What Is a Culture Champion?
We define a culture champion as someone of influence who believes that organizational culture has a significant impact on business and people results and acts accordingly.
How Culture Relates to Business Results
Our organizational alignment research found that corporate culture (how work gets done) accounts for 40% of the difference between high and low performing teams and organizations. Savvy leaders now accept that culture can profoundly affect a company’s success. They understand that a strong workplace culture can improve productivity, enhance performance, increase employee engagement and raise retention levels.
And the opposite is also true. A weak or toxic culture drags down all measures of success. Employees don’t have the necessary guidelines around what is standard or appropriate behavior. The result is often confusion, redundancy, and impaired or abnormal functioning.
The Need to Build a Strong Culture
Even with a winning strategy, companies and teams are not firing on all cylinders. To help teams to perform at their peak, leaders need to create the circumstances that will support and align with their strategic ambitions. We know that how leaders define and shape their company culture will critically define and shape the success of their corporate strategies.
Workplace Culture Gaps Exist
The good news is that there is a lot opportunity for performance improvement when it comes to cultural clarity and alignment. A survey of over 750 corporate leaders with titles of Vice President or above reported that four-fifths of these leaders felt that a high-performing culture was critical to success; but only one-fifth of them felt they had achieved their goal.
Eight Attributes of the Best Culture Champions
To be a culture champion and lead your work force toward higher performance levels is not easy. The best culture champions are trusted influencers, natural leaders and skilled in coaching and developing others. They can come from all levels and functions. Our data tells us the the most effective culture champions consistently:
The Four Big C’s of Culture Champions
Once you identify people with the above eight attributes, your next step is to ensure your culture champions have conviction, courage, clarity and consistency:
As a culture champion you need to be convinced yourself that culture can make a difference and that it has a significant impact on employee engagement and on financial performance. It is your commitment that will persuade others to follow.
Corporate culture is how things get done in an organization on a day-to-day basis. Changing entrenched routines, values and behavioral guidelines can be difficult. Anyone who has tried to change their own behavior or habits, much less those of anyone else, knows this. But it can be done. Culture champions must have the courage to make important, but difficult decisions.
Culture champions must be able to clearly and persuasively articulate why you think cultural change is necessary – not just for the company’s sake but for the wellbeing of all your employees. Culture champions should help everyone be able to visualize the goal, commit to it and make the daily decisions that lead toward it.
Attaining and then sustaining a high performance work culture will take a long-term focus. Leaders need to push and pull in the same direction. Culture champions must help choose the critical few behaviors that matter most to create a high performance culture and consistently align rewards and consequences to help keep employees on track.
The Bottom Line
Culture champions are committed change leaders who understand what an aligned and high performing culture can do for their companies to help shift people in the right direction. Be sure you are on the winning side – that 20% who can really move the needle toward the positive.
To learn more about how culture champions can shape and align culture, download The 3 Levels of a High Performance Culture
Why Employees Change Their Mind
3 Signs of Good and Bad Strategies
I highly recommend LSA Global to anyone who is looking to improve individual or organizational effectiveness through their top quality programs and broad range of expertise.
VP of Human Resources
LSA helped to meet the needs of my teams within a very narrow timeframe. My team walked away with highly useful management tools and practices. LSA saved us time in delivering the right solution for our specific needs.
Director, Software Engineering, EPG
LSA’s Employee Engagement Consulting and Survey work has provided critical visibility into: how well our people are holding up under the general economic environment, as well as, the specific challenges that face biotechnology companies in their efforts to discover and develop new medicines; their level of alignment and commitment to XOMA’s Vision and mission critical strategies; how leadership practices and management systems support an environment that engender commitment, and the specific actions that our leaders can take to improve on areas that are important to our people. I highly recommend LSA’s employee engagement solutions.
Vice President, HR and IT
I have worked with other training companies and found it to be more of a seller/buyer relationship than one of matching the right expertise to our business issues. That’s what LSA does – ask the hard questions, listen, and understand our business needs. We receive the benefit of their expertise from assistance with personal development plans to enhancing team performance, to looking at enterprise-wide challenges. It’s all about helping our business succeed as we grow. Right now, LSA is providing great ideas, a fresh approach, and valuable guidance as we develop our management team and accelerate our client relationship management results.
