6 Ways to Better Communicate Your Strategy

6 light bulbs showing ideas on how to better communicate your strategy

Good Strategies Pay Dividends and Get Implemented Consistently
If you better communicate your strategy, your chances for success increase dramatically.  Good strategies outline clear and compelling choices about what actions to take and where to play.  Done right, your strategy should provide the underpinning for everything you do.

Are You Investing in Strategy Communication?
While leaders often spend massive amounts of time and energy crafting strategic plans to help their company get to the next level, they rarely invest the same amount of effort to ensure that everyone is on the same page.  According to a survey by IBM, less than one in ten well formulated strategies are effectively executed.  That is why employees want leaders to better communicate your strategy.

Strategy Execution Stumbling Blocks
Our organizational alignment research found that strategy accounts for 31% of the difference between high and low performing companies.  There are many causes for the gaps between strategy design and execution.  The biggest issue — few companies are able to clearly articulate their strategy in a way that is understood, agreed-upon, and believed in by both leaders and employees.

6 Ways to Better Communicate Your Strategy
Here are some tips for how to better communicate your strategy so you spread the word in a way that will be understood, accepted, believed and supported.

1. Actively Involve Employees from the Start
It’s human nature. Employees are much more apt to sign on for a strategy that includes their input.  Strategies should not be crafted just by the leadership.  After all, employees are the ones who have to translate goals into action steps.  They have a unique perspective that should be included and valued for their teams and workgroups.

2. Consistently Educate
You can’t expect employees to understand the rationale for a major shift in strategy unless you keep them in the loop every step of the way regarding what you are trying to do, why you are doing it and how you expect them to pull it off. Give employees the context and data that they need in order to follow and buy into your plans.  The more transparent you can be in sharing information, the closer employees will be to supporting you.

3. Inspire Meaning
Try to express the strategy in a way that focuses on a grander purpose than simply making money. Employees will be more engaged when they feel that what they do has a worthwhile objective.  Articulate the strategy in a way that is meaningful to the company, your employees and your clients.

4. Keep It Simple and Relevant
Use simple, clear, direct language. No “corporate speak” allowed.  Describe the company’s core purpose and strategic goals in terms that make sense to employees on the front lines.  That’s where the real work gets done.

5. Stay in Touch
The strategies that succeed are oft-repeated, modeled and reinforced. Leaders and senior managers need to repeat the message often, stay available for questions and address issues as they arise.  Keep a strong pulse on what is working and what is not working as you move forward.

6. Fully Fund the Campaign
Send the message in a variety of ways—posters, emails, team meetings, CEO announcements, social media, blogs, games. Don’t scrimp on your investment in communicating the strategy and tracking its progress.  The more varied the media, the larger your audience.

The Bottom Line
If you better communicate your strategy, your chances for success increase dramatically.  Good strategies outline clear and compelling choices about what actions to take and where to play.  Don’t underinvest in the communication piece of strategic planning and execution.

To learn more about how to better communicate your strategy, download 3 Big Mistakes to Avoid When Cascading Your Corporate Strategy

Comments are closed.

The refreshing thing about LSA is that they focus on understanding our business situation and helping me succeed instead of selling a product. With over 150 experts, they are an invaluable resource that helps me deliver higher quality results faster. I recommend them to anyone looking to improve the performance of their workforce.

Stacie Rodgers
VP of Human Resources

Cutera

I continue to be impressed by the level of leadership development and management expertise and quality of advice and facilitation that LSA has to offer. What a smart and client-centric group of great people who really know how to help leaders attract, engage, develop and retain top talent.

Tracy Esposito
Director, HR Business Partner

LSA custom designed a Management Development program that is absolutely “on target” for our technical managers. Their facilitator has done a superb job delivering the material in a way that is fast paced, highly interactive, and fun. She presents practical solutions to the people situations that our managers face every day. I regard LSA as an excellent partner that understands our business needs and a virtual member of our HR department.

Judith Onton
Vice President Human Resources

LSA exceeded all my expectations. We interviewed 7 potential training and consulting partners and selected LSA due to their expertise, flexibility, and breadth and depth of solutions. We were able to construct a management training course from the modules most appropriate to our needs, and are able to provide additional training from their well developed portfolio of experts. Our managers galvanized as a team throughout the session and are better prepared for the rigors of a competitive market.

