Better Communicate Your Strategy to Improve Strategy Execution
If you better communicate your strategy, your chances for success increase dramatically. Good strategies outline clear and compelling choices about what actions to take and where to play. Done right, your strategy should provide the underpinning for everything you do.
Are You Investing in Strategy Communication?
While leaders often spend massive amounts of time and energy crafting strategic plans to help their company get to the next level, they rarely invest the same amount of effort to ensure that everyone is on the same page. According to a survey by IBM, less than one in ten well formulated strategies are effectively executed. That is why employees want leaders to better communicate your strategy.
Strategy Execution Stumbling Blocks
Our organizational alignment research found that strategy accounts for 31% of the difference between high and low performing companies. There are many causes for the gaps between strategy design and execution. The biggest issue — few companies are able to clearly articulate their strategy in a way that is understood, agreed-upon, and believed in by both leaders and employees.
6 Ways to Better Communicate Your Strategy
Here are some tips from our leadership action learning programs about how to better communicate your strategy so you spread the word in a way that will be understood, accepted, believed, and supported.
They and their teams have a unique perspective that should be understood and actively included in the strategy design process.
Give employees the context and data that they need in order to implement and buy into your strategic vision. The more transparent you can be in sharing information, the closer employees will be to supporting you.
The larger and more varied your audience, the more varied your approach and timing needs to be.
The Bottom Line
We know from our leadership simulation assessment data that the better you communicate your strategy, the better your chances for success. Good strategies outline clear and compelling choices about what actions to take and where to play. Don’t underinvest in the communication piece of strategic planning and execution.
To learn more about how to better communicate your strategy, download 3 Big Mistakes to Avoid When Cascading Your Corporate Strategy
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