3 Ways to Shape Culture During High Growth

A note that says Think different as a tip on how to Shape Culture During High Growth

Shape Culture During High Growth
While work cultures certainly shift overtime, many leaders assume that their culture will deteriorate as they experience hyper-growth.  How can a leader shape culture during high growth?  Especially the positive aspects of the organizational culture that are so important to get you where you want to go.

Cultural Areas That Often Deteriorate During Rapid Growth
Small, high-performing team-based and innovative cultures of smaller companies often fall victim to high growth in a few areas:

  • Hiring: The increased recruiting pressure to fill open requisitions to meet demand can negatively impact hiring decisions when hiring managers settle for less talented or less culturally aligned candidates.
  • Connections: With the influx of new employees and increased spans of control, it is difficult to create and nurture the same high levels of relationships, camaraderie and trust across the company.
  • Rewards and Recognition: While high growth typically means greater rewards, many high growth companies struggle to align reward and recognition systems with their desired corporate culture and have less time to celebrate successes and keep employees engaged.

All three of the above symptoms of rapidly growing start-ups affect culture as it overlaps with employee engagement.  And none of the three need to be sacrificed on the altar of “growth at all costs.”  You just need to think different. You need to purposefully shape culture during high growth.

Start-up Leaders Define the Company Culture
The founders of start-up companies have a huge impact on the culture of their organization. They set the tone, hire the employees, and are directly involved in every customer “win” because there are no “extra” levels between them and their customers.   They are intimately involved in all aspects of running the business.

This intimacy is hard to preserve once the company begins to ramp up in size.  But it can, and should, be done if you want to sustain the culture that nurtured your success in the first place and retain the employees who supported that success.

3 Ways to Shape Culture During High Growth
First you need to figure out just what the positive aspects of your culture are, what activities nurtured them, and then commit to selecting a few of the operational processes you are NOT going to scale.  This is the only way you can ensure that you keep your culture healthy and strong for as long as you can.

Here are three key areas you need to continue to supervise and participate in:

1. Hiring
First, don’t settle for B-level employees just to keep the ball rolling. Second, don’t delegate the hiring process to others who may not be as exacting as you need them to be. Do what it takes to get the quality hires you need to be successful.

The better new employees perform and fit, the stronger your culture will be.

2. Mentoring
Early on, small companies typically depend on experts teaching and coaching others to get work done. This is how you forged the path to success…mentoring one another to build the strengths needed to reach the goals.

Don’t let this critical aspect of helping people grow professionally be sacrificed to the pressures of scaling.  Lead by example; schedule “open” office hours so employees can sign up to spend time with you one-on-one.  Difficult as it is to carve out such time slots, we have found that it pays off in more efficient, focused efforts on the part of the employees who participate.

3. Celebrating
Leaders who are out of touch with their workforce miss the chance to congratulate individual employees for their superior performance or celebrate reaching all-company goals. Recognize the wins as they occur.  Share the progress.  It will boost motivation and productivity.

The Bottom Line
The positive aspects of small and start-up cultures can be preserved even during rapid growth if you determine to make the effort to do so.

To learn more about how to shape culture during high growth, download The 3 Levels of a High Performance Culture

Share:
Facebook Twitter Google+ Email LinkedIn

Comments are closed.

What a refreshing change from the half-baked psycho-babble you normally get from training and consulting organizations. LSA gives you the practical and results-oriented assistance you need to define and reach your goal.  They provide a results driven plan – not just a temporary fix. They are great to work with, and even more importantly, they “get it!”

David Fiano
Vice President Human Resources

SeaTel has found our partnership with LSA Global to be very valuable and beneficial. We turned to LSA to customize a supervisory/leadership solution to meet our needs. LSA delivered a customized top quality solution. I’d recommend LSA Global to any company looking for a best-in-class training and consulting partner.

Kortney Riddle
HR Manager

The refreshing thing about LSA is that they focus on understanding our business situation and helping me succeed instead of selling a product. With over 150 experts, they are an invaluable resource that helps me deliver higher quality results faster. I recommend them to anyone looking to improve the performance of their workforce.

Stacie Rodgers
VP of Human Resources

Cutera

Our company engaged LSA to do a specialized “train the trainer” program, and the consultant’s performance outdid our exceptionally high standards for such a program. Very crucial to the success of this program was the work done upfront to discuss our needs and to interview key members of our organization so that the program specifically met our goals. Our facilitators continue to comment on the success of the program. Thanks also for the follow-up.

Frank Abbott
Chief Financial Officer

LSA helped to meet the needs of my teams within a very narrow timeframe. My team walked away with highly useful management tools and practices. LSA saved us time in delivering the right solution for our specific needs.

