Situation — Sales Negotiations Training Pilot
- Pilot the program to Prove Value
“Should we invest in this Sales Negotiations Training Pilot program nationwide?” they asked. To help decide, this technology client selected three cities in which to pilot a sales negotiation skills training program. The idea was to train half the total population in each city, then make comparisons between the trained and untrained groups.
- Business Goals
Increase the volume of unit sold without sacrificing margins, improve strength of customer relationships, grow revenue per sales rep.
- Performance Challenges
Multiple new competitors had entered the market, lack of distinct value, frequent RFPs.
Approach
We conducted a Impact Metric™ analysis to quantify the effects of the pilot program when compared to three similar control groups.
- Kickoff
Agreed Upon Strategy Success Metrics: Monthly revenue, volume (units sold), and margin (discounting allowance).
- Design & Deliver Training
Two-day sales negotiation skills training program over 5 months and provide 6 months post-training reinforcement, sales coaching, and follow up.
- Measure Results
Three control groups and three trained groups were randomly selected and compared over the same time frames, in the same markets, against the same competitors, selling the same products.
Results
Thanks to a proven business sales training approach and measurable results, this Sales Negotiations Training Pilot initiative was launched in over a dozen U.S. cities to drive sales volume, revenue, profitability, and relationships.
- 62.3% increase in monthly volume (see Graph 1)
- 27.8% increase in monthly revenue (see Graph 2)
- 2x the increase in margin (see Graph 3)
- Significant improvements in strength of customer relationships pre/post training
- Marked improvements in the skills and strategies used in sales negotiations
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