Consultative Sales Training: Build Trust & Win More Business

Redwood Shores, CA – LSA Global, the leading business consulting, coaching, and training firm that helps fast growth life science, technology, and service companies by powerfully aligning their culture and talent with strategy, today announced results for a highly customized consultative sales training for a high tech sales team focused on building consultative selling capabilities for a high tech sales team being asked to deliver double digit revenue growth.

The customized training program results were:

• 97.6% Job Relevance
• 100% Satisfaction
• 163% Knowledge Gain
• 98.8% Net Promoter Score

How Consultative Sales Training Helps High Tech Sales Reps Close Bigger Deals

In the face of increased competition and growth pressures from sale leadership, this European High Tech Sales Team needed to:

• Improve the client sales discovery process.
• Increase access to C-level buyers.
• Better identify decision makers early in the buying process.
• More effectively respond to sales objections.
• Be more consultative and less transactional in order to change customer perceptions.

Based upon sales rep assessment simulation data best practices, the highly customized business sales training for experienced sales reps combined with targeted training for sales leaders focused on the following consultative sales training best practices:

• Adding Business Value
  How to think and behave like a value-added business partner and Trusted Advisor to clients buyers by deeply understanding their goals, problems, and needs.
• Co-Designing Solutions with Buyers
  Taking a more buyer-centric approach to creating options and co-designing solutions that are in the client’s best interests.
• Navigating the Buying Process
  Effectively handling client objections, following a proven sales negotiation process, and navigating the formal and informal decision making process.
• Engaging, Discovering, Building Value, and Advancing the Deal
  How to conduct pre-call sales planning, ask effective sales questions, add client value, and move the deal forward in a way that makes sense to both parties.

To learn more about how to create more open sales prospects, download The 30 Sales Questions That Win More Solution Sales

About LSA Global
Founded in 1995, LSA Global is a trusted performance consulting and training firm that helps high-growth technology, services, and life sciences companies turn strategy into measurable results. We partner with executive teams to build competitive advantage by aligning culture and talent with strategy — so individuals, teams, and organizations perform at their peak. Learn more about how organizational alignment drives performance.

by Tristam Brown: CEO

Tristam Brown is an executive business consultant and organizational development expert with more than three decades of experience helping organizations accelerate performance, build high-impact teams, and turn strategy into execution. As CEO of LSA Global, he works with leaders to get and stay aligned™ through research-backed strategy, culture, and talent solutions that produce measurable, business-critical results. See full bio.