Need to Boost Your Culture? Use Team Rituals to Improve Alignment
Rituals, a sequence of activities including words and actions, are a feature of all human societies. Rituals reinforce the culture and traditions of a community — especially a business community. Within organizations, team rituals exist by design or by default.
Do you always begin meetings a certain way, celebrate wins with a traditional team lunch, or give bonuses at each five-year work anniversary? Those are your team rituals, and they can have a purpose. Why not adopt key team rituals to improve alignment at work?
Alignment at Work Research
Our organizational alignment research found that highly aligned companies grow revenue 58% faster and are 72% more profitable while significantly outperforming their unaligned peers in terms of customer satisfaction, leadership effectiveness, and employee engagement. When we assess organizational culture, we measure team rituals related to employee attitudes, behaviors, and beliefs.   And those cultural team rituals matter.
In fact, culture accounts for 40% of the difference between high and low performing companies. If there’s a way to strengthen workplace culture by intentionally creating team rituals to improve alignment at work, what’s to lose? Team rituals can build shared identities, boost emotional connections, and reinforce positive behaviors.
4 Team Rituals to Improve Alignment at Work
Of course, it makes sense to reinforce current team rituals that are already in sync with your existing strategy and culture. If you are looking for more ways to use team rituals to improve alignment at work, here are four to get right:
Does your team acknowledge and celebrate successes, promotions, wins, collaboration, effort, results? If not, they should. What’s your celebration strategy?
The Bottom Line
Team rituals at work should be visible, relevant, consistent, authentic, and meaningful. They can also be fun. Work with your team to create team rituals that bring your workplace culture to life and align with your organization’s vision, mission, values, and strategic priorities.
To learn more about how to use team rituals to align your culture with your strategy, download The 3 Levels of Organizational Culture that Matter Most

Tristam Brown is an executive business consultant and organizational development expert with more than three decades of experience helping organizations accelerate performance, build high-impact teams, and turn strategy into execution. As CEO of LSA Global, he works with leaders to get and stay aligned™ through research-backed strategy, culture, and talent solutions that produce measurable, business-critical results. See full bio.
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