Good Strategies Pay Dividends and Get Implemented Consistently
If you better communicate your strategy, your chances for success increase dramatically. Good strategies outline clear and compelling choices about what actions to take and where to play. Done right, your strategy should provide the underpinning for everything you do.
Are You Investing in Strategy Communication?
While leaders often spend massive amounts of time and energy crafting strategic plans to help their company get to the next level, they rarely invest the same amount of effort to ensure that everyone is on the same page. According to a survey by IBM, less than one in ten well formulated strategies are effectively executed. That is why employees want leaders to better communicate your strategy.
Strategy Execution Stumbling Blocks
Our organizational alignment research found that strategy accounts for 31% of the difference between high and low performing companies. There are many causes for the gaps between strategy design and execution. The biggest issue — few companies are able to clearly articulate their strategy in a way that is understood, agreed-upon, and believed in by both leaders and employees.
6 Ways to Better Communicate Your Strategy
Here are some tips for how to better communicate your strategy so you spread the word in a way that will be understood, accepted, believed and supported.
1. Actively Involve Employees from the Start
It’s human nature. Employees are much more apt to sign on for a strategy that includes their input. Strategies should not be crafted just by the leadership. After all, employees are the ones who have to translate goals into action steps. They have a unique perspective that should be included and valued for their teams and workgroups.
2. Consistently Educate
You can’t expect employees to understand the rationale for a major shift in strategy unless you keep them in the loop every step of the way regarding what you are trying to do, why you are doing it and how you expect them to pull it off. Give employees the context and data that they need in order to follow and buy into your plans. The more transparent you can be in sharing information, the closer employees will be to supporting you.
3. Inspire Meaning
Try to express the strategy in a way that focuses on a grander purpose than simply making money. Employees will be more engaged when they feel that what they do has a worthwhile objective. Articulate the strategy in a way that is meaningful to the company, your employees and your clients.
4. Keep It Simple and Relevant
Use simple, clear, direct language. No “corporate speak” allowed. Describe the company’s core purpose and strategic goals in terms that make sense to employees on the front lines. That’s where the real work gets done.
5. Stay in Touch
The strategies that succeed are oft-repeated, modeled and reinforced. Leaders and senior managers need to repeat the message often, stay available for questions and address issues as they arise. Keep a strong pulse on what is working and what is not working as you move forward.
6. Fully Fund the Campaign
Send the message in a variety of ways—posters, emails, team meetings, CEO announcements, social media, blogs, games. Don’t scrimp on your investment in communicating the strategy and tracking its progress. The more varied the media, the larger your audience.
The Bottom Line
If you better communicate your strategy, your chances for success increase dramatically. Good strategies outline clear and compelling choices about what actions to take and where to play. Don’t underinvest in the communication piece of strategic planning and execution.
To learn more about how to better communicate your strategy, download 3 Big Mistakes to Avoid When Cascading Your Corporate Strategy
4 Keys to Keeping Talent Up to Date
Why Employees Change Their Mind
PalmSource has found our relationship with LSA extremely beneficial. We worked closely with LSA to customize the right Management Training Program solution to meet our unique business needs. LSA is a quality organization, one that I’d recommend to any company looking for a first class training and consulting partner.
Vice President of Human Resources
We value our relationship with LSA Global. We came to LSA because we wanted to improve overall behavioral based interviewing capabilities of our managers to increase the probability of both hiring top talent and future leaders. LSA designed a highly customized solution for our business and culture. We are currently rolling out this solution to our leaders. I would highly recommend LSA Global as a top quality resource.
HR Project Manager - Training & Development, PHR
We have been able to utilize LSA’s extensive network of top-notch resources to leverage our investment in employee development. The result has been the cost effective and highly efficient delivery of quality educational and management training programs.
Vice President, Human Resources
I continue to be impressed by the level of leadership development and management expertise and quality of advice and facilitation that LSA has to offer. What a smart and client-centric group of great people who really know how to help leaders attract, engage, develop and retain top talent.
