How to Assess if Training Participants are Learning
Too many instructional designers and trainers forget to assess if training participants are learning what they are supposed to be learning along the way. Not many business functions are allowed to get away with this lack of scrutiny. Effective training strategies get training assessments right.
Why Are There So Little Training Needs Assessments Done?
While it is more common for quizzes and tests to be built into online learning, we are continuously surprised by the lack of testing and assessments that occur during onsite training workshops. We find the problem stems from instructional designers and trainers who are good about creating learning objectives, but who are not so good at defining business objectives and learning activities to test skills, knowledge, behaviors, and attitudes.
Learning Objectives Defined
Instructional designers and training practitioners have been creating learning objectives for decades. We define learning objectives as:
Examples of Learning Objectives
For example, common learning objectives for management training include identifying key responsibilities and challenges of the Supervisor role, understanding the difference between leadership and management, and holding constructive performance conversations.
Common learning objectives for sales training programs include understanding customer business goals, problems and needs, linking solutions to customer priorities, and articulating your unique value proposition in a way that resonates with target buyers.
Regardless of the topic area, clear learning objectives are necessary to design an effective and meaningful training program.
While clear business objectives are common for line leaders, training practitioners sometimes struggle to link learning directly to business priorities. We define business objectives as the desired impact on the business if the learning objectives are accomplished. For example, if managers improve their skills and knowledge, they should have a positive impact on employee engagement, productivity, retention, or employee relations.
RELATED ARTICLE: The 4 High Performance Management Metrics that Matter Most
For sales training, if sales reps improve their performance, they should have a positive impact on revenue, margin, win-rate, portfolio-mix, cycle time, or deal size. Done right, each business objective should include the current state, the desired state, and the value of closing the gap. The value of closing the gap tells you how much to invest in training design, delivery, and reinforcement.
Learning Objectives without Business Objectives
Learning objectives without business objectives have very little “teeth” and are likely to be treated as “training events” instead of change initiatives to improve on-the-job behavior and performance.
How to Assess if Training Participants are Learning
Once your learning and business objectives have been identified, the format you choose to assess if training participants are learning is critical — it needs to be in sync with the business objectives of the program. Consider three proven training assessment types to determine skill proficiency and knowledge gain.
Both assessments combine research-backed behavioral simulations that are rated by multiple assessors with proven psychometric tests that measure learning agility, potential, and motivation. Participants receive customized individual development plans and learning nudges to track and measure progress. Assessment centers are most often used as part of HiPo programs, succession planning, hiring, and in-role development.
Given the costs of recruiting and training managers and leaders, leading organizations use assessment centers to ensure that key leaders are learning and set up to succeed.
Simple answer tests are most appropriate when you are testing for “knowledge about something”, rather than “knowledge of how to do something.”
Here’s an example of a recent performance test. We designed a management certification program for new managers. One of the learning objectives was to teach new managers how to better empathize and communicate with their direct reports and external clients. The related business objectives were to increase levels of employee engagement by 2% and to improve customer satisfaction scores by 7% over a 12-month period.
The performance test contained scenarios and role plays based upon the top five challenges faced by new managers at the company. The performance test presented unpredictable situations from different styles of employees and customers. The new managers performance was evaluated through an objective checklist that was created with the client and their customers based upon research into their highest and lowest performing managers.
Another example of a recent performance test related to change management of a large scale ERP Implementation. Change leaders went through change leadership training and then completed a change management simulation that ranked their ability to lead and manage large scale change.
The Bottom Line
To help ensure the transfer of training from a workshop to the job, be sure you match your business objectives, learning objectives, and performance tests.
To learn more about effective training assessment and measurement, download Connecting the Disconnects – How to Achieve the Real ROI of Learning
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