8 Attributes of an Effective Culture Champion

Culture Champion Attributes

What Is a Culture Champion?
We define a culture champion as someone of influence who believes that organizational culture has a significant impact on business and people results and acts accordingly.

How Culture Relates to Business Results
Our organizational alignment research found that corporate culture (how work gets done) accounts for 40% of the difference between high and low performing teams and organizations.  Savvy leaders now accept that culture can profoundly affect a company’s success.  They understand that a strong workplace culture can improve productivity, enhance performance, increase employee engagement and raise retention levels.

And the opposite is also true.  A weak or toxic culture drags down all measures of success.  Employees don’t have the necessary guidelines around what is standard or appropriate behavior.  The result is often confusion, redundancy, and impaired or abnormal functioning.

The Need to Build a Strong Culture
Even with a winning strategy, companies and teams are not firing on all cylinders.  To help teams to perform at their peak, leaders need to create the circumstances that will support and align with their strategic ambitions.  We know that how leaders define and shape their company culture will critically define and shape the success of their corporate strategies.

Workplace Culture Gaps Exist
The good news is that there is a lot opportunity for performance improvement when it comes to cultural clarity and alignment.  A survey of over 750 corporate leaders with titles of Vice President or above reported that four-fifths of these leaders felt that a high-performing culture was critical to success; but only one-fifth of them felt they had achieved their goal.

Eight Attributes of the Best Culture Champions
To be a culture champion and lead your work force toward higher performance levels is not easy.  The best culture champions are trusted influencers, natural leaders and skilled in coaching and developing others.  They can come from all levels and functions.  Our data tells us the the most effective culture champions consistently:

  1. Instill confidence in others
  2. Make changes
  3. Act with integrity
  4. Inspire others
  5. Remove obstacles
  6. Build trusted relationships
  7. Follow through on commitments
  8. Have the required skills and knowledge for the task at hand

The Four Big C’s of Culture Champions
Once you identify people with the above eight attributes, your next step is to ensure your culture champions have conviction, courage, clarity and consistency:

As a culture champion you need to be convinced yourself that culture can make a difference and that it has a significant impact on employee engagement and on financial performance.  It is your commitment that will persuade others to follow.

Corporate culture is how things get done in an organization on a day-to-day basis.  Changing entrenched routines, values and behavioral guidelines can be difficult.  Anyone who has tried to change their own behavior or habits, much less those of anyone else, knows this.  But it can be done.  Culture champions must have the courage to make important, but difficult decisions.

Culture champions must be able to clearly and persuasively articulate why you think cultural change is necessary – not just for the company’s sake but for the wellbeing of all your employees.  Culture champions should help everyone be able to visualize the goal, commit to it and make the daily decisions that lead toward it.

Attaining and then sustaining a high performance work culture will take a long-term focus.  Leaders need to push and pull in the same direction.  Culture champions must help choose the critical few behaviors that matter most to create a high performance culture and consistently align rewards and consequences to help keep employees on track.

The Bottom Line
Culture champions are committed change leaders who understand what an aligned and high performing culture can do for their companies to help shift people in the right direction.  Be sure you are on the winning side – that 20% who can really move the needle toward the positive.

To learn more about how culture champions can shape and align culture, download The 3 Levels of a High Performance Culture

Comments are closed.

In the Next Generation Management Development courses, I was trained with skills and tools that have made me and my team more productive, motivated, and successful at communicating with other departments.


Kevin Ashman
Firmware Engineering Supervisor

PalmSource has found our relationship with LSA extremely beneficial. We worked closely with LSA to customize the right Management Training Program solution to meet our unique business needs. LSA is a quality organization, one that I’d recommend to any company looking for a first class training and consulting partner.

Ken Boehm
Vice President of Human Resources

Hyperion has a commitment to lifelong learning. LSA helps us provide the right business sales training, management training programs, and leadership development programs at the right time to meet the needs of both individuals and departments. I especially appreciate their ability to listen to my needs and recommend the appropriate facilitators, solutions and content.

