Is Your Corporate Culture Good or Bad?
Smart leaders assess culture to determine if their corporate culture is good or bad for the people and the strategy. Why? Because they know culture accounts for 40% of the difference between high and low performing organizations in terms of revenue growth, profitability, customer loyalty, and employee engagement.
Corporate Culture Defined
Corporate culture is the set of beliefs or practices that are characteristic of a certain group of people. Over time, cultures develop because they are useful for success and survival. For example, early studies of African, Eskimo and Native American societies revealed ways of living that were not only different from western societies, but were also very different from each other.
It was found that each population had its own unique way of adapting, surviving, and thriving together. These traits were passed from one generation to the next because they are believed to be useful for survival and adaptation. The same is true in business.
Corporate Culture Good or Bad Defined
Culture in the corporate world is not all that different from general culture. We define culture as “The Way” things get done within an organization. Every company and team has its own unique way of doing things. “The Way” endures because it makes sense to the people of the organization. “The Way” represents smart and proven strategies for success and survival that have worked well in the past and should work well in the future.
Some aspects of corporate culture are very easy to see – i.e. how people dress, when they show up to work, how they treat customers. Other facets are harder to observe because they represent assumptions, values, and core beliefs.
The Impact of Culture in Business Performance
Regardless of whether the cultural attributes are observable or not, they matter. Our latest organizational alignment research found that cultural factors account for 40% of the difference between high and low performing companies. Additionally, your corporate culture will evolve over time whether you like it or not.
Shape Your Corporate Culture for Success
Only you as leader have the ultimate power and influence to shape the way work gets done – for good or for bad. The message? Decide what kind of culture will support your business strategy and then take purposeful steps to make it happen.
For example, if you are a business that needs to depend on innovation (e.g. Apple), you need to shape a workplace culture that has characteristics that encourage creativity and out-of-the-box thinking. You want people to be less constrained by “rules”, looking for “new and better” ways to get things done, unafraid of failure, learning from mistakes, and experimenting and re-working ideas.
If you are a business that, instead, needs to depend on productivity (e.g. UPS), you need to shape a workplace culture that is efficient and predictable. You want employees who are dependable, experts at their job, thrive on competition, are not content with anything less than perfection, and loyal to the company.
The Bottom Line
While corporate cultures can be healthy or unhealthy, we do not believe workplace cultures are good or bad. We believe corporate cultures are aligned or unaligned with their business strategy. Once you have clarified your business strategy, you need to explicitly align your culture with your plans for success.
To learn more about aligning your culture, download The 3 Levels of Culture to Get Aligned
4 Keys to Keeping Talent Up to Date
Why Employees Change Their Mind
I have worked with LSA Global at previous companies and welcomed the opportunity to bring them in to support my new organization. We worked closely with LSA to design a solution for our Client Partner Teams and Management Training on both coasts. LSA designed a customized solution for our business and organizational culture. LSA is a quality organization, one that I’d recommend to any company looking for a first class training and consulting partner that makes an impact.
Chief People Officer
What a personal and professional pleasure it has been to Partner with LSA. They are truly a strategic partner with Wyse. For more than 5 years, LSA has been engaged in delivering various training and development solutions for Wyse, from custom on-site programs targeting specific core competencies, to working individually with clients to build job skills, and offering invaluable services to me and my team as we continue to build our learning programs. LSA’s representatives do more than sell a product, they offer a full service solution: they understand our business, our strategic initiatives, and the needs of our customers.
Director of HR
VNUS Medical has been very pleased with the effective management development programs that LSA Global has delivered for us over the last four years. The programs have been universally facilitated by experienced and best in class instructors. The knowledge gained by our management team has been put into practice very quickly. VNUS is very happy to be working in partnership with LSA because they consistently deliver excellent programs that receive exceptional feedback from our management team.
