Major Sales Account Planning and Strategic Account Planning Training

Sales Territory and Major Account Planning

Strategic Account Planning Training that Works

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“We engaged with LSA Global to design and deliver Strategic Account Planning Training to help us grow key accounts. Their keen understanding of our customers and our business allowed for a solution that was specific and impactful to our sales success.

Their sales facilitators were well prepared and ingrained themselves to become one of us. We’ve come to see LSA Global as a true business partner.”
Pratiksha Patel | Vice President, Talent Development | L’Oréal 

“Within a year of implementing the complete strategic account development process, revenue growth within existing accounts grew 46%.”

John Ferguson | SVP of Sales | Getty Images

Your strategic accounts matter.  The likelihood of winning business at an existing customer is up to fourteen times higher than the likelihood of winning business at a new customer.

  • Are your key strategic accounts reaching their full potential?
  • Have you ever been surprised by the loss of a key account?
  • Do some of your accounts need more protection from revenue attrition or competitors?
  • Are you collaborating across sales, service, and support to thrive at your key accounts?
  • Would you like to transition from a transactional and reactive vendor to a proactive business partner?

If you are facing any of the above challenges, then our proven Major Sales Account Planning and Strategic Account Planning Training  process is for you.

Description
Major Sales Account Planning and Strategic Account Planning  is a strategic sales account planning process designed for sales professionals who work on critical large accounts and complex sales opportunities.

This proven sales account planning training helps you to develop a strategic client relationship with your most important accounts to drive impactful business results, increased revenues, and better margins.

The Major Sales Account Planning and Strategic Account Planning Training  workshop is an intensive process, not a onetime training event. Sales professionals and sales teams prepare a strategic account plan for key current accounts to better influence, cross-sell, up-sell, inhibit competition, and drive business results.

After the workshop, sales account managers and sales account teams utilize a proven 12-week follow-through program which includes sales coaching, practice, and account plan reviews.

Outcome and Benefits
As a result of effectively implementing the Major Sales Account Planning & Sales Strategy process, sales teams typically achieve:

  • Growth and protection of key accounts
  • Stronger and more satisfying business and customer relationships
  • Increased and more diversified revenue
  • Better internal and external alignment and team productivity
  • Increased influence in customer buying decisions

To facilitate the Transfer of Training™, Major Sales Account Planning and Strategic Account Planning Training is supported by a full set of sales planning tools, follow-up methodology, and sales training measurement options to measure the business impact.

All tools and approaches can also be incorporated into your CRM system to ensure alignment.

Target Audience:
Sales, service, and support professionals who work on the most important large customer accounts and complex sales opportunities.

To speak with an LSA Expert and learn about Strategic Account Planning and Strategic Account Planning Training program customization and delivery options onsite at your company, please contact us.

Related Information

We recently hired LSA Global to help take our sales team to the next level. Specifically we focused on targeting the ideal client, differentiating our solutions, getting more qualified leads, and closing a higher percentage of our pipeline through a proven referral selling methodology.

So far, the results from the business sales training have been great. We were pleasantly surprised with the results-oriented approach and thoughtful follow-through plan to ensure that the new sales practices “stick.”

We look forward to a long-term relationship, and I would recommend LSA to anyone looking to increase the effectiveness of their sales force.

Patrick Arnold
President

Filice

We partnered with LSA to help custom design, deliver, and measure an advanced new employee on-boarding process. It was well thought out and bought into by sales leadership.  The combination of targeted sales tools, technology, coaching, performance plans, training, and reinforcement made all the difference.  The solution quantifiably improved new employee and hiring manager satisfaction and increased the speed to sales quota for new hires.

I would highly recommend LSA Global for any sales enablement team looking to increase the engagement and speed to productivity of their sales force. We are excited to implement the program globally as we continue to scale.

Rochana Golani
Director, Global Sales & Technical Field Enablement

LSA Global has been a great partner in helping us move toward being “the leading developer of talent in the service performance management industry.”

I have engaged LSA to help develop best-in-class programs in the areas of: Executive On-boarding, Manager Training, Sales Training and Coaching, Employee Engagement, and Instructional Design.

They have consistently met or exceeded my (very) high expectations and are always responsive to my needs to increase performance, engagement, customer satisfaction, and sales growth.