Director, HR Business Partner
We consider LSA Global our outsourced learning and development partner. We worked closely with LSA to customize a management development program to meet our growing business needs. I would highly recommend LSA to any company wanting to deliver quality learning solutions.
Vice President Human Resources
LSA has become the gold standard in team building and management training at Genomic Health! I have a hard time finding facilitators that come close to their level of customization, expertise and experience.
Director of Human Resources
Each program is preceded by an assessment of the participants. The course is then designed to fit the specific parameters and needs of the group. The highly interactive delivery is provided by recognized experts in their fields. On the spot coaching is provided during the program and each participant receives individual follow-up after the course. Courses can be delivered in-person or virtually. Given the nature of Cisco’s business and the way we operate, these remote workshops are a must for anyone who joins our company. Their work is eye opening. Great content and fantastic delivery.
Frank J. Kuypers
Business Development Manager
We consider LSA our true business partner in the areas of Learning and Organizational Development. From Strategic Planning to Presentation Skills and Management Training, they continue to provide excellent value and extremely high quality solutions – not just one time events. I recommend them to anyone looking to drive true business results.
Michelle A. Mitchell
Vice President, Worldwide Human Resources
LSA is an instrumental training outsourcing partner in helping us to build management capacity and strategically invest in our people. Their flexibility, depth, and breadth of expertise allows us to deliver top quality solutions that are directly tied to key business plans. Their ability to custom design, deliver, and evaluate our Management Curriculum has been excellent. They are true business partners and a pleasure to work with.
Margaret M. Mader
Vice President, Human Resources
LSA’s consultant designed and delivered a half-day team building solution for our recent conference. It included careful customization to integrate the design with our new mission and values. Everyone had fun and identified key issues with our teamwork. Altogether a great program!
Director of HR
What a refreshing change from the half-baked psycho-babble you normally get from training and consulting organizations. LSA gives you the practical and results-oriented assistance you need to define and reach your goal. They provide a results driven plan – not just a temporary fix. They are great to work with, and even more importantly, they “get it!”
Vice President Human Resources
In my years working with LSA, it seems like I’ve had a personal consultant at my fingertips to help me identify just the right solution to satisfy our needs. The entire LSA team has become a trusted friend of Actel — assuring we provide state-of-the-art learning to meet our complex, high-tech business and people needs.
LSA’s customized Effective Presentation Skills program has helped me elevate my presentation skills to the next level. I now have a much greater self-awareness of my presentation skills and can leverage off of my strengths while working to improve upon other areas. I would definitely recommend this solution to anyone for whom business presentations are an integral part of their job.
Senior Marketing Manager
We contacted LSA to help us with customized management development. LSA worked with me to identify a solution that would meet our exact needs. We decided to start at the top and ran the program for our executive team. It was such a great success that we hope to roll it out companywide. We look forward to a long-term partnership with LSA Global and their team of experts.
Barry L. Byrd, SPHR
Human Resources Manager
The refreshing thing about LSA is that they focus on understanding our business situation and helping me succeed instead of selling a product. With over 150 experts, they are an invaluable resource that helps me deliver higher quality results faster. I recommend them to anyone looking to improve the performance of their workforce.
VP of Human Resources
Download key published insights and tools from industry experts highlighting best practices in the areas of talent, strategy and culture.
Want to know how you stack up against leading organizations? Receive a complimentary benchmarking analysis courtesy of an LSA Expert.
Get up to speed on timely solutions critical to your business. Published by LSA Experts based upon client feedback and key industry trends.
First we identify the key metrics you want to improve. Then we assemble a dedicated team of elite experts who have successfully solved similar problems with similar clients.
Stay up to do date with the latest information on how we help high growth companies align their culture and talent with strategy.
Real world consulting and training approaches from LSA projects, providing insights on how your company can outperform the competition.