Cindee Van Vleck
Director Human Resources
LSA helped us design and deliver a blended learning solution for our leaders to help drive our growth plans in a way that aligned with our specific culture and values. LSA understood our business, had deep expertise in the content areas, tailored the programs to fit our specific needs, and delivered great results. They constantly strive to deliver business impact and align their solutions with our business initiates, culture, and performance management systems. I highly recommend them to anyone looking to take their leaders to the next level.”
Beth A. Taylor
Vice President of Human Resources
Here’s a token of my appreciation for ALL your efforts. I’m offering my most sincere appreciation, and it extends to all the folks who made our customized management development programs possible.
Workforce Planning Bureau
I have worked with other training companies and found it to be more of a seller/buyer relationship than one of matching the right expertise to our business issues. That’s what LSA does – ask the hard questions, listen, and understand our business needs. We receive the benefit of their expertise from assistance with personal development plans to enhancing team performance, to looking at enterprise-wide challenges. It’s all about helping our business succeed as we grow. Right now, LSA is providing great ideas, a fresh approach, and valuable guidance as we develop our management team and accelerate our client relationship management results.
Director, Team Development
LSA’s Employee Engagement Consulting and Survey work has provided critical visibility into: how well our people are holding up under the general economic environment, as well as, the specific challenges that face biotechnology companies in their efforts to discover and develop new medicines; their level of alignment and commitment to XOMA’s Vision and mission critical strategies; how leadership practices and management systems support an environment that engender commitment, and the specific actions that our leaders can take to improve on areas that are important to our people. I highly recommend LSA’s employee engagement solutions.
Vice President, HR and IT
We consider LSA our true business partner in the areas of Learning and Organizational Development. From Strategic Planning to Presentation Skills and Management Training, they continue to provide excellent value and extremely high quality solutions – not just one time events. I recommend them to anyone looking to drive true business results.
Michelle A. Mitchell
Vice President, Worldwide Human Resources
The Managing Virtual Teams program was extremely valuable. Your consultant/ facilitator’s fundamental knowledge of Synopsys as a company provided an incredible base to build upon while tackling the complications of managing and working with globally distributed teams. My team walked away walked away with highly useful practices and tools. It was an excellent use of our time.
Vice President, Information Technology
We have worked with LSA Global for our learning and development needs and have always had great success. They helped us recently with customized Management Workshops that we held for the second time. It was fantastic, and I would highly recommend LSA to anyone that is attempting to get immediate and impactful improvements.
HR Manager, BU Radiology Informatics
We have been able to utilize LSA’s extensive network of top-notch resources to leverage our investment in employee development. The result has been the cost effective and highly efficient delivery of quality educational and management training programs.
Vice President, Human Resources
We recently partnered with LSA Global to offer our Supervisors and Managers a customized two-day management training program. Everyone who attended said it was by far the best management training program they had ever attended. The content was rich and highly interactive. The case studies were relevant. Each participant walked away from the training much better equipped to lead their teams.
Director of Human Resources
In the Next Generation Management Development courses, I was trained with skills and tools that have made me and my team more productive, motivated, and successful at communicating with other departments.
Firmware Engineering Supervisor
I’ve partnered with LSA Global at two companies now, and I consider them a valuable and trusted training and consulting resource. They recommended just the right solution to address our management development needs and have wonderful facilitators that match YuMe’s culture and style of our management team. I would highly recommend LSA Global to any company wanting to deliver quality learning solutions with a valuable learning and development partner.
Understanding and conforming to legal compliance was very important to our company. We turned to LSA Global to provide a quality and cost effective way to ensure that we were AB 1825 compliant. Their interactive eLearning program was top-notch. It allowed our managers to learn at their own pace, and on their own time. The program was tailored to include our logo and our internal harassment policies. It was interactive and met all federal and state legal requirements. I would highly recommend LSA Global to any company looking for an efficient and effective and top quality way to train their managers to be in compliance.
Kelly Warren, SPHR
Director, HR & Compliance
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