are off the grid of a company’s cultural norms, they become very visible in their out-of-sync non-conformance.


RELATED: TEST YOUR LEVEL OF CULTURAL ALIGNMENT NOW


What an Aligned Culture Provides
An aligned corporate culture just makes everything easier…changes are met with less resistance, productivity tools are implemented faster, and employees interact more harmoniously. It is said that when strategy and culture are well aligned, there can be productivity gains by as much as two hours per day per employee.

Corporate Culture Matters
And is some more data for those who still mistakenly believe that workplace culture is “soft HR-type stuff” that can be ignored because it does not have a quantifiable impact on business performance.

  • A Harvard Business School research report talked about how an effective culture can account for up to 50% of the difference in performance between organizations in the same business.
  • Our proprietary organizational alignment research shows that cultural factors account for 40% of the difference between high- and low-growth companies.

These facts should be a powerful motivator to set out to define and create an organizational culture that fits your company and provides the platform for your strategy to thrive.

Five High Performance Culture Warning Signs
Think carefully about whether your culture may be getting in the way of peak performance. Here are five high performance culture warning signs:

  1. There is an ambiguous definition of success or failure at the company, team or individual levels
  2. Non-improving low performers are allowed to “stick around” for too long
  3. People are unclear if “the way” they are being asked to operate creates success
  4. Performance metrics are perceived as confusing, conflicting, unfair or unbalanced
  5. There is an untimely or restricted flow of information across the company

The Bottom Line
If you notice any of the high performance culture warning signs listed above in your organization, it is high time you invest in improving and aligning your culture with your business strategy.  Why?  Because culture and strategy must be aligned to grow the business in a way that makes sense.

To learn how culture and strategy must be aligned to grow download How to Create a Purposeful and Aligned Culture to Take Your Business to the Next Level

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In the Next Generation Management Development courses, I was trained with skills and tools that have made me and my team more productive, motivated, and successful at communicating with other departments.

 

Kevin Ashman
Firmware Engineering Supervisor

We have worked with LSA Global for our learning and development needs and have always had great success. They helped us recently with customized Management Workshops that we held for the second time. It was fantastic, and I would highly recommend LSA to anyone that is attempting to get immediate and impactful improvements.

Mary Johnston
HR Manager, BU Radiology Informatics

We signed up with LSA early on–as their 22nd Member! Since then, our organization’s learning needs have increased and decreased and increased again with the changing times. The beauty of the LSA business model is its flexibility…when we needed to supplement our own internal resources, we used LSA services knowing that we could depend on the outstanding quality of the leadership development and management training programs they provide.

Margie Bunting
HR Manager

I’ve partnered with LSA Global at two companies now, and I consider them a valuable and trusted training and consulting resource. They recommended just the right solution to address our management development needs and have wonderful facilitators that match YuMe’s culture and style of our management team. I would highly recommend LSA Global to any company wanting to deliver quality learning solutions with a valuable learning and development partner.

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Susan Anderson
Workforce Planning Bureau

Congratulations on your pro-activity in establishing this program and developing such an effective New Employee Orientation course.

Farhat Ali
President and Chief Executive Office

Fujitsu

I highly recommend LSA Global to anyone who is looking to improve individual or organizational effectiveness through their top quality programs and broad range of expertise.

Greg Pappas
VP of Human Resources

“We turned to LSA to help us custom design and deliver a leadership and management development curriculum to help drive performance. They have done an excellent job diagnosing the business situation, designing an approach that fits our culture, and delivering a first class solution.”

Sally Buchannan
VP Human Resources

LSA helped us design and deliver a blended learning solution for our leaders to help drive our growth plans in a way that aligned with our specific culture and values. LSA understood our business, had deep expertise in the content areas, tailored the programs to fit our specific needs, and delivered great results. They constantly strive to deliver business impact and align their solutions with our business initiates, culture, and performance management systems. I highly recommend them to anyone looking to take their leaders to the next level.”

Beth A. Taylor
Vice President of Human Resources

Thoratec

We partnered with LSA to pilot a customized behavioral interviewing program to help ensure that we continue to hire the best and brightest as we continue to rapidly scale. LSA’s ability to understand our business and our unique culture combined with their desire to ensure that the best practices framework truly fits our performance environment and is highly adopted by our people is a real blessing. Most other firms want to just ‘give you training.’ Not LSA, they are focused on helping me hit our hiring forecasts and attract A players.

Jennifer Remling
Director of Global Recruiting

AKQA

We contacted LSA to help us with customized management development. LSA worked with me to identify a solution that would meet our exact needs. We decided to start at the top and ran the program for our executive team. It was such a great success that we hope to roll it out companywide. We look forward to a long-term partnership with LSA Global and their team of experts.

Barry L. Byrd, SPHR
Human Resources Manager

We partnered with LSA Global to help us invest in our people in the areas of performance coaching, diversity, and inclusion. They focused on helping us succeed and were very flexible in meeting our specific needs. LSA Global exceeded my expectations from a speed, quality, and value standpoint. I would recommend LSA Global to anyone looking for a true business partner.

Anita Luckinbill
Director, Human Resources

We have been able to utilize LSA’s extensive network of top-notch resources to leverage our investment in employee development. The result has been the cost effective and highly efficient delivery of quality educational and management training programs.

Steve Feller
Vice President, Human Resources

Working with LSA Global has proven to be extremely valuable and worthwhile. LSA understands our business, has deep expertise in content areas, and tailors the programs to deliver great results. The facilitator was extremely knowledgeable about Working Globally with India and her energy and passion made the session interesting, fun, and enjoyable for all that attended. The participants walked away extremely pleased along with highly useful practices and tools. I would highly recommend LSA Global to any company that has partners or offices in India.

Glenn McGillivray
Human Resources Business Partner

Intuit

LSA’s Employee Engagement Consulting and Survey work has provided critical visibility into: how well our people are holding up under the general economic environment, as well as, the specific challenges that face biotechnology companies in their efforts to discover and develop new medicines; their level of alignment and commitment to XOMA’s Vision and mission critical strategies; how leadership practices and management systems support an environment that engender commitment, and the specific actions that our leaders can take to improve on areas that are important to our people. I highly recommend LSA’s employee engagement solutions.

Chris Wells
Vice President, HR and IT

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