Sales Negotiation Tactics to Reduce Pricing Pressure Can Feel Unpredictable
While sales negotiations often feel unpredictable and challenging (especially for big and complex deals), our research over 3 years in 19 countries, across a range of industries, found 97% of the verbal sales negotiation tactics to reduce pricing pressure used globally followed a very, very predictable pattern that could be reduced to just two main propositions.
The Best Way to Negotiate
Experienced sales managers know that the best sales negotiation tactics to reduce pricing pressure, to fight the competition, and to align with your buyer is to find ways to clearly differentiate your offering in the eyes of your customers in a way that addresses their most pressing issues and needs. Otherwise you will most likely find yourself in a situation where you are considered a commodity and in a price war where the lowest bidder typically wins.
Remember what you learned in consultative selling training — value trumps price.
Proven Negotiation Tactics
Here are 5 field-tested sales negotiation tactics to reduce pricing pressure and set your offering apart from the rest:
If you do not know how to identify your target clients, download The 4 Steps to Identify Your Target Clients to accelerate Growth.
To do this, your sales force must be able to consistently understand what matters most to your clients, their company, and their industry and strive to go above and beyond what your clients expect at every turn.
To stay ahead of your clients, subscribe to trade journals, engage in related forums and discussion groups, network at conferences and local events, keep track of the competition, and above all else, ask your customers.
Be as specific, simple, and clear as possible about what sets you apart from your competition. Companies typically differentiate themselves in the areas of “better, faster, or cheaper.”
How do you set yourself apart in a way that matters to your target buyers?
The Bottom Line
97% of the verbal sales negotiation tactics to reduce pricing pressure can be reduced to just two the buyer’s alternative to you and price. This should make your sales negotiations, sales coaching, and formula for success much easier to handle.
To learn more about improving your sales negotiation skills, download The 2 Most Common Sales Negotiation Strategies to Prepare For
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