Download 4 Steps to Ideal Target Client Definition to Accelerate Growth Best Practices Whitepaper if you want to focus on consistent and profitable growth.
Target customers who “fit” better than others consistently produce higher revenue, profits, and satisfaction. This is the consequence of target clients creating shorter sales cycles, less problems, more rewarding relationships, better results, and more referrals.
While many leaders and professionals do not want to leave “money on the table” and feel compelled to chase every opportunity to foster growth, a recent study confirms that narrowing the focus of both your services and your clients improves, rather than hinders, growth. To grow faster more profitably, identify your ideal target client, define what differentiates your from the pack in the eyes of those target clients, and align your sales processes behind it.
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