Sarah Parks
Senior Project Manager


We engaged LSA to design and deliver a 6-month custom executive coaching program for a group of our key leaders. The focus of the program was to help a core group of senior leaders to leverage previous investments in management training, to ensure the engagement and retention of key employees, and to push critical strategic initiatives forward. Even with the high expectations of our senior people, LSA has completely exceeded our expectations. I would recommend them to anyone looking to create and implement a custom coaching methodology using proven tools to drive true change.

Ivan Fukumoto
Senior HR Manager - Staffing, Training, & Development

We recently contacted LSA Global to assist us with a unique training request. We gave LSA a very short deadline and LSA custom designed a training program to meet our exact requirements within the limited time allotted to them. We found their facilitator to be well versed in the subject matter and very credible; the design provided practical and valuable information to our team of managers. I highly recommend LSA Global, particularly in the area of management training.

Julaine K. Souza
Senior Vice President

LSA helped to meet the needs of my teams within a very narrow timeframe. My team walked away with highly useful management tools and practices. LSA saved us time in delivering the right solution for our specific needs.

Sandeep Kumar
Director, Software Engineering, EPG

LSA has been a tremendous asset to my portfolio, both at my current company and my past company. As an HR leader, I am always looking for ways to find external resources that can provide a solution to our management training needs. LSA does that for me. Their solutions are presented in a much more leadership-oriented manner so as to be crisp, business relevant, and easy to apply right back on the job. I will continue to augment our programs using LSA solutions.

Ken Boehm
VP of Human Resources

On behalf of Roche and my staff I would like to sincerely thank you for your help with this. The English as a Second Language (ESL) assessment and coaching that you provided for our team was a great success.

Cam Greig
Associate Director


LSA has become the gold standard in team building and management training at Genomic Health! I have a hard time finding facilitators that come close to their level of customization, expertise and experience.

Emily Couey
Director of Human Resources

We signed up with LSA early on–as their 22nd Member! Since then, our organization’s learning needs have increased and decreased and increased again with the changing times. The beauty of the LSA business model is its flexibility…when we needed to supplement our own internal resources, we used LSA services knowing that we could depend on the outstanding quality of the leadership development and management training programs they provide.

Margie Bunting
HR Manager

For our go to training outsourcing partner, LSA provides exactly what we want. As always, they deliver outstanding work!

Elizabeth Siebert
Director, Organizational Excellence & Development


LSA helped change our entire culture around meetings, making them more effective and efficient, thus enabling us to concentrate on driving more business.

Terry Wassman
VP of Human Resources

Thank you to LSA Global for their partnership and support in helping us to design and roll-out our valuable management development training program. I personally have partnered with LSA Global at four of my previous companies. It continues to be a delight working with LSA. We look forward to partnering with them at Blackhawk Networks for future training and consulting needs.

Suzanne Kinner
VP Human Resources

Blackhawk Network

LSA helped us design and deliver a blended learning solution for our leaders to help drive our growth plans in a way that aligned with our specific culture and values. LSA understood our business, had deep expertise in the content areas, tailored the programs to fit our specific needs, and delivered great results. They constantly strive to deliver business impact and align their solutions with our business initiates, culture, and performance management systems. I highly recommend them to anyone looking to take their leaders to the next level.”

Beth A. Taylor
Vice President of Human Resources


I had been working with LSA for many years with my prior company. Currently, I’m with a company who hadn’t done much basic management skills training. After identifying and presenting a program recently, our managers are excited and talking in the halls about the great experience. LSA saves us time in delivering the right training for our needs.

Phyllis Moracco
HR Director

Evaluate your Performance



Download key published insights and tools from industry experts highlighting best practices in the areas of talent, strategy and culture.


Health Checks

Health Checks

Want to know how you stack up against leading organizations?  Receive a complimentary benchmarking analysis courtesy of an LSA Expert.




Get up to speed on timely solutions critical to your business. Published by LSA Experts based upon client feedback and key industry trends.




First we identify the key metrics you want to improve. Then we assemble a dedicated team of elite experts who have successfully solved similar problems with similar clients.



Stay up to do date with the latest information on how we help high growth companies align their culture and talent with strategy.


Case Studies

Client Case Studies

Real world consulting and training approaches from LSA projects, providing insights on how your company can outperform the competition.