Corporate Culture and Strategy Must Be Aligned to Grow the Business

corporate culture and strategy must be aligned to grow

Align Your Culture and Your Strategy If You Want To Grow
If you really want high growth and high performance, your corporate culture and strategy must be aligned to grow the business. The combination is powerful.  Our organizational alignment research found that companies who do it well:

  • Grow revenue 58% faster
  • Are 72% more profitable
  • Satisfy customers 3.2-to-1
  • Engage employees 16.8-to-1.

Cultures Are Not Good or Bad
While we all have our personal preference of work environments, at LSA Global, we do not believe that there are “good” or “bad” cultures. While a company’s culture certainly needs to be healthy enough to engage and retain employees, organizational health rarely differentiates one company from another.  The true differentiator in terms of business and people performance is the level of alignment between the business strategy and the culture.

We believe that there are “aligned” and “unaligned” corporate cultures. Simply put, an aligned corporate culture helps strategy execution. An unaligned corporate culture inhibits strategy execution.

Strategy Must Go Through Culture to Get Implemented
Most executives agree that a sound strategic plan is imperative. No real argument there. Where we do run into skeptics is when we maintain that the success of even a well-crafted strategy is doubtful if the organization’s culture is not in alignment with the business plan.

It’s not just about what needs to get done; it’s about how you do it and why you do it.  Your corporate culture and strategy must be aligned to grow gracefully over the long haul.

The Definition of Workplace Culture
We define workplace culture as how and why things truly get accomplished in an organization. It is how people think, behave and work. This includes the known and unspoken values that drive key business practices and behaviors -especially in leaders who are the role models and in the employees they hire and promote.

Culture also represents what a new employee needs to learn to be “accepted” as a full-fledged member of the team and what makes the company “feel and act” like its unique self. When people behave in ways that are off the grid of a company’s cultural norms, they become very visible in their out-of-sync non-conformance.


RELATED: TEST YOUR LEVEL OF CULTURAL ALIGNMENT NOW


What an Aligned Culture Provides
An aligned corporate culture just makes everything easier…changes are met with less resistance, productivity tools are implemented faster, and employees interact more harmoniously. It is said that when strategy and culture are well aligned, there can be productivity gains by as much as two hours per day per employee.

Corporate Culture Matters
And is some more data for those who still mistakenly believe that workplace culture is “soft HR-type stuff” that can be ignored because it does not have a quantifiable impact on business performance.

  • A Harvard Business School research report talked about how an effective culture can account for up to 50% of the difference in performance between organizations in the same business.
  • Our proprietary organizational alignment research shows that cultural factors account for 40% of the difference between high- and low-growth companies.

These facts should be a powerful motivator to set out to define and create an organizational culture that fits your company and provides the platform for your strategy to thrive.

Five High Performance Culture Warning Signs
Think carefully about whether your culture may be getting in the way of peak performance. Here are five high performance culture warning signs:

  1. There is an ambiguous definition of success or failure at the company, team or individual levels
  2. Non-improving low performers are allowed to “stick around” for too long
  3. People are unclear if “the way” they are being asked to operate creates success
  4. Performance metrics are perceived as confusing, conflicting, unfair or unbalanced
  5. There is an untimely or restricted flow of information across the company

The Bottom Line
If you notice any of the high performance culture warning signs listed above in your organization, it is high time you invest in improving and aligning your culture with your business strategy.  Why?  Because culture and strategy must be aligned to grow the business in a way that makes sense.

To learn how culture and strategy must be aligned to grow download How to Create a Purposeful and Aligned Culture to Take Your Business and Your People to the Next Level

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Kevin Ashman
Firmware Engineering Supervisor

We recently contacted LSA Global to assist us with a unique training request. We gave LSA a very short deadline and LSA custom designed a training program to meet our exact requirements within the limited time allotted to them. We found their facilitator to be well versed in the subject matter and very credible; the design provided practical and valuable information to our team of managers. I highly recommend LSA Global, particularly in the area of management training.

Julaine K. Souza
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What a personal and professional pleasure it has been to Partner with LSA. They are truly a strategic partner with Wyse. For more than 5 years, LSA has been engaged in delivering various training and development solutions for Wyse, from custom on-site programs targeting specific core competencies, to working individually with clients to build job skills, and offering invaluable services to me and my team as we continue to build our learning programs. LSA’s representatives do more than sell a product, they offer a full service solution: they understand our business, our strategic initiatives, and the needs of our customers.