Mike Normant
Senior Director, Training & Development

Service Source

LSA is a great and high quality training and consulting resource. In less than a week turnaround time, they were able to design and deliver a ‘best in class’ inside sales solution to meet my team’s unique needs.

They definitely met my high expectations and were very responsive to my specific objectives.  Thank you!

Olivia Flach
Americas Retail Sales

Sandisk

In an effort to establish a solid foundation of consultative selling skills for our client-facing teams that can be built on over time, we engaged with LSA Global. By understanding our business and our markets, LSA Global was able to design and deliver the relevant sales skills, tools, and processes that have established the foundation for our future success.

We are extremely satisfied with our decision to work with LSA.  Thank you!.”

Kevin Wiley
Chief Operating Officer

Nelnet

We needed a way to improve customer training. We had to reach a disparate group of people in a very short period time. LSA gave us a new training methodology and a better way to go to market with our customer training that improved their experience and our brand positioning.

LSA delivered exactly what we needed and exceeded our expectations.  Thank you.

Hinda Chalew
Vice President of Marketing

We recently hired LSA to help us take our client delivery methodology to the next level as we continue to grow and help our clients succeed.

The custom strategy and design session exceeded our expectations. They really understood our business and delivered within tight time frames. They were the best I have seen for this type of complex, visible, and strategic work.

LSA’s ability to get a group of 20+ executives from around the globe on the same page, push their thinking to new heights, and ensure an executable plan was excellent.

I would recommend LSA to anyone looking to take their strategy and strategic execution to the next level.

Rob Sturgeon
EVP Client Delivery

Service Source

We hired LSA to help align our sales strategy with our business strategy to sustain our hardware business while driving high growth in software and services. LSA’s ability to measure our level of strategic alignment, pinpoint areas of leverage, and get the entire executive sales team to agree upon what matters most exceeded our expectations.

I would recommend them to any sales leader who wants to drive sales performance.

Dan Dica
SVP Worldwide Sales

OneSpan_Logo-LSAGlobal

LSA Global demonstrated excellent expertise in sales and sales leadership, spent the time required to make sure the objectives were clear, and showed flexibility in shaping and sustaining everything that they did.

They “MEDRADized” the session to meet our unique needs, looked beyond the obvious, and got the key points across in a way that made sense.  Thank you!

Doug Stantial
North America Sales Training Manager

The sales negotiations training program was awesome. The facilitator was excellent. We are immediately able to see the relevance and apply it to our specific. The preparation and energy was very apparent. The facilitator did a great job keeping everyone engaged and focused on what mattered most to our success.

I am very pleased with the results and like the very relevant and applicable sales negotiations tools. Great job!

Jack Lord
Vice President of Sales

Blackhawk Network

The sales strategy and goal setting session was right on target. It was a very valuable process that I highly recommend to any sales team looking to increase performance.

Thank you LSA Global!

Phil Rosenberg
Senior Vice President of Sales

LSA’s introduction and continuous reinforcement of the MEDRAD objectives, vision, and mission were very impressive. The majority now understands and is openly able to verbalize these key items.

LSA did a wonderful job introducing the importance of sales coaching and reinforcement and was able to keep everyone focused.

Cindy Steffen
National Manager, Telesales

LSA always delivers the right sales and sales management solutions to meet our unique needs. I especially appreciate their ability to deeply understand our business and our culture so that they can design the most valuable and impactful outcomes for us and our clients.

Sarah Parks
Senior Project Manager

Hyperion

Seagate has always found LSA to be a highly valuable consulting, training, and coaching resource.

The recent business sales training programs they’ve delivered for Seagate University have been the right solution, of highest of quality, and highly customized to our unique business and culture.

I would highly recommend LSA to any company interested in offering top notch learning solutions that make a difference.

Tammy Dujmovich
Sales, Marketing & Customer Service

Seagate

LSA Global rocks! Thank you for helping our executive team get aligned by creating a powerful and clear strategic direction and go to market sales growth plan that we could all fully commit to.

From a sales growth perspective, I am really energized about the outcome and grateful for what I have learned throughout the strategic clarity facilitation process.

Stacey Wong
VP Sales

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