Mitch Mandich
CEO

Edify

LSA’s consultant designed and delivered a half-day team building solution for our recent conference. It included careful customization to integrate the design with our new mission and values. Everyone had fun and identified key issues with our teamwork. Altogether a great program!

Bob Ward
Director of HR

LSA’s approach and ability to bring the best resources to eBay has been a great asset. They really focus on helping us succeed in any way they can and are very flexible in meeting our management and talent needs.

Mike Normant
Learning & Development

ebay

I highly recommend LSA Global to anyone who is looking to improve individual or organizational effectiveness through their top quality programs and broad range of expertise.

Greg Pappas
VP of Human Resources

LSA Global’s consultant brought a fresh perspective to our behavioral based interviewing strategy for two key executive positions we needed to fill, and their consultant helped us develop questions that produced a much deeper understanding of candidates’ capabilities. I am confident that the two new executives joining our organization have the right skills to add significant value. Throughout the process LSA was also very responsive in dealing with short lead time requests.

Because of the unique nature of our business, Excel is a core application in our accounting organization. After three attempts to find an Excel consultant who is capable of helping our finance team integrate advanced applications into our work processes we found LSA and Alex. He was not only a “Real” Excel expert but was masterful in helping us identify where to use Excel applications in our processes to increase our group’s efficiency.

SPO Partners & Co
Kim Silva, CFO

Our company engaged LSA to do a specialized “train the trainer” program, and the consultant’s performance outdid our exceptionally high standards for such a program. Very crucial to the success of this program was the work done upfront to discuss our needs and to interview key members of our organization so that the program specifically met our goals. Our facilitators continue to comment on the success of the program. Thanks also for the follow-up.

Frank Abbott
Chief Financial Officer

LSA’s customized Effective Presentation Skills program has helped me elevate my presentation skills to the next level. I now have a much greater self-awareness of my presentation skills and can leverage off of my strengths while working to improve upon other areas. I would definitely recommend this solution to anyone for whom business presentations are an integral part of their job.

Jim Elliott
Senior Marketing Manager

Samsung

We contacted LSA to help us with customized management development. LSA worked with me to identify a solution that would meet our exact needs. We decided to start at the top and ran the program for our executive team. It was such a great success that we hope to roll it out companywide. We look forward to a long-term partnership with LSA Global and their team of experts.

Barry L. Byrd, SPHR
Human Resources Manager

We value our relationship with LSA Global. We came to LSA because we wanted to improve overall behavioral based interviewing capabilities of our managers to increase the probability of both hiring top talent and future leaders. LSA designed a highly customized solution for our business and culture. We are currently rolling out this solution to our leaders. I would highly recommend LSA Global as a top quality resource.

Rae Phillips
HR Project Manager - Training & Development, PHR

Harmonic has worked with LSA for over 8 years. We have found their partnership extremely beneficial. We recently implemented a Management Development Program that was designed and customized to support our company’s strategic initiative of hiring, building, and retaining key intellectual property and human talent. We worked closely with LSA to target and implement the right solutions with the greatest impact. I would recommend LSA to any company that’s looking for a trusted training and development partner.

Janice Passarello
Director of Human Resources

For our go to training outsourcing partner, LSA provides exactly what we want. As always, they deliver outstanding work!

Elizabeth Siebert
Director, Organizational Excellence & Development

Intuit

Thank you to LSA Global for their partnership and support in helping us to design and roll-out our valuable management development training program. I personally have partnered with LSA Global at four of my previous companies. It continues to be a delight working with LSA. We look forward to partnering with them at Blackhawk Networks for future training and consulting needs.

Suzanne Kinner
VP Human Resources

Blackhawk Network

Evaluate your Performance

Toolkits

Toolkits

Download key published insights and tools from industry experts highlighting best practices in the areas of talent, strategy and culture.

More

Health Checks

Health Checks

Want to know how you stack up against leading organizations?  Receive a complimentary benchmarking analysis courtesy of an LSA Expert.

More

Whitepapers

Whitepapers

Get up to speed on timely solutions critical to your business. Published by LSA Experts based upon client feedback and key industry trends.

More

Methodology

Methodologies

First we identify the key metrics you want to improve. Then we assemble a dedicated team of elite experts who have successfully solved similar problems with similar clients.

More

Blogs

Stay up to do date with the latest information on how we help high growth companies align their culture and talent with strategy.

More

Case Studies

Client Case Studies

Real world consulting and training approaches from LSA projects, providing insights on how your company can outperform the competition.

More