Jeff Rangel
Director of HR

Avon’s success is dependent on strong relationships among our Customers, Representatives, Associates, and outside resources we hire to help us meet our business objectives. We were very pleased with the results from working with LSA Global to design and facilitate a custom program for our events management team. LSA demonstrated responsiveness, flexibility, and an innovative approach to working with us.

Deanna Rudnitsky
Senior Manager, HR Destiny Sales Region

LSA’s consultant designed and delivered a half-day team building solution for our recent conference. It included careful customization to integrate the design with our new mission and values. Everyone had fun and identified key issues with our teamwork. Altogether a great program!

Bob Ward
Director of HR

LSA has become the gold standard in team building and management training at Genomic Health! I have a hard time finding facilitators that come close to their level of customization, expertise and experience.

Emily Couey
Director of Human Resources

LSA custom designed a Management Development program that is absolutely “on target” for our technical managers. Their facilitator has done a superb job delivering the material in a way that is fast paced, highly interactive, and fun. She presents practical solutions to the people situations that our managers face every day. I regard LSA as an excellent partner that understands our business needs and a virtual member of our HR department.

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Vice President Human Resources

The Managing Virtual Teams program was extremely valuable. Your consultant/ facilitator’s fundamental knowledge of Synopsys as a company provided an incredible base to build upon while tackling the complications of managing and working with globally distributed teams. My team walked away walked away with highly useful practices and tools. It was an excellent use of our time.

Debra Martucci
Vice President, Information Technology

The Next Generation Management Development courses have helped me communicate more effectively with my peers and teammates. By utilizing effective communication techniques such as clarifying and confirming, and asking open ended questions, I have been able to clarify and understand information in situations where I would have otherwise asked limited questions and made false assumptions.

Robert Breckner
Firmware Engineering Manager

Each program is preceded by an assessment of the participants. The course is then designed to fit the specific parameters and needs of the group. The highly interactive delivery is provided by recognized experts in their fields. On the spot coaching is provided during the program and each participant receives individual follow-up after the course. Courses can be delivered in-person or virtually. Given the nature of Cisco’s business and the way we operate, these remote workshops are a must for anyone who joins our company. Their work is eye opening. Great content and fantastic delivery.

Frank J. Kuypers
Business Development Manager

I’ve been associated with LSA for the last 8 years and have found them to be an extremely professional, well managed full service training organization. Since working with LSA, I’ve participated in a number of solutions ranging from Performance Management to Assertiveness Training – I’ve found that the quality of the resources is superior. They are well prepared and have definitely done a considerable amount of pre-work in order to customize our culture and business into the total learning experience – making it most beneficial for our employees.

Duane Schroeder
Human Resource Manager

The refreshing thing about LSA is that they focus on understanding our business situation and helping me succeed instead of selling a product. With over 150 experts, they are an invaluable resource that helps me deliver higher quality results faster. I recommend them to anyone looking to improve the performance of their workforce.

Stacie Rodgers
VP of Human Resources

Cutera

I am very impressed with the quality of work and talent. LSA did a great job of listening to my needs and providing the exact management training program expertise I needed to get the job done.

Don Pryor
Director, Business Planning & Analysis

Harmonic has worked with LSA for over 8 years. We have found their partnership extremely beneficial. We recently implemented a Management Development Program that was designed and customized to support our company’s strategic initiative of hiring, building, and retaining key intellectual property and human talent. We worked closely with LSA to target and implement the right solutions with the greatest impact. I would recommend LSA to any company that’s looking for a trusted training and development partner.

Janice Passarello
Director of Human Resources

I have worked with other training companies and found it to be more of a seller/buyer relationship than one of matching the right expertise to our business issues. That’s what LSA does – ask the hard questions, listen, and understand our business needs. We receive the benefit of their expertise from assistance with personal development plans to enhancing team performance, to looking at enterprise-wide challenges. It’s all about helping our business succeed as we grow. Right now, LSA is providing great ideas, a fresh approach, and valuable guidance as we develop our management team and accelerate our client relationship management results.

Kristin Westland-Kaune
Director, Team Development

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