500%+ Return on Sales Negotiations Investment in the Financial Services IndustryClient Case Study
Situation — Sales Negotiations ROI
As the leading provider of business information for credit, marketing and purchasing decisions worldwide, D&B helps customers gain access to the world’s largest and highest quality global commercial business information. D&B Denmark, a strategic partner of D&B, is responsible for approximately $6.3 Million in annual revenues. Our engagement with D&B Denmark centered on their sales organization to include account managers and account specialists.
Complications — Sales Negotiations ROI
We conducted a sales negotiation needs analysis designed to map the internal negotiation structure within D&B Denmark and to capture both internal and external issues surrounding sales negotiations. It included D&B sales personnel, sales management, and sales account managers.
Because the goal of the analysis was to determine if—and, if so, why—a Sales Negotiation Initiative was needed, the line of questioning included market conditions, sales process implementation, value proposition effectiveness, competition, ideal target client profiles, consequences of no agreement, trades, the company’s internal conditions, training implementation, and sales coaching precedents.
When the needs analysis was complete, the following key sales negotiation issues were identified:
Approach — Sales Negotiations ROI
In order to address these issues, we recommended a comprehensive Negotiation Solution rather than a series of isolated training events with four key steps:
Results
In four months:
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