Sandeep Kumar
Director, Software Engineering, EPG

The Managing Virtual Teams program was extremely valuable. Your consultant/ facilitator’s fundamental knowledge of Synopsys as a company provided an incredible base to build upon while tackling the complications of managing and working with globally distributed teams. My team walked away walked away with highly useful practices and tools. It was an excellent use of our time.

Debra Martucci
Vice President, Information Technology

Here’s a token of my appreciation for ALL your efforts. I’m offering my most sincere appreciation, and it extends to all the folks who made our customized management development programs possible.

Susan Anderson
Workforce Planning Bureau

We engaged LSA to design and deliver a 6-month custom executive coaching program for a group of our key leaders. The focus of the program was to help a core group of senior leaders to leverage previous investments in management training, to ensure the engagement and retention of key employees, and to push critical strategic initiatives forward. Even with the high expectations of our senior people, LSA has completely exceeded our expectations. I would recommend them to anyone looking to create and implement a custom coaching methodology using proven tools to drive true change.

Ivan Fukumoto
Senior HR Manager - Staffing, Training, & Development

LSA exceeded all my expectations. We interviewed 7 potential training and consulting partners and selected LSA due to their expertise, flexibility, and breadth and depth of solutions. We were able to construct a management training course from the modules most appropriate to our needs, and are able to provide additional training from their well developed portfolio of experts. Our managers galvanized as a team throughout the session and are better prepared for the rigors of a competitive market.

Mitch Mandich
CEO

Edify

Avon’s success is dependent on strong relationships among our Customers, Representatives, Associates, and outside resources we hire to help us meet our business objectives. We were very pleased with the results from working with LSA Global to design and facilitate a custom program for our events management team. LSA demonstrated responsiveness, flexibility, and an innovative approach to working with us.

Deanna Rudnitsky
Senior Manager, HR Destiny Sales Region

I have worked with LSA Global at previous companies and welcomed the opportunity to bring them in to support my new organization. We worked closely with LSA to design a solution for our Client Partner Teams and Management Training on both coasts. LSA designed a customized solution for our business and organizational culture. LSA is a quality organization, one that I’d recommend to any company looking for a first class training and consulting partner that makes an impact.

Laurie Torres
Chief People Officer

Each program is preceded by an assessment of the participants. The course is then designed to fit the specific parameters and needs of the group. The highly interactive delivery is provided by recognized experts in their fields. On the spot coaching is provided during the program and each participant receives individual follow-up after the course. Courses can be delivered in-person or virtually. Given the nature of Cisco’s business and the way we operate, these remote workshops are a must for anyone who joins our company. Their work is eye opening. Great content and fantastic delivery.

Frank J. Kuypers
Business Development Manager

We partnered with LSA to pilot a customized behavioral interviewing program to help ensure that we continue to hire the best and brightest as we continue to rapidly scale. LSA’s ability to understand our business and our unique culture combined with their desire to ensure that the best practices framework truly fits our performance environment and is highly adopted by our people is a real blessing. Most other firms want to just ‘give you training.’ Not LSA, they are focused on helping me hit our hiring forecasts and attract A players.

Jennifer Remling
Director of Global Recruiting

AKQA

Hyperion has a commitment to lifelong learning. LSA helps us provide the right business sales training, management training programs, and leadership development programs at the right time to meet the needs of both individuals and departments. I especially appreciate their ability to listen to my needs and recommend the appropriate facilitators, solutions and content.

Sarah Parks
Senior Project Manager

Hyperion

Harmonic has worked with LSA for over 8 years. We have found their partnership extremely beneficial. We recently implemented a Management Development Program that was designed and customized to support our company’s strategic initiative of hiring, building, and retaining key intellectual property and human talent. We worked closely with LSA to target and implement the right solutions with the greatest impact. I would recommend LSA to any company that’s looking for a trusted training and development partner.

Janice Passarello
Director of Human Resources

Evaluate your Performance

Toolkits

Toolkits

Download key published insights and tools from industry experts highlighting best practices in the areas of talent, strategy and culture.

More

Health Checks

Health Checks

Want to know how you stack up against leading organizations?  Receive a complimentary benchmarking analysis courtesy of an LSA Expert.

More

Whitepapers

Whitepapers

Get up to speed on timely solutions critical to your business. Published by LSA Experts based upon client feedback and key industry trends.

More

Methodology

Methodologies

First we identify the key metrics you want to improve. Then we assemble a dedicated team of elite experts who have successfully solved similar problems with similar clients.

More

Blogs

Stay up to do date with the latest information on how we help high growth companies align their culture and talent with strategy.

More

Case Studies

Client Case Studies

Real world consulting and training approaches from LSA projects, providing insights on how your company can outperform the competition.

More