Director, Team Development
We recently partnered with LSA Global to offer our Supervisors and Managers a customized two-day management training program. Everyone who attended said it was by far the best management training program they had ever attended. The content was rich and highly interactive. The case studies were relevant. Each participant walked away from the training much better equipped to lead their teams.
Director of Human Resources
LSA has been a tremendous asset to my portfolio, both at my current company and my past company. As an HR leader, I am always looking for ways to find external resources that can provide a solution to our management training needs. LSA does that for me. Their solutions are presented in a much more leadership-oriented manner so as to be crisp, business relevant, and easy to apply right back on the job. I will continue to augment our programs using LSA solutions.
VP of Human Resources
Over the years, both at 3Com and now at Redback, I’ve found LSA Global to be a valuable resource. The recent compliance program that they delivered for Redback’s executive and management team was the right solution, of the highest of quality, and customized to our business and culture. I would highly recommend LSA to any company looking for top quality solutions.
Vice President of Human Resources
Avon’s success is dependent on strong relationships among our Customers, Representatives, Associates, and outside resources we hire to help us meet our business objectives. We were very pleased with the results from working with LSA Global to design and facilitate a custom program for our events management team. LSA demonstrated responsiveness, flexibility, and an innovative approach to working with us.
Senior Manager, HR Destiny Sales Region
We consider LSA Global our outsourced learning and development partner. We worked closely with LSA to customize a management development program to meet our growing business needs. I would highly recommend LSA to any company wanting to deliver quality learning solutions.
Vice President Human Resources
The LSA Global team was very receptive and flexible to our needs every step of the way. Their staff and facilitator demonstrated attention to detail, responsiveness, and professional courtesy. The participants were thrilled with the outcome and rated the communication skills workshop and the facilitator as ‘Excellent’. I’d highly recommend working with the LSA Global team to meet your professional development needs.
LSA’s approach and ability to bring the best resources to eBay has been a great asset. They really focus on helping us succeed in any way they can and are very flexible in meeting our management and talent needs.
Learning & Development
We signed up with LSA early on–as their 22nd Member! Since then, our organization’s learning needs have increased and decreased and increased again with the changing times. The beauty of the LSA business model is its flexibility…when we needed to supplement our own internal resources, we used LSA services knowing that we could depend on the outstanding quality of the leadership development and management training programs they provide.
On behalf of Roche and my staff I would like to sincerely thank you for your help with this. The English as a Second Language (ESL) assessment and coaching that you provided for our team was a great success.
Understanding and conforming to legal compliance was very important to our company. We turned to LSA Global to provide a quality and cost effective way to ensure that we were AB 1825 compliant. Their interactive eLearning program was top-notch. It allowed our managers to learn at their own pace, and on their own time. The program was tailored to include our logo and our internal harassment policies. It was interactive and met all federal and state legal requirements. I would highly recommend LSA Global to any company looking for an efficient and effective and top quality way to train their managers to be in compliance.
Kelly Warren, SPHR
Director, HR & Compliance
The refreshing thing about LSA is that they focus on understanding our business situation and helping me succeed instead of selling a product. With over 150 experts, they are an invaluable resource that helps me deliver higher quality results faster. I recommend them to anyone looking to improve the performance of their workforce.
VP of Human Resources
Download key published insights and tools from industry experts highlighting best practices in the areas of talent, strategy and culture.
Want to know how you stack up against leading organizations? Receive a complimentary benchmarking analysis courtesy of an LSA Expert.
Get up to speed on timely solutions critical to your business. Published by LSA Experts based upon client feedback and key industry trends.
First we identify the key metrics you want to improve. Then we assemble a dedicated team of elite experts who have successfully solved similar problems with similar clients.
Stay up to do date with the latest information on how we help high growth companies align their culture and talent with strategy.
Real world consulting and training approaches from LSA projects, providing insights on how your company can outperform the competition.