How to Create a Coaching Culture in 4 Proven Steps

Create a Coaching Culture

Smart leaders learn how to create a coaching culture as part of their talent management strategy.

85% of highly disengaged employees don’t receive enough coaching from their boss.   And we know employees who prefer coaching from direct managers as a form of professional development are 5.6 percentage points more engaged than those who don’t want coaching

In order for coaching to be an accepted, relevant, and effective form of employee learning and development, it needs to be ingrained into your organizational culture. Think of coaching as an ongoing organization-wide program, a cultural element that drives your internal people operations and the success of your business.

Here are four proven ways to create a coaching culture.

#1 – PROVIDE TRAINING TO COACHES AND COACHEES
Both giving and receiving feedback are skills. What’s more, they’re skills that are rarely developed. Without any guidance, feedback is likely to be given poorly by the coach and misconstrued by the employee. Support effective coaching in your organization by providing training and resources organization-wide.

#2 – SET THE TONE FROM THE TOP
Like any element that you want to make part of your organizational culture, it starts at the top. Effective coaching must be modeled. Your leaders and managers must hone these skills and set the example. They must ask for feedback (up and down the hierarchy and sideways) and visibly show that they receive feedback well. And they must do it, and do it again and again.

#3 – COMMUNICATE EXPECTATIONS AROUND COACHING
If giving and receiving feedback well is a quality leadership seeks, it must be made clear. Communicate, and communicate often. Set organizational expectations around what manager and peer coaching looks like in your organization: Who gives it? Who receives it? How often does it occur? How do we do it? What is the goal of a coaching session? Make coaching part of your processes and traditions, from onboarding and appraisals to everyday conversations.

#4 – LEVERAGE TOOLS TO STREAMLINE COACHING IN YOUR ORGANIZATION
Leverage the tools and technology available to you to fully ingrain coaching into your culture. Whether you utilize software to support powerful leader conversations and employee career-growth ownership, one-on-one meeting software to easily facilitate coaching sessions from anywhere, or even word documents and filing systems to save and reference detailed notes, coaching tools and technology will make each session less complicated for employees and managing the entire initiative easier for you.

The Bottom Line
When employees are pushed to learn and develop and coached on their performance, they’ll be more equipped to do their job, more motivated to go the extra mile, and more likely to produce high-quality results. In fact, organizations with employees who are coached effectively and frequently improve their business results by 21%, compared to those who don’t coach employees

Want to learn something surprising about talent management?  Download Why Talent Is Only 1/3rd of the Recipe for Success

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