It Is Important to Close the Strategy Execution Gap
To close the strategy execution gap in a meaningful way, leaders must agree upon and commit to a set of specific priorities focused on achieving clear and meaningful goals. According to a recent survey of almost 600 senior global executives by Economist Intelligence Unit, 88% of executives consider successful strategy execution to be “very important” or “essential.”
I hope so. Recent BCG research that found that over half of the Fortune 500 companies from 2000 have gone bankrupt, been sold, or have shut down. Is your strategy setting you up for long-term success?
It Is Difficult to Close the Strategy Execution Gap
Strategy execution however is easier said than done. And not surprisingly, companies that struggle to close the strategy execution gap report weaker financial performance.
3 Steps to Close the Strategy Execution Gap
If you want to outperform your peers and close the strategy execution gap, follow these three steps.
Then, key stakeholders need to understand (1) why it is necessary, (2) what it will do, (3) how they will be good at it, (4) what their role will be, and (4) how it will be supported throughout the organization by the right leaders and with adequate resources.
High performing teams spend more time creating a shared strategic clarity and aligning the organization around that strategy than their peers.
To truly close the strategy execution gap, you should plan on spending twice as much time with every level of the organization on execution as you did on design. For example, if your executive team spent one month designing the strategy and held a two-day strategic planning offsite, plan on spending two months and four days with their direct reports to get the same level of commitment and ownership.
The Bottom Line
The more you can actively involve employees in strategy design and implementation, the better your chances at being able to close the strategy execution gap that eludes 44% of companies. What percentage of time do your leaders spend fighting fires versus actively engaging stakeholders and purposefully aligning the organization around the critical few priorities?
To learn more about successful strategy execution, download 3 Big Mistakes to Avoid When Cascading Your Corporate Strategy
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